MGT 3510 COURSE OUTLINE AND ASSIGNMENT SCHEDULE SPRING 2015

Assignments listed below are firm only for one week in advance. The complete list of
tentativeassignmentsisgiventohelpyouplanahead.
I.

POSITIONING STRATEGIES IN MANUFACTURING AND SERVICES

Competitive Priorities (Marketplace Drivers)
Types of Technologies and Workforce Skills (Resource Capabilities)
Positioning Strategies (Integration of Above)

1.0

AssignmentdueTues.Jan13
Cheryl Gaimon, Karen Napoleon, "Information Technology: Worker Systems in Structured
and Unstructured Environments," New Service Development: Creating Memorable
Experiences, James A. Fitzsimmons and Mona Fitzsimmons, Eds., Sage Publications,
Thousand Oaks CA, 2000, pp. 183-192, 212-214.
ReadingdueThurs.Jan15
Excerpts from Operations and Supply Chain Management, Jacobs and Chase, 14th Edition,
2014.

II.

IMPROVING FIRM PERFORMANCE

A. New Product Development: Management and Engineering Interface
AssignmentdueTues.Jan20

Case 1: Campbell Soup (Candidateforgroupwriteup.Seequestionsonsyllabus)

HBS Case 9-690-051, Aug. 1990.
AssignmentdueThurs.Jan22
1.25 Teradyne Corp.: The Jaguar Project (not a group case) HBS Case 9-606-042, May 2006.
1.0

AssignmentdueTues.Jan27
Behnam Tabrizi, Rick Walleigh, Defining Next-Generation Products: An Inside Look,
Harvard Business Review, Nov.-Dec. 1997.
B. Manufacturing Flexibility

AssignmentdueThurs.Jan29
Case 2: Eli Lilly Company: The Flexible Facility Decision (All groups must do this case and/or
Universal Luxury) HBS Case 9-694-074, April 1994.
AssignmentdueTues.Feb3
1.25 Gaimon, Cheryl, Alysse Morton, "Investment in Changeover Flexibility for Early Entry in
High Tech Markets," Production and Operations Management, Vol. 14, No. 2, 2005, 159-

174. (Note the typo on page 171, column 2, line 4 of 2nd paragraph: should be can
pursue an EARLIER market entry strategy.)
Guest Speaker Cheryl Gaimon from 11:0511:55 in Room 300 (Scheller College). Please sit
toward the front of the room to facilitate Q&A.
Class will meet at its regular time at 1:35 in Room 203.

C. Supply Chain Management and Information Technology

AssignmentdueThurs.Feb5
1.25 The ITC eChoupal Initiative (not a group case) HBS Case 9-604-016, January 2004.
III. TECHNOLOGICAL INNOVATION and DIFFUSION
ReadingdueTues.Feb10
Betz: "Sikorsky's Helicopter," p. 40-42; "Origin of Biotechnology" p. 78-84; "The First
Two Decades of the Biotechnology Industry," 86-89; "Development of the US
Auto Industry," p. 56-58; "Number of US Auto Firms Over Time," p. 61-62;
"Commodity-Type Products of the Chemical Industry," p. 64-65; "High-Tech in
the Pharmaceutical Industry," p. 69-71.
A. Basic Concepts (Revolutionary-Evolutionary; Product-Process Innovation)
AssignmentdueThurs.Feb12
Case 3: The Rise and Fall of Iridium (Candidate for group case) HBS Case 9-601-040, Nov.
2001.
B. Innovation Processes & New Product Development
AssignmentdueTues. Feb 17
1.25 Bank of America (not a group case) HBS Case 9-603-022, October 2002.
AssignmentdueThurs.Feb19
Lecturenotes,III
C. Innovation Strategy
AssignmentdueTues.Feb24
1.25 Innovation at 3M Corporation (not a group case) HBS Case 9-699-012, July 2002.
AssignmentdueThurs. Feb 26
1.25 Hewlett Packard: The Flight of the Kittyhawk (not a group case) HBS Case 9-606-088,
November 2006.

GuestSpeakerdueTues.Mar3
Guest Speaker Tim Martin; class meets from 11:05-11:55 in Room 300 (Scheller
College). Please sit toward the front of the room to facilitate Q&A.
AssignmentdueThurs.Mar5
0.75 Jaruzelski, Barry, Kevin Dehoff, How the Top Innovators Keep Winning, Strategy &
Business, Booz&Co., Issue 61, Winter 2010
0.75 Thomke, Stefan, Eric von Hippel, Customers as Innovators, Harvard Business Review,
April 2002, Reprint R0204F, 74-81
AssignmentdueTues.Mar10
Noclass(Presidentialvisit)
AssignmentdueThurs.Mar12
No class (makeup class Feb 3)
SPRING BREAK
No Class on Tues. Mar. 17 and Mar. 19
IV. TECHNOLOGY STRATEGY and CORE CAPABILITIES
Core Capabilities and Rigidities
Knowledge: How to measure, types, and outsourcing.
AssignmentdueTues.Mar 24
1.25 Cultivating Capabilities to Innovate: Booz-Allen & Hamilton (not a group case) HBS
Case 9-698-027, July 1998.
ReadingdueThurs.Mar26
1.25 - Burgelman, Robert, "Fading Memories: A Process Theory of Strategic Business Exit in
Dynamic Environments," Administrative Science Quarterly, 1994, pp. 24-56.
- Betz: "Xerox Pioneers the Paperless Office," p. 264-266 top; "Apple Fails to
Dominate Personal Computer Market," p. 268-272; "Intel Begins Corporate
Research," p. 273-275. "The 1976 Japanese MITI-LSI Chip Project" p. 93-95;
"Japan Captures the World Memory Chip Market," p. 97-98.
AssignmentdueTues.Mar31
1.25 Samasource: Give Work, Not Aid (not a group case) HBS 5-912-012, March 2012.
AssignmentdueThurs.Apr.2
1.75
- Various authors, Special Report: Manufacturing and Innovation, The
Economist, April 21, 2012, pp. 3-20.
AssignmentdueTues.Apr.7
1.25

At Ford, Turnaround is Job One, Kellogg Case, KEL 663, 2012.

V.

PROCESS MANAGEMENT
A. Dynamic Resource Allocation

1.25

AssignmentdueThurs. Apr. 9
Corning Incorporated: Accelerating 160 Years of Innovation, Darden Bus. Publishing,
UVA-OM-1510, Feb. 2014.
B. Process Innovation

Assignment due Tues.Apr.14

Case 4: R&D Management at Universal Luxury Group (All groups must do this case and/or Eli
Lilly) INSEAD Case # 07/2005/5260, 2005.
AssignmentdueThurs.Apr.16
1.00 Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry (not a
group case) INSEAD Case # 02-2002-4974, 2002.

1.25

AssignmentdueTues.Apr.21
Chew Bruce, Dorothy Leonard-Barton, Roger E. Bohn, "Beating Murphy's Law," Sloan
Management Review, Spring 1991.
B. Technology Implementation and Performance Measurement

AssignmentdueThurs.Apr.23
1.25 - A Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (not a
group case) HBS Case 9-694-047, January 1997.
0.75 - Davenport, Thomas, Competing on Analytics, Harvard Business Review, January 2006,
pp. 98-107; Reprint R0601H.
GOOD LUCK ON THE FINAL EXAM
MGT 6772 Thurs. Apr. 30, 2:50pm-5:40 pm