BTEC HND IN BUSINESS

Unit-29: The Internet and E-Business

Centre Name:

East end Computing & Business

Centre No:

10562

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I declare that all the work submitted for this assignment is my own work or, in the
case of group work, the work myself and other members of the group in which I
worked, and that no part of it has been copied from any source.
I understand that if any part of the work submitted for this assignment is found to be
plagiarised, none of the work submitted will be allowed to count towards the
assessment of the assignment.
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Assessment Feedback Sheet

Assessment Criteria (AC)

Achieved Comments
Y/N

1.1Describe
the
environment
(eg.the
internet; the worldwide web
(www);
intranets;
extranets;) in which ebusiness is conducted and
business transaction types
such
as
business-toconsumer (B2C), businessto-business
(B2B),
customer-tocustomer
(C2C),
customer-tobusiness (C2B) in eBay or
your chosen e business
1.2 1.2 Explain the benefits
(e.g. 24/7 trading, global
marketplace; overt and
covert information and
collection)and barriers(e.g.
set-up costs; impact of
staff;
difficulty
of
changing
processes and ongoing
maintenance)
to
businesses
considering
eBay or your chosen e
business
1.3 Assess the security and
legislative issues such
as( e.g.firewalls, digital
signatures,
digital
certificates,
anti-virus
software;
impacts
of
national and international
legislation
e.g.
staff
training, taxation)facing by
eBay or your chosen e
business
1.4 State the modes of
communication
such as
devices to communicate
online, fixed and portable;
2

business
communicationsavailable
to eBay or your chosen e
business
and their applications
2.1 Explain the main
features of HTML as the
language of the www,
defines format of the
information and how it is
presented, in eBay or your
chosen e business
2.2 Explain the main
features of HTML as the
language of the www,
defines format of the
information and how it is
presented, in eBay or your
chosen e business
2.3 Analyse the functions
of client servers and
browsers and the role of
the search engine such as
the use of two-tier and
three-tier architectures; the
nature and role of search
engines; the role of the
browser in interpreting the
HTML and presenting the
data to fit the users device
screen,in eBay
or your
chosen e business
2.4 Evaluate the use of
intranets and extranets by
focusing on the differences
between the use of the
internet; an intranet and an
extranet; explain how they
can improve security and
efficiency within business
communicationwithin
business communication in
eBay or your chosen e
business
3.1 Illustrate the different ebusiness models in which
the internet may be used to
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generate revenue by
supporting the sale of a
product (e.g. airline
booking;) by supplying
electronic media
information or
services( e.g. music
downloads) that can be
used to generate revenue
for in eBay or your chosen
e business
3.2 analyse each model in
terms of its capacity by
taking
into
account
subscriptionbased
information services (eg
consumer
advice)
advertising revenue (e.g.
from linked websites, and
suppliers)
to
generate
revenue in eBay or your
chosen e business
3.3 Report on future
developments in ebusiness models in eBay
or your chosen e business
by the growing provision of
individualised
customercentric products
and services requiring
customer interaction (e.g.
auction sites, photographic
services)
4.1 Use the key elements
of good web design
structure that may be used
by
search
engines
comprising
head/title;
description;
keywords;
metatags;
body;
navigation;
download
considerations
(e.g.
images)in eBay or your
chosen e business
4.2 Evaluate the impact of
a well designed website
the design features to
engage the visitor i.e. site
4

stickiness; consistent page

layout; corporate colour
scheme; consistent with
image of the business
(brand)
and
customer
expectation; pictures and
links;
clear;
intuitive;
informative; builds trust;
encourages
visitor
to
return; repeat business to
in eBay or your chosen e
business
4.3 Report on the issues
concerning
website
usability
stakeholder
accessibility by meeting the
needs
of
different
audiences (e.g. parents,
children;)
multi-sensory
access
(e.g.
visually
impaired, colour blind;)
legal responsibilities (e.g.
discrimination legislation)
in eBay or your chosen e
business
M1 Identify and apply
strategies
to
find
appropriate solutions in the
internet use for various
business activity in eBay or

