DANIEL E.

BEDNAR
Malvern, PA 19355 (610) 256-6843 thespiceman328@verizon.net

MANAGEMENT PROFESSIONAL
Dynamic, versatile manager with 20+ years of experience in various management roles particularly in the
food service industry. Exceptional business skills combined with the proven ability to drive marketing
strategies, manage and nurture talent, deliver sales growth, form strategic partnerships, and successfully
implement and oversee complex projects. Outstanding strategist distinguished for proven leadership and
team-building skills and excellent conflict resolution abilities. Expert at implementing processes that
improve efficiency; accomplished in all areas of marketing and the food service industry. Exceptional
expertise in building and maintaining both customer and employee relationships. Demonstrated
management skills that enhance productivity and drive sustained organizational performance.
AREAS OF EXPERTISE
Commercial / Non-Commercial Foodservice Management Business Development Customer Service
Communications Leadership Problem-Solving Critical Thinking Training Office Management
Organization Time Management Customer Satisfaction Microsoft Office
Mac and iPad expertise Business & Revenue Growth
PROFESSIONAL EXPERIENCE
MCCORMICK & COMPANY, INC., Hunt Valley, MD 21031
Business Development Manager, January 2003-April 1, 2014
Managed, developed, negotiated, drove sales & profits at the top 3 non-commercial food
management - $50M + annual volume in 2014, 2003 baseline was $2.3 M.
Built relationships at the C-Level and presented annually in order to top business reviews, requiring
leadership teams to engage regarding Programs.
Drove an annual 14 % organic growth through strategic planning, past 6 years.
Key Accomplishments:
Compass/Foodbuy Signed a new 3-year agreement, $120,000,000 Largest Customer for
Foodservice, customer since 1994 ($1M) to $32M.
Aramark Signed a new 2-year agreement - $15,000,000, customer for 35+ years.
Premier Secured 3-year agreement, after 15 years of follow up - $9M to $20M new volume, largest
Healthcare GPO in US.
SSP The Travel Experts New agreement for the fastest growing Airport Feeder - $400,000, opens
new distribution channel DMA.
MCCORMICK & COMPANY, INC., Hunt Valley, MD 21031
Senior Regional & Regional Manager for NE, U.S., July 1997- January 2003
Performance Foods Managed and grew the 3rd largest distributor in the U.S. 2 year agreement.
UNIPRO Buying Group supported and grew 145 Independent DCs through strategic marketing and
new products practices, supporting national sales and brokers.
Managed the NE food service market through brokers, through training, planning, and driving
distributors growth, i.e., Sysco, U.S. Foods, PGF, and independents, through key targeted accounts.
Key Accomplishments:
Rastelle Foods/US Military Procurement - $2.4M new agreement for military operations globally.
NYC Went from $900,000 to $5M in 4 years through FOCUS, i.e. distributors and key operators.
Broker change for Philadelphia/Central Pennsylvania, after 30+ year broker relationship.
Market changed and broker did not, requiring a change, first year growth was 25% and resulted in 3
new distributors, and 12 Atlantic City casinos that purchased McCormick spices.

DANIEL E. BEDNAR, Page 2

SUPHERB FARMS, TURLOCK, CA, 95380
VP, Retail & Food Service Products, May 1995- July 1997
Managed Foodservice Channel and retail volume on West Coast, volume $300,000, with 1 sales
person.
Developed and profitably grew Foodservice Channel with a $6M target and a new packaging and
Sysco Label Program.
Key Accomplishments:
Sold Darden Restaurants, $500,000 of IQF Basil, direct customer.
Sysco Private Label, supporting McCormick dry spice program, sold 50% of OPCOs, $120,000.
VAN DEN BERGH FOODS, DIVISION OF UNILEVER, Lisle, IL 60532
NE Divisional Manager, April 1991- May 1995
Managed 10 sales people for $40M in In-store/retail bakery market through distributors and direct
warehouse sales.
Restored sales and profitability to largest bakery division in U.S., through strategic focus and
targeting Giant (PA), Weis, A & P, TOPs, Waldbaums, Wegmans, Price Chopper, Stop n Shop, ACME,
and Giant (DC), through new products.
Added $15M of new frozen dough volume, through 4 new bakery tech support and added to support
Customer Commitment for on-going tech support.
Key Accomplishments:
Price Chopper added $3.5M in incremental frozen purchases.
TOPs added $2M in incremental frozen volume purchases.
A & P added $3.5M in incremental frozen volume purchases for all divisions.
Waldbaums added $1.5M in incremental frozen volume purchases.
Retail Bakery Distributors added $3M in incremental frozen volume.
VAN DEN BERGH FOODS, DIVISION OF UNILEVER, Lisle, IL 60532
General Sales Manager, September 1989-April 1991
Managed, developed, streamlined and trained 3 sales organizations for an $80M retail bakery
market for new company.
New U.S. company for Unilever, which kept leadership and division management abreast of
competitive markets weekly, especially for slim margin commodity bakery shortenings and dry
mixes.
Key Accomplishments:
Sold two different frozen labels (same product) in Puerto Rico.
Made decision to sell or close Fasano Pie plant, losing money because of QA issues, and also was not a
focus category.
Reduced headcount from 28 to 18 sales people, based on P & L/budget constraints that were tied to
the acquisitions expense.

EDUCATION

Kent State University, Kent, OH, Bachelor of Business Administration/Marketing