1.

The aim of marketing is to make selling superfluous.This is an ideology of

a)
Philip Kotler
b)
Sharu Rangnekar
c)
Peter Drucker
d)
Jerome Mc Carthy
2.
When needs are directed towards a specific object ,it becomes a ______________.
a)
Demand
b)
Want
c)
Desire
d)
All of these
3.
Ankit would like to be seen as a techno savvy person while using an i Pod. This is an
illustration of
a)
Delight needs
b)
Secret needs
c)
Unstated needs
d)
Real need
4.
Elle 18 invites young women to participate in designing nail paints.Dell allows the customer
to choose and assemble his own desktop.Likewise,L&T supplies tailor made oil rigs to ONGC .Dilip
Chhabria modifies and delivers tailor made cars to affluent customers.These are illustrations of
___________.
a)
Convenience goods
b)
Customization
c)
Commodities
d)
Speciality goods
5.
Aaj Tak tries to mesmerize its viewers by delivering the up-to-date news on the channel .This
is an illustration of __________as a product.
a)
Idea
b)
Place
c)
Information
d)
Experience
6.
___________proposed the need hierarchy theory
a)
Henry Ford
b)
F W Taylor
c)
Abraham Maslow
d)
Herzberg
7.
When Manish Malhotra designs a dress for a model like Malaika Arora Khan
,___________utility is created out of the raw material cloth /fabric
a)
Place
b)
Form
c)
Possession
d)
Time utility.

8.
Public relations(P.R) carries more credibility than advertising and publicity is usually
_____form of communication.
a)
Paid
b)
Unpaid
9.
The primary function of packaging is ________
a)
Face lifting a product
b)
Informing about the nature of the product
c)
Protection from dirt ,pilferage ,deterioration
d)
None of these

10.
All shareholders are stakeholders .All stakeholders are not shareholders.
This statement is ;
a)
True
b)
False

Exercise

Section 1
"Everyone is wise until he speaks."
- (Proverb)
1.
The ratio of width of our National flag to its length is
A.
3:5
B.
2:3
C.
2:4
D.
3:4

2.
Rabindranath Tagore's 'Jana Gana Mana' has been adopted as India's National Anthem. How
many stanzas of the said song were adopted?
A.
Only the first stanza
B.
The whole song
C.
Third and Fourth stanza
D.
First and Second stanza
3.

'Natya - Shastra' the main source of India's classical dances was written by
A.
Nara Muni
B.

Bharat Muni
C.
Abhinav Gupt
D.
Tandu Muni
4.

'Dandia' is a popular dance of

A.

Punjab
B.
Gujarat
C.
Tamil Nadu
D.
Maharashtra

________________________________________
5.
The words 'Satyameva Jayate' inscribed below the base plate of the emblem of India are
taken from
A.
Rigveda
B.
Satpath Brahmana
C.
Mundak Upanishad
D.
Ramayana
Mohiniattam dance from developed originally in which state?
A.
Tamil Nadu
B.
Orissa
C.
Kerala
D.
Karnataka
Answer: Option C
7.
Which of the following folk dance forms is associated with Gujarat?
A.
Nautanki
B.
Garba
C.

Kathakali
Bhangra

D.

Answer: Option B
8.
Which of the following Akademis is responsible for fostering the development of dance,
drama and music in India?
A.National School of Drama
B.Sangeet Akademi
C.Sahitya Akademi
D.Lalit Kala Akademi
Answer: Option B
10.

The book of Parsis is

A.

Torah
B.
Bible
C.
Zend Avesta
D.
Gita
Answer: Option C
11.

'Kathakali' is a folk dance prevalent in which state?

A.
Karnataka
B.
Orissa
C.
Kerala D.
Manipur
Answer: Option C
12.
Which of the following dances is a solo dance?
A.Ottan Thullal
B.Kuchipudi
C.Yakshagana
D.Odissi
Answer: Option A
13.
The National Anthem was first sung in the year
A.1911
B.1913
C.1936

