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cent since 2004 and stood at 32.7 per cent in FY13. The IMF estimates domestic savings,
as a per cent of GDP, to remain at similar strong levels until 2019. This compares
favourably with other developed nations such as the US (1719 per cent), and emerging
countries including Brazil (15 per cent), Russia (25 per cent) and China (50 per cent)
HNWI population in India is expected to double and total holdings by HNWI is estimated to
reach USD3 trillion in 2020 which presents considerable growth opportunities for wealth
management
Phenomenal growth in
NBFC finance
NBFCs managed credit increased at a CAGR of 35 per cent over FY0712. Retail credit
registered 19 per cent growth in FY13
Mutual fund industry AUM recorded a CAGR of 15.9 per cent over FY0714. India is
considered one of the preferred investment destinations globally
Source: IMF, ICRA, Economic Times, Capgemini Wealth Report, 2011, Aranca Research
Notes: HNWI High Net Worth Individual, NBFC Non-Banking Financial Company, AUM Assets Under Management
Growing
demand
Growing demand
2013
National
savings:
USD683
billion
Innovation
2019F
National
savings:
USD1,272
billion
Advantage
India
Growing penetration
Policy support
Source: IMF, World Bank, KPMG report Indian Mutual Fund Industry, Aranca Research, Ministry of External Affairs
Notes: HNWI High Net Worth Individual, NBFC Non-Banking Financial Company, F Forecast, NRFIP National Rural Financial Inclusion Plan
Financial services
Capital markets
Insurance
NBFCs
Asset
management
Life
Asset finance
company
Broking
Non-life
Investment
company
Wealth
management
Loan company
Investment
banking
Note: NBFC - Non Banking Financial Company
157.6 153.8
160
188.1
CAGR*: 15.9%
180
138.7
140
150.4
150.2
131.6
120
106.9
100
71.1
80
60
FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15*
Corporate investors account for around 49 per cent of total AUM in India, while HNWIs and retail investors account for 27
per cent and 21 per cent, respectively
The share of corporate investors declined to 49 per cent in FY14 from 51 per cent in FY09, while that of HNWIs increased to
27 per cent in FY14 from 19 per cent in FY09
1%
2%
Corporates
25
22.6
21%
HNWIs
49%
Retail
20.8
17.8
27%
Financial
Institutions
FIIs
14.4
Steadily rising turnover in financial markets has led to rapid expansion of the brokerage segment
The annual turnover value in NSE has witnessed a CAGR of 23.0 per cent between FY96 and FY14 to reach USD466
billion, standing at USD252 billion for the period (March-July) 2014
The number of companies listed on the NSE rose from 135 in 1995 to 1,692 in May 2014
882
1,831
800
CAGR: 23.0%*
599
586
499
600
400
294
194
200
20
466
252
240
108
128
FY11
FY10
FY09
FY08
FY07
FY06
FY05
FY04
FY03
FY02
0
FY01
NSE
India
FY99
Hong
Korea Shanghai Taiwan
Kong Exchange
SE
SE Corp
Exchange
FY98
83 100 99
FY97
500
Australian
SE
430
354
254
845
FY00
1,002
1,000
FY15**
1,500
FY14
1,692
1,558
FY13
2,000
873
785
FY12
2,194
FY96
2,500
The number of listed companies on NSE and BSE increased to 7,024 in FY14 and 8,634 in January 2015 from 6,445
companies during FY10. The number of registered sub-brokers was 70,178 in FY13 and 55,542 as of December 2013
Net investment (both equity and debt) by FIIs declined to USD8.6 billion in FY14 versus USD31 billion in the previous year.
