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Jnae Saunders
Level 06 / BA (hons) Graphic Design
OS31

A Studio set brief by OS31 to create a architectural tree that

could be used for a long time. Communitree is an interactive
christams tree for businessnes that enables them to attactch
their business cards to the tree. The tree lso has an interactive
QR code withing the star that starts up the buinesses wedbsite.

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Background

Concept

Jnae Saunders
Graphic Design
Level 06

OS31 is an Art Direction and Architecture design agency based in Sheffield. Tony Broomhead
from the studio devised the workshop and brief based on art direction and sustainability.

To design a tree that allows the workers and visitors of Holbeck Urban village
communicate to one another by creating a sustainable Christmas tree that exchanges
traditional decorations for business card holder.

Studio Brief

Deliverables

To create a sustainable Christmas tree for life, using the materials card or foam board to
create a 3D design to be used in Holbeck Urban Village.

3D Tree Installation

Extended Practice
OUGD603
22.05.15

Holbeck Urban Village is about creating a sustainable community developed with

consideration for the surrounding areas of Holbeck and Beeston.
In collaboration with Victoria Redmond, Ellen Setterfield and Laura Bruce.

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Visual Research

Tree

Materials

Initial research into existing tree design that experiments with different structures,
materials and shapes that are sustainable. The structures heavily followed a triangle lead
shapes to assemble the trees, which influenced the production of brief.

The trees experiment with card, foam board, wood and paper which are all sustainable
materials that effectively execute high end and creative outcomes.

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Design Development

Crafting

Assembling

To create the tree, the initial material used was card. By crafting triangles the design
concept was to assemble the tree design together by incorporating other material such as
wire to hold the sections together.

Incisions into the centre of the triangles where to made to stack the triangles on top of one
another to create the tree shape.

Due to the card material initially not being robust, alternative materials such as foam board
were used following a similar process to assemble the Intial shape of the tree.

Squares and circles where cut out to act as boards for the business cards to be stacked
upon.

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Final Resolution

Sustainable Tree

Concept

Pushing the brief further the tree was outsourced to woodwork to create the final design from
the foam board mock up. Circle holdalls where created opposed to the initial experiment
with squares to create a more realistic Christmas tree.

Commuitree is a tree that hold business cards and QR code stars, to enable the Holbeck
Village audience be aware of other businesses and to network. Festive pin stripe ties are
attached to the tree as an alternative to tradition decorations and to allow the business
cards to sit. The tree is made from two structures with circle towers to enable other cards
to rest onto.