Johns Hopkins Bloomberg School of Public Health

2014 Global Tobacco Control Leadership Program

Welcome! - On behalf of The Institute for Global Tobacco Control (IGTC) at the Johns Hopkins
Bloomberg School of Public Health (JHSPH) we welcome you to the 9th Annual Global Tobacco
Control Leadership Program, a 10-day leadership training program aimed at building effective
leadership in tobacco control. As part of the Bloomberg Initiative to Reduce Tobacco Use, the
Program aims to develop and enhance leadership in countries experiencing the greatest burden of
disease from tobacco use. In this regard, the Program focuses on building capacity to develop,
implement and enforce effective tobacco control policy interventions.
The Program sessions emphasize leadership principles in relation to a range of tobacco controlrelated topics structured around the components of the World Health Organization's MPOWER
package and delivered by a faculty comprised of international experts in tobacco control leadership,
policy, communications, research, advocacy and surveillance.

Program Objectives - The overall program objectives are to:

1. Enhance leadership and networking skills to affect policy development and implementation;
2. Apply principles and theories of leadership and best practices in tobacco control to address
country-specific issues and challenges;
3. Strengthen skills in policy intervention development and implementation and strategic
communication; and
4. Engage with and enhance collaboration among a wide range of partners in the tobacco control
movement.
At the completion of this Program, participants will:

Have enhanced leadership and networking skills to advocate for, enact and implement effective
policy change;
Be able to better utilize tobacco control-related evidence to advance policy development and
implementation;
Have strengthened skills in strategic communication;
Be able to better apply evidence-based best practices in tobacco control to address countryspecific issues and challenges; and
Have strengthened ties and linkages to international colleagues.

Competencies - At the conclusion of the Program, participants will have strengthened

competencies in:

Leadership and strategic communication in managing tobacco control change;

Building collaborative partnerships; and
MPOWER policy intervention design and implementation.

Page 1 of 18

Johns Hopkins Bloomberg School of Public Health

2014 Global Tobacco Control Leadership Program
Date/Time

Session Title and Faculty

Location

Saturday
June 7, 2014

Participant Arrival at Charles Commons

1:00-2:00

Lunch

6:00-7:00

Dinner

Sunday
June 8, 2014

Participant Registration & Orientation

7:30-8:30

Breakfast

1:00-2:00

Lunch

4:00-5:30

Participant Registration & Individual Photos

5:30-6:00

Orientation
Yasmeen Long, MA
Program Manager, Institute for Global Tobacco Control
Johns Hopkins Bloomberg School of Public Health (JHSPH)

6:00-7:00

Dinner

Monday
June 9, 2014

Overview

7:30-8:30

Breakfast

8:00-8:45

Speaker Registration

Nolans Dining
Hall
Barber
Conference
Room

9:00-9:15

Opening and Welcome

Joanna Cohen, PhD, Director, Institute for Global Tobacco Control (IGTC), Johns
Hopkins Bloomberg School of Public Health (JHSPH)

Charles
Commons
Banquet A,B,C

Nolans Dining
Hall

Nolans Dining
Hall

Charles
Commons
Multipurpose
Room
nd
& 2 floor
Common Area
Charles
Commons
Banquet A,B,C

Nolans Dining
Hall

Page 2 of 18

9:15-10:00

Keynote Address
The United States (US) Surgeon Generals 2014 Report: Expanding on the Health
Impacts of Tobacco Use
Jonathan M. Samet, MD, MS, Director, Institute for Global Health, University of
Southern California and Senior Scientific Editor of the 2014 Surgeon Generals
Report
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Provide an overview of the most recent findings regarding the health impacts of
tobacco use.
2. Develop an understanding of the continuing need for tobacco control in the
context of health impacts, disease burden and associated costs to society.