However, FII investment in equity markets picked up again during recent months of FY1415 on hopes of better macroeconomic policies and reform measures by the new government
The brokerage market has become more competitive with the entry of new players and increasing efforts of existing players
to gain market share
Registered sub-brokers
90,000
83,808
8,634
77,141
75,378
8,500
70,178
8,000
55,542
62,471
60,000
7,500
6,877 7,024
7,000
6,268
6,500
6,000
5,850
6,361
6,445
6,641 6,779
30,000
6,049
FY15**
FY14
FY13
FY12
FY11
FY10
FY09
FY08
FY07
FY06
5,500
0
FY09
FY10
FY11
FY12
FY13
FY14*
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
2008
2009
2010
2011
2012
2013
80%
60%
60%
40%
40%
20%
FY07
FY10
Organised
FY14E
Un - Organised
The life insurance market has grown from USD10.5 billion in FY02 to USD52 billion in FY13
Over FY0213, life insurance premiums increased at a CAGR of 17.2* per cent
Life insurance penetration grew to 3.2 per cent in FY13 from 2.2 per cent in 2001. However, it is well below the global
average of 6.3, indicating ample scope for growth
Name
ICICI Prudential
50
45
40
39
CAGR: 17.2%*
30
HDFC Standard
34
13
14
42
38
2.1
28
20
SBI Life
37
1.9
Bajaj Allianz
1.3
Max Life
1.2
10
0
10
0
11
0
14
1
17
2
21
3
17
19
18
14
FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13
Private
Public
3.6
3.8
Private
FY15**
FY10
FY09
FY08
FY07
FY06
FY05
FY04
FY03
3.3
5.1 5.7 1.9
2.5 2.8 3.1
3.8 4.7
2.9
2.7
2.7
1.6
0.1 0.3 0.5 0.8 1.2 1.9
FY02
7.2
5.8
CAGR: 16.5%*
6.8
FY14*
6.7
FY13
10
FY12
12
FY11
Public
Motor
20%
Health
4%
44%
Fire
Marine
9%
Others
23%
63.8
2012
2013
60
49.2
50
61.7
39.0
40
35.8
34.0
2008
2009
30
20.4
20
10
0
2007
2010
2011
58
74
62
53
68
55
69
38
47
32
45
31
42
26
2007
2008
2009
2010
2011E
2012E
2013E
NBFC
Banks
CAGR: 89%*
2
1
FY08
FY09
FY10
FY11
FY12
Insurance sector
New distribution channels such as bancassurance, online distribution and NBFCs have
widened the reach and reduced operational costs
The life insurance sector has witnessed the launch of innovative products such as Unit
Linked Insurance Plans (ULIPs)
Most general insurance public companies are planning to expand beyond Indian markets,
especially in South-East Asia and the Middle East
Indias AUM expanded at a CAGR of 15.9 per cent over FY0714; total AUM stood at
USD174.8 billion as of 30 September 2014
In FY09, SEBI removed the entry load to bring about more transparency in commissions,
encouraging longer-term investment
In its effort to encourage investments from smaller cities, SEBI allowed AMCs to hike
expense ratio up to 0.3 per cent on the condition of generating more than 30 per cent
inflow from these cities
Mutual fund
NBFCs
NBFCs have served the unbanked customers by pioneering into retail asset-backed
lending, lending against securities and microfinance
NBFCs aspire to emerge as a one-stop shop for all financial services
The sector has witnessed moderate consolidation activities in recent years, a trend
expected to continue in the near future
New banking licence-related guidelines issued by RBI in early 2013 place NBFCs ahead
in competition for licenses owing largely to their rural network
RBIs decision to ban certification of new NBFCs for one year and act as correspondents
for banks bodes well for the sector. These initiatives would widen customer reach as well
as enable consolidation in the industry.
Competitive Rivalry
Substitute Products
Threat of New
Entrants
(Medium)
Competitive
Rivalry
(High)
Bargaining
Power of
Suppliers
(Low)
Substitute
Products
(Low)
Innovation
Stepped up IT
expenditure
Expanding geographical
presence
Companies in the industry are introducing customised products to better serve client
needs
In the insurance industry, several new and existing players have introduced innovative
insurance-based products, value add-ons and services. Many foreign companies have
also entered the domain, including Tokio Marine, Aviva, Allianz, Lombard General, AMP,
New York Life, Standard Life, AIG and Sun Life
Financial services companies are strengthening their position through inorganic routes
and diversifying into other businesses
In FY14, Manappuram Finance Ltd (MFL) entered into an agreement with Jaypee Hotels
for the acquisition of Milestone Home Finance Company. The transaction would broaden
MFLs portfolio by including housing finance
The inclusion of internet banking and core banking has made banking operations easier
and user friendly. As per Gartner Inc, the insurance sector is estimated to spend about
USD2.01 billion on IT products and services in 2014, up 12 per cent from 2013
1,200
1,272
1,001
1,000
779
800
620
600
200
632
683
885
689
400
0
2011 2012 2013 2014F 2015F 2016F 2017F 2018F 2019F
Shares &
Debentures
98%
The Indian equity market is expanding in terms of listed companies and market cap, widening the playing field for brokerage
firms
Sophisticated products segment is growing rapidly, reflected in the steep rise in growth of derivatives trading
With the increasing retail penetration there is immense potential to tap the untapped market. Growing financial awareness is
expected to increase the fraction of population participating in this market
3,300
7,000
6,418
6,539
