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AMIT BHATTACHARJEE

July 2012

Tuck School of Business, Dartmouth College


100 Tuck Mall
Hanover, NH 03755
(603) 646-8986
amit.bhattacharjee@tuck.dartmouth.edu

ACADEMIC POSITIONS
Visiting Assistant Professor of Business Administration, July 2012 present
Tuck School of Business, Dartmouth College
EDUCATION
Ph.D., Marketing, May 2012
Marketing Department, The Wharton School, University of Pennsylvania
B.S., Economics, Magna Cum Laude, May 2004
Marketing concentration, The Wharton School, University of Pennsylvania
HONORS AND AWARDS
AMA-Sheth Foundation Doctoral Consortium Fellow, 2010
Winkelman Fellowship, The Wharton School, 2009-2012
Russell Ackoff Fellowship, Risk Management and Decision Processes Center, 2008-2010
Wharton Doctoral Fellowship, 2007-2011
Deans List, 2002-2004
Joseph Wharton Scholar, 2000-2004
RESEARCH INTERESTS
Consumer belief systems
Moral and social judgment
Consumer well-being
JOURNAL PUBLICATIONS
Bhattacharjee, Amit, Jonathan Z. Berman, and Americus Reed, II, Tip of the Hat, Wag of
the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,
Journal of Consumer Research, forthcoming.
Hardy, Sam, Amit Bhattacharjee, Karl Aquino, and Americus Reed, II (2010), Moral
Identity and Psychological Distance: The Case of Adolescent Parental Socialization,
Journal of Adolescence, 33, 111-123.

Verona, Edelyn, Naomi Sadeh, Steve M. Case, Americus Reed, II, and Amit Bhattacharjee
(2008), Self-Reported Use of Different Forms of Aggression in Adolescence and Young
Adulthood: Validation and Correlates, Assessment, 15 (4), 493-510.
BOOK CHAPTERS
Reed II, Americus, Joel Cohen, and Amit Bhattacharjee (2009), When Brands are Built
from Within: A Social Identity Pathway to Liking and Evaluation, in Handbook of Brand
Relationships, Eds. Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester. Armonk,
NY: M.E. Sharpe, Inc., 124-150.
WORK UNDER REVIEW
Bhattacharjee, Amit, Jonah Berger, and Geeta Menon, Escaping the Crosshairs: When
Identity Marketing Backfires, Under 2nd round review at Journal of Consumer Research.
Bhattacharjee, Amit, Jason Dana, and Jon Baron, Is Profit Evil? Associations of Profit with
Social Harm, Invited for 2nd round review at Management Science.
Bhattacharjee, Amit, Lisa Bolton, and Americus Reed, II, License to Lapse: Lay Theories of
Medicine, Remedy Marketing, and a Healthy Lifestyle, Under review at Psychological
Science.
SELECT RESEARCH IN PROGRESS (in descending order of completion)
Berman, Jonathan Z., Amit Bhattacharjee, and Americus Reed, II, Motivated Moral
Decoupling: Politically Motivated Standards of Moral Relevance, working paper.
Mogilner, Cassie, and Amit Bhattacharjee, What Experiences Make Us Most Happy, the
Extraordinary or the Ordinary? manuscript in preparation.
Bhattacharjee, Amit, Jason Dana, Barbara Mellers, and Jonathan Z. Berman, Selling Out,
data collection in progress.
Bhattacharjee, Amit, Jonathan Z. Berman, Americus Reed, II, and William Le, Measuring
Moral Decoupling, data collection in progress.
Barasch, Alixandra, Barbara Mellers, and Amit Bhattacharjee, Individual and Societal
Optimism, data collection in progress.
INVITED TALKS
Rotman School of Management, University of Toronto, November 2011
Sauder School of Business, University of British Columbia, October 2011
Gabelli School of Business, Fordham University, October 2011
Tuck School of Business, Dartmouth College, October 2011

CONFERENCE PRESENTATIONS (*presenter)