D.1935
Answer: Option A
The national anthem of India is 'Jana-gana-mana', composed originally in Bengali, by Rabindranath
Tagore. 'Jana-gana-mana' was first sung on 27th December 1911, long before Indian gained
independence, at the Calcutta Session of the Indian National Congress. The complete song consists
of five stanzas. As for the playing time of the full version of the national anthem, it will take up
approximately 52 seconds. A short version, consisting of first and last lines of the stanza (playing
time approximately 20 seconds), is also played on certain occasions.
14.
Thillana is a format of
A.Kuchipudi
B.Odissi
C.Baharatanatyam
D.Kathak
Answer: Option C
15.
'Madhubani', a style of folk paintings, is popular in which of the following states in India?
A.Uttar Pradesh
B.Rajasthan
C.Madhya Pradesh
D.Bihar
Answer: Option D
Madhubani painting or Mithila painting is a style of Indian painting, practiced in the Mithila region of
Bihar state, India and the adjoining parts of Terai in Nepal. Painting is done with fingers, twigs,
brushes, nib-pens, and matchsticks, using natural dyes and pigments, and is characterized by eyecatching geometrical patterns. There are paintings for each occasion and festival such as birth,
marriage, holi, surya shasti, kali puja, Upanayanam (sacred thread ceremony), and durga puja.
16.
Kathak is a classical dance of
A.North India
B.Tamilnadu
C.Manipur
D.Kerala
Answer: Option A
17.
The head quarters of Sahitya Akademi is at
A.Mumbai
B.Chennai
C.New Delhi
D.Kolkata
Answer: Option C

18.

The dance encouraged and performance from the temple of Tanjore was
A.
Kathakali
B.
Odissi
C.
Kathak D.
Bharatanatyam
Answer: Option D
19.
The last Mahakumbh of the 20th century was held at
A.Nasik
B.Ujjain
C.Allahabad
D.Haridwar
Answer: Option D
20.
The National Song of India was composed by
A.Rabindranath Tagore
B.Bankim Chandra Chatterjee
C.Mohammad Iqbal
D.Jai Shankar Prasad
Answer: Option B
21.
Who composed the famous song 'Sare Jahan Se Achha'?
A.Jaidev
B.Mohammad Iqbal
C.Bankim Chandra Chattopadhyay
D.Rabindranath Tagore
Answer: Option B
22.
In which of the following festivals are boat races a special feature?
A.Onam
B.Rongali Bihu
C.Navratri
D.Pongal
Answer: Option A
23.
Kalchakra ceremony is associated with which of the following ceremonies?
A.Hinduism
B.Buddhism
C.Jainism
D.Islam

Answer: Option B
24.
Which of the following places is famous for Chikankari work, which is a traditional art of
embroidery?
A.
Lucknow
B.
Hyderabad
C.
Jaipur D.
Mysore
Answer: Option A
Lucknow, in Uttar Pradesh (India), is the centre of chikankari , a skill of more than 200 years old. It
literally means 'embroidery'. It was originally done with a white thread on a white cloth, hence the
name 'white embroidery'. Now, it is done on a variety of fabrics and in a spectrum of colours.
1.

The Centre for Cellular and Molecular Biology is situated at

A.
Patna B.
Jaipur
C.
Hyderabad
D.
New Delhi
Answer: Option C
2.
Where is the Railway Staff College located?
A.
Pune B.
Allahabad
C.
Vadodara
D.
Delhi
Answer: Option C
3.

The famous Dilwara Temples are situated in

A.
Uttar Pradesh
B.
Rajasthan
C.
Maharashtra
D.
Madhya Pradesh

Answer: Option B
4.
Wadia Institute of Himalayan Geology is located at
A.
Delhi B.
Shimla
C.
Dehradun
D.
Kulu
Answer: Option C
5.
Bijapur is known for its
A.
severe drought condition
B.
Gol Gumbaz
C.
heavy rainfall
D.
statue of Gomateswara

9.

'Bagh', a village in Gwalior is famous for

A.
Sculptures
B.
Architecture
C.
Cave Painting
D.
All of the above
Answer: Option C
The headquarters of the National Power Training institute is located in
A.
B.

Pune
Bhopal
C.
Faridabad
Lucknow

D.

Answer: Option C
Development expenditure of the Central government does not include

A.
defence expenditure
B.
expenditure on economic services
C.
expenditure on social and community services
D.
grant to states
Answer: Option A
Gilt-edged market means
A.
bullion market
B.
market of government securities
C.
market of guns
D.
market of pure metals
Answer: Option B
In the last one decade, which one among the following sectors has attracted the highest
foreign direct investment inflows into India?
A.
Chemicals other than fertilizers
B.
Services sector
C.
Food processing
D.
Telecommunication
Answer: Option D
6.

