Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020

Published: April 2015
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No. of Pages: 93
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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
P&S Market Research releases a new research report with market overview, trends, DRO

analysis, market segmentation, market size, share, forecast, porter analysis, recent
developments, competitive scenario and top competitor profiles in:
Global Industry Insight: Savory Snacks Market Development and Demand Forecast to 2020
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The global savory snacks market is being driven by the rising urbanization, increasing per
capita income (especially in developing countries), and changing food culture. The high
growth of savory snacks market in Asia-Pacific region is mainly coming from the increasing
demand from China and India, as they constitute large part of the global and regional
population. The healthier alternatives to savory snacks such as bakery products, fresh fruits,
and juices are hindering the market growth which is compelling companies to offer healthier
snacking options. The demand for small pack sizes have been increasing considerably in
certain countries, such as India and Mexico, due to increasing consumption from lower
income groups and demographic changes.
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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
People are demanding varieties in snacks, which is encouraging companies to launch new
products. Several companies have been announcing the launch of products with new tastes,
flavours, and shapes to maintain their competitiveness in the market. Moreover, customers
increasing inclination towards organic foods is compelling the savory snack companies to
innovate their products for customer retention.
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In 2014, PepsiCo launched several new savory snacks including a tube-shaped chip dipping
snack TostiTos-Rolls, and a skeleton shaped snack Cheetos Bag of Bones. During the same
year, Orkla re-launched KiMsElias salty snacks for children in a new design. General Mills
announced to launch 50 new products in January 2015, including a gluten-free snack bar
Food Should Taste Good Real Good Bar. Also, in 2013, PepsiCo launched four variants of
sweet and savory bread snack Stacys Bake Shop Bakery Crisps, and a French-fry shaped crispy
fries under its brand Ruffles. During the same year, ConAgra launched a ready-to-eat popcorn
snack Pop Crunch, and Kellogg launched three flavours of Pringles Stix (a snack with playful
shape).

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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
Earlier snacks were considered as a break time light food. However, in the recent times
people have been increasingly eating them between the meals. Snacks are being considered
as fourth meal of the day in U.S. Americans are forerunners amongst the snack eaters
between the meals as they love to snack everywhere from theater, to workplace, to car, and
even on the subway. A similar culture exists in Brazil, where snack is a part of breakfast.
U.K. is the forerunner in snack consumption across Europe. According to a food research
company, U.K. people snack 825 times a year as compared to the 807 times of the European
consumers average. People in the age group 6years to 24 years are the largest savory snack
consumers in U.K.
The increasing numbers of supermarkets and hypermarkets coupled with growing per capita
income is encouraging people for bulk buying of savory snacks, which is mostly offered by the
large scale retail. Convenience stores are another format which is growing at global level due
to peoples growing demand for convenience.

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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
Savory snacks are consumed by the European population at several eating occasions across all
age groups. The French population mostly consumes savory snacks as an aperitif, while the
Germans even include them in their meals. The British mostly eat them as on-the-go snack for
quick energy.
The U.K. leads the savory snacks market in Europe; however, it is not the largest consumer in
terms of per capita consumption. Countries such as Netherlands, Norway and Spain have a
greater per capita consumption of savory snacks as compared to their British counterparts.
According to European Snacks Association (ESA), the average annual per capita savory snacks
consumption in Europe is about 3.6 kilogram.
The global savory snacks market has a fragmented structure with a large number of compnies.
The major companies in the market include PepsiCo., Kraft Foods, ConAgra Foods, CALBEE,
Diamond Foods, General Mills, Intersnack Group GmbH, Lorenz Bahlsen, Kellogg company,
and Orkla ASA.
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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
Savory Snacks Market Segmentation
Savory Snacks by segment
Potato Chips
Processed Snacks
Popcorn
Nuts
Others
Savory Snacks market share by distribution channel
Supermarkets/ Hypermarkets
Independent Retailers
Convenience Stores
Service Stations
Specialist
Others

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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
Geographical Segmentation
Savory Snacks market by region:

North America
The U.S.
Canada
Others

Europe
U.K.
Germany
Spain
France
Others

Asia-Pacific
Japan
China
India
South Korea
Others

Rest of the World (ROW)

Mexico
Brazil
Others

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Global Savory Snacks Market is expected to

achieve $166.6 billion value by 2020
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