10/24/2014

Digital Marketing PPT

Digital Marketing PPT

Presentation Transcript

1. Narendra Sharma
2. Social Media Audit Social Media Monitoring Social Media Management Social Online Reputation
Management Social Media Marketing Social Media PR
3. Social Media Audit:

Research your social media presence

opportunity and threats

Recommending the ideal social media strategy

4. Social Media Monitoring

conversation

Analyzing your social media

Identifying con variations

Execution plan

Segregating con variations

Analyzing

Insight & recommendation report

5. Social Media Management

response management

Strategic presence creation on social media

Analyzing opportunities for social media outreach

6. Online Reputation Management

reputation score

Researching and analyzing current online reputation

Recommending steps to improve reputation score

7. Social Media Campaign

Creation of campaign thought

Apps and prospective conversation strategy

8. Social media release

Presence promotion and

Defining a

Execution of recommendations

Illustration of campaign execution tool,

Deliverables (ROI) via camping execution

Identification of online PR Objective

Analysis of PR Opportunities

Strategy Layout and Activation of blogger and Influencer outreach

9. Social Media Strategy With a well-designed social media strategy, you can leverage conversation to
advance your business. Without such a strategy, you run the risk of falling behind. The benefits of social
media campaigns are extensive from increasing customer satisfaction to keeping tab on the
competition, to marketing your latest product. Why not take advantage?
10. Facebook

Creating profile

Creating page

Content development

Buzz creation

Integration

page with other social media channels

Post updates with links to the desired landing page

groups and pages

Starting discussions

Adding members

button and badge, to place it in the website and blogs

Photo sharing via page flicker apps/ similar

Document sharing ( pdf, ppt, whitepapers, brochures, notes..)

registration form

Promote blogs/feed

Creating facebook like

Run contests, promotional campaigns, polls

Video sharing via YouTube tabs ( for viral campaigns)

apps

Sharing links

Joining

Adding custom tabs

Customized contact form/

Tagging use of various external

interactive Apps
11. LinkedIn
channels

Creating profile

Add connections

Discussions in groups

Creating company page

Join Groups

Integrating profile with other media

Targeting and networking with the influencers

Active participations in relevant Q&As

Launch and promote e vents

Submit feeds

http://www.slideshare.net/narendrasharma/digital-marketing-ppt?related=2

Publish Press release

Share presentation

Starting

Create polls

Integrate blogs to the profile

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Digital Marketing PPT

Share likes
12. Twitter

Creating twitter handle

influencers

Use hash tags for keywords

Post natural updates frequently

and blogs

Retweet influential tweets

Influence mentions

Increase followers base constantly

13. Google +

Create profile

Create page

page with other social media channels

pages

Post tweets with site link (content from the site)

14. Pinterest

Create a twitter badge and place it on the site

Network and engage the followers

Content Development

Starting discussion

Buzz Creation

Sharing links

Document sharing ( pdf, ppt, whitepaper, brochures, notes)

Creating Profile

Creating boards

Content Development

Integration profile with other social media channels/blogs

sharing with links

Sync info graphics

15. Blogs And Q&As

bloggers

Tweeting based on trends

Integrating

Post updates with links to the desired landing page

Adding influencers to our circles

Photo sharing

Following key

Follow influencers

Add pins

Joining

Video sharing
Tagging

Buzz creation

Influence repines

Photo

Follow relevant boards

Blogs Follow key blogs Comment on blogs with link Network with influential

Q&As Post questions and answers on Q&A sites like answer, bag, quora, yahoo answers

with links, to derive traffic, increase backlinks, create more visibility and enhance online reputation
16. Digital PR

Monitor and evaluate relevant online media conversation

in the blogosphere

Engage with key influencers

Develop the corporate blogs, social network sites and multimedia tools

develop content for corporate websites

Plan and

Optimize e communication for effective distribution in the

digital space
17. Social Bookmarking and Document sharing

Social Bookmarking Bookmarking Links from the site

Adding keywords Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit,
stumbleupon, delicious,

Document sharing Sharing presentation through slide share, scribd, docstoc

Publishing white papers and Article in scribd and docstoc

18. 12 Month Social Media marketing plan
19. 12 Month Social Media marketing timeline Month 1-3 brand presence Create profiles Implement
brand image Announce presence Traffic Sources Referring sites Search engines Project Traffic 12.5 %
increase Twitter/facebook / LinkedIn followers 100 -2000 followers Costing $500
20. 12 Month Social Media marketing timeline Month 3 - 6 : Brand/custom er engagement Increase
followers base Monitor brand, industry, niche Reply to customers and prospects Traffic source Referring
sites Search engines Projected traffic 25 30 % increase Twitter/ facebook / LinkedIn followers 10003000 followers Costing $1500
21. 12 Month Social Media marketing timeline Month 6 - 12: ROI focus Special offers for fans,
members, followers Converts fans, members, followers to email subscribers Revenue based
campaigns Lead generation Traffic Sources Referring sites Search engine Projected Traffic 50-60 %
increase Costing $2500
22. Thank You
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