your chosen e business

M2
Select/design and
apply appropriate methods/
techniques
have
responded
to
the
competitive
forces
to
develop or update their use
of e-business and give
reasons for their responses
M3
Present
and
communicate appropriate
findings by using the power
point presentation to the
importantce of in
your
chosen e busines
D1 Use critical reflection to
evaluate own work and
justify: valid conclusions to
5

show an individual could

improve their preparation
for the growing use of
internet by business
organisations
D2Take responsibility for
managing and organising
activities by focusing on
the impact of a well
designed website in your
chosen e business
D3 Demonstrate
convergent/lateral/ creative
thinking towards the
success of your chosen e
business.
General comments

Overall Grade

Pass/Merit/Distinction/Referral

Assessors
Signature

Date

Candidate
Signature

Date

Assignment - The Ultimate E-Business

With the creation of the internet tradition businesses have taken on a new form and
has allowed new channels for conducting business. Since the birth of the internet ecommerce and e-business have developed into a relatively new way of developing a
business model. One such successful on-line auction enterprise, known as eBay, is
the world's largest and most popular person-to-person trading community on the
internet. Within the next few pages, this paper will examine the use of e-commerce
and the effect it's had on eBay, eBay's strategies and business model and eBay's
internal analysis of their strengths and weaknesses and an external analysis of their
opportunities and threats.
EBay is a company that could not exist without the internet and has succeeded in
creating a new way to do business. Having an online auction site where millions of
buyers and sellers can exchange almost any item, eBay has survived and even
thrived in this new electronic market evolving and growing its business making eBay
the go-to place on the internet.
EBay has been able to maintain its dominating position in the e-marketplace for
several reasons. For one, they are a very diverse company. They provide a very
appealing service not only to individual customers, but large corporate business as
well which differentiates them from the competition. From collectors to casual sellers,
eBay's customer base is as diverse as the products that are offered on the eBay
website. In addition to diversifying their customers and their products, eBay has
expanded their business globally by branching out into over 30 countries and an
estimated 181 million users. Financially, eBay has zero debt and cash flow
generation rate of $3 billion annually with $3.7 billion cash in hand.
The way eBay stays on top of its industry is by using a broad differentiation strategy.
They have created value that appeals to their customers through several ways. The
first is with offering a variety of products that customers can search the site and find
virtually anything.EBay has done a good job to close the gap between business and
customers by allowing them to feel like they are a part of a community. With the
ability to view feedback, opinions, and feelings of other users has become a powerful
tool that builds customer relationships.
A third strategy is the creation of a unique and user friendly website that sets them
apart from other sites. Along with the website comes the creation of the catchy eBay
brand name thats evolved into the common household name when talking about
online buying which gives eBay a distinct advantage over other online auctions.
Lastly, eBay's global expanding and large multinational client base is certainly
unmatched by its rivals.
EBay has also played out three main from the implementation their business model.
They started out by building strategic partnerships and then looked for customer

feedback to constantly make changes and improvements. Lastly, they monitored its
internal and external environments for possible opportunities.
In viewing these internal and external analyses of eBay, a measure of how all factors,
both positive and negative, are provided to give a clear picture of the current state of
this business.
Task 1
1.1 Describe the environment (e.g.the internet; the worldwide web (www); intranets;
extranets;) in which e-business is conducted and business transaction types such as
business-to-consumer (B2C), business-to-business (B2B), customer-tocustomer
(C2C), customer-to-business (C2B) in eBay or your chosen e business
1.2 Explain the benefits (e.g. 24/7 trading, global marketplace; overt and covert
information and collection)and barriers(e.g. set-up costs; impact of staff;
difficulty of changing processes and ongoing maintenance) to businesses considering
eBay or your chosen e business
1.3 Assess the security and legislative issues such as( e.g.firewalls, digital
signatures, digital certificates, anti-virus software; impacts of national and
international legislation e.g. staff training, taxation)facing by eBay or your chosen e
business
1.4 State the modes of communication such as devices to communicate online, fixed
and portable; business communicationsavailable to eBay or your chosen e business
and their applications
Task 2
2.1 Explain the internet technologies and their importancethe
such as the
importance of agreed non-proprietary standards; how messages are transferred
across the global communications network using packet switching in making eBay or
your chosen e business successful
2.2 Explain the main features of HTML as the language of the www, defines format of
the information and how it is presented, in eBay or your chosen e business
2.3 Analyse the functions of client servers and browsers and the role of the search
engine such as the use of two-tier and three-tier architectures; the nature and role of
search engines; the role of the browser in interpreting the HTML and presenting the
data to fit the users device screen,in eBay or your chosen e business
2.4 Evaluate the use of intranets and extranets by focusing on the differences
between the use of the internet; an intranet and an extranet; explain how they can
improve security and efficiency within business communicationwithin business
communication in eBay or your chosen e business
Task 3
3.1 Illustrate the different e-business models in which the internet may be used to
generate revenue by supporting the sale of a product (e.g. airline booking; by
supplying electronic media information or services e.g. music downloads) that can be
used to generate revenue for in eBay or your chosen e business
3.2 analyse each model in terms of its capacity by
taking into account
subscriptionbased information services eg consumer advice; advertising revenue e.g.
from linked websites, and suppliers to generate revenue in eBay or your chosen e
business
8

