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CONTACTS

Total contacts that bought P&G


products

Nr
crt

Location

Carrefour Militari
Carrefour Militari
Carrefour Militari
Auchan Bucuresti Titan
Auchan Bucuresti Militari
Auchan Bucuresti Militari
Auchan Bucuresti Militari
Auchan Bucuresti Militari
Auchan Bucuresti Vitan
Auchan Bucuresti Vitan
Auchan Bucuresti Vitan
Auchan Bucuresti Vitan
Auchan Bucuresti Crangasi

Period of exploitation

11/28/2014
11/29/2014
11/30/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014

Total ISP
hours

4
8
4

Total contacts
that are
competitive
users

Total contacts
converted from
competition

P&G

all products

all products

all products

11
16
12

2
5
2

8
17
9

Total no. of
contacts

27
42
32

Auchan Bucuresti Crangasi


Auchan Bucuresti Crangasi
Auchan Bucuresti Cotroceni
Auchan Bucuresti Cotroceni
Auchan Bucuresti Cotroceni
Auchan Bucuresti Cotroceni
Auchan Pitesti
Auchan Pitesti
Auchan Pitesti
Auchan Pitesti
Auchan Craiova
Auchan Craiova
Auchan Craiova
Auchan Cluj
Auchan Cluj
Auchan Cluj
Auchan Cluj
Auchan Satu Mare
Auchan Satu Mare
Auchan Satu Mare
Auchan Tg. Mures
Auchan Tg. Mures
Auchan Tg. Mures
Auchan Timisoara
Auchan Timisoara
Auchan Timisoara
Auchan Timisoara
Auchan Timisoara Sud
Auchan Timisoara Sud
Auchan Timisoara Sud
Auchan Oradea
Auchan Oradea
Auchan Oradea
Auchan Oradea
Auchan Suceava
Auchan Suceava
Auchan Suceava
Auchan Iasi
Auchan Iasi
Auchan Iasi
Auchan Constanta

11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014

Auchan Constanta
Auchan Constanta
Auchan Constanta Sud
Auchan Constanta Sud
Auchan Constanta Sud
Auchan Brasov
Auchan Brasov
Auchan Brasov
Auchan Brasov
Auchan Sibiu
Auchan Sibiu
Auchan Sibiu
Auchan Ploiesti
Auchan Ploiesti
Auchan Ploiesti
TOTAL

11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/20/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
11/21/2014
11/22/2014
11/23/2014
16

101

39

34

Quan

cts that bought P&G


products

Competition

Targeting
% of
efficiency (% of
contacts
contacts which are
who bought
competitive users)

Total contacts that


didn't buy P&G
products

%Incremental
contacts who
bought

%of
contacts
who bought
that bought
P&G

%Increment
al contacts
who bought
that bought

Mecanism

Mac

Average
contacts /
hours

all products

all products

9
11
10

10
14
13

all products

all products

all products

Aparat de
ras Mach3
Sensitive
Numarul de
Razor +
all products all products mostre BAM
Gel de ras
acordate
Mach
Sensitive 75
ml Inclus

1
0
1

30

37

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Quantitative report Gifting

Promotional offers
Gillette

Mach 3

Aparat de
ras Mach3
cu o rezerv
i mner
metalic +
Gel de ras
AntiIrritation 75
ml Inclus

0
0
0

Rezerve
Aparat de
ProGlide
ras Mach3
Manual 4
Red cu o
buci +
Aparat de
rezerv +
Gel de ras
ras Mach3
Balsam
Aparat de
ProGlide
Brasil cu o
Mach3
ras ProGlide Hydrating 75
rezerv +
Irritation
Styler 3in1 + ml Inclus +
Deodorant Defense 50
Gel de ras
Mner
Stick Power
ml +
Hydrating
Aparat de
Rush
Gel de ras
200 ml
ras ProGlide
(discount
Antiinclus
Manual
15% per
Irritation 75
Inclus +
pachet)
ml Inclus +
Suport
Geant de
Razor/ Gel/
cltorie
Rezerve
Inclus
Inclus
0
0
0
1
0
2
0
2
0
0
0
1

ProGlide

Aparat de
ras Fusion
ProGlide
Manual cu o
rezerv +
Gel de ras
Fusion
ProGlide
Hydrating
200 ml +
Balsam
dup ras
Fusion Pro
3 n 1 50 ml
Inclus
0
2
2

