DTC PUSH NA PUSH!

by Cognoscente Publicists
Communication Objective
To raise awareness and drive sponsorships and donations to the
educational program, Kariton Klasrum, by involving the prospective
sponsors or benefactors in evens that highlight the potentials of the
Kariton Kids*.
*students of the Kariton Klasrum
Target Publics
Primary
Sponsors or Benefactors
Potential Campaign Partners
Secondary
Media
Academe
Youth
Key Messages
The educational program, Kariton Klasrum, gives those who are less
fortunate opportunities to experience the joy of learning and helps
shape them to become better individuals.
- P.U.S.H. para sa Kaalaman at Kinabukasan
Developing awareness of the publics about the situation of the
marginalized urban learners and the DTCs efforts to deliver
educational services to them.
Strategies and Tactics
Publicity
This will include monthly press releases and photo releases that aim to
raise the awareness of the publics about the educational program,
Kariton Klasrum. These will also be used for promotion of events and
publishing of announcement stories regarding DTC and Kariton
Klasrum.
Print Media
This will include posters, leaflets, and the Kariton Kit which will stress
the campaigns key message and also for promotion of events and
information dissemination.
Digital and Social Media
Social networking sites such as twitter, facebook, and video streaming
sites, like youtube, will be utilized for the promotion of events and
information dissemination.
Show How You Care-A-Ton
This is a filmmaking competition that aims to feature what Kariton
Klasrum is all about. The films will revolve around how a student or a

teenager can show how his or her efforts can make a difference in the
Kariton Kids lives.
Kariton Caravan on the GO!
Caravans will bring photos that will be exhibited in different
universities and malls. The caravan will have a Kariton Photo Exhibit
that will show the situation of the marginalized urban learners. The
caravan will also launch the Show How You Care-A-Ton competition. The
caravan will also give out Kariton Kits.
DTC Foundation Day
This will include a film showing entitled Every Child Is Special that
will let the volunteers see how small things such as teaching can affect
the childs whole being thus encouraging them to continue doing so.
Also, there will be a recognition for the volunteers appreciating their
efforts of imparting knowledge to the kids.
Care-A-Ton for Kariton
This is a whole day event that includes the following activities: Grand
Finals of Show How You Care-A-Ton competition, Care-A-Ton Exhibit,
Care-A-Ton Wall and the Care-A-Ton Forum. All these activities aim to
showcase the positive outputs of the Kariton education and how much
it has affected the lives of the Kariton Kids and the volunteers.
TV Guesting
Through TV guestings, representatives of the Dynamic Teen Company
will be appearing on different TV programs to generate publicity and to
further raise awareness of the publics.
Universal Childrens Day Celebration
Considering the childrens needs of experiencing the fun of their youth,
there will be activities particularly Filipino games engaging them to be
patriotic.
Be A Santa
A full blast activity in line with the time of giving, the Christmas
season, that is aiming to develop good relationship between the
company and the sponsors. Also, there will be a thanksgiving for the
past successful events and will drive them to continue supporting the
company.
Budget Proposal
JUL
P124,640
Illustration Board
- P8 x 30 pcs = 240
Pictures (printing) - P40 x 30 pcs = 1,200
P1,440
Kariton Kit
Leaflet
- P15 x 2000 pcs = 30,000
Keychain - P5 x 4000 pcs = 20,000

Stickers

- P8 x 2000 pcs = 16,000

P66,000
Food 6 persons, P100 per meal, 2 days = P7,200
Transportation rent 2 vans, 2 days = P50,000
AUG
P7,000
Food
= 5,000
Other Expenses = 2,000
P7,000
SEPT
P62,000
Prizes for the filmmaking competition:
1st Runner Up = 10,000
2nd Runner Up = 7,000
3rd Runner Up = 5,000
P22,000
Exhibits, wall
= 10,000
U.P. Cine Adarna
= 10,000
Food
= 20,000
P40,000
NOV
P600
Game Paraphernalia = P600
DEC
P130,340
Food:
700 kids
= 105,000
30 sponsors
=
7,500
10 media men =
2,500
60 volunteers = 15,000
P130,000
Prizes:
1 notebook
1 ballpen
3 games
- 30 notebooks x P10 = 300
- 30 pens x P4
= 120
P 420
Love Box = Team Asia

Calendar of Events
July
Publicity
Print Media
Digital and Social Media
Show How You Care-A-Ton Filmmaking Competition
Kariton Caravan on the GO!
August
Publicity
Print Media
Digital and Social Media
DTC Foundation Day
September
Publicity
Print Media
Digital and Social Media
Care-A-Ton for Kariton
October
Publicity
Print Media
Digital and Social Media
TV Guestings
November
Publicity
Print Media
Digital and Social Media
Universal Childrens Day Celebration
December
Publicity
Print Media
Digital and Social Media
Be a Santa
Publicity Plan
July
Kariton Caravan 2K12 on the Go! The write-up will talk about a
round-up trip of 2 caravans bringing with them photos of the Kariton
Kids which will be exhibited in different universities and malls. The
article mentions the success of the event getting positive remarks from
those who visited the exhibit.
DTC and Kariton Klasrum. This write-up will talk about the fresh new
start of DTC to their program Kariton Klasrum. New ideas, programs

and activities will be elaborated here. Also, a little background of how

DTC started.
August
DTC Foundation Day. The write-up will talk about the celebration of
DTCs 15th foundation day and the activities of the whole event
improving the founder of DTC to give a special talk to his volunteers.
The article expounds on the story behind the success of DTCs 15
years, how it began and how it strives to push further.
DTC 15th Foundation Day. This photo release will show the success
of the foundation day that will be taken from the ending ceremony of
the event.
September
DTC Urges People to Care-A-Ton for Kariton. The write-up will talk
about one of the major events of DTC Care-A-Ton for Kariton. This will
focus on the preparations being made for the said event. Details on the
activities to be conducted on that day will also be elaborated on.
Care-A-Ton Exhibit. This write-up will talk about the activities that
happened particularly the painting exhibit wherein the sponsors had
the chance to tour around and see the creativeness of the Kariton Kids.
October
TV Guestings. This write-up will talk about the DTC being featured in
the famous show Umagang Kay Ganda and Kris TV. It expound on the
DTCs gradual growth as a public icon and how it gained partners and
sponsors in the company.
Care-A-Ton for Kariton. This photo release will show the success of
the Care-A-Ton day, on how many target sponsors visited the place and
how many sponsors were added.
November
UniKids Day. This write-up will talk about the hundreds of kids that
startled the publics eye. Their expectancy was violated and all of the
kids enjoyed the games with free snacks.
Be A Santa: A Tie Up With Team Asia. This write-up will talk about
the coming events for the Christmas Season and the preparations to
be done in order to appeal to the emotions of the target sponsors
encouraging them to be like Santa.
December
Be A Santa Thanksgiving Party. This photo release will show the
thanksgiving party done this December that will be taken during the
event where employees were asked to thank each other this
Christmas.

DTCs Plan with New Sponsors. This write-up will talk about several
plans of DTC to the newly added sponsors and the upcoming programs
and activities.