10:00-10:45

10:45-11:00
11:00-12:00

Strategic Partnerships in Stopping the Tobacco Epidemic

Dr. Gauden Galea, Director, Non-communicable Diseases and Health Promotion,
World Health Organization Regional Office for Europe (WHO-EURO)
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Provide an overview of the tobacco control-related outcomes of the United
Nations Summit on NCDs.
2. Develop an understanding of the opportunities for advancing tobacco control
through strategic partnerships with other programs.
3. Familiarize the participants with selected examples of successful country-specific
collaborations.
Tea Break
Panel Discussion: Accomplishing Change: Recent Success Stories in Global
Tobacco Control
Moderator: Tara Singh Bam, PhD, MPH, the Union
Panelists:
1) Gan Quan, Director, International Union Against Tuberculosis and Lung
Disease (IUATLD) China Office Pursuing smoke-free public places in China
2) Dr. Vishal Rao, Senior Consultant, BGS Global Hospital and Global Cancer
Institute, Bangalore, India Banning gutkha at the State level in India.
3) Mohammad Shahjahan, Director, Bangladesh Center for Communication
Programs Effectively amending the Bangladesh Tobacco Control Law.
4) Joshua Abrams, Director, Eurasia Programs, Campaign for Tobacco-Free Kids
When the impossible becomes possible in Russia!
Format: 5-minute introduction by the Moderator; four 10-minute presentations; 20
minutes for discussion
Learning objectives:
1. Familiarize participants with recent successes in tobacco control in China, India,
Bangladesh and Russia.
2. Highlight the key ingredients to these successes.
3. Identify key leaders and the roles they played in achieving these successes.

Page 3 of 18

Charles
Commons
Banquet A,B,C

12:00-1:00

Lunch

1:15-1:45

Bus transport to the Johns Hopkins Bloomberg School of Public Health (JHSPH)

2:00-2:15

Welcome Remarks
Michael J. Klag, MD, MPH
Dean, Johns Hopkins Bloomberg School of Public Health

2:15-3:00

Global Success in Tobacco Control and Tobacco Industry Responses

Matthew L. Myers, JD, President, Campaign for Tobacco-Free Kids
Format: 30-minute presentation; 15 minutes for discussion

Nolans Dining
Hall
Corner of 33rd
& Charles
Streets
JHSPH,
Sommer Hall
(E2014)

Learning objectives:
1. Develop an understanding of the ingredients to overall global success in tobacco
control over the last five or so years.
2. Highlight the importance of leadership at all levels in achieving this success.
3. Develop an understanding of the mechanisms and extent of industry influence in
opposing tobacco control initiatives.
3:00-4:15

Panel Discussion: Leadership Experience in Tobacco Control and Lessons Learned

What works and what we need to do differently.
Moderator: Joanna Cohen, PhD, IGTC, JHSPH
Panelists: Matthew L. Myers, JD, CTFK; Dr. Gauden Galea, WHO-EURO; Sandra
Mullin, WLF; Tara Singh Bam, the Union; Bill Parra, CDC Foundation; and Kaul
Singh, Government of Himachal Pradesh, India
Format: Brief introduction by Moderator; 5-minute comments from each panelist;
and, 40 minutes for questions and answers
Learning objectives:
1. Enhance understanding of the leadership skills required to sustain progress in
tobacco control.
2. Highlight the importance of leadership at all levels in achieving success in
tobacco control.

4:30-6:00

Welcome Reception

Feinstone Hall,
JHSPH

6:15

Bus Transportation to Charles Commons

Corner of
Washington &
Monument
Streets

Tuesday
June 10, 2014

MPOWER-Strategic Approaches for Change

Monitoring Tobacco Use and Policies

7:30-8:30

Breakfast

8:00-8:45

Speaker Registration

Nolans Dining
Hall
Barber
Conference
Room

Page 4 of 18

9:00-9:10

Morning Announcements

9:10-9:45

Monitoring Tobacco Use and Tobacco Control Policies: Global Surveillance and
the WHO Report on the Global Tobacco Epidemic
Dr. Heba Fouad, Tobacco Free Initiative, WHO-EMRO
Format: 20-minute presentation; 15 minutes for discussion

