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Kayleigh Klajnscek

Bachelor of Public Relations Candidate

Profile
Energetic, outgoing, and creative individual with strong written and oral communication skills
Seeking a full time communications role in the sports industry

Summary
Social media savvy. {Active user of Facebook, Twitter, Instagram and LinkedIn, managed the Guelph Storm Hockey
Clubs official Twitter feed, created Twitter and Facebook page and policy for Cambridge Memorial Hospital}
Team oriented. {Concrete understanding of how to work within diverse groups, provide feedback in a constructive
manner, contribute by sharing expertise and information that can help the group achieve desired outcomes}
Deadline driven. {Very organized, capable of successfully managing multiple tasks at once}
Service minded. {Understanding of customer service and capable of working with many different people, dealing
with a wide variety of issues, and successfully negotiating to consensus}
Continuous learner. {Take on new tasks with energy, excitement, motivation and enthusiasm, thrive on new
challenges, enjoy expanding knowledge}

Public Relations Internships


The Guelph Storm Hockey Club, Guelph, ON
Media Relations Assistant

January 2014 May 2014

Continued with game day duties (see below). Additional tasks included: updating the teams website with postgame stats, rewriting player biographies and keeping them up-to-date, working with Rogers Communications or
Sportsnet on game days to ensure they have the proper media information, worked with game day sponsors,
assisted with community events, and writing of game stories
Assisted with the 2014 OHL Priority Selection by aiding in media relations, filming videos for the website, and
ensuring the scouts and coaches were kept up to speed with draft information as it was happening

Cambridge Memorial Hospital, Cambridge, ON


Communications Intern

May 2013 - August 2013

Assisted in day to day communications at Cambridge Memorial Hospital including: weekly eCast newsletter to over
2,500 employees and stakeholders, media relations and press release writing, photography, feature story writing
for intranet publishing, policy creation and research, social media launch and policy development, presentations to
Senior Management Committee, annual report development, writing, editing and production, and answering
Whats on your mind staff concerns and comments

Professional Associations
International Association of Business Communicators, Waterloo Student Member
Canadian Public Relations Society, Toronto Student Member

2012-Present
2011-2012

Kayleigh Klajnscek
Bachelor of Public Relations Candidate

Volunteer Experience and Community Engagement


IABC Waterloo - Board of Directors, Waterloo, ON

2014- Present

Executive Administrator responsible for organizing monthly board meetings, creating the agenda and providing
minutes, helped other portfolios as needed, wrote media release for chapters biggest event

MasterCard Memorial Cup, London, ON

2014

Assisted both local and national media in the media tent, ensured that media kits were printed and stocked, game
time stats were printed and distributed, and assisted in media accreditation

The Guelph Storm Hockey Club, Guelph, ON

2012-2014

Game day Media Relations Intern. Duties included: recording online game statistics using the official League Stat
website, organizing player interviews with Rogers Communications or Sportsnet, updating official Twitter feed
during games, liaising with the Guelph Mercury Junior Reporter program (including dressing room tours and
player interviews) and other game operation duties as needed

KW Oktoberfest, Kitchener, ON

2012- Present

Member of both the Public Relations and the 5K Fun Run committee. Marketing Coordinator for the 5K Fun Run.
Organized marketing material distribution strategies, wrote tweets for the official Oktoberfest Twitter feed, worked
with committee to ensure the success of the event, and increased registrants for the event in comparison to
previous years

IABC Waterloo, Waterloo, ON

2012

Helped at local events as needed, event registration, set-up, and photography

TEDxWaterloo, Waterloo, ON

2011-2013

Member of the PR team, developed key messaging, created engaging communication plans, worked with media
during the day of the event, and issues management

Education
Bachelor of Public Relations

2011-2015 (Expected)

Conestoga College, Kitchener, ON

Deans Honour List recipient

Constantly developing written and oral communication skills, strategic thinking capabilities, and ability to
understand complex issues

Diploma of Applied Photography

2008

Sheridan College, Oakville, ON

Comfortable using Adobe Suite programs, especially Adobe Photoshop

Knowledge and experience with both commercial and journalistic photography

Work History
Shakespeare Arms Guelph - Bartender/Server

2014- Present

Responsibilities include: shift supervisor, opening and closing the bar and restaurant, bartending and customer
service, training new staff members, handling large amounts of the restaurants money
Smart Serve certified

Boston Pizza Guelph - Bartender/Server

2011-2014

Responsibilities include: opening and closing the bar and restaurant, bartending and customer service, training new
staff members, handling large amounts of the restaurants money