Market Analysis Summary

Global attire store has an uncommon offering of organizations that draws in a far
reaching customer base. The association will concentrate on far reaching endeavors
in light of the fact that they give the best advantage potential. The essential target
clients of International apparel store are the grown-up
Chicano/Hispanic/Latino/Mexican American. IAP offers dress and extras from the top
Latin markets of the world, consequently we expect they are most speaking to
individuals from or acquainted with this society. We accept that these clients will
progressively develop as the populace in Maryland does.

The auxiliary target clients of IAP are adolescents. We offer novel items to this
range, and expect an expanding investment amongst youngsters who by and large
like to experience new things. IAP likewise drives to be extremely aggressive with
costs and on top of the most recent styles as far and wide as possible. Young people
have a tendency to stay aware of the most recent prevailing fashions, in this way,
we hope to see a relentless increment in this client section.

The last target clients of IAP are recorded as other. We hope to see a wide
assortment of individuals keen on something new and distinctive, from
representatives to universal understudies (International students). IAP accepts that
we offer awesome client administration and a general inviting, warm, and
instructing environment, which will keep an assortment of clients returning.

4.1 Market Segmentation

The groups of potential customers for International Apparel store are, in order of importance:
1.

Men (20-49 years)

2.

Women (20-49 years)

3.

Boys (5-19 years)

4.

Girls (5-19 years)

5.

Infants & Toddlers (0-4 years)

6.

Internet

4.2 Target Market Segment Strategy

Mass assembling and fast inventive duplicating of style catwalk plans implies that a large number of us can
manage the cost of creative takes a gander at high road costs without the couture sticker. Age is no obstruction to
taking after a style pattern or putting forth a design expression. Buyers desire new and distinctive items, effectively
looking for new design forward things on every shopping endeavor.
Current opportunities in the International apparel industry include:

Adult Apparel (Men/Women, Ages 20 to 49 Years)

Sportswear (Men/Women, Ages 20 to 49; Boys/Girls, Ages 5 to 19)

Junior Clothing (Boys/Girls, Ages 5 to 19)

Children's Wear (Infants/Toddlers, Ages 0 to 4 Years)

Adult Apparel

The generation of grown-up attire, especially ladies' apparel, involves the biggest
segment of the clothing business. Customarily, the ladies' attire business has
worked on a five-season premise: fall line stock is typically offered to retail location
purchasers in April; occasion accumulations in June; early spring, resort, and voyage
wear in October; spring and summer garments in January; summer and early fall
designs in March and April. Men's apparel outline and deals are in a condition of
change. Numerous firms create much styled garments for retail establishment
boutiques and little strength shops which coddle the style cognizant man. Their
issues with seasons, lines and style acknowledgement parallel those of ladies' wear
makers. Other than kids' wear, the business for men's garments has become
speedier than some other deals classification in the business. The presentation of
cutting edge perpetual press fabrics most likely launched this business increment,
yet the acknowledgement of easygoing form in men's wear, impelled by the
developing youth business sector, has been the primary component.
Sportswear

People less than 20 years old wear around 43% of games clothing, however people matured 45 and more
established represented 25% of the business. The broadening age hole in the middle of energetic and not really
young wearers speaks to a large number of difficulties in outlining, promoting, and marking for sportswear makers.
Junior Clothing
The strong growth in demand in the junior clothing industry has, so far, been able to minimize the unfortunate
effects of the economic slowdown, but heavy competition in the market makes retailers very conscious of
fluctuations in demand. Competition in the junior market segment has shot up in recent years, with a twofold
increase in the number of junior clothing chains.
Children's Wear
The children's wear industry has grown considerably in recent years, but still remains a small market segment and
can be difficult for small manufacturers to enter. Since children's wear trends increasingly mirror those of adult
apparel, children's collections must not only please children, but also be very similar to current trends in the adult
market. Price, nonetheless, remains a decisive factor in making purchases, given the speed at which children
outgrow their clothes

4.1.1 Market Needs

Men (Age 20 to 49 Years)

Branded Products: Men are more up front about their desire for branded goods, while women are more
subtle.

Comfort/Easy-Care: Men want comfort and easy-care apparel, and the sportswear world provides this
through high-tech fabrics. We believe that all men, particularly smart men, want much more out of their
clothes.

Women (Age 20 to 49 Years)

Comfort/Easy-Care: Women stay away from wrinkles on their skin, and

they don't need them on their garments either. We give, 100% cotton pieces of
clothing that convey on solace, style, and wear, while holding a fresh appearance
for the duration of the day.

Apparel Sizing: The disparity in the real size of ladies who might all precisely - case to wear the "same" size is one of the numerous fit irregularities that
are a reality today for the U.S. dress industry.

Sportswear: Until as of late, regardless of the possibility that you got ladies
into the stores searching for donning products and attire, there was nothing for

them to purchase. There is a positive void in the business sector for ladies'
connected stock.
Children (Boys/Girls, Age 5 to 19 Years)

Fashion: With fashion continuing to drive the children's apparel market, industry players are attempting
to work more quickly and efficiently to make sure they have the right looks on the floor at the right time.