9:45-10:15

Learning objectives:
1.
Develop an understanding of the importance of surveillance, monitoring and
evaluation for tobacco control.
2.
Enhance knowledge of basic surveillance principles and their application to
tobacco use, policy implementation, and tobacco industry activity.
3.
Explore the scope of selected methods and types of data collected in tobacco
control.
Breakout Group Icebreaker
Facilitator: Steve Tamplin, MSE, Associate Scientist, Institute for Global Tobacco
Control, JHSPH
Format: 30-minute interactive exercise

10:15-10:30

Tea Break

10:30-12:00

Leadership for Strategic Change

Ben Lozare, PhD, Associate Director, Center for Communication Programs, JHSPH;
and Dr. Annette David, Health Partners, LLC
Format: 90-minute interactive presentation

12:00-2:00

2:00-3:00

3:00-3:45

3:45-4:00
4:00-4:45

Learning objectives:
1. Explore how good leadership and strategic communication skills can be applied
to ensure that tobacco control efforts are effective, timely and resource efficient.
2. Understand different approaches to and styles of leadership.
3. Gain understanding of effective leadership techniques and their role in tobacco
control activities.
4. Gain a broad understanding of the steps in planning and implementing
integrated tobacco control strategies.
Lunch and JHMI Office of International Services (OIS) J-1 Visa Check-in

Group Exercise: Developing A Shared Vision for Tobacco Control Where do we

want to be?
Introduction: Steve Tamplin, MSE, JHSPH
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 60-minute interactive exercise
Group Exercise: Country MPOWER Status and Tobacco Control Milestones
Where are we now?
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 45-minute interactive exercise
Tea Break
Group Exercise: Country MPOWER Status and Tobacco Control Milestones
Where are we now? (contd)
Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 45-minute interactive exercise

Page 5 of 18

Charles
Commons
Banquet A,B,C

Charles
Commons
Banquet A,B,C
& breakout
rooms
Charles
Commons
Banquet A,B,C

Nolans Dining
Hall & Barber
Conference
Room
Charles
Commons
Banquet A,B,C

4:45-5:30

Group Photo

N. Charles
Street,
Homewood
Campus

6:00-7:00

Dinner

Nolans Dining
Hall

Wednesday
June 11, 2014

MPOWER-Protect People from Tobacco Smoke

7:30-8:30

Breakfast

Nolans Dining
Hall

8:00-8:45

Speaker Registration

Barber
Conference
Room

9:00-9:15

Morning Announcements

9:15-10:00

Best Practices in Assessing Secondhand Smoke Exposure in Public Places

Ana Navas-Acien, MD, PhD, Associate Professor, Department of Environmental
Health Sciences, JHSPH
Format: 25-minute presentation; 20 minutes for discussion

Charles
Commons
Banquet A,B,C

Learning objectives:
1. Develop an understanding of the importance of surveillance, monitoring and
evaluation for tobacco control, in general, and assessing exposure to
secondhand smoke, in particular.
2. Enhance knowledge of basic monitoring and surveillance principles and their
application to assessing exposure to secondhand smoke.
3. Explore the scope of selected methods and types of data collected in assessing
exposure to secondhand smoke.
10:00-11:00

Promoting Best Practices in Smoke Free Environments China and Indonesia

Gan Quan, IUATLD-China; and, Tara Singh Bam, IUATLD-Indonesia
Format: Two 20-minute interactive presentations; 20 minutes for discussion
Learning objectives:
1. Identify the methods used to develop, implement and enforce effective smokefree policies.
2. Explore the challenges and lessons learned from the development,
implementation and enforcement of smoke-free policies and programs in
country-level, best-practice case studies.

11:00-11:15

Tea Break

Page 6 of 18

11:15-12:15

Making the Case for Smoke Free Environments Communicating with the media
and policymakers
Andriy Skipalski, Life Advocacy Center, Ukraine
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Explore the strategies for developing and effectively communicating with
journalists and policymakers.
2. Enable participants to make the best use of 10 minutes with a journalist or
policymaker.
3. Develop an understanding of the role of data in communicating with journalists
and policymakers.

