Académique Documents
Professionnel Documents
Culture Documents
of the
Period of Study
Submitted By
ACKNOWLEDGEMENT
First of all, I am thankful to the God almighty for all his blessings throughout my
life with a light and that helped me do this project in a better manner. I wish to
express my deep sense of gratitude to Prof. Lakshmi Iyer, Professor in Christ
University; Bangalore, for her valuable support.
I would like to express my heartfelt thanks to the Management, Mr. Stanly,Mrs.
Sreedevi Suresh, Mr. Sojan, Ms Deepi, Manjilas Group for their guidance and
directions throughout this training, entire staff members of Human Resource
Department, Administrative Department and other staff members of Manjilas
Group Of Companies, Thrissur, for giving me a privilege to conduct the Training
Report work in their esteemed Organization.
I am also thankful to my family members and friends for their constant support
and encouragement.
INTRODUCTION
COMPANY PROFILE
History
Milestones
Vision
Industry profile
Mission
Quality policy
Objectives
Competitors
Companies under Manjilas Group
Production
Purchase
Finance and accounting
Sales and marketing
R&D
Quality control
Customer care
Media and design
Human resource
KEY FEATURES
KRAs
3
SWOT Analysis
Significant features of success
Future plans for growth
Further recommendations
INTRODUCTION
study is
the
examination
of
how
individuals
construct
organizational structures, processes, and practices and how these, in turn, shape
social
relations
and
create
institutions
that
ultimately
influence
people, organizational studies comprise different areas that deal with the different
aspects of the organizations, many of the approaches are functionalist but critical
research also provide alternative frame for understanding in the field.
COMPANY PROFILE
Manjilas rice saga began from the humble environs of Thrissur rice bazar. It was
here late Sri. M O John started his rice vending outlet in the year 1959. He was a
visionary who brought about a great revolution in the rice industry. He was the
founder general secretary of the Vypari Vyavasai Ekopana Samithi, an association
of the business community of Kerala. He was also the president of the Chamber of
Commerce, Thrissur.
Manjilas Food products was founded in the year 1995 to meet the changing eating
habits of the people and has successfully catered to the taste and appetite of the
consumers ever since.
As of today Manjilas has 5 main units which are Manjilas Food tech., Manjilas
Agro Foods ltd, Qone food products, Quetwo Food products, M O John Exports ltd
and has become the first ISO 9001:2000 certified rice mill in Kerala. The company
is also certified with ISO 9002 and ISO 22000.
Two generations of experience and strong R&D department and special
development kitchen has helped to launch many innovative products under the
brand name DOUBLE HORSE, giving novelty to the customers taste and
appetite.
Double Horse has its reach all across India as well as Middle East, Europe and
Australia
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MILE STONES
Manjilas is the first Modern Rice Mill.
The First Rice Mill introduced Branded Rice in Kerala.
First Rice Mill which has introduced Sortex Machine
First Rice Mill which has received ISO 9000-2000 certified Rice Mill in
Kerala.
Good Food for all is the thought inspired by its founder Late Shri M.O. John, led
the Company into greater heights supported by its valued customers. As todays
life style has changed tremendously, there has been a wide change in the eating
habits of people. Keeping those aspects in mind, Manjilas Group have entered to
cater the changing tastes of consumers.
VISION
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To be the leader in the Food Industry, offering the widest variety of high quality
food products that become a way of life for all those who love good food across
the globe. Literally, to become a leader in the global instant food category and
indispensable part of every Malayalee household across the entire globe.
A family enterprise that has flourished under the administration two generation of
entrepreneurs. Ever since its inception in 1959, Manjilas has remained steadfast to
its unswerving commitment to keep alive the rich traditions of Kerala cuisine
redolent with a multitude of flavours and fragrances imbibed from all category of
population. It is with great deal of pride that they look back upon the trail that
Double Horse has blazed in the instant foods category.
Their commitment to their customers and their pioneering efforts have indeed paid
fruitful dividend and today, they look to the future with eagerness. In keeping with
the fast change in functions and fundamentals of their business, they proudly
present their new corporate vision to reiterate to the world, their keen focus on
innovation, expansion and success.
COMPANY LOGO
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INDUSTRY PROFILE:
The Indian Agricultural and Food industry is on the brink of a revolution that will
modernize the entire food chain as the total food production in India is likely to
double in the next 10 years.