Infants/Toddlers (Boys/Girls, Age 0 to 4 Years)

Ethnic Designs/Colors: children's clothing companies have identified ethnic markets, and specifically
African American and Hispanic segments of the population, as their most important audience.

4.2.1 Market Trends

The Marketplace & Consumer Shopping

Interest in apparel remains high even though there are a number of discouraging
factors. It is the number one choice of items for which to shop, beating out
groceries in second place - 34% to 32%.
Clothing retailing has dependably been an extreme, much focused business, and
numerous chains rise significantly and afterward fizzle. Retail design promoting is a
limitless test (witness the late good and bad times of retail monster The Gap). In
any case, value weight from real discounters like Wal-Mart, Target and Kohl's can
keep overall revenues slender at stores that offer respectably evaluated attire. The
absolute most effective retail networks are those that emphasis on specialty
markets with unique tastes and needs, for example, Chico's FAS, which indulges 35to 60-year-old ladies who need complimenting forms that suit their figures, and
Abercrombie & Fitch, which concentrates on the 18- to 22-year old market.
Purported "quick mold" stores that offer the most recent plans at low costs have
been appreciating taking off development on the planet's biggest markets. These
stores incorporate brands possessed by Inditex, alongside H&M, headquartered in
Europe, and Uniqlo, from Japan. Talking about figures, the decently recorded
extending bigness of purchasers in numerous countries is putting new challenges
upon style merchandisers as overweight individuals of all ages, tastes and levels of
pay oblige garments in bigger sizes. Planners and merchandisers confront the
errand of creating and displaying bigger garments in a complimenting light. While
Americans (and also occupants of numerous different nations from Mexico to China)
have been putting on weight, they have additionally built up an unmistakable
fascination in games attire and workout apparatus to wear at the rec center and in
other recreation exercises. This is one of the quickest developing item classes in the
clothing and shoe part. More than 50 million Americans have an exercise center
enrollment, and they need fitting attire to wear while they work out.

4.2.2 Market Growth

The apparel business also hosts some of the worlds most rapidly growing
companies. A number of smaller entrants, both online and offline, are growing at
the speed of light, quickly bringing their banner to global scale.
The size of the global apparel business is growing and is expected to generate
double digit growth between now and 2020, much of it coming from developing
markets.

4.3 Industry Analysis

The apparel industry is a mature, slow growing industry. Intense competition characterizes this industry and drives
its ever-changing structure and operations. Overall, the U.S. apparel industry is large, mature, and highly
fragmented. Apparel sold in the United States is produced both domestically and in foreign locations. Western
wear apparel retailers are made of several kinds of stores:

Small Speciality Stores: The majority of IBA apparel is sold through small family-run speciality stores
that are located in or near neighborhood communities. 85% of the purchasing statistics for IBA is derived
from these locations.

Large Multi-owned Western Wear Retailers: These large stores mass market and sell to hardcore
enthusiasts as well as the local tourists and those who purchase only during rodeo season.

4.3.1 Distribution Patterns

In addition to the traditional channels, New York has a unique trade structure that enhances business
opportunities. In addition to having six to eight market weeks each year during which buyers can place their
orders, several showroom representatives offer opportunities for placing orders throughout the year. This market
characteristic creates openings for designers who want to enter the market and want good visibility for their
products.
In general, traditional distribution channels are followed. The products are bought from distributors and/or direct
from the manufacturers, who have little say in how products are marketed. Since competition in the apparel
industry is extremely intense, the use of a sales representative is strongly recommended to facilitate entry into the
market. Direct distribution in this market can require a very extensive investment of time and money with no
assurance of positive results.

4.3.2 Competition and Buying Patterns

Competition in this industry currently turns on prices. In a broad view, the retail apparel industry competes with
all other sectors in the retail industry. These different sectors include electronic retailers, wholesalers, other
discount stores, shoe stores, convenience stores, and others. Many of these different sectors have combined
together, and often, a company may operate in various divisions to increase profitability.
The largest retailers in the apparel industry were:

Wal-Mart: $166,809,000

Sears, Roebuck, and company: $41,071,000

K-Mart company: $35,925,000

Target Corporation: $33,702,000

J.C. Penny: $32,510,000

The top retailers in the Apparel Stores category included:

The Gap: $11,635,398

The Limited: $9,723,334

TJX: $8,795,347

Intimate Brands: $4,510,836

Spiegel/Eddie Bauer: $3,210,225

4.3.3 Main Competitors

Despite the fact that the apparel business is develop and moderate developing, it
exists in a dynamic and focused environment. Numerous organizations are
rebuilding to make leaner associations and embrace new advances, with union
common as bigger organizations addition influence in business position and
expense cutting measures.

ReHabiliments' rival in the attire business is generally shifted and originates from an
assortment of sources, including Tommy Hilfiger, Inc.; The Gap, Inc.; Abercrombie &
Fitch; the Jones Apparel Group, Inc.; Polo Ralph Lauren Corp.; Liz Claiborne, Inc.; and
Nautica Enterprises, Inc.