12:00-2:00

Lunch & preparation for Cultural Dinner presentation

Nolans Dining
Hall

2:00-3:30

Tobacco Control Leadership: Where do we want to be? Where are we now? Why
is there a difference? - Deciding what you want to do.
Ben Lozare, PhD, Associate Director, Center for Communication Programs, JHSPH;
and JHSPH-CCP staff
Format: 90-minute interactive presentation

Charles
Commons
Banquet A,B,C

Learning objectives:
1. Develop understanding of the leadership challenges associated with deciding
among competing priorities. (Deciding whats important; whats most important)
2. Familiarize participants with the concept of audience segmentation.
3. Equip participants with concepts and tools that will enhance their ability to
identify target audiences and communicate with them effectively.
3:30-3:45

Tea Break

3:45-4:45

Group Exercise: Identifying the key constraints and root causes Why is there a
difference between where we want to be and where we are now?
Facilitators: Steve Tamplin, MSE, Dr. Annette David, Health Partners, and JHSPHCCP staff

5:30

Participants Meet at Buses

5:45

Buses Depart Charles Commons for Cultural Dinner Cruise

6:30-10:00

Cultural Dinner Cruise (Baltimore Harbor)

10:15

Buses Depart for Charles Commons

33rd Street and

Charles Street

Page 7 of 18

Spirit Cruises
561 Light Street

Thursday
June 12, 2014

Policy Advocacy & Media Communications

7:30-8:30

Breakfast

Nolans Dining
Hall

8:45-9:30

Speaker Registration

Barber
Conference
Room

9:30-9:45

Morning Announcements

9:45-10:30

Media Advocacy: Using Earned Media as Part of Your Policy Advocacy Campaign
Tom Lalley, Associate Director of International Communications, CTFK
Format: 30-minute presentation; 15 minutes for discussion

Charles
Commons
Banquet A,B,C

Learning objectives:
1. Develop an understanding of the importance of earned media to the success of
policy advocacy.
2. Enhance knowledge of how to go about establishing and nurturing earned
media relationships.
3. Provide examples of effective earned media contributions to successful policy
advocacy initiatives.
10:30-10:45

Tea Break

10:45-11:30

Policy Advocacy: One Approach to Countering the Tobacco Industry in India

Dr. Pankaj Chaturvedi, Voice of Tobacco Victims (India)
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Enhance knowledge of the significant burden of illness in some countries from
tobacco products other than cigarettes
2. Develop an understanding of the contribution of tobacco use victims in India to
enhancing tobacco control policy development and implementation and to
overcoming industry opposition to tobacco control.

11:30-12:30

Tobacco Control Leadership: What do we need to do? Designing Strategies for

Change
Ben Lozare, JHPSPH, and Dr. Annette David, Health Partners, LLC
Format: 60-minute interactive presentation
Learning objectives:
1. Familiarize participants with strategies for changing social norms in relation to
tobacco use.
2. Enhance understanding of the importance of networking in communicating to
affect change.

12:30-2:00

Lunch

Nolans Dining
Hall

Page 8 of 18

2:00-3:00

Using Social Media for Mobilization and Advocacy in Tobacco Control

Stephen Hamill, Director, Advocacy and Communications, World Lung Foundation
Marita Hefler, Researcher, Menzies School of Public Health, Sydney University
Format: Two 20-minute presentations; 20 minutes for discussion

Charles
Commons
Banquet A,B,C

Learning objectives:
1. Develop understanding of how social media works and the challenges of using
social media.
2. Enhance knowledge of how social media can be used most effectively to
mobilize people and advocate change.
3. Explore the potential for using social media in tobacco control.
3:00-3:15

Tea Break

3:15-4:00

Tobacco Control Leadership: What do we need to do? Designing Strategies for

Change (contd)
Ben Lozare, PhD, JHSPH-CCP, and Dr. Annette David, Health Partners, LLC
Format: 45-minute interactive presentation
Learning objectives:
1. Equip participants with concepts and tools that will enhance their ability to
design effective strategies for change.

4:00-5:00

Group Exercise: Developing strategies for change.

