School of Medicine

University Malaysia Sabah

Entrepreneurship
(UW 00302)
Section 3

REPORT OF
ENTREPRENEURSHIP PROJECT ON A COMPANY,
TRU-ONE KONSEP SDN BHD
GROUP 5
SUPERVISOR: DR MOHAMMAD ZAHIRUL HOQUE
LECTURER: AP DR TAN TEK SONG
MDM ADELINE TAM YIN LING
Name
Tan Siew Qin
Thian Kueh Khong

Matriculation number
BM12110080
BM12110082

Kaysha-Lin Lexminarayana

BM12110035

Raiebatul Adawiyah Binti Abdul

Latif
Kirtthene Gopal
Haireya Binti Hafiz
Amiera Binti Noor Alammi
Yeow Wei Zhuan
Firmansyah Bin Mohd Akib
Fadzilah Hani Binti Jamil

BM12110074

Signature

BM12110037
BM12110024
BM12110004
BM12110093
BM12110020
BM12110019

DATE OF SUBMISSION: May, 2013

GROUP 5 TEAM MEMBERS

Name

Tan Siew Qin

Matric.

Contact

number

number

BM12110080

017-4433189

Email

secret_skyyy@hotmail.c
om

Thian Kueh Khong

BM12110082

010-9700949

elliot_thian93@yahoo.co
m

Kaysha-Lin

BM12110035

017-2651650

Lexminarayana
Raiebatul Adawiyah

m
BM12110074

016-8435916

Binti Abdul Latif

Kirtthene Gopal

kaysha_lin@hotmail.co

pasha_awiyah@yahoo.c
om

BM12110037

017-6607490

kirtthenegopal@gmail.c
om

Haireya Binti Hafiz

BM12110024

013-2723773

haireya@live.com

Amiera Binti Noor

BM12110004

014-3384543

luvly_lady93@yahoo.co

Alammi

Yeow Wei Zhuan

BM12110093

019-3819820

ywz0602@hotmail.com

Firmansyah Bin

BM12110020

016-8377293

m4n9z@hotmail.com

BM12110019

010-2201834

sayahani@hotmail.com

Mohd Akib
Fadzilah Hani Binti
Jamil

Contents
pag
e
1
5
8

1.0 Introduction
2.0 Achievement of Objectives
3.0 Implementation and effectiveness of business
strategy (proposed) in achieving the objective
4.0 Problem-solving skills and techniques applied in

11

the practicum project

5.0 Lessons/experience

15

gathered

from

implementation of the practicum activity

6.0 Financial Report

the

18

6.1 Profit and Loss

6.2 Balance sheet Statement

7.0 Recommendations
8.0 Conclusion
9.0 Appendix
10. Reports of visitations
0

1.0 Introduction

21
24
26
36

For the UW00302 Fundamentals of Entrepreneurial Acculturation (APK) module, we

were assigned the task of visiting Tru-one Konsep Sendirian Berhad, a medical and laboratory
needs provider. Established in 2005, this company has thrived and flourished over the years to
become one of the major providers of medical, research and laboratory supplies in the region.
The company is situated at:
Lot 25, Block B,
Karamunsing Warehouse,
JlnKaramunsing,
88000, Kota Kinabalu,
Sabah, Malaysia.

We, group 5, conducted 4 visits to Tru-one Konsep Sendirian Berhad, which were on 16 April
2013, 23 April 2013, 10 May 2013 and 17 May 2013 respectively. The ten members who
collectively make up Group 5 are: Tan Siew Qin, Thian Kueh Khong, Yeow Wei Zhuan,
Raiebatul Adawiyah binti Abdul Latif, Kirtthene D/O Gopal, Kaysha-Lin Lexminarayana,
Fadzilah Hani binti Jamil, Firmansyah bin Mohd. Akib, Haireya binti Hafiz and Amiera binti
Noor Alammi.

A committee comprising all the members in Group 5 was formed, and the details are as
follows:
Supervisor:
President:
Vice President:
Secretaries:
Treasurer:
Transportation
Representative :

DR. MOHAMMAD ZAHIRUL HOQUE

TAN SIEW QIN
THIAN KUEH KHONG
1. YEOW WEI ZHUAN
2. RAIEBATUL ADAWIYAH BINTI ABDUL LATIF
KIRTTHENE D/O GOPAL
KAYSHA-LIN LEXMINARAYANA

Activity Coordinators:

1. FADZILAH HANI BINTI JAMIL

2. FIRMANSYAH BIN MOHD AKIB
3. HAIREYA BINTI HAFIZ
4. AMIERA BINTI NOOR ALAMMI

Our group collaborated with the 9 members of Group 6 throughout the course of this
project as they were assigned the same company as us. Owing to the teamwork and co-operation
shown by members of both groups, we were able to ensure that this project ran smoothly and
without any major difficulties. As the company is a modest-sized one, we agreed with the
members of Group 6 to allocate a certain number of members from each group respectively, per
visit. This was done to ensure that the business and the running of the company would not be
affected in the slightest bit.
Due to the companys small size, the visits were planned out in such a way that a total of
4 or 5 people (from both groups) would participate each time, to ensure that the members would
be able to maximize their learning experience, as well as to prevent disruption of the companys
business and goings-on.

From the Q&A session, we were informed that Tru-one Konsep Sendirian Berhad was the
brainchild of a group of 5 people, who successfully founded this company 8 years ago. The
primary reasons leading to the inception of this company, as told to us by Mr. Chew Chung Wen,
the general sales manager, were their desire and intention to enhance the quality of public

healthcare, and to rise as a potent competitor in the field of laboratory and medical equipment.
The company currently has 25 staff consisting of pharmacists, an electrical and electronics
(E&E) engineer, biotechnologists, a chemist, and sales staff. The company has been conferred
Bumiputera status.
Basically, Tru-one Konsep Sendirian Berhad supplies a wide array of medical and
laboratory equipment, and their target customers are hospital laboratories, science laboratories in
universities, and more. Among the main customers supplied include public health centers, the
Fishery Research Department, Universiti Teknologi Mara (UiTM), the Chemistry Department,
and so on. The company also supplies this equipment to local health clinics and government
health centers. Among the products supplied by this company include chemistry analysers,
equipment to test for laminar flow, to carry out centrifugation and coagulation, and
haematological tests, biosafety cabinets, blood culture machines, microscopes, and histology
slides.
The company has ties with manufacturers from all across the globe, such as the United
States of America, Singapore, Japan and Italy, who supply high-quality and reliable products to
the company to be distributed. According to Mr. Chew, the most lucrative and profitable products
supplied by Tru-one Konsep Sendirian Berhad which gain the highest percentage of orders
annually are plastic and glassware, such as test tubes, slides and beakers, as they are routinely
used and required by the customers.
We were also informed that this company faces stiff competition as there are
approximately fifty to sixty similar companies vying for the business of customers in the state of
Sabah itself. Thus, the employees of this company strive against all odds to be a cut above the
rest, to ensure that Tru-one Konsep Sendirian Berhad maintains its stronghold on the medical and
laboratory needs industry. In the words of Mr. Chew, they pay full attention to the wants, needs
and comments of their customers, as the customers are their best teachers in the process of
improving the company and spurring it to greater heights.
To step up the efficiency of the companys operations, the staff members frequently
brainstorm and have meetings to improve and increase the level of motivation among the team
members. Awards such as commission and special advantages are also given out as a form of

incentive. Besides that, regional surveys are carried out to learn more about the market in Sabah,
thus enabling the staff to plan the companys marketing strategies. As for service strategies, the
company practices the principle of going to the customers, in which back-up solutions and plans
are ever-present to attract the interest of customers should any emergencies arise. The company
also places utmost importance on the prices of the products, which reasonably correspond with
the quality and performance potential of the products offered. The customers are always notified
of the reasons as to why a particular product is cheaper or more expensive than the competitors
quoted prices.
In addition to that, the customer-approach principle is used in the planning of
promotional strategies, whereby the appropriate and relevant machines or instruments are
promoted to the customers and potential buyers, depending on their logistics and requirements.
Regarding marketing analysis, the company keeps track of the customers history of purchases
and these findings are discussed by the team members, to identify why certain products sell
better than others, and ways to solve and overcome such problems are deliberated carefully.
Moreover, the company carries out competitor analysis by identifying their possible competitors,
after which, the level of competition is targeted. Next, information about the competitors, such as
their servicing, pricing and reputation, are ethically obtained through customers and other
available sources such as the World Wide Web.
According to Mr. Chew, one of the goals of the company is to create new targets which
will need to be achieved annually. Besides that, this company is forecasted to grow healthily to
provide more opportunities and careers for the people of Sabah. In the next few years, the
company aspires to expand as a franchise throughout Sabah, whereas in the long run, there are
plans to open branches in Sarawak and even Peninsular Malaysia. We were told that the workers
of Tru-one Konsep Sendirian Berhad have excellent teamwork skills and work synergistically to
achieve the goals of the company. The company is currently striving towards achieving the
highest accolades in the business field, and they are working on obtaining ISO certification for
the products they distribute.
2.0 Achievements of Objectives

Our main objectives of visiting Tru-One Konsep Sendirian Berhad were to grasp a better
understanding of the companys management in regards of constructing a business plan,
administrating and operating the business, constructing marketing strategies, preparing a
financial management and also risk management and lastly to learn how to re-evaluate the
companys performance. Here is the breakdown of our achievements of the objectives.
No

General Objectives

Specific Objectives

.
1.

To

learn

construct

how
a

Achievements of

Reasons For

Objectives

Unaccomplished

to The mission and vision of Achieved

business the company

Objectives
Achieved without
any problems

plan
Evaluation of certain quality
requirements
Assessment

of

potential

risks and opportunities

2.

To

learn

how

to The basic tenants of the Achieved

manage

the applicable

legislations,

administration

and agreements and standards

Achieved without
any problems

operation
Management of quality of
goods and services offered
Administration and human
resources management
The appropriate procedures
3.

To learn

about

marketing strategies

of dismissing an employee
the The general concepts of Achieved
marketing

and

their

application in retail setting

Achieved without
any problems

Ways

of marketing and

promotion
4.

To learn about financial A brief idea on the cash Achieved

management

flow of the company

any problems

Understanding
procedures

Achieved without

basic

of

financial

problem
Identification of financial
problems

and

solving

strategies
The process and benefit of
routine financial monitoring
5.

To learn about risk Understanding

assessment

and principles

management

basic Achieved
of

risk

Achieved without
any problems

management
Awareness
liability
supervision

of

personal

especially
of

the
drug

distribution process
Operational risks in the
company
Insurance of the company
6.

To

learn

ways

to Satisfaction and loyalty of Achieved

Achieved without

revaluation

of

the the customers

performance

of

the

any problems

company

Thankfully, our group has achieved all of the objectives thanks to the cooperation of the
company. We visited the company four times in total. A lot has been learned throughout the
visits. We evaluated our achievement of objectives after each and every visit. This was carried
out by using the evaluation and monitoring form.

3.0 Implementation and effectiveness of business strategy (proposed) in achieving the

objective
There were seven strategies we intended to implement in this practicum.

1) Form a committee and outline the specific job scope

In order to ensure that all of our group members would play their roles excellently
throughout this practicum, all of us had a discussion and formed our committee. We felt that by
forming a committee, we would be able to decrease the individual workload, and it would also
ensure the efficiency of this particular activity. Each member of the group was assigned with a
specific job by the president who was the mastermind of the entire project, and the person who
was responsible to monitor the flow of this activity. After forming a committee, the group,
consisting of 10 people, was divided into 4 sub-groups. Each sub-group was assigned one
specific date for a visit to the company. Besides that, as this was a collaboration with group 6, we
also had a discussion with them to ensure the visits went smoothly. All of us worked according to
our plan, and sometimes we also voiced out our ideas or opinions for better options or solutions
to problems. After completing this activity, all of us agreed that forming a proper committee is
the most important step in carrying out a project like this, and it is the first thing that needs to be
done so that all of us will know what to achieve, and we will work in a proper way to avoid any
mistakes that will lead to failure. Therefore, this is a good form of work implementation which
enabled us to complete our job successfully. We would like to extend our gratitude to our
president for her brilliant plans and excellent leadership.
2) Conduct a briefing before each visit
For each visit, we had already planned out some objectives that needed to be achieved so that
each of us will have a clear idea of what should be done during each visit. Each sub-group had a
briefing together one day before each visit. This was done to ensure that all of us knew what to
achieve and we also discussed transportation arrangements regarding our respective visits. A
phone call to the company was made by one of the sub-group members to confirm the visit, as
well as to remind the companys representative that we would be making a trip to their premises.
This implementation was effective because we were able to avoid any complications or
misunderstandings between the group members and the company.
3) Prepare questionnaires as a medium in conducting the interview
All of us agreed to conduct our interview with the company using questionnaire as our main
medium to obtain information. We prepared our own questions for each session according to the

specific objectives determined beforehand. For each visit, the respective groups were given the
responsibility to ensure that the questionnaires would be answered completely by the companys
representative. In addition, to ensure each visit went smoothly, all of us gave our full cooperation
and combined our ideas to create and produce the questionnaires before the 4 visits took place.
Based on the questionnaires, the delegates understood their objectives well and the questions
projected also served as a guide for the delegates in asking questions. In addition, they could also
modify the questions based on different circumstances. All questions were answered by the
company and this helped us indefinitely in achieving our visit objectives. Therefore, all of us
agreed that by using this mode of implementation, it helped us in increasing our understanding
about the company and successfully achieving our objectives.
4) Prepare a log book and undergo monitoring by supervisor
The attendances of group members at each meeting and also for each visit were recorded in a
log book. This log book was continuously monitored by our supervisor, Dr. Mohammad Zahirul
Hoque. We also sought guidance and opinions from our supervisor. We made regular calls to our
supervisor to inform him about our visits and to obtain his opinions when it was not possible to
meet him face-to-face. Our supervisor played his role very well and with this, we were able to
construct our report in a much better way. Thus, we unanimously agreed that a log book and
monitoring from a supervisor is a must to ensure that all of the group members will participate
and give their utmost contribution to achieve what we have aimed for.
5) Take photos and make a report after each visit
For each visit, we were asked to take at least two photos as proof and evidence of our visits.
All of these photos would be included in our final report. Besides that, we were also instructed to
complete our visit reports on the day we visited the company, so as to avoid any last minute work
which would lead to a lower quality of work being submitted. By doing the report earlier, we
were able to amend and edit any grammar mistakes or any incomplete points in our report. Thus,
this is a good implementation that should be practiced so that students will be able to complete
their work promptly and successfully.
6) Maintain a good relationship with the company

We realized that a good relationship between the students and the company was essential to
achieve the objectives of this activity. As a result, all of us tried our level best to maintain a good
relationship with the company so that we could have a relaxed, comfortable environment during
our interview sessions and to avoid any awkwardness throughout the duration of the project. By
having a good relationship, we were able to communicate better and gain more information from
the company. A give-and-take concept was practised to maintain this good relationship. All of
our group members would negotiate a specific date for each visit with the company. If the
company was found to be busy on the particular date that we had suggested, they would usually
suggest a more suitable date which would be more favourable for both parties. We, as the
students and visitors to this company, respect the opinions of the company and complied to their
requests, and by doing so, we were able to maintain a stable, good relationship with the
company. Thus, we found that this implementation was indeed essential for us in this activity.
7) Planning, organizing, leading and controlling
In order to achieve our objectives, we implemented the four functions of management,
namely planning, organizing, leading and controlling. Planning was carried out for all the stages
of the practicum project from the beginning of the preparation of the proposal to the finishing of
the report. These four functions served as a key or framework to achieve our ultimate goal. In the
early stages of planning, Group 5 members thought out the goals and objectives of the practicum
project. Furthermore, we also discussed the preliminary plans that were to be carried out for this
practicum project. The preliminary plans were presented in the working paper / proposal. Via this
experience, we surmised that planning is important because it will provide better coordination
and teamwork among the group members. Organization skills focus on the division,
coordination, and control of tasks and the flow of information within the organization. It is in this
function that managers distribute authority to job holders. In our case, we divided the entire
workload equally amongst ourselves to complete the tasks: the proposal, visitations and
practicum report.
4.0 Problem-solving skills and techniques applied in the practicum project
We faced a few problems and obstacles in the course of completing Group 5s practicum
project. To solve these problems, we set up a committee and all of us gave our full commitment