5,806 6,339
6,000
2,800
5,000
2,300
1,800
1,381
1,300 1,069
1,228
1,432
800
3,253
3,000
2,661
2,398
1,625
2,000
1,000
300
3,726
4,000
1,089
464
567
FY15*
FY14
FY13
FY12
FY11
FY10
FY09
FY08
FY07
FY06
FY05
FY04
0
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15*
Growing
penetration
HNWI
population
Wealth
management
Rising
incomes
NRI/PIO
segment
Microinsurance
Auto /
Engineering
Insurance
Agriculture
Budgetary measures
Various steps have been taken for deepening the reforms in the capital markets, including
simplification of the IPO process, allowing QFIs to access the Indian bond markets
The government has proposed simplification of procedures and prescribing uniform
registration and other norms for the entry for foreign portfolio investors
It has been proposed to allow stock exchanges to introduce a dedicated debt segment on
the exchange
The composite cap on Foreign Direct Investment (FDI) in the insurance segment has been
increased to 49 per cent from 26 per cent currently
Banks would be allowed to raise long-term funds with minimum regulations
Government in the recent budget has increased the tax exempted saving limit for the
households, revising the old tax slab promoting savings
Tax incentives
Insurance products are covered under the EEE (exempt, exempt, exempt) method of
taxation. This translates to an effective tax benefit of approximately 30 per cent on select
investments (including life insurance premiums) every financial year
Rajiv Gandhi Equity Savings scheme has been introduced in the Union Budget FY13,
which allows for tax deduction of 50 per cent to new retail investors who invest up to
INR50,000 directly in equities and whose annual income is below INR1.2 million
Reduction in securities transaction tax from 0.125 per cent to 0.1 per cent on cash delivery
transactions and from 0.017 per cent to 0.1 per cent on Equity futures
Indian tax authorities plan to sign a bilateral advance pricing agreement with a number of
companies in Japan. The agreement is aimed at avoiding conflicts with multinational
companies over sharing of taxes between India and the countries where these firms are
based
Source: Dun and Bradstreet, Aranca Research
Note: QFI Qualified Foreign Investors
Two-thirds of Indias population lives in rural areas where financial services have made few inroads so far. Rural India,
however, has seen steady rise in incomes creating an increasingly significant market for financial services
There are several standalone networks of SHG, NGOs and MFIs in different parts of rural India. Cross-utilisation of these
channels can facilitate faster penetration of a wider suite of financial services in rural India
Increasing use of technology to reach rural India is the paradigm-shifting enabler. Internet kiosk based channels are
expected to become the bridge that connects rural India to financial services
Notes: MFI Micro Finance Institutions; NGO Non Governmental Organisation; SHG Self Help Groups
Credit
Investments
Insurance
Rural credit segment is a large market, which can be tapped by ensuring timely loans
which are critical to agricultural sector
Self Help Groups and NGOs are useful vehicles to make inroads into rural India
Safe investment options have a potential to tap into rural household savings
Some private players are coming up with innovative products like third-party money
market mutual funds to cater to rural investment needs
Agricultural, livestock and weather insurance are potentially large markets in rural India
Harnessing existing networks of MFIs, NGOs can speed up the process
Market size to reach USD350-400 billion by 2020
15%
39%
26%
35%
73%
59%
26%
India
APAC
Under 50
51-65
US
Over 65
Investor protection
Brand building
Innovation
The regulatory environment for fiduciary duties in wealth management is evolving; players
will benefit greatly from quickly adopting new investor protection measures
Brand building coupled with partnership based model will improve the advisory
penetration. Greater focus on transparency will speed up the process
HNWI population in India is expected to expand rapidly over the next seven years
Total wealth holdings by HNWI in India is estimated to be USD584.5 billion and is expected to reach USD3 trillion by 2020
2010
2011
2015
2020
USD15 million
157,000
183,333
210,000
315,000
508,127
USD530 million
36,000
43,000
50,000
84,000
13,280
17,000
21,000
26,000
40,000
56,000
361.8
503.1
584.5
1,559.1
2,950.1
Net worth
36
36
32
33
30
30
30
28
27
24
27
28
25
23
21
18
15
FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14
42
40
35
40
30
22
20
17
15
10
(10)
(20)
(30)
(18)
(24)
300
270
262
251
250
184
210
200
133
150
97
100
50
104
42
45
39
36
35
30
22
25
20
20
17
15
14
11
7
186
185
160
129
120
108
80
58
48
40
6
10
16
21
0
FY 06 FY 07 FY 08 FY 09 FY 10 FY11 FY12 FY13 FY14 FY15*
Year
Year
200405
44.81
2005
43.98
200506
44.14
2006
45.18
200607
45.14
2007
41.34
200708
40.27
2008
43.62
200809
46.14
2009
48.42
200910
47.42
2010
45.72
2011
46.85
201011
45.62
2012
53.46
201112
46.88
2013
58.44
201213
54.31
Q12014
61.58
201314
60.28
Q22014
59.74
Q32014
60.53
Average for the year
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared