VISIBLE SAFETY

LEADERSHIP,
QUALITY,
BEHAVIOR &
THE BOTTOM LINE

14 - 17 JUNE 2015
RADISSON BLU
DUBAI DEIRA CREEK
UNITED ARAB EMIRATES

SAFETY
SERIES

COURSE OVERVIEW

THIS WORKSHOP CONSISTS OF TWO PARTS:

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Part 1: Visible Safety Leadership (Day 1 - Day 2)

Strong leaders are critical for sustained injury and fatality prevention at all
organizational levels. Through what they do at what they choose to focus on, leaders
shape the culture that drives performance and influences the systems and processes
that create safety outcomes. The result is world-class safety performance that drives
operational excellence.
Visible Safety Leadership ensures a more consistent implementation and higher
level of sustainability for your Safety Management System (including Behavior Based
Safety).
Visible Safety Leadership is designed to:
- Ensure a more consistent level of attention to safety
- Build supervisors and managers commitment to safety
- Create better accountability at each level of the organization
Part 2: Quality, Behavior, and the Bottom Line (Day 3 - Day 4)

When audiences asked Dr. W. Edwards Deming, the pioneering father of quality,
what exactly managers should do to achieve his 14 Points, he would famously
reply, Youre the manager; you figure it out. That mindset has continued in the
world of quality. Quality initiatives primarily focus on analyzing data and
designing processes and then count on managers to make quality plans come
alive in the everyday work habits of frontline employees in the real-world
workplace. Quality initiatives leave it up to managers to figure it out. Quality,
Behavior, and the Bottom Line will help you figure it out.
This workshop is critical for anyone who has implemented a quality
improvement initiative but has not achieved or sustained the desired results. All
quality doctrines call for supportive senior executives to ingrain quality practices
into the organizational culture, but the world-famous initiatives do not specify
how to do this. This workshop does.

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Dr. Daniel J. Moran

Ph.D, BCBA-D

Senior Vice-President
QualitySafetyEdge
Dr. Moran has been applying the behavioral sciences to
improve the work settings & environments for individuals
for over 20 years. He began his career as an electrician and
commercial roofer, and was promoted to several leadership
positions in service delivery organizations.
Dr. Moran was also a university professor for 10 years
before embarking on a career aimed to improve quality,
performance, and safety in major companies. His first
safety consulting endeavor was given the Psychologically
Healthy Workplace Award by the American Psychological
Association. He has installed successful BBS processes in
many industrial settings, including companies that have
high turnover rates due to migrating workers. Dr. Moran
has established safety processes in paper mills, oil fields,
manufacturing plants, power plants, and hospitals.
Daniel has published several books and articles about
changing behavior. He has given keynote addresses and
invited presentations to the OSHA Oil & Gas Conference,
the Behavior Safety Now conference, and the American
Society of Safety Engineers Leadership Conference.
Dr. Moran not only trains frontline workers, but also
performs executive coaching for CEOs and supervisors. He
has held numerous elected positions in the field of
behavioral science. In addition, he has appeared on-screen
talent for several television shows on the Discovery
Channel, Animal Planet, The Learning Channel, and the
Oprah Winfrey Network.
Professional Qualifications:
Ph.D. Psychology, Hofstra University
Board Certified Behavior Analyst
Licensed Clinical Psychologist
Member of American Society of Safety Engineers (ASSE)
Member of Organizational Behavior Management
Network

Dr. D.J. Moran has clearly distinguished himself in the field of safety.
Workers, managers, and leadership can all benefit through the
practical application of Dr. Morans safety training.
- Deb Smith, Director of Quality and Training, The Horton Group

Tel: +6016 3326 360

Fax: +603 9205 7788

kris@360bsigroup.com

COURSE CONTENT:
VISIBLE SAFETY LEADERSHIP
DAY1
What is Leadership?
Participants learn how to have a measurable impact on the actions and
performance of workers by discussing:
- The meaning of leadership
- The durability of leadership vision
- Focusing on group teamwork
- The four measures of leadership
* Momentum
* Initiative
* Reciprocity
* Commitment
- The necessity for Visible Safety Leadership