in order to accomplish this programme. Job distribution was done in the early stages, so that each
and every member in Group 5 would understand just how important their role in running this
program was. For instance, the group leader or chairperson was the person in charge of the
entrepreneurship program for our group. She would be monitoring and making the final decision
if need be, for the group. The vice chairperson would assist the chairperson. The secretary would
be recording the meeting minutes and carrying out the jotter job. She would be assisted by her
assistant. For the treasurer, she would handle the financial aspect and budget for the project that
we conducted. There are 4 people who were made the activity coordinators. They would be
responsible to contact the company and inform the company about the visits. Lastly, one of us
was assigned as the person in charge of transportation.
Firstly, we had problems with transportation. This was because only one of our group
members, Kaysha, has a car., which posed a logistical problem for us. Thus, the person in-charge
of transportation came out with the best solution to solve out this problem. She negotiated with
the leader of group 6 in order to carpool during the visits. Hence, for each visit, some of the
Group 5 members were assigned to visit Tru-One Konsep Sendirian Berhad together with
members of Group 6. Hence, we divided our group into 4 sub-groups to overcome the
transportation problem. The table below shows the sub-groups of Group 5 and the respective
dates of the visits.

Visiting dates
Dates

Group 5 members

16/04/2013

Kaysha Lin Lexminarayana

(carried out on the date proposed)

Tan Siew Qin

Thian Kueh Kong

23/04/2013

Raiebatul Adawiyah binti Abdul Latif

(carried out on the date proposed)

Fadzilah Hani Bt Jamil

10/05/2013

Kirrthene D/O Gopal

(postponed to 17/05/2013)

Yeow Wei Zhuan

Firmansyah bin Akib

17/05/2013

Amiera Bt Noor Alammi

(postponed to 21/03/2013)

Haireya Bt Hafiz

As almost all of us come from Peninsular Malaysia and we are still not very familiar with
Kota Kinabalu, we faced some difficulties in finding our way to the company with only a written
address given, during the first visit. To overcome this, we called and spoke to the company
representative throughout the journey in order to get the accurate directions to get to the
companys premises. Finally, the first sub-group arrived safely at the company, even though their
arrival was later than scheduled. For the following visits, the rest of our members managed to get
there with virtually no problems.
Besides that, the company is located in the middle of the city. Thus, the traffic is always
at its peak around lunchtime and in the evening when the working class are heading home from
their workplaces. The journey to the company took us about 40 minutes from Universiti
Malaysia Sabah for each visit. Hence, we tried our best to make an appointment with the
company at around 3pm in order to avoid time-wasting by being caught in the heavy traffic jam
during peak hours. However, the company found it hard to accommodate us in the afternoon due
to their own reasons, and for that, we had to go there in the early morning for the 3 rd and 4th
visits. Although it took us quite a long time to reach the company, we made a conscious effort to

avoid speeding and the respective drivers drove carefully within the speed limit, all the way to
the company, most importantly to ensure our safety and to comply with road rules.
The dates stated in the table above were the dates that we planned to visit the company.
However, due to their busy business schedule which changed quite often, we had to postpone the
3rd and 4th visits to other days. This was a problem for us because we had to synchronize these
events with our own schedules. But in the end, we managed to overcome this by postponing the
last two visits to 17th May 2013 and 21st May 2013 for the third and fourth visits respectively
which was a win-win situation for both the company and the delegates who were going on the
last 2 visits.
There were relevant business strategies which were used to solve the problems. Luckily,
these critical skills were taught to us by Madam Adeline Tam Yin Ling during our
Entrepreneurship lectures. One of the main components of our Entrepreneurship lectures,
management was a crucial business strategy that helped us a lot in solving our problems.
Management involves administering and coordinating the resources efficiently & effectively in
order to accomplish the goals of the organization. Organization is a group of people working
together with full of effort to achieve the same goal or objective. In fact, all the Group 5
members had to work hand in hand in order to accomplish our goals and objectives of the
practicum project.
Each group member had their own responsibilities to uphold and fulfil. The leader of
group 5, Tan Siew Qin, exhibited the qualities of a good leader, which are self-confidence and
the willingness to lead. She was involved in ensuring the project went according to plan. She was
also involved in making appointments to Tru-One Konsep Sendirian Berhad aside from the
activity coordinators. Controlling is a process to ensure that activities are completed in ways that
lead to the attainment of goals.
We also had financial problems, whereby the school was unable to support us financially
in this practicum. However, there were quite a lot of expenses incurred in the process of
completing this project. Therefore, we discussed this issue among the members and came out
with an agreement that we would collect money from each member of the group to cover the
costs needed.

