DEBRIEF FOR PERIOD 4

Rmi TRIOLET & Christophe POTTIER

STRATX

2/19/2003

Copyright 2003 by STRATX

Congratulations !!!
108

Asia/Pacific 1

693 teams survived the

fourth decision round

Asia/Pacific 2

77
177

Europe 1
Europe 2

111

North America

125

Latin America

34 teams did not submit

their decisions in due time
and thus were disqualified

No teams from Other Countries

have given up! Congratulations
to this region

Other Countries

84
11

5%
95%

Still competing

2/19/2003

Copyright 2003 by STRATX

Disqualified at end of Period 4

Shareholders Value Creation

601 teams created shareholders

value and have a Share Price
Index over 1000.
Congratulations !!

13%
87%

SPI > 1000

SPI < 1000

The other 92 teams destroyed

value and have a SPI below 1000
20%

2/19/2003

Thanks to the launch of POET,

557 teams now have a higher unit
market share than in Period 0

80%

Market Share Increased (%U)

Copyright 2003 by STRATX

Market Share Decreased (%U)

Brand Portfolio

446 teams introduced a fourth brand during Period 4

227 teams market three brands
20 teams have not yet introduced a new brand and still
market the initial two brands PEAK and PAPAYA
2 Brands
3%
3 Brands
33%

4 Brands
64%
2/19/2003

Copyright 2003 by STRATX

Management of existing brand PAPAYA

The 20 most successful teams

BRAND CONTRIBUTION IN M$

2/19/2003

Copyright 2003 by STRATX

Management of existing brand PEAK

The 20 most successful teams

BRAND CONTRIBUTION IN M$

2/19/2003

Copyright 2003 by STRATX

Management of existing brand PLATIN

The 20 most successful teams

BRAND CONTRIBUTION IN M$

2/19/2003

Copyright 2003 by STRATX

The 15 most successful POET launches

based on $ market share
No team is having a positive contribution!

2/19/2003

Copyright 2003 by STRATX

Average price of the new brand POET

How to read this chart : 20

teams have set POET at a
price of $ 24

Polynomial regression

2/19/2003

Copyright 2003 by STRATX

Targeted Segments
Average market share in %U by segment

2/19/2003

Copyright 2003 by STRATX

10

Website Portfolio
575 teams have created at least one new website
118 teams still only have the prima.com website
144 teams do not sell direct through online boutique
4 Web Sites
7%

1 Web Site
17%

3 Web Sites
26%

2 Web Sites
50%
2/19/2003

Copyright 2003 by STRATX

11

The Top 20 Revenues with Online

Boutiques (in M$)

2/19/2003

Copyright 2003 by STRATX

12

The Top 20 Revenues with e-Tailers

(in M$)

2/19/2003

Copyright 2003 by STRATX

13

Share Price Index Top 20 Teams

2/19/2003

Copyright 2003 by STRATX

14

Share Price Index

Top 3 Teams in each Region

2/19/2003

Copyright 2003 by STRATX

15

Share Price Index

Selection of 20 Teams

2/19/2003

Copyright 2003 by STRATX

16

Relationship Between
EBIT and SPI

2/19/2003

Copyright 2003 by STRATX

17

Relationship Between
Revenues and SPI

2/19/2003

Copyright 2003 by STRATX

18