Food processing is a large sector that covers activities such as agriculture,
horticulture, plantation, animal husbandry and fisheries. The food processing sector
is critical to Indias development, for it establishes a linkage between Industry and
Agriculture. It has also emerged as one of the major drivers of economic growth.
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It is significant to identify that while the GDP growth rate increased from 3.5 per
cent in 2010-11 to 9 per cent in 2014-15, the food processing sector has grown
from 7 per cent to 13 per cent during the same period. The food processing
industry in India is one of the biggest in terms of production, growth, consumption
and export.
Presently, most of the people would like to consume healthier and tasty food in
ready to eat form, in order to reduce the cost of time and work. Increased
urbanization, improved standard of living and the convenience needs of dual
income families spot to major market potentialities in the food processing sector.
This is also evident from the presence of several global food giants and leading
Indian industrial enterprises in the countries food processing sector such as: Nestle
India Ltd, Cadburys India Ltd, Kellogg India, Hindustan Lever Ltd, ITC-Agro,
Godrej foods and MTR foods Ltd.
Besides in the current globalized era, our surplus food production as well as
increasing preference for Indian food in several regions of the world needs to be
leveraged to achieve economic and strategic objectives through exports.
Kerala is bestowed with the best of what nature has to offer. The state of Kerala in
the Indian union is characterized by number of significant socio economic,
industrial and political peculiarities. In spite of these favorable features, there
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food processing sector in the state commands nearly Rs 8500 crores in exports and
has a potential to become Rs 30, 000 crore worth industry.
Food processing industry (FPI) is significant to the Kerala economy on account of
its contribution to the food requirements. Assessment of the FPI in the perspective
of Kerala economy has employment orientation too. Kerala with its industrial
paucity offers very little for huge industrial establishments. FPI which is highly
labour intensive is suitable to be organised in the small-scale sector. FPI which is
termed as the sunrise sector is expected to attract phenomenal investment-capital,
human, technological and financial. For a successful food processing sector
various aspects such as quality control, quality systems and quality assurance, the
constituents of total quality management should function in a horizontal fashion.
On the basis of the above mentioned facts we can summaries that, food processing
sector has the potential to make the growth sustainable and more inclusive. The
importance of the sector is further enhanced by the fact that over 70 per cent of the
population depends on agricultural activities for livelihood.
The government has, therefore, been focusing on commercialisation and value
addition to agricultural produce; minimise pre/post harvest wastage, generating
employment export growth in this sector through a number of regulatory and fiscal
incentives. With changing foods consumption pattern, processed food which are
convenient, hygienic and of consistent quality are set to grow in value.
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MISSION
To Come Out With A Wide Variety Of Innovative Food Products
That Combines Health, Taste And Convenience, So As To Make
Cooking Good Food Fun And Easy.
QUALITY POLICY
Manjilas is committed to give total satisfaction to their customers through
continuous improvement of products, processes and distribution.
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and Vannamada,
Palakkad
2.
3.
Q One Foods and Ingredients Pvt. Ltd., QueTwo Foods and Ingredients ,
Unjuvelampetti, Pollachi, Tamil Nadu
4.
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DEPARTMENTS
1.
Production
2.
Quality Control
3.
4.
Purchase
5.
6.
Warehouse
7.
8.
Costing
9.
HR and Administration
10.
11.
Customer Care
12.
IT
13.
Logistics
14.
Engineering
15.
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With more than 100 products to offer, Double horse has become an inevitable
name in the malayali house hold.
