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BRAND GUIDELINES

INCOMM EMPLOYEE GUIDELINES | MARCH 2012 | v1.0

01 | BRAND BASICS
a Brand is more than just a logo.
It is how we are perceived and
how we see ourselves.

STRATEGIC BRAND OVERVIEW

01
BRAND POSITIONING

InComm is always innovating.


We use our deep knowledge of the market and entrepreneurial spirit
to meet the needs of retailers, brands and consumers.

Value Proposition
InComm delivers innovative prepaid and transaction services.
We help retailers build destinations, provide brands with access to new
markets and give consumers an easy, no-risk shopping experience.

02
BRAND IDENTITY

Look & Feel


Modern
Clean
Relevant
Memorable
Extendable

Tone
Conversational
Insightful
Educational
Leading the dialogue

Tagline
Innovative Commerce

LOGO SPECIFICATIONS

03
THE LOGO
Primary Logo
The InComm logo is made up of two
components: The logo mark and the word mark.
The "swoosh" logo mark is brought forward from
our brand past and is symbolic of our 3 core
audiences: Retailers, Brands and Consumers.
The word mark has been given a modern tone to
reflect our commitment to technology innovation.
These two components are always placed in a
fixed relationship and should never be altered, or
modified in any way. The logo featured here is
considered the primary mark to be used in printed
and digital material.

* NOTE: The clear space is defined by the x height = to the height of the "i" in the logo.
No text, images or other elements should breach the clear space unless authorized by Marketing.

0.5 Min

The Alternate Logo


An alternate, horizontal version of the InComm
logo is suitable for use in applications where there
are height restrictions and using the Primary Logo
would lead to design conflict. The alternate logo is
available upon request.

0.2182 Min

Minimum Size
The logo's minimum size
should be no less than 0.5" in
width at anytime, not including
clear space requirements.

ALIGN WITH TOP


OF LETTERSET

Registration Mark
The registration mark
must accompany the logo
at all times.

The Alternate Logo


Same usage
requirements
apply.

LOGO COLOR PALETTE

04
PRIMARY LOGO COLOR PALETTE
The InComm logo is composed of 3 colors.
These colors represent our corporate primary color palette and may not be
substituted or altered in any way.

01
Primary Palette

02

03

01

02

03

PMS 187 C
CMYK: 0/100/79/20
RGB: 196/18/48
HEX: #c41230

Process Black 90%


CMYK: 0/0/0/90
RGB: 65/64/66
HEX: #414042

Process Black 65%


CMYK: 0/0/0/65
RGB: 119/120/123
HEX: #77787b

LIMITED COLOR PRINTING

05
LIMITED COLOR PRINTING OPTIONS
In the event that a single color logo is required,
the following color options are permitted.
These logos are available upon request.
01
White
CMYK: 0/0/0/0
RGB: 255/255/255
HEX: #ffffff

02
Process Black 90%
CMYK: 0/0/0/90
RGB: 65/64/66
HEX: #414042

03
Process Black 65%
CMYK: 0/0/0/65
RGB: 119/120/123
HEX: #77787b

UNAUTHORIZED LOGO USAGE

06
COMMON LOGO MISUSE
Here are a few examples
of common logo misuse
for reference.

Do NOT add color or outlines


to the logo

Do NOT remove the registration


mark from the logo lock-up

Do NOT change the size or


position of the logo mark or
word mark

Do NOT alter the color of the logo


- use approved variations ONLY

Do NOT outline the


logo elements

Do NOT alter the color


of the logo mark

Do NOT change the font


of the word mark

Do NOT add additional shapes


around the logo's perimeter or
violate clearspace rules

However, ANY altering


of the logo is prohibited.

is the leading provider...