Introduction to Visible Safety Leadership

Participants will learn that Visible Safety Leadership is designed to:
- Ensure a more consistent level of attention to safety
- Build supervisors commitment to safety
- Create better accountability at each level of the organization
- The critical nature of leadership in safety improvement
* How a CEOs action is correlated with a frontline workers injury
- The difference between leadership and management
* and how to improve both
- Creating effective dialogue
- How to observe, track, & give feedback on employees actions
- How to review hazards, discuss behavior, and reward success

WHY
THIS EVENT
The aim of this interactive workshop is to provide
you with new skills critical to the management of
safety and other business activities such as
quality and productivity.
After attending this workshop, you will leave
fully armed with the knowledge needed to
introduce visible safety leadership into your
organization.
The combination of interactive presentations,
hands-on exercises and open discussion groups
along with real case studies, ensures you will
obtain maximum value from attending.

DAY2
Developing Visible Safety Leadership Skills
In order to ensure that participants understand how to strengthen their
own skills, this module will answer the following questions:
- Why do employees make decisions that put themselves or others at risk
of injury?
- What are the effective ways to give feedback and discuss safety
concerns with front-line workers?
- What are the critical behaviors necessary for true safety leadership?
- How should leaders prompt, monitor, and increase those critical safety
leadership behaviors?
- How can a leader cascade safety leadership behaviors at each level of
the organization?
- How does a safety leader make sure safety meetings focus on safety,
and how to ensure the action items are followed?

Sustaining Your Visible Safety Leadership Abilities

Leadership not only requires long-term vision, but long-term dedication.
In order to preserve the skills derived from this training, participants will:
- Apply performance management processes to the plans they make in
this workshop
- Utilize Commitment-Based Leadership training to:
* Formulate crisis-resilience skills
* Motivate change agendas even in the face of adversity
* Manage their own stress
- Develop accountability partnerships (or partnership strategies) in order
to help maintain leadership growth

BENEFITS OF ATTENDING
To ensure that safety is a value in your
organization, leaders will learn:

Why employees make decisions that put

themselves or others at risk of injury
How to give positive feedback and discuss
concerns
What critical behaviors are necessary for true
safety leadership
How to prompt, monitor, and increase those
critical safety leadership behaviors
How to cascade safety leadership behaviors at
each organizational level
How to focus on important safety issues in
meetings
To develop personal action plans to support
safety leadership on a daily basis

COURSE CONTENT:
QUALITY, BEHAVIOR &
THE BOTTOM LINE
DAY3 The Classic Quality Improvement Initiatives: A Primer
Participants learn basic information about Quality Improvement
- What is a quality improvement?
- What are the different perspectives on Quality Improvement?
Six Sigma Review
- What is Six Sigma?
- What are the basic principles of Six Sigma?
- How is Six Sigma applied?
Total Quality Management (TQM) Review
- What is TQM?
- What are the basic principles of TQM?
- How is TQM applied?
Lean Manufacturing Review
- What is Lean?
- What are the basic principles of Lean?
- How is Lean applied?

The Human Side of Quality Improvement

Why Behavioral Quality Improvement (BQI)? Because
- Human behavior can be a hidden cause of poor quality outcomes.
- Classic quality improvement initiatives are not all encompassing.
- Managers do not always know how to manage quality improvement.
- Corporate culture is not enough.

WHY
THIS EVENT
Frontline employees behavior is the
fundamental element in producing a product
or service. How frontline employees
determines quality results. But most quality
initiatives have no systematic method for
identifying or changing frontline employee
behavior.
This workshop provides a systematic process
for analyzing frontline employee behavior and
identifying the specific behaviors each frontline
employee needs to perform to accelerate
quality improvement.