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Rose Matta
Cherumani
Jyothi Matta
Red Raw Rice
Matta Broken
Ponni Rice
Single Matta
Jaya Rice
Idli Rice
Raw Rice Meals
Ghee Rice
B.T.Meal
Jeerakasala Rice
Rice Products
Easy Palappam Mix
Appam Idiyappam Pathiri Rice Flour
Aval Thick
Dosa Mix
White Rice Flour
Idly Mix
Roasted Pathiri Flour
Palappam Mix
Vattayappam Mix
Red Aval
White Aval
Thick Aval
Puttupodi
White Puttu Podi
Samba Wheat Puttu Podi
Chemba Puttu Podi
Ragi Puttu Podi
Corn Puttu Podi
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Wheat Product
Chakki Fresh Atta
Samba Broken Wheat
Broken Wheat
Wheat Rava
Samba Wheat Rava
Roasted Rava
Vermicelli Roasted (Short Cut)
Long Vermicelli
Instant Break Fast
Instant Idiyappam
Rice Sevai
Upuma Mix
Banana Powder
Health Mix
Ragi Vita
Ragi Powder
Masalas
Sambar Powder
Chicken Masala
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Meat Masala
Pickle Powder
Fish Masala
Rasam Powder
Vegetable Masala
Egg Roast Masala
Biriyani Masala
Garam Masala
Condiments
Chilli Powder
Coriander Powder
Turmeric Powder
Pepper Powder
Ginger Powder
Crushed Chilli
kashmiri Chilli
Other
Coconut Chammanthi Podi
Tamarind
Jaggery
Cocount Oil
Papad
Vinegar
Soya Chunks
Macaroni
Black Tamarind
Asafoetida Powder
Mustard
Fenugreek
Cumin
Fennel
Soya Chunks Nano
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Chutney Powder
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Manjilas has predominantly remained a family run business for decades. The board
of directors consists of the Manjilas family, Sons of founder M O John.
Following are the key people who head the organisation and form board of
directors.
This kind of hierarchy has helped the organisation in mainatinig proper reporting
structure and transparency in monitoring the activities and is one of the key
strengths of Manjilas.
Production:
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and Vannamada,
Palakkad
Manjilas Agro Foods Pvt. Ltd., Cheramangalam, Palakkad and Naripotta,
Palakkad
Q One Foods and Ingredients Pvt. Ltd., Unjuvelampetti, Pollachi, Tamil
Nadu
The organizational chart of production unit is as follows:
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As the units of production are widespread, all the units do not have same kind of
activities.
The main activities of each units are as follows:
Manjilas Food Tech Pvt. Ltd., Kottekkad, Thrissur
Production of Rice powder products, Pickles, Jams, Ready to eat
items, Pastes, Payasam mixes, etc & Warehousing Activities & Fleet
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Manjilas Agro Foods - Branch, Mysore & Shimoga Rice outsourcing activities and quality Checking
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Purchase Department:
Purchasing function, in a business environment, is one of the most critical
functions as it provides the input for the organisation to convert into output.
Materials today are lifeblood of industry. They must be available at the proper
time, in the proper quantity , at the proper place, and the proper price. Company
costs and company profits are greatly affected by them as normally , a
manufacturing organisation spends nearly 50% of its revenue in purchasing
After production, purchase forms the main department which head the day to day
activities of the organization. In Manjilas the purchasing department is centralized
and all the procurement and storing under one head.
33
The department head may be given any number of titles, including "procurement
manager," "director of procurement" or "lead buyer." This individual is ultimately
responsible for the purchasing department, its day-to-day operations and how
efficiently it operates.
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35
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Finance department checks the budget of production department and allow funds
for production department. With this view, we can understand that production
department is dependent on finance departments decision.
Now, if production department performs his duty honestly and products are
produced and sold on time, it will be helpful for increase sale and profitability and
it will again recycle the fund with high profit in finance department.
So, we can say both are dependent on each other. Both are players of business
team. Both should be adopt co-operative view for each other. After this, business
team can succeed in business.
Major functions:
Like any other organization, Finance department performs following function:
Book keeping procedures
Keeping records of the purchases and sales made by a business as well as capital
spending.
Preparing Final Accounts
Profit and loss account and Balance Sheets
Providing management information
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Manjilas has been following a dedicated MSS (Market sales and services) divison
which forms a formidable team in achieving the revenue.
Kerala forms the major market with 73% of sales then followed by exports with
18% and finally OSK with 9 %.
Before the sales activities carried out were by Van Delivery procedure, where in a
loaded vehicle will move to certain areas and goods are distributed according to the
shortage. This was very outdated and cumbersome and had many short comings.
There was no proper follow up and was not cost effective as there was many dead
stocks in the form of left overs and returns.
Then Manjilas introduced Tally Software, In-Vehicle computrised billing, first of
its kind among competitors.
Now Manjilas employ wide range of tech-savvy procedures which has helped to
get an edge over its rivals.
Use of ERP, internet, mobile tracking has helped to track orders from remote
places and standardize the delivery procedure.
In Kerala marketing and sales are done by dividing it into North and South zone.
This later divides into areas, territories, etc.