Do NOT stretch
OR distort the logo

Do NOT rotate the logo

Do NOT use the word mark


without the logo mark

Do NOT use the logo as part


of a sentence

Do NOT apply the logo to


backgrounds that diminish
logo visibility

Do NOT apply the logo to


backgrounds that do not provide
adequate contrast

Do NOT apply the logo to


backgrounds that have the same
colors as the logo elements

Do NOT apply the logo to


backgrounds that create
visual conflicts

ADDITIONAL GUIDELINES

07
INTERNATIONAL LOGOS

08
NAMING CONVENTIONS

09
EMAIL SIGNATURES

International logos are available upon request.

When using the company name


any time in written form
it must appear as:

When applying a signature to your emails,


use this standardized format:

InComm
or
INCOMM
(where all-caps is required)

Never as:

Name
Title
InComm
250 Williams Street, 5th Floor
Atlanta, GA 30303
770-240-6100 Office
404-555-5555 Mobile
404-555-5555 Fax
www.incomm.com

Incomm
inComm
INComm
incomm
Note:
When attaching/embedding the InComm
logo as part of your email signature please
use the email signature logo provided in
the Brand Kit.

Size
The standard
size for email
signatures is
10pt
Font
The standard
font for email
signatures is
Arial Regular
Color
The standard
color for email
signatures is
Black

10

ELECTRONIC LETTERHEAD TEMPLATES

10
LETTERHEAD USAGE
For your convenience we have
created two letterhead options.
Please follow these simple guidelines
to ensure a unified look for our
written communications.
Printed letterhead will be available
in Phase 2 of the Brand Launch.
Please do not attempt to create
your own letterhead templates.
If the approved templates do not
meet your needs, please submit a
design request to
marketingbrand@incomm.com
and we will review your
request promptly.

January 1, 2012

DO NOT
adjust the
positioning,
size or color
of the InComm
logo and
tagline

DO NOT
adjust the
positioning, size
or color of the
corporate contact
information and
accompanying
icons and borders

DO NOT
adjust the
document
margins

AVOID
changing the
font or font size
when possible.
It should appear
as Arial 10pt.

Dear Recipient,

250 Williams Street


Ste. M-100
Atlanta, GA 30303

800-352-3084
800-352-3084

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dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem
ipsum dolor sit amet.

www.incomm.co
m

January 1, 2012

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dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Sincerely,
John Q. Smith

Dear Recipient,
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invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam
et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est
Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam
nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.
At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea
takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur
sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam
erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita
kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel
illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum
dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut
aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.

Sincerely,
John Q. Smith

250 Williams Street, 5th Floor


Atlanta, GA 30303

800-352-3084

www.incomm.com

Bolding,
italicizing and
underlining are
permitted as
needed.

11

ELECTRONIC DOCUMENT TEMPLATES

DO NOT
adjust the
positioning,
size or color
of the InComm
logo, tagline or
accompanying
graphics.

11
DOCUMENT USAGE
Probably the most used in our
organization, the Document
Template is designed to be
flexible and accommodate a
variety of needs.
Two versions are available
to choose from.

Presentation
Document Title
Title
Subtitle
Subtitle

Presenter:Insert
InsertName
Name
Presenter:
Date:Insert
InsertHere
Here
Date:
Version: Insert

Document Title
Subtitle

Presenter: Insert Name


Date: Insert
Version: Insert

Innovative Commerce

DO
maintain the
integrity of the
template and
avoid changing
fonts, colors and
positioning of
master elements.

12

POWERPOINT TEMPLATE

12
POWERPOINT TEMPLATE USAGE
A generic PowerPoint template has been
created that is simple and customizable to fit your
presentation needs.
This template is for internal and external use.
Please make every effort to maintain the integrity
of this template to create Brand consistency.

DO NOT
adjust the
positioning,
size or color
of the InComm
logo, tagline or
accompanying
graphics.

DO
maintain the
integrity of the
template and
avoid changing
fonts, colors and
positioning of
master elements.

13

CONTACT

FOR QUESTIONS ABOUT OUR BRAND.


marketingbrand@incomm.com

250 Williams Street, 5th Floor


Atlanta, GA 30303
800-352-3084 | www.incomm.com