Bhattacharjee, Amit*, Jonathan Z. Berman, and Americus Reed, II, Tip of the Hat, Wag of
the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,
Behavioral Decision Research in Management, Boulder, CO, June 2012.
Bhattacharjee, Amit, Jonathan Z. Berman*, and Americus Reed, II, Tip of the Hat, Wag of
the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,
Society for Personality and Social Psychology, San Diego, CA, January 2012.
Bhattacharjee, Amit, Jonathan Z. Berman*, and Americus Reed, II, Tip of the Hat, Wag of
the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,
Society for Consumer Psychology, Atlanta, GA, February 2011.
Bhattacharjee, Amit*, Jason Dana, and Jon Baron, Is Profit Evil? Associations of Profit
with Social Harm, Association for Consumer Research, Jacksonville, FL, October 2011.
Bhattacharjee, Amit*, Jason Dana, and Jon Baron, Is Profit Evil? Incentive Neglect and the
Association of Profit with Social Harm, Behavioral Decision Research in Management,
Pittsburgh, PA, June 2010.
Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, License to Lapse: Lay Theories
of Medicine, Remedy Marketing, and a Healthy Lifestyle, Whitebox Graduate Student
Conference, Yale School of Management, New Haven, CT, April 2010.
Bhattacharjee, Amit*, Jonah Berger, and Geeta Menon, Escaping the Crosshairs: Reactance
to Identity Marketing, Society for Consumer Psychology, St. Petersburg, FL, February 2010.
Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, License to Lapse: The Effects of
Weight Management Product Marketing on a Healthy Lifestyle, Association for Consumer
Research, Pittsburgh, PA, October 2009.
Bhattacharjee, Amit*, Jonah Berger, and Geeta Menon, Escaping the Crosshairs: Reactance
to Identity Marketing, Association for Consumer Research, Pittsburgh, PA, October 2009.
Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, License to Lapse: The Effects of
Weight Management Product Marketing on a Healthy Lifestyle, Society for Consumer
Psychology, San Diego, CA, February 2009.
Bhattacharjee, Amit* and Jonah Berger, Escaping the Crosshairs: Reactance to Identity
Marketing, poster presented at the Society for Consumer Psychology, San Diego, CA,
Februrary 2009.
Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II, The Effects of Drug and
Supplement Marketing on a Healthy Lifestyle, poster presented at the Association of
Consumer Research, San Francisco, CA, October 2008.

Bhattacharjee, Amit*, Lisa Bolton, and Americus Reed, II (2008), The Effects of Drug and
Supplement Marketing on a Healthy Lifestyle, poster presented at the Marketing &
Public Policy Conference, Philadelphia, PA, May 2008.
TEACHING EXPERIENCE
Tuck School of Business, Dartmouth College
Consumer Behavior (MBA), Fall 2012
Introduction to Marketing (Engineering masters), Fall 2012
The Wharton School, University of Pennsylvania
Teaching Assistant, Introduction to Marketing (undergraduate), Fall 2010 Spring 2011
SERVICE
Trainee Reviewer: Journal of Consumer Research (2010)
Competitive and Working Paper Reviewer: Association for Consumer Research Conference (20092010), Society for Consumer Psychology Conference (2008-2010)
Wharton Doctoral Programs
Invited Presentation for Provost, University of Pennsylvania (October, 2009)
Wharton Doctoral Programs website student video profile
Co-Advisor, Independent Study, Marketing Department, The Wharton School
Michael Durkheimer and Alberto Cohen (2008) Rethos.com: Analysis of a Socially
Conscious Social Network Start-Up.
William Le (2011) Moral Decoupling: A Novel Moral Reasoning Process.
PROFESSIONAL AFFILIATIONS
American Marketing Association (AMA)
Association for Consumer Research (ACR)
Society for Consumer Psychology (SCP)
Society for Judgment and Decision Making (SJDM)
Association for Psychological Science (APS)

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