Facilitators: Steve Tamplin, MSE, Dr. Annette David and JHSPH-CCP staff
Format: 60-minute interactive exercise

5:00-5:15

Introduction of week 1 program evaluation (to be completed by Monday

morning, June 16)
Yasmeen Long, MA, Program Manager, IGTC, JHSPH

6:00-7:00

Dinner

Friday
June 13, 2014

Trip to New York City-Bloomberg LP

5:15-5:30

Box Breakfast on the Bus

5:30 a.m.

Depart Baltimore

10:00

Arrive NYC - Bloomberg LP 731 Lexington Avenue

10:00-10:30

Check-in/Breakfast

10:30-11:00

Welcome and Overview of Public Health Programs at Bloomberg Philanthropies

Betsy Fuller Matambanadzo
Bloomberg Philanthropies

Nolans Dining
Hall

33rd Street and

Charles Street

*Learning objectives will be provided at the venue.

Page 9 of 18

Bloomberg LP
731 Lexington
Avenue

11:00-11:30

Open Panel on the Bloomberg Initiative to Reduce Global Tobacco Use

Betsy Fuller Matambanadzo, Sarah England, and Neena Prasad
Bloomberg Philanthropies
*Learning objectives will be provided at the venue.

11:30-12:50

Panel Discussion: Established and Ongoing Efforts in Tobacco Control in

NYC
NYC Department of Health and Mental Hygiene Panelists: Kevin Schroth, Senior
Legal Counsel; Victoria Grimshaw, Senior Policy Analyst; Alia Udhiri, Senior Legal
Policy Analyst; Beth Kilgore, Director of Communications
Moderator: Lesley Stalvey, Special Projects Manager, NYC Department of Health and
Mental Hygiene
Format:
15 minutes of Comments from each Panelist
30 minutes of Questions from and Discussion with Participants

12:50-1:45
1:45-3:00

3:00-3:15

*Learning objectives will be provided at the venue.

Lunch
Panel Discussion: Lessons Learned in Tobacco Regulation, Taxation and AntiSmoking Media in New York City
NYC Department of Health and Mental Hygiene Panelists: Kevin Schroth, Senior
Legal Counsel; Victoria Grimshaw, Senior Policy Analyst; Alia Udhiri, Senior Legal
Policy Analyst; Beth Kilgore, Director of Communications
Moderator: Lesley Stalvey, Special Projects Manager, NYC Department of Health and
Mental Hygiene
Format:
15 minutes of Comments from each Panelist
30 minutes of Questions from and Discussion with Participants
*Learning objectives will be provided at the venue.
Closing Remarks
Betsy Fuller Matambanadzo
Bloomberg Philanthropies

3:30-7:45

Participant free time to explore NYC

8:00 p.m.

Participants Meet at Bus, Bloomberg LP 731 Lexington Avenue (East 58

rd
Street between 3 and Lexington)

8:15

Depart NYC

12:30 a.m.

Arrive at Charles Commons

Saturday &
Sunday, June
14-15, 2014

Weekend

th

Bloomberg LP
731 Lexington
Avenue
33rd Street and
Charles Street

Meals will be served as follows:

Breakfast: 7:30-8:30am
Lunch: 12:00-1:00pm
Dinner: 6:00-7:00pm

Nolans Dining
Hall

Page 10 of 18

Monday June
16, 2014

MPOWER - Offer to Help Quit Tobacco Use & Warn About

the Dangers of Tobacco

7:30-8:30

Breakfast

Nolans Dining
Hall

8:00-8:45

Speaker Registration

9:00-9:15

Morning Announcements

9:15-10:00

Cost of Smoking and Cost Effectiveness of Tobacco Control Interventions

Frank Chaloupka, PhD, University of Illinois
Format: 30-minute presentation; 15 minutes for discussion

Barber
Conference
Room
Charles
Commons
Banquet A,B,C

Learning objectives:
1. Develop an understanding of the economic costs-benefits associated with
tobacco use.
2. Develop an understanding of the cost effectiveness of tobacco control.
Highlight country-specific examples of the cost effectiveness of tobacco control
interventions.
10:00-10:15

Tea Break

10:15-11:15

Tobacco Product Health Warnings: Best Practices

Dr. Angela Pratt, Tobacco Free Initiative, WHO-China
Format: 30-minute presentation; 30 minutes for discussion
Learning objectives:
1. Understand the evidence base around effective, best practice health warnings
on tobacco products.
2. Recognize industry tactics to weaken or delay health warnings.
3. Describe how health warnings on tobacco products support and reinforce other
elements of tobacco control programs.

