Utilizing policy control &

abstraction
Patrick Nijsters
Head of APJC Sales Quantum Policy
LTE Asia - September 2013

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 Heavy users causing network congestion, impacting quality of service

for all subscribers

Traffic and network costs increasing faster than revenue growth

Unlimited plans lead to abuse and lower profits

Lets take a look at differentiation

Retailing unlimited data access, limits sales growth

Unable to monetize over-the-top content

Inability to dynamically address market segmentation

Cannot deliver differentiated Quality of Service (QoS)
Unable to offer timely, relevant promotions

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 Creation or modification of new services is too slow compared to

velocity of market trends

Deploying one service doesnt always help the second service

Current policy control solutions tend to have limited visibility in the

overall network

There is no silver bullet use-case

Lets
zoom in on velocity & personalization
Market conditions vary between regions and even operators
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Existing mesh connectivity

between network elements and
functions not scalable

Negatively impacting service

velocity, quality, cost and
scalability

2013 Cisco and/or its affiliates. All rights reserved.

PCRF

CDN

OCS

FIRE
WALL

SPR

DPI

SON

VIDEO
OPT.

API-GW

NAT

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GiLAN CONTROL

Each use-cases require touch

points in multiple network and
application elements

 Simplify
PCRF
Reduce and centralize complexity
Ease integration of new elements and functions

CDN

1. Replace mesh-points with

bus
Innovate
architecture
ANALYTICS of multiple events
Service use-cases based on mash-ups
2. Use modular protocol
plugins and API gateway
Service velocity
SON
3. Add session management
From coding/scripting to configuring
4. AddFrom
complex
event
months/weeks
to days/hours
processor
API-GW

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FIREWALL

GiLAN CONTROL

OCS

DPI

VIDEO OPT.

NAT

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RAN SON sends congested cells to analytics engine

Event processor correlates congestion, subscriber location, subscriber profile and

instantiates event triggers

PCRF gets notified through event congestion subscription

PCRF triggers policy rule changes to EPC and Gi-LAN/TDF

ANDSF triggers congested UEs to offload of non voice traffic to Wi-FI

Network
selection

Analytics

Policy control

Subscriber

SON

Notification

Quantum Service Bus

Subscriber PCC

SPR
/UDR

RAN SON

Wire-line SON

RAN

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Analytics

EPC

Gi-LAN / TDF

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MONETIZE

OPTIMIZE

Dynamic network

Launch services quickly

Customize services per

market segment
Extrapolate business

intelligence from network

data

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SIMPLIFY

configuration
Use real-time data to

improve performance
and experience

Fewer tools and

interfaces
Shift resources from

operation to service
creation

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orchestration

Monetize

Optimize

Simplify
2013 Cisco and/or its affiliates. All rights reserved.

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Thank you.