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trends
Represent your organization at trade exhibitions, events and demonstrations
42
Apart from these duties the marketing department also conducts product
promotional activities, new product launches, sample products distribution, etc
In-shop promotional activities involve placing the product at apt location at big
retail outlets and supermarkets.
43
The department is headed by MANAGER, a senior food scientist who has the
liberty to do experiment for new products and two R&D executives and a Chef.
Most the processes remain a trade secret and was not disclosed during the study.
R&D also conducts competitor product analysis to improve their own products.
Major machinaries involve Retorting Machine, Pulvarising machine and moisture
content machine.
R&D coordinates with QC and Production in ensuring the products are
manufactured in laid down conditions so that the life and standard remains.
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types of tools are used for the purpose of checking control. Their department
consists of 7 people headed by the quality control manager.
Double horse emphasis on maintaining strict quality parameters that involves the
detection of
QC also ensures that ISO 22000, for food industries, are maintained.
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Media team uses TAM GRP rating and IRS, ABC report to evaluate which TV
channel or print media to be used for advertisements.
Company allocates 4% of its budget in advertisements.
It has sponsored many major events such as SURYA T V Awards, VANITHA film
awards.
As an FMCG product it is important for Manjilas to advertise as there is a major
competition in this field with new products coming up in every other day.
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Manjilas has started as a family venture, most of the departments were handled by
non-professionals, and so was the HR department which was part of admin team.
49
Manjilas has HR executives at every plant where work happens. These executives
make sure that all the policies are followed properly and hear the grievances of
workers if any.
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HR Policies
It is the duty of HR Department to implement the policies and procedures, ensure
the abidance of the implemented policies and procedures by all employees without
violating any of such rules. Keeping this objective in mind, we published an
Employee Manual. It is just a hand book of Manjilass Rules.
Objective of Employee Manual
This Employee Manual is designed to acquaint you with Manjilas Group of
Companies and to provide you with information about our culture, working
conditions, employee compensation & benefits, and other policies affecting your
employment with us. It describes many of your responsibilities as an employee and
member of the Manjilas Family.
Custodian of the Policy
HR Department is the custodian of the HR Manual and all other Policies. The
Travelling Policy is kept with Administration Department.
Manpower Planning
ATTENDA
NCE
Staff
Workers
PAY ROLLING
Staff
Workers
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Policy - As per our policy, the eligible new joined employees are
enrolled from the day one onwards. Detailed procedure on
PF and ESI is attached separately in the next)
The above flow chart represents the procedures followed for attendance and
payroll. It is a formal procedure followed by every organisation.
Manjilas uses electronic tracking for staff category and register for worker
category.
Salary is paid within 5th of every month.
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.
Getting the forms filled by the new joinees will be
completed with the joining formalities
(Software of PF).
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For EFP, both the employee and the employer contributes equal amount, which is
12% of the salary of the employee. However, the employee contributions may
differ. Employees can contribute more than 12% of their salary voluntarily.
However, in such a case, the employer is not bound to match the extra contribution
of the employee.
For PF contribution, the salary comprises of components such as: basic wages, DA,
conveyance allowance and special allowance.
For the PF deduction, the maximum limit of salary of the employee is Rs 15,000/per month. This means that even if the employees salary is above Rs 15,000/- the
employer is liable to contribute only on Rs 15,000/-, that is Rs 1,800.
The Statutory compliance for PF contribution has some less known facts associated
with it. The PF is divided into EPF and EPS (Employee pension Scheme)
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Sources of Recruitment in
Manjilas Group
Internal
Internal
Sources
Sources
Transfer
External
External
Sources
Sources
Advertisement
Employee referral
External references
Previous Applicant
Job Portals
Re-designation
Promotion
Campus placements
Walk In
Placement Agencies
The main objective of the Training is to develop the Functional Skill of each
employee and make them perfect fit in the Role he is playing to the development of
organizational goals.
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Training Schedule:
As per the Calendar, the first option should be that if the particular subjects can
be taken by our internal trainer, will schedule the training as per the convenience
of the trainer. Otherwise, will go for an external trainer.
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their
reporting
Managers.
The
performance
management
process
Promotion
Career Progression
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Retention
Process
Step 1 :
Appraisal sheets are prepared on the basis of Measurable Metrics which was
already set in line with the Functional KRAs. While setting the metrics, the
following points should be taken into consideration:
Specific
every one
Measurable The individual should be well aware of the tasks,
current role
Time bound - Time limit/deadline oriented, feasibility of time limit
to achieve.