11:15-12:00

Introduction to Tobacco Control Economics: Best Practices in Cigarette Taxation

Frank Chaloupka, PhD, University of Illinois
Format: 30-minute presentation; 15 minutes for discussion

Charles
Commons
Banquet A,B,C

Learning objectives:
1. Understand the importance and primary reasons for tobacco taxation.
2. Identify the various country-specific types of taxation on tobacco products and
their impact on tobacco product prices and consumption.
3. Improve understanding of Article 6 (Price and tax measures to reduce the
demand for tobacco) of the WHO FCTC.
4. Understand alternative strategies for successfully meeting tobacco taxation
policy challenges.
12:00-1:30

Lunch

Nolans Dining
Hall

Page 11 of 18

1:30-3:30
w/rolling tea break

Leaders and Communication: Understanding your constituency. Who are they

and what do you want them to do?
Ben Lozare, JHSPH-CCP
Format: 120-minute interactive presentation

Charles
Commons
Banquet A,B,C

Learning objectives:
1. Enable participants to better identify, empathize with and prioritize their key
constituencies.
2. Equip participants with concepts and tools that will enhance their ability to
communicate more effectively with different constituencies.
3. Enhance the participants understanding of different communication strategies
for overcoming key constraints in tobacco control.
3:30-5:30

Group Exercise: Developing a Country Leadership Action Plan

Facilitators: Steve Tamplin, MSE, Dr. Annette David, Health Partners, and JHSPHCCP staff
Format: 105-minute interactive exercise

6:00-7:00

Dinner

Tuesday
June 17, 2014

Trip to Washington, DC- Johns Hopkins School of

International Studies (SAIS)

7:30-8:00

Breakfast

Nolans Dining
Hall

8:15

Participants meet at bus

33rd Street and

Charles Street

8:30

Depart for Washington, DC

9:30

Arrive at Johns Hopkins University Paul H. Nitze School of Advanced International

Studies (SAIS)

9:30-10:00

Tea Break & Light Snacks

10:00-11:00

Global Health Partnerships and International Cooperation

Dr. Armando Peruga, Tobacco Free Initiative Program Manager, WHO-Geneva
Adriana Blanco, MD, Tobacco Free Initiative Advisor, Pan American Health
Organization

Nolans Dining
Hall

Format: Two 20-minute presentations; 20 minutes for discussion

Learning objectives:
1. Familiarize participants with global health partnerships and international
cooperation in tobacco control in the WHO-PAHO region.
2. Highlight selected success stories in selected Latin American countries.

Page 12 of 18

Kenney
Auditorium
1740
Massachusetts
Avenue

11:00-12:40

Panel Discussion: Influencing Policymakers and Neutralizing Tobacco Industry

Tactics
Moderator: Johana Birckmayer, Director, International Research, CTFK
Panelists:
Dr. Armando Peruga, Tobacco Free Initiative Program Manager, WHOGeneva
Stanton Glantz, Ph.D., Director, Center for Tobacco Control Research and
Education, University of California, San Francisco
Ricardo Sandoval Palos, Investigative Journalist
Laurent Huber, Director, Framework Convention Alliance
Format: 5-minute introduction by the Moderator; 10-minute presentations by each
of the panelists; and, 45 minutes for questions from the participants.

12:45-1:30

Learning objectives:
1. Develop an understanding of basic principles for effectively
communicating with policymakers and influencing the policy decision
making process.
2. Familiarize participants with tobacco industry lobbying tactics.
3. Highlight selected policymaking experiences - successes and failures drawing on the principles noted in #1.
Lunch

1:30-6:45

Participant Free Time to Explore Washington, DC; Dinner on own

7:00 p.m.