In the end, with teamwork, hard work, perseverence and cooperation from each of the
members, we managed to solve each and every problem we were faced with. Every group
member adopted a proactive and accommodative approach, whereby the members strove to
achieve the highest quality of work possible, as well as to overcome the hurdles and obstacles
faced. Therefore, all of our problems were solved in the end. However, it was noted that each
problem was not easy to resolve, due to the dynamic and ever-changing environment while we
were carrying out our practicum project. Changes had to be made, for example, the rescheduling
of visitations and appointments with Tru-One Konsep Sendirian Berhad had to be arranged
promptly and efficiently. We are extremely grateful to the company for their understanding and
accommodation.
The main results of the practicum project were that all the objectives and goals of the
practicum project were accomplished. Although there were problems and difficulties along the
way, they were solved through the spirit of teamwork exhibited by the members of Group 5.
Therefore, this resulted in some changes while carrying out the visitations. However, the changes
that were made were able to increase the effectiveness and productivity of the project. We had
also gained extremely valuable exposure to their business which is related to the medical field.
Other that than, we gained important information from Tru-One Konsep Sendirian Berhad such
as knowledge regarding their administration, organization, operations, departments, human
resource, financial plan, products and services.
In conclusion, solving problems is a process of brain storming and it is a golden
opportunity for us to learn and enrich ourselves with new experiences. Group 5 members have
benefited extensively from this project and we are convinced that the knowledge gained would
benefit us in the future regardless of whether we decide to be involved in this particular business
in the future. This visitation was truly an eye opener and a hard-to-come by experience for all the
Group 5 members.

5.0 Lessons/experience gathered from the implementation of the practicum activity

The practical session involved each member of our group visiting the company as
representatives. We were assigned to Tru-One Konsep Sendirian Berhad, a company that is the
major provider of medical, research and laboratory needs in Sabah. The primary role of this
company is to act as a supplier of quality good and reasonable price medical and laboratory
needs to different hospitals and health care centres. It supplies accessories including medical
equipment, laboratory instruments, laboratory reagents and chemicals. Besides, it also supplies
scientific and pharmaceutical equipment, dental instruments and dialysis accessories, as well as
solutions.
As medical students, we have learned a lot from this practicum especially from the visits
to Tru-One Konsep Sendirian Berhad. We are very grateful because these visits have helped us to
gain knowledge which will be useful for us during the clinical years and also when we begin
working as medical practitioners in the near future.
Firstly, the lessons we have learnt are teamwork and cooperation. We faced a lot of
problems while conducting this visiting practicum. For example, dividing the work evenly
among group members, and planning our visits were indeed a challenge as equality had to be
maintained, and we had to adapt to the circumstances we were faced with. With the cooperation
of the group members, we came out with a committee which comprised the group members
according to their respective tasks: chairperson, vice chairperson, secretary and more, to enable
each group member would contribute and play their role in this program. Then, we had several
meetings amongst group members and group 6 members, in order to plan a suitable timetable of
dates to visit the company. We came out with a timetable which could accommodate each and
every representative, along with their transportation arrangements. This shows that we can work
well with other group members and make the best of any situation given to us. As medical
students, we really appreciate this lesson learned from the practicum, as it can enable us to have
good working ties with our colleagues when working as a doctor, so that the planning of work
can run smoothly and without any major problems.

Another important lesson that we have learnt is how to utilize proper management skills.
As we all know, management is a very important aspect in any type of company whether it is big

or small, because it determines the growth and wealth of the company. It is also important to
ensure that the progress of the company and work dedication can be carried out efficiently
without any delays. Through the visits, we were privileged enough to see how they manage their
company by dividing the job according to the employees professions in each of the departments.
Although people might think that doctors will not have to possess such detailed management
skills as they will only be working in a hospital setting, we feel that the gap between business
and medicine is narrowing as we become more integrated with one another, due to the synergistic
relationship both fields possess. Therefore, management skill is an important skill that all doctors
and future doctors should possess. The visits to Tru-One Konsep Sendirian Berhad have showed
us the other side of management which we have not been exposed to before, which will be very
necessary during our working days.
Furthermore, we have learnt planning skills. As we all know, the art of planning is a very
important aspect in any type of company whether it is big or small, because with proper and
strategic planning, a company can produce good and innovative ideas, and this greatly
determines the growth and wealth of the company. It is also important to ensure that the
companys progress and work dedication can be carried out efficiently without any delays. From
the visits to Tru-One Konsep Sendirian Berhad, we managed to gain lot of experience and
enhance our planning skills. The company frequently comes up with some strategies which help
in the selling of products. These include pricing strategies, promotion strategies and product
distribution strategies. These strategies contribute a lot to the marketing of their goods. Through
pricing strategy, it gives reasons to raise the price of a particular product, such as better quality of
the medical equipment and better service. By conducting promotion, they gather information
from the targeting market beforehand, which is from the hospital. Hospitals of different sizes
have different requirements of a wide array of products, thus, from the information gathered,
they would be able to better understand the needs of the hospitals and subsequently provide these
hospitals with suitable and usable equipment. By using product distribution strategies, the
company would be able to plan and target the locations to distribute the different products, such
as hospitals, pharmacies, research medical centres, medical schools, chemistry departments and
more.

