Manalog notes

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patrick
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Advertising

Main Claim: You should buy this product/service

Reasons (why?)- None given or implicit

- Reasons given explicitly, more info about product

o Why it the best(via comparison)
o Why you need/want it.

Brand recall

-packaging

-building brand loyalty

-Using advertising that is memorable

- appealing to emotions, use of humor, makes you feel good, a Fantasy

-persuading the audience & follow through & actually buy said product

*PSA’s: Public service announcement

- raising awareness

- selling an IDEA

- Desired response is also an action

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Symbolic logic

P Q P&Q PvQ P -> Q

1 T T T T T
2 T F F T F
3 F T F T T
4 F F F F T

& = and, but

V= or

 = If …. Then

P Q R ~P & R Q -> R (P & Q) & R

1 T T T F T T
2 T T F F F T
3 T F T F T F
4 T F F F T F
5 F T T T T F
6 F T F F F F
7 F F T T T F
8 F F F F T F

Truth tables

(K V S) & (~ K V N)
1 T T T T F T T T
2 T T T F F T F F
3 T T F T F T T T
4 T T F F F T F F
5 F T T T T F T T
6 F T T T T F T F
7 F F F F T F T T
8 F F f F T F T F

Logically Equivalent = same on all lines

Contradictory = Opposites on lines

Consistent = has a true on least one line

Inconsistent = has no true values on both sides

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B & (N v K) (K -> B) & (B -> ~ N)

1 T T T T T T T T F T F F T
2 T T T T F F F T F T F F T
3 T T F T T T T T T T T T F
4 T T F T F F F T F T T T F
5 F F T T T T F F F F T F T
6 F F T T F F F F F F T F T
7 F F F T T T F F F F F T F
8 F F F F F F F f F F F T F

Any contradiction that leads to a contradiction is false.

A→ (B v C)/C→ (D&E)/D v E // A →E

Assume the argument is invalid (true premises, false conclusions)

Contradiction = argument is valid

No contradiction = Argument as assumed is invalid

Analogy, Legal and moral Reasoning

Principles:

1. The relevance of similarities

2. Number of similarities
3. The nature of the degree of disanology
4. The number of primary analogues
a. + primary analogues, the more the argument strengthens
5. Diversity among primary analogues
a. + diverse the primary analogues are, the stronger the argument
6. The specificity of the conclusion
a. The more specific the conclusion, the weaker the argument.