Step 2 :
Schedule the Appraisal date and time in co-ordination with the Reporting
Managers/Superiors.
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Rating The performance will be evaluated against the parameters in a 1 to 5 rating scale of
the KRA defined for the position. The details are as follows:
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During the appraisal process, the self review is to be done by the Appraise
(employee).
introspect and check his/her performance against the tasks and targets assigned to
him/her.
Step 4 :
The Appraiser (Reporting Manager) needs to evaluate the process and to
communicate the appraise on his/her performance, strength and weakness, and the
area where the improvement required.
Step 5: Closing the process by the Reviewer (HR Representative) by noting down
the comments.
Once the appraisal process is over, the HR Department will conclude it by a gentle
validation with their remarks on the next action to be carried out. (It can be an
increment, promotion, transfer, giving proper training, warning letter, disciplinary
action including a termination.
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organizations longer term vision of success. Key result areas are sometimes
referred to critical success factors or key drivers of success.
An organisation set KRAs with the organizational goal in mind, this may be for a
period of 12 months. When all the employees adhere to the KRAs the company
will achieve its target.
But for an example KRA of a typical Purchasing department may look like this:
Objective
KPI / KRA
Measurability
Weighta
ge
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Sourcing
Effectiveness
60 New Better
Sources
20%
Buying Plan
Seasonal buying
track with
profitability for
company.
15%
Availability
Volume Improvement
for Raw Material, Semi
Finished Goods
25%
Working
Capital
Management
Credit Days
Improvement
No vendors below
30 days
10%
Profitability
No vendors on
Gross Weight
Buying
10%
Sourcing
Effectiveness
10%
Soft Skills
Communication Skill
Improvement and Usage
of E-Tools
10%
KPI / KRA
Measurability
Weighta
ge
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Daily Production
Planning
Monitoring Expenses
Monitoring Inventory
Achieve
Communication with
Warehouse staff
Employee feedback
Communication with
internal and external
customers
Communication with
other Units
Organised and
efficient Production
Planning to avoid
short fall of
minimum stock and
ready to provide
daily market
requirements.
Effective
monitoring of
expenses so as to
control Unit
expenses within the
limits.
Direct monitoring of
Goods so as to
ensure secure and
safe custody.
Meetings are
conducted at
starting of shifts.
All points related to
warehouse
activities are
included so that all
staff will be aware
of everything.
Providing effective
feedback to staffs if
found not abide
with the company
policies and
regulations.
Effective
Communication
with both Internal
and External
Customers so as to
maintain Customer
Satisfaction.
Maintaining good
communication with
other units
resulting an
effective coordination of
activities.
20%
15%
25%
10%
10%
10%
10%
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Recruitment/ Selection
Workforce Planning
Diversity Management
Performance Management
Reward Management
Workplace Management
Industrial Relations
Safety And Health Workplace
Building Capabilities And Organization Learning
Credit referencing
Management information
Capital expenditure
Security
Financial analysis
Cost control
Internal audit
Regulatory reporting
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Credit control
Financial records
The importance and weightage of these elements KRA/KPA/ KPI are guided by
the:
Vision Statement
Mission Statement
Corporate Objectives
Corporate Strategy
Corporate Business Units/ Departmental Plans/Strategy For The Budget
Period, Which Is Usually 12 Months.
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SWOT ANALYSIS:
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Every step of the company was aligned to the vision seeded by the founder
of the company Mr. MO John and this has been a significant factor that
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product line of food product categories of respective regions. Besides this, the
company is also planning to introduce snacks and a frozen foods category.
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Marketing through online plays a good role in spreading the brand name over a
large crowd in short time. Online reputation management and social media
monitoring are other areas that the company should focus upon.
The social media presence (Face book, twitter etc.) of Double Horse is poor and
non-interactive and their corporate and promotional ads have very low hits in sites
like YouTube.
BIBLIOGRAPHY
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BOOKS:
1.Previous years project works done by various students in
the organisation.
2.Dr. Gupta C. B Human Resource Management, published
by Sulthan Chan and Sons, New Delhi
WEBSITES
www.manjilas.com
www.google.com
www.researchpapers.com
www.wikipedia.com
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