Organizational Behavior Management (OBM) Review

- How can applied behavioral science help your business?
- What are the basic principles for influencing behavior?
- How is behavior important to the Quality Improvement initiatives?
Assessing Behavior
- The Importance of Behavioral Assessment
- The Dimensions of Human Behavior
- How is behavior important to the Quality Improvement initiatives?

Improving Quality Improvement

Participants will begin to develop skills for evaluating major variables in
SIP.
- How to identify situations leading to serious injury
- Setting priorities in dynamic workplaces
- Assessment tools: what to use and how to use them
- What are the worksites characteristics that contribute to serious
incidents
- Best metrics to use to drive and sustain SIP efforts

Conventional Safety Processes vs Serious Incident Prevention

Participants will discuss the pros and cons of the conventional safety
approach when it comes to severe injuries and incidents.
- Does the Heinrich Pyramid apply to serious injuries?
- The overemphasis of governmental safety data
- The misappropriation of lagging measure
- Debunking other misapplications of traditional safety concepts to SIP

Integrating SIPSM into Traditional Safety & Health concepts

Participants will learn how to weave Serious Incident Prevention principles
into the established safety processes.
- Preparing a Commitment-Based Culture
- Realistically assessing risk factors
- Understanding Hazard control
- Building Safety Commitment for the worker
- Creating a framework for commitment to new and traditional S&H
processes

BENEFITS OF ATTENDING
Participants will learn how to:
Identify risks and work practices critical to
addressing those risks
Measure and track those work practices
Encourage conversations around those critical
work practices
Identify improvement targets and creates
action plans
Include an effective Process Safety Leadership
Build Teams that involves representative
engineers, management, operators, and
maintenance
Develop Behavioral Quality Improvement
Initiatives
Integrate SIP into Traditional Safety & Health
concepts
Establish Performance Standards & Key
Performance Indicators
Learn how to Reinforce and Implement
Corrective Action

COURSE CONTENT:
QUALITY, BEHAVIOR &
THE BOTTOM LINE
DAY4 Accelerating Management Commitment & Leadership
Participants will learn methods for attaining and maintaining solid
leadership practices.
- Clarifying goals and objectives
- Developing Commitment-Based Leadership Plans
- Utilizing organizational behavior management principles

Involving Front-line Workers

Participants will understand effective motivational and integration skills in
order to improve employee engagement.
- Bringing forth the six steps to improved employee engagement
- Building teams strong teams!

Understanding Risks
Participants will understand how to assess, codify, and report hazardous
situations and events.
- Discriminating external world versus internal world risks
- Discussing the behavioral dimensions of risk
- Finding inherent risks in the external environment
- Implementing process-based safety assessment

Identifying Critical Work for Controlling the Risks

Participants will learn to identify and execute the appropriate preventative
actions for industrial concerns.
- Classifying work risks & Developing inspection procedures
- Sustaining the assessment/ intervention cycle
- Becoming more incisive to red flags for risk

Establishing Performance Standards

Identify the principles of proper job execution and understand the
development of maintaining solid, benchmark levels of action.
- Enhancing & developing corporate values
- Breaking down corporate values into divisional goals & worker objectives
- Establishing Key Performance Indicators
- How to utilize performance management for teams and individuals

WHO
SHOULD ATTEND
Vice Presidents, Directors, General Managers
Safety Managers, Supervisors and Engineers
HSE Professionals and Safety Auditors
Site/Plant/Factory/Operations Managers
Maintenance Engineers and Managers
Facilities Management & Training Managers

Preventing process accidents

requires vigilance. The passing of
time without a process accident
is not necessarily an indication
that all is well and may contribute
to a dangerous and growing sense
of complacency.
- The B.P. U.S. Refineries Independent
Safety Review Panel, January 2007