Grooming

Aparat de
ras ProGlide
Manual cu 2
rezerve +
Aparat de
Gel de ras ras Fusion
ProGlide
ProGlide
Hydrating 75 Manual cu o
ml Inclus + rezerv +
Balsam
Gel de ras
dup ras
ProGlide
Pro 9 ml Hydrating 75
Inclus +
ml Inclus
Geant de
cltorie
Inclus
0
0
0

0
0
0

Gel de ras
Balsam
Fusion
Gel dup
Series
Mach3
ProGlide
ras
Splash Cool
Irritation
Hydrating
Sensitive Wave 100 ml
Defense 50
200 ml +
Classic 75
+
ml +
Balsam
ml +
Spum de
Gel de ras
dup ras
Gel Series ras Series
Irritation
Fusion Pro
Sensitive
Sensitive
Defense 200
3in1 50 ml
200 ml (15% 250 ml (15%
ml (15%
(50%
discount)
discount)
discount)
discount)

0
0
0

0
0
1

0
0
0

0
2
0

tional offers
Oral-B Power

Hair Care

Blue 3

Deodorant
Gillette
Arctic Ice +
Gel Series
Sensitive
200 ml (15%
discount)

Aparat de
ras Blue3 cu
o rezerv +
Gel Series
Sensitive 75
ml

2
0
0

0
1
1

Sampon
Sampon
Fixativ
Pantene
Pantene
Sampon
Wellaflex
Fixativ
Repair &
Moist
Pantene
Heat
Wellaflex
Sampon
Protect 250 Renew 250
Repair &
Sampon
Oral B
Creation 250 Volume 250
H&S 400 ml
ml +
ml +
Protect 600 Aqua Light
D16.513.U + Oral B D16 Oral B D16
ml +
ml +
+
Balsam
Balsam
ml +
600 ml +
Oral B D
Negru +
Alb +
Spum de Spum de
Deodorant
Pantene
Pantene
Sampon
Sampon
10.51 Copii Travel Case Travel Case
pr
pr
Clear Gel
Repair &
Moist
Pantene
Aqua Light
(20%
Inclus
Inclus
Wellaflex
Wellaflex
Gillette 70 Protect 200 Renew 200
Repair &
250 ml
discount)
Heat
Volume 200
ml Inclus
ml +
ml +
Protect 250
Inclus
Creation 200 ml (50%
Tratament Tratament
ml +
ml (50%
discount)
masc 200 masc 200
Inclus
discount)
ml Inclus
ml Inclus

0
1
0

oos
oos
oos

oos
oos
oos

2
4
3

2
3
1

oos
oos
oos

0
2
0

0
0
0

0
0
0

0
0
0

Sampon
H&S Thick &
Strong 200
ml +
Leave on
treatment
125 ml (30%
discount)

0
0
1

Total sales

Sales hit
rate

Average
no.of
products
sold per
hour

P&G
P&G
products products

8
19
11
0
0
0
0
0
0
0
0
0
0

30%
45%
34%
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0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0

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0
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0
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38

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2.375

Qualitative report Gifting


Secondary placement (competition) decorated or not
Nr crt

City

Bucuresti

Outlet

Carrefour
Militari

Date

28-30,11,2014

Shoppers feedack (most relevant ones)

In store P&G promo offers (at the shelf,


island, end cap, other placements)

Clienii caut pachete mult mai ieftine dect cele pe care noi le promovm.
De asemenea, majoritatea pachetelor sunt cu gel de ras, nu cu spum, care Nu am avut promoii/reduceri la pachete.
este produsul preferat de acetia.

Competition activity - Competition offers


(other than the ones in leaflet) - new offers,
strong offers etc

Ofert Rexona-pachet cu gel de du i deodorant


pentru el i pentru ea, ediie limitat, 2 pachete la
22 lei.

End-cap

Island on
central
alley/at the
category

Other
placements
(number,
positioning)

Nu

Unilever i
Nivea

Nu

Consumer mechanisms (raffle, instant gift,


loyalty etc)- prizes, period, demo - Competition

Consultants/promoters - competition (period,


schedule)

Issues and solutions found

Promoterul de la Dove a promovat pachetele:


Rexona Sexy pentru el i pentru ea iar clienii
primeau la casele de marcat reducere de 50% la al
Unilever: Vineri-17:21, Sambata-11-19; Duminicdoilea pachet, astfel c 2 pachete costau doar 22
11:17;
Nivea: Vineri 16-21, Nu au existat.
lei. La Nivea, promoterii ofereau premii ce
Sambata 10-20, Duminica 10-18;
constau n produse Nivea, pe baza unor tichete
rzuibile, celor care achiziionau produse (seturi), n
valoare de minim 35 lei.