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Student Initiated Project

SIPR 1A Unit Handbook

Contents: Hand-In: 18th May 2010 by 3pm

Unit Learning Outcomes

Marking Criteria Format: Artefact & Blog
Examples of Previous Projects
Project Proposal
Student Initiated Project - SIPR 1A
Semester 2 – Level 2

The unit will provide opportunities for students to locate their 'extra-curricular' work within the course
framework. In order to constitute legitimate MT.SIPR1A unit work, each project will be accompanied
by a project journal and evaluation.


To enable students to develop their work in specific media/technologies, documentation

and evaluation and to obtain credit for relevant work carried out in an extra-curricular


On successful completion of this unit, students will be expected at the threshold level, to be able to
1" Reflectively review the requirements of the project design, development and evaluation
2!" Produce and evaluate work for specific contexts, audiences or events.!


1!" Artefact!50%
Students, individually or in groups, will produce a self-designed artefact or event. The activity
will be unsupervised and assessed by the tutor. This will assess learning outcomes 1and 2.
Marking Scheme - Coherence (20%); Aesthetic & Technical Quality (50%); Appropriateness

2! " Documentation and Evaluation!50!%

Individual students will present a portfolio, which documents the development of the work,
including an evaluative essay (1500 words). The activity will be unsupervised and assessed by
the tutor. This will assess learning outcomes 1 and 2. Marking Scheme - Description &
Rationale (30%); Context/Work with others; Evaluation (40%); Style (10%).!
The topics covered in the unit will include:
1!" Project design, resources and organisation.!
2!" Project documentation.!
3!" Project evaluation.!
4!" Individual skills development.!

Hand in - May 18th 2010 by 3pm CT ADMIN OFFICE

Claire Sambrook
Level 2 Semester 2 2010 Feedback and Marksheet

Student Name ___________________________________________________________


Coherence [20%]
• Does the work demonstrate aesthetic coherence or structure?
Aesthetic and Technical Quality [50%]
•Have the appropriate technical and/or practical skills been used in the production?
•Does the work fit within the codes and conventions of existing practices and/or genres?
•Does the work demonstrate originality or an imaginative response?
Appropriateness [30%]
•Does the work respond to the brief or chosen context?
•Does the work address itself clearly to an appropriate audience?
•Was the work economically sound and completed within the specified or chosen time-




Description and Rationale [30%]
•If the journal supports project work (e.g. SIPR1 & 2) does it reflect the working process,
key concerns,
issues and solutions of the project?
Context/Work with others [20%]
• Does the journal present evidence of research, preparation and work towards the
appropriate unit?
Evaluation [40%]
•Does the author describe the project clearly and concisely?
•Does the author explain & justify the rationale for the work?
•Does the author describe the group organisation or other participants clearly?
•Does the essay consider the merits and problems of the final artefact or event?
•Does this include possible future developments
Style [10%]
•Is the writing style clear and easy to follow?
•Is the structure clear? Are paragraphs/sub-sections appropriate?
•Does the author consider and represent the a!ective issues in evaluating the work and



Marker: Claire Sambrook Moderator: Denis Reeve-Baker! TOTAL MARK

SIPR1A – Project Proposal/Description
Name:! ! ! !


Brief Description:!

Assessed artefact:!

Special Considerations: !

Price up the costs involved even if this is for

Client Specifications:
List the priorities

What will you be using?

Copyright Issues:
If any

Possible Risk:

What Skills do you need to

complete this project:

Time scale:
SWOT Anal ysis T em plate State what you are assessing here. Please note that these criteria examples relate to assessing a new business venture or proposition. Many listed
criteria can apply to other quadrants, and the examples are not exhaustive. You should identify and use any other criteria that are appropriate to your situation.

criteria e xamples str engt hs we a kne s se s criteria e xamples

Advantages of proposition? Disadvantages of proposition?

Capabilities? Gaps in capabilities?
Competitive advantages? Lack of competitive strength?
USP's (unique selling points)? Reputation, presence and reach?
Resources, Assets, People? Financials?
Experience, knowledge, data? Own known vulnerabilities?
Financial reserves, likely returns? Timescales, deadlines and
Marketing - reach, distribution, pressures?
awareness? Cashflow, start-up cash-drain?
Innovative aspects? Continuity, supply chain
Location and geographical? robustness?
Price, value, quality? Effects on core activities,
Accreditations, qualifications, distraction?
certifications? Reliability of data, plan
Processes, systems, IT, predictability?
communications? Morale, commitment, leadership?
Cultural, attitudinal, behavioural? Accreditations, etc?
Management cover, succession? Processes and systems, etc?
Philosophy and values? Management cover, succession?

criteria e xamples op p ort uniti es thr eat s criteria e xamples

Market developments? Political effects?

Competitors' vulnerabilities? Legislative effects?
Industry or lifestyle trends? Environmental effects?
Technology development and IT developments?
innovation? Competitor intentions - various?
Global influences? Market demand?
New markets, vertical, horizontal? New technologies, services,
Niche target markets? ideas?
Geographical, export, import? Vital contracts and partners?
New USP's? Sustaining internal capabilities?
Tactics: eg, surprise, major Obstacles faced?
contracts? Insurmountable weaknesses?
Business and product Loss of key staff?
development? Sustainable financial backing?
Information and research? Economy - home, abroad?
Partnerships, agencies, Seasonality, weather effects?
Volumes, production, economies?
Seasonal, weather, fashion

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At this point in your course you have to really try and build up a body of live projects.
This unit gives you the opportunity to do this. Having a client gives you an insight into
working to a tight schedule with an identified brief. Please make sure that your client is
one that you can rely on for communication and is able to supply you with a great brief
that will challenge you and enable you to create professional looking work.

Research is an important element of this unit and all processes and stages MUST be
backed up with solid research. This will also include your software and choices that you

This is a 12 week unit and I will be expecting you to document your processes as much
as you can. Please make sure to regularly update either your blog and/or sketchbook on
a regular basis as this will aid your working practice and help you evaluate at the end.
Try to be as creative as possible in the form of this collation - you could have video
diaries and also do video screen capture of your work on the computer. You could also
document your research this way.
It s hard to try and capture this at the end.

Above all try and enjoy this unit as much as possible and explore new ways of working.


6 Weeks of Lectures and feedback sessions

Week 7 presentations

Week 10 Recap and feedback session

The rest of the time management is down to you.

Claire Sambrook