Participants Meet at Buses

7:15

Depart Washington, DC

1740
Massachusetts
Avenue

8:30

Arrive at Charles Commons

33 & Charles

Wednesday
June 18, 2014

MPOWER - Enforce Bans on Tobacco Advertising, Promotion

and Sponsorship & Raise Taxes on Tobacco

7:30-8:30

Breakfast

8:00-8:45

Speaker Registration

8:45-9:00

Morning Announcements

9:00-9:45

Best Practices in Tobacco Advertising, Promotion and Sponsorship Bans

Rob Cunningham, LLB, MBA, Senior Policy Analyst, Canadian Cancer Society
Format: 30-minute presentation; 15 minutes for discussion

rd

Learning objectives:
1. Enhance knowledge of the techniques the tobacco industry uses to advertise and
market its products, and the role advertising plays in spreading the tobacco
epidemic.
2. Improve understanding of current best practice policy and legislation on
tobacco advertising, promotion and sponsorship, and the implications for
tobacco control.

Page 13 of 18

Nolans Dining
Hall
Barber
Conference
Room
Charles
Commons
Banquet A,B,C

9:45-10:45

Cessation: Population Based Strategies

Dr. Annette David, MPH, Director, Health Consultancy Services, Health Partners LLC,
Guam
Format: 30-minute interactive presentation; 30 minutes for group exercise
Learning objectives:
1. Understand the value of population-based cessation strategy alternatives (e.g.,
quit lines, giving brief advice, etc.).
2. Learn techniques for giving brief advice.

10:45-11:30
w/rolling tea break

Tobacco Package Surveillance System

Carmen Washington, Research Program Manager, JHSPH
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Understand the evidence base developed through the JHSPH Tobacco Package
Surveillance System Project.
2. Develop an understanding of various industry tactics aimed at undermining
tobacco product health warning requirements.

11:30-12:15

Policy Advocacy for Taxation and TAPS Ban in India

Vandana Shah, JD, LLM, Director, South East Asia Programs, Campaign for
Tobacco-Free Kids
Format: 30-minute presentation; 15 minutes for discussion
Learning objectives:
1. Understand the importance of policy advocacy (in relation to both change and
implementation) in the context of tobacco control in India.
2. Explore the key opportunities and challenges that exist in relation to tobacco
control policy advocacy.
3. Improve understanding of the purpose and components of policy advocacy and
explore examples of its application in country-specific tobacco control.

12:15-1:45

Lunch

1:45-2:45

Strategic Planning for Change - Deciding whats most important: THINK BIG, start
small, ACT NOW!
Ben Lozare, PhD, JHSPH-CCP staff
Format: 90-minute interactive presentation
Learning objectives:
1. Familiarize participants with the concepts of long-term thinking and short-term
planning and action.
2. Enhance understanding of the importance of implementation monitoring and
feedback mechanisms that aim to improve operational effectiveness.
3. Develop an appreciation for the value of lateral thinking in relation to plan
implementation.

Page 14 of 18

Nolans Dining
Hall
Charles
Commons
Banquet A,B,C

2:15-4:15
w/rolling tea break

Participants Materials Display

Yasmeen Long, MA, Program Manager, IGTC, JHSPH
Format: Round-table sessions for sharing country-specific tools and products. Also,
country presentations (e.g., videos, PowerPoint slides, etc.) may be shared on laptops
at designated tables.

4:15-6:00

Group Exercise: Out and About in Baltimore A photo assessment of

compliance with the smoke-free law in Baltimore
Dr. Annette David, Health Partners, and Participants
Format: 15- minute introduction of participatory photography concepts; 15minute overview of Baltimores smoke-free rules and regulations; 15 minutes for
Field Team organization; and several hours of taking pictures in Baltimore to
develop a photo-story of the extent to which venues and individuals are complying
(or not) with the smoke-free laws and relevant TAPS requirements.
Learning objectives:
1. Familiarize participants with the use of participatory photography as a tool to
assess compliance and promote regulatory change.
2. Provide the participants with experience in developing short photography-based
presentations to document progress and influence decision making.