Devaluation of a currency means

A.
reduction in the value of a currency vis-a-vis major internationally traded currencies
B.
permitting the currency to seek its worth in the international market
C.
fixing the value of the currency in conjunction with the movement in the value of a basket of predetermined currencies
D.

fixing the value of currency in multilateral consultation with the IMF, the World Bank and major
trading partners
Answer: Option A
8.
Since independence, both development and non-development expenditures have increased;
the increase in the former being a little more than in the other. Non-development expenditure
involves
I.
interest payments
II.
subsidies
III.
defence
IV.
irrigation
A.
I, II
B.
I
C.
I, II, III
D.
II, III, IV
Answer: Option C
9.
Depreciation means
A.
closure of a plant due to lock out
B.
closure of a plant due to labour trouble
C.
loss of equipment over time due to wear and tear
D.
destruction of a plant in a fire accident
10.

Deficit financing leads to inflation in general, but it can be checked if

A.
government expenditure leads to increase in the aggregate supply in ratio of aggregate demand
B.
only aggregate demand is increased
C.
all the expenditure is denoted national debt payment only
D.
All of the above
Answer: Option D
6.

Gross domestic capital formation is defined as

A.
flow of expenditure devoted to increased or maintaining of the capital stock
B.
expenditure incurred on physical assets only
C.
production exceeding demand
D.
net addition to stock after depreciation
Answer: Option D
20.

Which of the following items would not appear in a company's balance sheet?
A.
Value of stocks of raw materials held
B.
Total issued capital
C.
Revenue from sales of the company's products
D.
Cash held at the bank
Answer: Option C
1.

Who wrote the famous book - 'We the people'?

A.
T.N.Kaul
B.
J.R.D. Tata
C.
Khushwant Singh
D.
Nani Palkhivala
Answer: Option D
2.

Who is the author of the book 'Nineteen Eighty Four'?

A.
Thomas Hardy
B.
Emile Zola
C.
George Orwell
D.
Walter Scott

Answer: Option C
3.
Which of the following is NOT written by Munshi Premchand?
A.
Gaban B.
Godan
C.
Guide D.
Manasorovar
Answer: Option C
4.
Who is the author of the book 'Forbidden Verses'?
A.
Salman RushDie
B.
Abu Nuwas
C.
Ms. Taslima Nasrin
D.
D.H. Lawrence
Answer: Option B
5.

The lead character in the film 'The Bandit Queen' has been played by
A.
Rupa Ganguly
B.
Seema Biswas
C.
Pratiba Sinha
D.
Shabama Azmi
Answer: Option B
6.
Which of the following books has been written by Vikram Seth?
A.
My God Died Young
B.
Islamic Bomb
C.
Look Back in Anger
D.
A Suitable Boy
Answer: Option D
7.
Who wrote the line: ' A thing of beauty is a joy forever'?

A.
John Keats
B.
Robert Browing
C.
P.B.Shelley
D.
William Wordsworth
Answer: Option A
8.
Who has written the book 'My Frozen Turbulence in Kashmir'?
A.
Anees Jung
B.
Jagmohan
C.
M.J.Akbar
D.
Nissim Ezekiel
Answer: Option B
9.
The book 'To Live or Not Live' was written by
A.V.S. Naipaul
B.Alexandra Dumas
C.George Elliot
D.Nirad C. Chaudhuri
Answer: Option D
10.
1959
1965
C.
1976
1957

In India the first television programme was broadcasted in

A.
B.

D.

Answer: Option A
11.

'A Voice for Freedom' is a book written by

A.
Corazon Aquino
B.
Nayantara Sahgal

C.
Aung San Suu Kyi
D.
Benazir Bhutto
Answer: Option B
12.

Who is the father of English Poetry?