We also learnt to be responsible and ever-willing to face challenges all the time. This is a
very important lesson that each and every one of us should possess, not only in work but also in
the course of our daily life. The company is willing to face any challenges that come their way,
mainly from the competitors. They carry out surveys about their competitors, mainly information
gathered from their conversations with customers. For example, they can attain information like
how many competitors they have, the price and brand of the competitors products, and their
weaknesses and benefits mainly in product and relationships. The companys workers function at
their best all the time to provide their customers with sophisticated service and professionalism
along with the constant abidance to work ethics.
On top of that, we also learned to be punctual. Punctuality was always a key factor in
visiting the company, because we had to manage our time properly in order to reach our
destination on time. Even though we planned to visit the company at 3p.m. for the first visit, we
lost our way and couldnt find our way to Tru-One Konsep Sendirian Berhad. This made us
reach our destination much later than usual. Since that, we learned not only to travel during nonpeak hours, but to also depart early from our school or hostel in order to avoid the wasting of
time due to unexpected circumstances. For the following visits, we visited the company early in
the morning to avoid heavy traffic and congestion. Punctuality will be very useful for us during
our clinical years and also during our working years as we will have to travel a lot from our
hostel to the hospitals, and we will not compromise our work ethics if we are always on time for
our appointments and scheduled obligations.
In conclusion, we have benefited a lot from our visit to Tru-One Konsep Sendirian
Berhad. We have learned a lot of skills especially soft skills which are rarely available in our
schools core subjects. These visits have really given us a whole new outlook on what lies
beyond our academics. We are very grateful that we have been given the opportunity to visit TruOne Konsep Sendirian Berhad through this entrepreneurship practicum which has given us such
valuable knowledge and experiences we will cherish for a lifetime.

6.0 Financial Report

The whole project was funded by us, the Group 5 members. We decided to collect RM
25 from each member. We agreed to contribute that amount to the group, and we also agreed to
divide the money equally among ourselves if there were to be any balance. Hence, our group
managed to collect RM 250 as our initial amount of money for this entrepreneurship program.
All along the course of this program, we bought stationery such as pens and log books for
writing purposes; costing RM 8.90, and gifts of appreciation and hampers worth RM 98 for TruOne Konsep Sendirian Berhad as a token of appreciation for their time and willingness to
accommodate us and explain diligently about their superb company. Other than that, we also
included the fuel expenses that cost RM 40 in total; due to the need of RM 10 for each visit.
Besides, we spent RM 7.50 for printing purposes, whereby we printed out our proposal and
report at a stationery shop.
NO

Description

Debit (RM)

Credit (RM)

Balance(RM)

.
1.

Collections from group

200.00

0.00

200.00

2.

members
Log book and stationaries

200.00

8.90

191.10

3.
4.
6.

purchased
Token of appreciation
Fuel expenses
Printing purposes

191.10
93.10
53.10

98.00
40.00
7.50

93.10
53.10
45.60

In a nutshell, the balance at the end of the project was RM 45.60. We decided to divide
the money equally as stated earlier and each of us got back RM 4.56. The financial management
among Group 5 members was indeed very well-managed and impressive. Each member
cooperated well in determining the necessary things to be purchased with affordable and
reasonable prices.
6.1 Profit and Loss
Table of forecast budget and actual expenditure

Table of forecast budget

Events
Amount
Transportation
RM 40.00
Printing
RM 30.00
Souvenirs
RM 150.00
Stationary
RM30.00
Grand total
RM 250.00

Table of actual expenditure

Events
Amount
Transportation
RM 40.00
Printing
RM 7.50
Souvenirs
RM 8.90
Stationary
RM 98.00
Grand total
RM 154.40

Previously, we expected to spend RM 250 to conduct our visit. In the visits, overall we
spent RM 154.40 for various areas. Therefore, our gross profit is RM 95.60. The table below
shows the detailed financial statement of our project.
Table : Financial Statement
RM
Fund
Minus Expenses of the visit
Transport (petrol)
Printing
Stationery
Souvenir
Total Expenses of the visit
Gross Profit
Minus Other expenses / Overhead
Net profit

RM
250.00

40.00
7.50
8.90
98.00
154.40
95.60
0.00
95.60

6.2 Balance sheet Statement

At the end of the event, our current asset, cash available is RM 95.60. In this case, we do
not have any fixed asset and liability. In addition, we do not pump further capital or fund into the
event. By subtracting the expenses, we earn RM 95.60 and this is our net profit. Table below
shows the balance sheet of our project.

Table 6: Balance sheet of the practicum

RM
Current Assets

Current Liabilities

RM
0.00

Cash

45.60
Long term Liabilities

Fixed Assets

0.00
Equity
Capital
Profit

Total Assets

0.00

45.60 Total Liabilities and Equity

0.00
45.60
45.60
45.60

7.0 Recommendation
Regarding our visit to the company of Tru-One Konsep Sdn. Bhd., here are some useful tips to
guide us if any one of us is planning to make a business.
1. Update ourselves with the needs of consumers
It is very crucial to know what the consumers need. Therefore, in the future we need to
make thorough observations of current marketing. Analyses are very important in
producing new products, which will enable them to be beneficial and useful to the
consumers. This is one of the strategies which can be practiced to achieve a high level of
business quality.
2. Expand business to other places
We have learned that we need to take risks in order to maximize our products sales by
opening another company branch at the local or international level. If it is at the
international level, we might as well promote local products that are not available
overseas. This would definitely attract the foreign customers to try our new products.
However, to open a branch of our company, we really need to make sure that we have a

very stable financial background which can sustain any potential setbacks we may
encounter.
3. Increase the quality of products
Another strategy to establish a business is by increasing the quality of products.
Consumers are very particular about getting value for money. Therefore, the products
need to be testified and certified by the authorities that are responsible to make sure that
the quality of product is at its best. This will reassure the consumers that there is no harm
in using such products.

