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com
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Hello,
Phenetics Inc. envisions great opportunites in the world of social media. Tapping its inherent value can truly bring
your organization to higher levels of success.. Big data, internet of things, web 3.0, are all buzz words surrounding
this fascinating field. Our team enables any business to market themselves using the latest technologies.
The ability to look into the minds of your customers is a reality. What if we told a marketing director 40 years ago
that someday people will tell you everything they wanted in a product or service via a computer. They would laugh.
Today, as a result of social media platforms such as LinkedIn, Twitter, Facebook, Youtube, and others this is
available.
So why care about Phenetics Inc. and what it has to offer? Our creative team has the resources to allow massive
amounts of data to translate into real business actions. Our goal was finding a way to tap into the inherent power
of social media networks. The ability to combine consumer interests with business objectives is available.
Take a post received from Twitter, Avoid wasting food with a nightly cleaning out of your refrigerator.
A marketer could benefit from such information. This sentence has lots of information. This person could be
interested in recycling services, longer shelf life for food products, cleaning products for refrigerators, and others.
That's precisely how you benefit from knowledge widely abundant in posts, tweets, messages, and more. With
social media analysis tools we have products to fit your needs.
Want to setup a direct email campaign? Phenetics can! Use our database for consumer insight? Phenetics can!
How about promoting your company with advertisements? Phenetics can!
Phenetics will ensure your business doesn't use social media but is empowered from it.

Sincerely,
Phenetics Team
Phenetics Inc.
15305 Dallas Pkwy Suite 300
Addison, Tx 75001
Office: (214) 997-3552
Fax: (425) 409-0610
www.phenetics.com
advertise@phenetics.com

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Social Media Works!

Social media is on fire! Our team understands the way people search and access data in Facebook,
Twitter, LinkedIn, to name a few. Social media today has re-shaped everyday human interactions. A news
post found that There are 340M+ tweets each day posted to Twitter, 20%

of which are brand related. As of 2012, LinkedIn hosted about 50% of Fortune 100 and
Fortune 500 CEO's on the platform.1 We know companies want efficient mechanisms to pierce into
the massive amount of data. Just think of all those likes, networks, interests, and much more...
The local mom and pop shop to Fortune 500 companies like Mc Donalds can perform objectives like
market research. We ensure that little effort is needed to use our robust application. A way to enhance
searching in social networks is possible within our database.
A marketer for instance may want to inquire about the best place online to setup advertising banners. By
searching demographics in their network they know what age group, sex, and even likes of potential
customers.

Transforming the social media landscape is ripe for

Phenetics Inc. Most businesses fail to capitalize on how
to properly use social media. Phenetics can accomplish
this. The pie chart on the left shows how over 45% of
companies have not been able to harness this precious
resource. Social media has market insight that could
allow our company to be a market research giant. Our
data linking application solves this challenge. Facebook
for example the most popular social media platform
would pay millions for such a technology. Embedding our
features in their current product line is possible with little
The CMO Survey (August 2014), Highlights
and Insights Report

effort.
1. Edelman, D. (2013). Solving the CEO Social Media Riddle.
Retrieved from
https://www.linkedin.com/pulse/article/201302261246361816165-solving-the-ceo-social-media-riddle

There are over 1.3 million business users of social media. 1

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A business can use our solutions to search user data for trends or insight from the millions of
pages that exist on Facebook. Businesses equipped with faster search capabilities can focus on what
really matters. Phenetics will become the leader for big data search capabilities.

Figure 1. Blogger. [Graph], Retrieved May 18th, 2015 from

https://www.blogger.com/blogger.g?blogID=3756558520198455351#overview. Copyright 2015, Blogger

Phenetics offers its services exclusively via the Internet. Our consumers can access a
web browser or mobile device to utilize our services. This does not necessarily mean that a
user must install our applications on a physical computer. Our company has the ability to interact with
websites such as Google.com, Del.ici.us, Twitter.com, Flickr, Digg and other social sites. The datadriven nature of our core services can be bundled in these websites to provide access to data more
efficiently.
The total amount of small businesses who use social media is ... roughly 1.3 million...3

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Social media is becoming a part of our everyday lives. The stay at home mom, grandma and
the kids are blogging, tweeting, and on Facebook right now. The business professional must know the
power of a tweet. Phenetics, uses social sites to engage our audience. Accomplishing many of our
own goals with blogger & LinkedIn has proved useful. Phenetics can convey our views and
happenings seamlessly by just clicking New Post.
Most people are busy and don't have time to create all their content. Let us generate that for you?
Your industry has massive amounts of data. Why not engage your audience on where you fit into that
mix? Custom projects such as this can be setup in no time.

Today, people are on the bus reading posts from Facebook, messaging on Snapchat, or
updating their resume on LinkedIn.
The market is seeing growing momentum; with a focus
on what advertising agencies spend amounted to $8.5

New data from BI Intelligence

billion in 2014representing a 40% growth since 2013.5

finds that US social-media

Industry indicators, agree that the major trend is growing

ad[s] spend[ing] will top $8.5

into 2018. The social-media advertising trend has been a

very lucrative area for companies overall. Phenetics will

billion this year and reach

begin with small to mid-size companies and push

nearly $14 billion in 2018, up

towards reaching larger firms in the following years.

from just $6.1 billion in 2013.4

Initially, growth was slow. Now Phenetics has over 30k Users & Viewers.