A.
Milton B.
Wordsworth
C.
Chaucer
D.
Charles Dickens
Answer: Option C
13.
The popular TV serial 'Neem ka Ped' was written by
A.
Rahi Masoom Raza
B.
Sharad Joshi
C.
Ashapurna Devi
D.
Harivansh Rai Bachachan
Answer: Option A
14.
Who wrote 'War and Peace'?
A.
Leo Tolstoy
B.
Mahatma Gandhi
C.
Charles Dickens
D.
Kipling
Answer: Option A
15.
Which of the book was written by Graham Greene?
A.
O' Jerusalem
B.
The Power and Glory
C.
Crisis in India

D.
Of Human Bondage
Answer: Option B

________________________________________
16.
George Bernard Shaw, the great dramatist, was
A.
a Welsh
B.
an Irishman
C.
a Soctsman
D.
an Englishman
Answer: Option B
17.
'Mirchchhakatika' was written by
A.
Vikramaditya B.
Shudraka
C.
Kalhana D.
Banabhatta
Answer: Option B
18.
The famous book 'Anandmath' was authored by
A.
Sarojini Naidu
B.
Bankim Chandra Chottapadhya
C.
Sri Aurobindo
D.
Rabindrnath Tagore
Answer: Option B
Anand Math is a 1952 Hindi patriotic-historical film directed by Hemen Gupta, based on
'Anandamath', the famous Bengali novel written by Bankim Chandra Chattopadhyay in 1882. The
novel and film are set in the events of the Sannyasi Rebellion, which took place in the late 18th
century in eastern India, especially Bengal.

19.

Who directed the film '1942: A love story'?

A.
Mahesh Bhatt
B.
Vidhu Vinod Chopra
C.
Yash Chopra
D.
Ketan Mehta
Answer: Option B
20.
Who is the author of famous statement: "That Government is the best which governs least"?
A.
Herbert Spencer
B.
Harold Laski
C.
Alexis De Tocqueville
D.
Henry David Thoreau
Answer: Option D
Henry David Thoreau 1849
"We've heard it said, that government is best which governs least.
That government is best which governs not at all,
and when men are prepared for it,
that will be the kind of government they will have.
21.
Which of the following English films was the first one to be dubbed in Hindi?
A.
Aladdin
B.
Universal Soldier
C.
Speed
D.
Iron Man
Answer: Option A

1.

Which of the following is not associated with the UNO?

A.
B.

ILO
WHO
C.
ASEAN D.
All of the above
Answer: Option C
UNO: United Nations Organization
ILO: International Labor Organization
WHO: World Health Organization
ASEAN: Association of Southeast Asian Nations
2.
The chairmanship/presidency of the UN Security Council rotates among the Council
Members
A.
every 6 months
B.
every 3 months
C.
every year
D.
every month
Answer: Option D
The presidency of the United Nations Security Council rotates on a monthly basis alphabetically
among all of the members based on their English name.
3.

Which of the following is not a chief organ of the United Nations Organisations?
A.
International Labour Organisation
B.
Security Council
C.
International Court of Justice
D.
General Assembly
Answer: Option A
4.
Permanent Secretariat to coordinate the implementation of SAARC programme is located at
A.
Dhaka
B.
New Delhi

C.
Colombo
D.
Kathmandu
Answer: Option D
5.
The Indian delegation to the first World Conference on Human Rights was led by
A.
Dr. Manmohan Singh
B.
Farooq Abdullah
C.
Dinesh singh
D.
Alam Khan
Answer: Option A
46.
1982
1984
C.
1985
1983

When was SAARC founded?

A.
B.

D.

Answer: Option C
47.
Which of the following is not a member of G-15?
A.
Pakistan
B.
Malaysia
C.
Indonesia
D.
India
Answer: Option A
48.
Amnesty International has its headquarters at
A.
Berlin
B.
New York
C.
Washington
D.
London

Answer: Option D
49.
Headquarters of the World Health Organisation is located at
A.
Geneva
B.
Washington DC
C.
New York
D.
Rome
Answer: Option A
50.
The working language(s) of the UNESCO is/are
A.
French only
B.
English only
C.
English and French
D.
English, French and Russian
Answer: Option C

27. Who was the first Indian to be President of UN General Assembly?

A.Mrs. Vijay Lakshmi Pandit
B. Ramesh Bhandari
C. Natwar Singh
D.Krishna Menon

Answer: Option A

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28. How many former republics of USSR have become members of the Commonwealth of
Independent States?
A.11
B. 10
C. 12
D.9

Answer: Option A

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29. The five permanent members of UN security council are
A.Japan, West Germany, USSR, UK and USA
B. Canada, China, France, USSR and USA
C. Germany, China, USSR, UK and USA
D.China, France, USSR, UK and USA

Answer: Option D

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30. When was the South Asian Association for Regional Co-operation (SAARC) formed?
A.1985
B. 1982
C. 1986
D.1987

Answer: Option A