4. Get candid input from the nearest people and customers

As human beings, we are not perfect in every aspect. Therefore we need people who can
guide us to be the best in anything we do by providing constructive criticism and
opinions. It is valuable to get points of view from colleagues, family members, key
employees who know us very well. They know our tendencies, our moods, the way we
think, our blind spots and our passions. As for customers, we can always distribute
questionnaires so that we can improve our company quality.
5. Achieve visions and missions
In order to achieve our long term goals, we must have a vision or have an eagle-eye view
of the current situation or opportunity. Planning our mission well so that we can achieve
our goal step by step would certainly be beneficial for our company. By right, this should
be shared to all the staff of the company so that everyone would play their role very well.
6. Always have back up plans
Sometimes plans just do not work out the way we want them to. Therefore, it is wise to
always be equipped and ready with other plans for different situations so that we can take
adapt ourselves should the need arise.
7. Make wise decisions
If we are adding a new product, increasing the customer service budget, reducing
overhead, permitting use of our name/trademark, entering into a co-venture agreement,
we should make a list of the potential advantages and disadvantages that will surface if

our decision has been made. By doing this, we will know if the decision is really good to
be made. Besides that, we must get opinions from others such as co-partners,
shareholders, employee or others who have much experience in the business world.
8. Hang out with people who have excellent judgment
There are so many subtleties about acquiring and developing good judgment that most of
the process comes best from friends, colleagues, competitors and staff that already have
great judgment. We can learn from them, in every conversation. We should make it count.
9. Have a good relationship with potential people in business
Starting a business is not something that is easy. A strategic plan must be devised so that
everything will run smoothly. Anyone who wants to start-up a business must make new
friends with people who possess potential for the future. Maybe someday we may need
help from them, be it financially, morally, or more. For example, such people can share
their expertise such as supplying the materials we need or can help us in starting our
business such as giving capital to our company.
10. Be trustworthy
Every business must be clean and completely free of illegal activities and trade. It is also
not advisable to earn revenue and income by cheating the customers; as such practice is
highly unethical and can compromise the overall image of the company. Besides that, we
need to serve our potential customers with excellent service and the provision of highquality products. This can further strengthen the faith of customers in our company.

11. Do not procrastinate

Procrastination is the thief of time and success. Procrastination, or delaying work, often
to the last minute, can prove to be extremely detrimental to the company as work will be
done inefficiently and without pride of work. We must always place our priorities first,
and we must ensure all the important tasks are taken care of before embarking on less
urgent obligations.
12. Advertise our products through social networking

Customers are now more likely to venture into online shopping since it is easier, faster
and reliable. Thus, by creating a business in the cyber world, this can further enable the
company to grow and prosper.

8.0 Conclusion
During this activity with Tru-ONE Konsep Sdn. Bhd., we, Group 5 have learned lots
of valuable knowledge on being great entrepreneurs and how to run a company. As we know, it is
never easy to start up a huge company, but entrepreneurs like Mr. Chew Chung Wen and his team
can handle all odds and they are one of the top dogs of the industry they are dealing with. As
medical equipment suppliers, this company has attained the highest standard and quality in many
aspects, bringing both convenience and efficiency to clients. This enables them to make more
new clients at the same time maintaining the usual clients.
On the other hand, Mr. Chew has told us to be honest with clients because clients would
have more confidence in the company when buying their products. As the saying goes, "Honesty
is the best policy". Besides, Mr. Chew has also taught us how to conduct a good marketing plan,
how to provide good products and services to customers, how to lead a management team, how
to ensure the well working of sales department etc.
All forms of business management involve risks that have to be continuously
evaluated over time, and the reason for this being done is to dispose or reduce avoidable losses
made by the company. We have carried out the entrepreneur practicum and achieved almost all
the planned objectives successfully during this stupendous APK activity. Besides that, we learned
about the stress involved in managing a company and we gained extra knowledge related to
entrepreneurship. During this activity, we had actually encountered many problems, but we still
managed to settle them with tolerance and patience. We believe cooperation is the key to success
because without the amazing help and collaboration from group mates, it would have been
practically impossible for us to bring this project to completion.

We would like to say thank you to Prof. Dr. Zahirul Hoque, our supervisor, who
enthusiastically helped us and gave us valuable input related to APK. Also, huge appreciation
goes to our entrepreneurship lecturer, Prof Adeline, who guided us in completing the proposal
and report of this activity. The dedication shown by Associate Professor Dr. Tan Tek Song, our
coordinator for this course is also very much appreciated by all of us. Lastly, we would like to
thank Group 6 for associating with us during the visits to Tru-ONE Konsep Sendirian Berhad.
In a nutshell, we honestly feel that this entrepreneurship program has really brought
us a lot of wonderful experiences and ample exposure to the entrepreneurship world. This was
indeed a golden chance for medical students like us, to know more about a different business
aura, which successfully exposed us to greater heights of expertise and skills which bring us even
closer to achieving all-roundedness as individuals. Thank you once again.

9.0 Appendix

This is the name of the company that we keep on visiting, to learn more about entrepreneurship:
TRU-one Konsep Sdn. Bhd.

First visit was on 18 April 2013. Our group members Thian Kueh Khong , Tan Siew Qin and Kaysha-Lin
Lexminarayana took a photo with Mr. Chew Chung Wen.

A discussion was held between our group members and Mr. Chew Chung Wen to know more information
about the company, their organization, and management, financial and marketing strategy.

Second visit was on 23 April 2013. Group 5 members Raiebatul Adawiyah Binti Abdul Latif
and Fadzilah Hani Binti Jamil with group 6 member Lily.

Third visit was on 17 May 2013. Group 5 members Yeow Wei Zhuan, Firmansyah Bin Mohd Akib
and Kirtthene Gopal with group 6 member Rifqi.

Third visits members took a photo with Mr. Chew Chung Wen.

This is the store where they keep all their equipment.