3
6

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Small businesses who focus on advertising and conducting other forms of market research
have very tight budgets. Phenetics Inc. can cut those costs down to pennies. By leveraging our online
tools, we can pass these savings to our valued customer.
The area of greatest growth is marketing in comparison to how social media is used in building a
friends list, staying in touch with relatives, playing games, watching videos, and other activities.

Figure 2. Commonly used social media platforms. [Graph], Social Media Examiner, Retrieved Septemer 30th, 2014 from
http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2014.pdf. Copyright 2014, Social Media
Examiner

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Phenetics Inc. Strengths

Robust online website for clients with industry-grade security protection.
Cost-effective methods to obtain data.
Proficiency and scalability to handle large customer orders.
Low overhead due to leveraging online resources.
Digital store front.
Wide range of products and solutions for future markets.
Social media market growth for continued revenue.

In 2014, it is estimated that there will be 169.5 million social network users in the United States.

Figure 3. Phenetics Inc. Dashboard, Market360. [Graph], Market360, Retrieved May 18th, 2015 from
http://platform.marketsmart360.com/dashboard/ Copyright 2015, Market 360.com

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Phenetics will continue to use the top 5 popular social media channels. Facebook, Twitter,
LinkedIn, Youtube, G+ platforms. We know this is the proper choice since our potential customers
spend large amounts of time on Facebook.

Demographics of key social networking platforms

Facebook Users
Among online adults, the % who use Facebook
All Internet Users (n= 1,445)

Use Facebook
71%

Men
Women

66
76

White, Non-Hispanic
Black, Non-Hispanic
Hispanic

71
76
73

18-29
30-49
50-64
65+

84
79
60
45

High school grad or less

Some college
College+

71
75
68

Less than $30,000/yr

$30,000-$49,999
$50,000-$74,999
$75,000+

76
76
68
69

Urban
Suburban
Rural

75
69
71

Table 1. Demographics of key social networking platforms. [Table], Pew Research Center, Retrieved October 1st, 2014
from http://www.pewinternet.org/2013/12/30/demographics-of-key-social-networking-platforms/. Copyright 2014, Pew
Research Center

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Using Facebook with Phenetics is a cost-effective marketing solution. By monitoring

click through rates of potential customers we can identify who will use Phenetics services. We
use digital resources like Blogger.com to track statistics. Tracking performance is very effective to
know who is viewing our sites. That old adage ... pictures are worth a thousand words... is
true. Our team knows from this data where in the world we can setup advertising, post pictures of
company activity and what device people are accessing our site.

An early understanding of analytic data allowed our team to focus on increasing user traffic.

Figure 4. Blogger. [Graph], Retrieved May 18th, 2015 from

https://www.blogger.com/blogger.g?blogID=3756558520198455351#audiencestats. Copyright 2015, Blogger

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Our approach to tap into the millions of social media users is available from many online
resources. This will allow users who may be interested in using what Phenetics Inc. has to offer.
Tapping into the mobile app arena
can be coupled with promoting your
company. The figure at the left is
evidence that shows millions of users
of different devices.
Having a mobile app will allow
business users who drive, travel, or
engage in activities not
necessarily on a desktop or notebook
computer.

Percent of internet users via PC, Mobile, Tablet devices

Figure 2. Global social media research summary 2014. [Figure],
Smart Insights (Marketing Intelligence) Ltd, Retrieved October 1st,
2014 from http://www.smartinsights.com/social-media-marketing/socialmedia-strategy/new-global-social-media-research/. Copyright 2014.

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Social media has millions of users. Who are these people? What do they like? What do they
want from the business market? Phenetics has that answer. Our services can be used by anyone
who wants to search data and enhance customer relationships, old & new. Below, a few of the buying
motives of using our services.

EMOTIONAL REASONS TO BUY

Improve current operations
Get more done in same
amount of time
Easy to understand
Everyone can use
We can do this (now)

RATIONAL REASONS TO BUY

Time-Saving
Economy of Use
Efficient
Accurate Performance
Inexpensive
Economy of Purchase

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Phenetics Customer Profile

Factors/ Customer
Types

CLICKAWAY COMPUTERS

EDUARDO CADENAS, C.P.A.

ADVANCED BUSINESS COMPUTERS,

INC.

Occupation Title:

Asst. Manager

Office Manager

Manager

Authority:

Decision-Maker

Initiator

Technical Advisor

Viewpoint:

Big Picture

Receptionist

Departmental

Position/ Role:

Helping Customers

In charge of helping with tax preparation

Marketing, using social media.

Emotional
Influences:

Working

Money, Wealth

N/A

Practical Influences:

Usability

Stays up-to-date with required. Forms.

Dept. support. Compliance issues..

Efficiency

Education:

Vocational

College

Bachelor

Age:

20-31

20-31

40-55

Sex:

Male

Female

Male

Sales Range:

More than 100k+

Under $75,000

N/A

Industry:

I.T. Computer Repair

C.P.A.

I.T.

Employees:

100+

< 10

11-20

US Region

West

South East

South East

Your business can reach more customers with Phenetics Inc!

10

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Thank You!

Evaluate your Business

Please answer these questions so we can assist you better in the future.
Do you know what your customers are saying about you or your company?

YES ____ NO____ UNSURE____

Do you know how your competition is using social media?

YES ____ NO____ UNSURE____

Do you want to make it simple to interact with your customers?

YES ____ NO____ UNSURE____

How challenging is it to find you on social media channels?

YES ____ NO____ UNSURE____

Do you know how well your social media advertising is working?

YES ____ NO____ UNSURE____

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