6:00-7:00

Dinner

Nolans Dining
Hall

Thursday
June 19, 2014

Strategic Design & Program Implementation

7:30-8:30

Breakfast

8:00-8:45

Speaker Registration

9:00-9:15

Morning Announcements; and JHSPH Web Resources and

Communication Forums

Nolans Dining
Hall
Barber
Conference
Room

Asim Khan, MA, Communications Associate, IGTC, JHSPH

Rebecca Shillenn, Web Coordinator, IGTC, JHSPH

9:15-10:15

Field Team Presentations Photo assessment of compliance with the smoke-free

laws and TAPS ban requirements in Baltimore
Format: 5-minute Field Team presentations (5 PowerPoint slides or less) of photo
assessment results; and, 5 minutes for discussion and comments on each
presentation.

10:15-10:30

Tea Break

Page 15 of 18

Charles
Commons
Banquet A,B,C

10:30-12:00

Tobacco Control Leadership: How do we make things happen? Implementation

with Accountability
Dr. Annette David and Steve Tamplin
Format: 90-minute interactive presentation
Learning objectives:
1. Develop an understanding of the importance of opportunity and timing in
bringing about change.
2. Familiarize participants with mechanisms, tools and strategies for determining
what success looks like.
3. Enhance understanding of the importance of accountability in the context of
leadership.

12:00-1:30

Lunch

1:30-3:00

Tobacco Control Leadership: How do we make things happen? Implementation

with Accountability (contd)
Sanjanthi Velu, PhD, JHSPH-CCP
Format: 90-minute interactive presentation

Nolans Dining
Hall
Charles
Commons
Banquet A,B,C

Learning objectives:
1. Develop an understanding of the importance of opportunity and timing in
bringing about change.
2. Familiarize participants with mechanisms, tools and strategies for determining
what success looks like.
3. Enhance understanding of the importance of accountability in the context of
leadership.

3:00-3:15

Tea Break

3:15-5:00

Group Exercise: Developing a Country Leadership Action Plan

Facilitators: Steve Tamplin, Dr. Annette David, Health Partners, and JHSPH-CCP
staff
Format: 105-minute interactive exercise

5:00-5:30

Week 2 and Overall Program Evaluations

Yasmeen Long, MA, Program Manager, IGTC, JHSPH

6:00 7:00

Dinner

Nolans Dining
Hall

Friday
June 20, 2014

Leadership & Closing

7:30-8:30

Breakfast

Nolans Dining
Hall

8:30-9:00

Loading of Participant Presentations

Charles
Commons
Banquet A,B,C

Page 16 of 18

9:00-11:30

Presentation of Country Leadership Action Plans

Country Groups (3 groups x 5 countries each)
Facilitators: Steve Tamplin, MSE, JHSPH, Dr. Annette David, Health Partners, and
JHSPH-CCP staff
Format: Parallel Sessions, with approximately 6 countries each; 5-minute (5
PowerPoint slides) presentations; 5 minutes for discussion

Charles
Commons
Banquet A,B,C
& associated
breakout rooms

11:30-11:45

Tea Break

11:45-12:30

Call to Action: Celebrate Whats Right with the World!

Charles
Commons
Banquet A,B,C

Steve Tamplin, MSE, JHSPH

Format: 25-minute video presentation; 20 minutes for discussion

12:30-12:45

Closing Remarks
Joanna Cohen, PhD, Director, IGTC, JHSPH

1:00-1:45

Certificate Ceremony

1:45-2:00
2:00-3:30

Tea break
Closing Reception and Lunch

6:00 7:00

Dinner

Saturday
June 21, 2014

Participant Departure

7:30-8:30

Breakfast

Nolans Dining
Hall

12:00 PM

Check Out from Charles Commons

Call Cab on Own and Travel to Airport

Charles
Commons
Front Desk

Charles
Commons
Banquet A,B,C
& East Room
304

Nolans Dining
Hall

Page 17 of 18

CHARLES COMMONS FLOOR PLAN

3301 N. Charles St., Baltimore, MD 21218

JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH

615 N. Wolfe Street, Baltimore, MD 21205
Second Floor; Panel Discussion on Monday, June 9

Sommer Hall, Room E2014

Page 18 of 18