Maintaining Feedback Systems

Participants will acquire skills in having effective conversations with
front-line workers and coworkers.
- Understanding the powerful value of feedback
- The five steps to giving effective feedback
- Creating accountability
- Linking systematic approaches to feedback for particular environments

Reinforcing and Implementing Corrective Action

Participants will conceptualize the use of consequences in order to
increase or decrease certain actions related to serious incidents.
- How to incorporate a Values-Based Safety Process into a Serious
SM
Incident Prevention Process
- Understanding reinforcement and other consequential events that
change the likelihood of behavior for Reducing risky actions, Improving
safe actions, Maintaining process-based safety & Adhering to industrial
health and hygiene practices

Improving and Updating the Process

SM

Participants will learn about project evaluation as it relates to SIP .

- Reviewing achievements and setting higher goals
- Reinventing the SIP process in order to have a broad impact on dynamic
work environments
- Evaluating accountability as goals and objectives change
- Adhering to safe processes when new safety and productivity variables
are introduced to the work stream.
- Maintaining the entire SIP system for the long-term.

COURSE SCHEDULE
8.00
8.30
10.30 - 11.00
12.30 - 13.30
15.00 - 15.30
16.30

Registration & Coffee/Tea

Workshop commences
Morning coffee/tea
Lunch
Afternoon coffee/tea
End of day

VISIBLE SAFETY
LEADERSHIP,
QUALITY,
BEHAVIOR &
THE BOTTOM LINE

REGISTRATION FORM
Fax: +603 9205 7788
Tel: +603 9205 7772
Mobile: +6016 3326 360

14 - 17 JUNE 2015
RADISSON BLU
DUBAI DEIRA CREEK
UNITED ARAB EMIRATES

Email: kris@360bsigroup.com

DELEGATES
1

Name

IN-HOUSE TRAINING
360 BSI is passionate about providing strategic safety
programs and high potential training solutions across the
region to build personal competencies and organizational
capability.

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You will receive practical training from a professionally

qualified educator with over twenty years of teaching and
training experience.
Please feel free to mix-and-match topics from the areas listed
below to get the right training content for your staff. Other
topics may be available upon request.

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OTHER RELATED PUBLIC COURSES

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Safety & Risk Management

Emergency Response Management
Behavioral Safety Leadership
Field Incident Command
Fire Prevention and Hazard Analysis
Serious Incident Prevention
Root Cause Analysis

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Hotel Contact Details:

For Room Reservation, contact for 360 BSI corporate rates.
Telephone: 00971 4 2057105 Fax: 00971 4 2234698
E-mail: reservations.dxbza@radissonblu.com
Radisson BLU Hotel, Dubai Deira Creek
Baniyas Road, P.O. Box 476, Dubai, UAE

AUTHORIZATION

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General Information:
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Cancellations/Substitutions

Organization :

Substitutions are welcome at any time. Please notify us at

least 2 working days prior to the event. All cancellations will
carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email
at least 2 weeks before the event date. Cancellations with
less than 2 weeks prior to the event date carry a 100% liability.
However, course materials will still be couriered to you.

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FEES

Date:

Thank you for your registration!

PAYMENT DETAILS

(please tick as appropriate)

* REGISTER 3 DELEGATES
AND GET 15% DISCOUNT

DUBAI, UAE

WORKSHOP #1
USD 1,995

14 - 15 JUNE 2015

WORKSHOP #2
USD 1,995

16 - 17 JUNE 2015

BOTH WORKSHOPS
USD 3,395

14 - 17 JUNE 2015

The fee does not include any taxes (withholding or otherwise). In case of any taxes applicable
the client has to ensure that the taxes are paid on top of the investment fee paid for the course.
Compliance with the local tax laws is the responsibility of the client.

Registrations close ONE (1) week before the training dates.