3.3 Report on future developments in e-business models in eBay or your chosen e

business by the growing provision of individualised customercentric products and
services requiring customer interaction e.g. auction sites, photographic services
Task 4
4.1 Use the key elements of good web design structure that may be used by search
engines comprising head/title; description; keywords; metatags; body; navigation;
download considerations (e.g. images)in eBay or your chosen e business
4.2 Evaluate the impact of a well designed website the design features to engage the
visitor i.e. site stickiness; consistent page layout; corporate colour scheme;
consistent with image of the business (brand) and customer expectation; pictures
and links; clear; intuitive; informative; builds trust; encourages visitor to return; repeat
business to in eBay or your chosen e business
4.3 Report on the issues concerning website usability stakeholder accessibility by
meeting the needs of different audiences (e.g. parents, children;) multi-sensory
access (e.g. visually impaired, colour blind;) legal responsibilities (e.g. discrimination
legislation) in eBay or your chosen e business

Plagiarism/Collusion
Any act of plagiarism or collusion will be seriously dealt with according to the
regulations.
In this context the definition and scope of plagiarism are presented below:
Plagiarism is presenting somebody elses work as your own, It includes copying
information directly from the Web or books without referencing the material; submitting
joint coursework as an individual effort; copying another students coursework; stealing
coursework from another student and submitting it as your own work.
Collusion is working collaboratively with another learner to produce work that is
submitted as the individual learners work.
Suspected acts of plagiarism or collusion will be investigated and if found to have
occurred will be dealt with according to the college procedure
Guideline

Ensure that all work had been proof-read and checked prior to
submission.
Ensure that the layout of your documents is in a professional format.
Ensure that all references are quoted at the end of any
question/document submitted (preferred: Harvard referencing).

 Ensure that you back-up your work regularly and apply version control to
your documents.
Ensure that there is an accompanying front cover sheet with your details,
the unit details and your lecturers name.
The college will retain your assessment copy so it is advisable for you to
keep a copy for your own record.

Support Materials

Bickerton P, Bickerton M and Pardesi U (2000) Cybermarketing: How to Use the Internet to
Market Your Goods and Services. 2nd Edition (Butterworth-Heinemann
Bickerton P, Bickerton M and Simpson-Holley K (1998) Cyberstrategy: Business Strategy for
Extranets, Intranets and the Internet (Butterworth-Heinemann
Combe C (2012) Introduction to e-Business: Management and Strategy. Routledge; 1 edition
Chaffey D (2006) E-Business and E-Commerce Management. 3rd Edition, FT Prentice Hall
Davies C and Shorey M (2005) Applied Business: AS for Edexcel (Resource Pack) Collins
Educational
Websites
www.bized.co.uk
www.bized.co.uk/educators/16-19/business/marketing/index.htm
www.businesslink.gov.uk
www.dti.gov.uk
www.google.com/intl/en/about.html
www.statistics.gov.uk

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