Last visit on 21st May 2013, attended by group 5 members Haireya Binti Hafiz and Amiera Binti
Noor Alammi (not in picture) with group 6 members Jumaria and Kelvin.

The business card of Mr. Chew Chung Wen, General Sales Manager of TRU-one Konsep
Sendirian Berhad.

MEETING MINUTES.
DATE

DAY

22.03.2013

FRIDAY

MEETING
MEETING:

First briefing of group 5 members on the entrepreneurship

practicum.
Topics that we have discussed are:

1.
2.
3.
4.

Information about the name of company for practical visit

Address of the company
Name and contact number of our supervisor
Come out with the entrepreneurship project committee.

ORGANIZING COMMITTEE
Supervisor:

DR. MOHAMMAD ZAHIRUL HOQUE

President:

TAN SIEW QIN

Vice President:

THIAN KUEH KHONG

Secretaries:

1. YEOW WEI ZHUAN

2. RAIEBATUL ADAWIYAH BINTI
ABDUL LATIF

Treasurer:

KIRTTHENE D/O GOPAL

Transportation:

KAYSHA-LIN LEXMINARAYANA

Representative
Activity Coordinators: 1. FADZILAH HANI BINTI JAMIL
2. FIRMANSYAH BIN MOHD AKIB
3. HAIREYA BINTI HAFIZ
4. AMIERA BINTI NOOR ALAMMI

29.03.2013

FRIDAY

MEETING:
1. Discuss about the entrepreneurship proposal among the

members
2. Distribution of task among the members
3. Task distributed as follows:

Executive summary, introduction, acknowledgement

(Kaysha)

Rationale, goals and objectives, scope of participation

(Raiebatul)

Implementation and management plan (Hani, Firman,

Haireya, Amira)

02.04.2013

TUESDAY

Implementation and operation plan (Yeow)

Forecasted budget, risk and management (Kirtthene)

Table of content, conclusion (Siew Qin)

Cover, appendix (Thian)

Proofreading (Thian, Siew Qin, Kaysha)

MEETING:
1. Confirm with Tru-One Konsep Sdn. Bhd. for visiting
2. Arrange a time to meet up with the supervisor of
entrepreneurship
3. Follow up/update and discuss about the
entrepreneurship event proposal

05.04.2013

FRIDAY

MEETING:
1. Meet the supervisor of group 5, AP DR Zahirul Hague
to discuss about the matter regarding the
entrepreneurship practicum and the proposal
2. Follow up/update and discuss about the
entrepreneurship event proposal

16.04.2013

TUESDAY

MEETING:
1. Group briefing before going to visit Tru-One Konsep
Sdn. Bhd.
2. Rearrangement of the dates of visit
3. Follow up/update and discuss about the
entrepreneurship event proposal.

10.05.2013

FRIDAY

MEETING:
1. Discuss about the entrepreneurship report among the
members.
2. Distribution of task among the members for report
purpose.
3. Task distributed as follows:
Introduction. (Kaysha)
Achievement of objective. ( Hani)
Implementation and effectiveness of business

strategy. ( Amira)
Problem-solving skills and techniques applied

in the practicum project. (Firman)

Lessons/experience gathered from the

implementation of the practicum activity.

( Yeow)
Financial report. ( Kirthene)
Recommendation. (Haireya)
Conclusion. (Kirthene)
Appendix. (Raiebatul)
Proofreading. (Thian , Siew)

17.05.2013

FRIDAY

MEETING :
1. Follow up/update and discuss about the
entrepreneurship event report.
2. Discussion about the visit to Tru-One Konsep Sdn.
Bhd. (before/after visit)
3. All the information we get through the visit, we
shared among us.

19.05.2013

SUNDAY

MEETING :
1. Last meeting with all the members.
2. Last proofreading by all members.
3. Pile up/ gather all the task we had done.
4. Last discussion with group members about our
entrepreneurship report.
5. To makesure all members are clear about the report .

10.0 Report for visits

For the first visit on 18th April 2013, 3 members from Group 5 Tan Siew Qin, Thian
Kueh Khong and Kaysha-Lin Lexminarayana, as well as 2 members from Group 6 were assigned
to visit Tru-one Konsep Sendirian Berhad. A short question and answer (Q&A) session was held
with the general sales manager of the company, Mr. Chew Chung Wen, to obtain first-hand
information on the company.
During the second visit on 23rd April 2013, 2 members from Group 5 Raiebatul
Adawiyah binti Abdul Latif and Fadzilah Hani binti Jamil and 3 of the Group 6 members were
assigned to visit the company. The members had the opportunity to obtain further information
regarding the company, through a Q&A session held with Mr. Chew.
For the third visit on 17th May 2013, 3 of the Group 5 members Kirtthene D/O Gopal,
Yeow Wei Zhuan and Firmansyah Mohd. Akib were assigned to visit the company. A Q&A
session was conducted with Mr. Chew to gain even more information about the company, in
addition to the information already acquired during the first 2 visits.
For the fourth and final visit on 21st May 2013, the members who represented Group 5
were Amiera binti Noor Alammi and Haireya binti Hafiz. The members had a Q&A session with
Mr. Chew to discuss the last installment of questions used to obtain necessary information
regarding the company. On the day of the last visit, our group and Group 6 presented a token of
appreciation to Tru-one Konsep Sendirian Berhad for kindly accommodating us, for showing us
around their company with zeal and enthusiasm and for giving us a truly illuminating insight of
their business and how it is conducted.