The fees cover lunch, tea breaks, materials and certificate.
Official confirmation will be sent, once registration has been
received.
Participants will need to arrange their own accommodation.
Attire: Smart Casual

Payment is required within 5 days upon receipt of

the invoice.
Bank transfer:
360 BSI MIDDLE EAST LIMITED
Abu Dhabi Commercial Bank
Dubai Mall Branch, P.O.Box 49124 Dubai, U.A.E
Account No: 10065721319001
Swift No: ADCBAEAAXXX
IBAN No: AE780030010065721319001

All payments must be received prior to the event date

360 BSI (M) Sdn Bhd (833835-X), Level 8 Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia.

360 BSI Training Calendar 2015

Event Code

Type

KK-MN-KL-125/126

IT

SV-SS-DUB-96
KK-TE-DUB-43

Safety
General

SV-SS-DUB-97

Safety

KK-TE-SIN-44
KK-MN-KL-127
KK-TE-KL-41
KK-MN-JAK-128
KK-TE-JAK-42
KK-TE-DUB-45

General
IT
General
IT
General
General

SV-FI-DUB-9/10

Finance

Fraud Control & COSO 2013 Framework: Improving

13 - 16 Sept 2015
Internal Controls and Organizational Effectiveness

SV-MN-DUB-131
KK-MN-KL-117/118

HR
General

13 - 15 Sept 2015
19 - 22 Oct 2015

Dubai
Kuala Lumpur

19 - 22 Oct 2015

Kuala Lumpur

25 - 28 Oct 2015

Dubai

25 - 28 Oct 2015

Dubai

08 - 11 Nov 2015

Dubai

08 - 10 Nov 2015
08 - 10 Nov 2015
08 - 10 Nov 2015
11 - 12 Nov 2015

Dubai
Dubai
Dubai
Dubai

KK-MN-KL-119/120
KK-MN-DUB-121/122
KK-MN-DUB-123/124
KK-MN-DUB-129
KK-MN-DUB-131
SV-MN-DUB-132
SV-SS-DUB-98
SV-SS-DUB-99

COURSE TITLE
Document & Information Management, Security,
Retention & Archiving
Visible Safety Leadership
Effective Technical Report Writing
Quality, Behavior & the Bottom Line: The Human
Side of Quality Improvement
Effective Technical Report Writing
Document Management, Security & Retention
Effective Technical Report Writing
Document Management, Security & Retention
Effective Technical Report Writing
Effective Technical Report Writing

Effective Performance Management

Negotiating Sales Success & Customer Loyalty
Effective Communication, Presentation Skills &
General
Report Writing
Negotiating Sales Success & Customer Loyalty
General
Effective Communication, Presentation Skills &
General
Report Writing
Document & Information Management, Security,
IT
Retention & Archiving
Management Green Supply Chain Management
Preventing Workplace Bullying
HR
BBS: Safety & Leadership
Safety
Root Cause Analysis
Safety

SV-FI-KL-11/12

Finance

KK-MN-SIN-130

IT

SV-SS-DUB-100
SV-SS-DUB-101

Safety
Safety

DATE - 2015
08 - 11 June 2015

Kuala Lumpur

14 - 15 June 2015
14 - 15 June 2015

Dubai
Dubai

16 - 17 June 2015

Dubai

15 - 16 July 2015
02 - 03 Sept 2015
02 - 03 Sept 2015
07 - 08 Sept 2015
07 - 08 Sept 2015
13 - 14 Sept 2015

Singapore
Kuala Lumpur
Kuala Lumpur
Jakarta
Jakarta
Dubai

Fraud Control & COSO 2013 Framework: Improving 30 Nov - 01 Dec

Internal Controls and Organizational Effectiveness 2015
Document & Information Management, Security,
Retention & Archiving
BBS: Safety & Leadership

Root Cause Analysis

VENUE

Dubai

Kuala Lumpur

06 - 09 Dec 2015

Singapore

06 - 08 Dec 2015
09 - 10 Dec 2015

Singapore
Singapore

Contact Kris at kris@360bsi.com to register or for further details. Tel: +60 16 3326 360