Vikram Sarabhai Library

Vikram Sarabhai Library New Arrivals (Books) June 16-22, 2008
Vikram Sarabhai Library

Indian Institute of Management Ahmedabad
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New Arrivals (Books)
(June 16-22, 2008)
Available for issue from June 23, 2008
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Subject Classification
GENERAL
SOCIAL SCIENCES
ECONOMICS
MATHEMATICS/STATISTICS
MANAGEMENT
ENTREPRENEURSHIP
FINANCE
GENERAL
MARKETING
HINDI BOOKS
1
General
1. Ask for it: how women can use the power of negotiation to get what they really want by Linda
Babcock and Sara Laschever. New York: Bantam Book, 2008.
In their groundbreaking book, Women Don’t Ask, Linda Babcock and Sara
Laschever uncovered a startling fact: even women who negotiate brilliantly on
behalf of others often falter when it comes to asking for them. Now they’ve
developed the action plan that women all over the country requested—a guide
to negotiation that starts before you get to the bargaining table. Ask for It
explains why it’s essential to ask (men do it all the time) and teaches you how
to ask effectively, in ways that feel comfortable to you as a woman. Whether
you currently avoid negotiating like the plague or consider yourself hard-
charging and fearless, Babcock and Laschever’s compelling stories of real
women will help you recognize how much more you deserve—whether it’s a
raise, that overdue promotion, an exciting new assignment, or even extra help around the house.
Their four-phase program, backed by years of research, will show you how to identify what you’re
really worth, maximize your bargaining power, develop the best strategy for your situation, and
manage the reactions and emotions that may arise—on both sides. Guided step-by-step, you’ll learn
how to draw on the special strengths you bring to the negotiating table to reach agreements that
benefit everyone involved. This collaborative, problem-solving approach will propel you to new
places both professionally and personally—and open doors you thought were closed.
(158.5 B2A8) 165317
2. Indian ink: script and print in the making of the English East India Company by Miles
Ogborn. Chicago: University of Chicago Press, 2007.
A commercial company established in 1600 to monopolize trade between
England and the Far East, the East India Company grew to govern an Indian
empire. Exploring the relationship between power and knowledge in European
engagement with Asia, Indian Ink examines the Company at work and reveals
how writing and print shaped authority on a global scale in the seventeenth and
eighteenth centuries. Tracing the history of the Company from its first tentative
trading voyages in the early seventeenth century to the foundation of an empire
in Bengal in the late eighteenth century, Miles Ogborn takes readers into the
scriptoria, ships, offices, print shops, coffeehouses, and palaces to investigate
the forms of writing needed to exert power and extract profit in the mercantile
and imperial worlds. Interpreting the making and use of a variety of forms of writing in script and
print, Ogborn argues that material and political circumstances always undermined attempts at
domination through the power of the written word. Navigating the juncture of imperial history and
the history of the book, Indian Ink uncovers the intellectual and political legacies of early modern
trade and empire and charts a new understanding of the geography of print culture.
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3. Revolution in mind: the creation of psychoanalysis by George Makari. New York: Harper
Collins Publishers, 2008.
The author provides a comprehensive early history of psychoanalysis from
1895 to 1946. Although his early colleague Josef Breuer justifiably claimed that
Freud was a man given to absolute and exclusive formulations, the great
Viennese thinker's revolutionary understanding of the psyche evolved quite a
bit, shifting away from psychosexual theory toward the tripartite division of the
psyche (ego/id/superego) around 1920. Discussing the steadily growing
community of psychoanalysts in Vienna (and, successively, in Zurich, Berlin
and elsewhere), Makari notes that the Freudians could sometimes be
intellectually insular and sectlike, resulting in the expulsion of Alfred Adler and
C.G. Jung from Freud's circle between 1907 and 1913. Makari succinctly
describes developments after Freud's influence peaked, especially the prominence of what came to
be called ego psychology as developed by Heinz Hartmann, and the bitter intellectual dispute
between Melanie Klein and Anna Freud. Makari tries to cover so much ground that some sections
get a bit sketchy, but most of his ideas come across clearly in this challenging but rewarding
intellectual history.
(150.19509 M2R3) 165319
4. Exploring ethics: an introductory anthology edited by Steven M Cahn. New York: Oxford
University Press Inc., 2009.
Exploring Ethics: An Introductory Anthology is a remarkably accessible,
concise, and engaging introduction to moral philosophy. Steven M. Cahn brings
together a rich, balanced, and wide-ranging collection of forty classic and
contemporary readings. Most importantly, he has carefully edited the articles so
that they will be exceptionally clear and understandable to undergraduate
students. The selections are organized into three parts, providing instructors with
flexibility in designing and teaching a variety of ethics courses. The first part,
Challenges to Morality, considers the overly simple assumptions that beginning
students may bring to moral issues. The second part, Moral Theories, provides
selections from the most influential ethical theories of the past along with
commentary by contemporary thinkers. The third part, Moral Problems, offers opposing
perspectives on nine controversial issues: abortion, euthanasia, world hunger, terrorism,
pornography, affirmative action, animal rights, the environment, and capital punishment. Exploring
Ethics features selections from Plato, Aristotle, Hobbes, Kant, Mill, Nietzsche, Thomas Nagel,
James Rachels, John Rawls, Tom Regan, Peter Singer, Susan Wolf, and many others. Each reading
is preceded by a detailed introduction and followed by study questions that encourage students to
think philosophically. Ideal for courses in introduction to ethics or contemporary moral problems,
this unique anthology can be used independently or as a companion to a single-authored text. An
Instructor's Manual and Companion Website accompany the text.
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5. Getting to yes; negotiation agreement without giving in by Roger Fisher and William Ury,
2nd ed. New York: Penguin Books, 1991.
Getting to Yes offers a concise, step-by-step, proven strategy for coming to
mutually acceptable agreements in every sort of conflict—whether it involves
parents and children, neighbors, bosses and employees, customers or
corporations, tenants or diplomats. Based on the work of the Harvard
Negotiation Project, a group that deals continually with all levels of negotiation
and conflict resolution from domestic to business to international, Getting to
Yes tells you how to:
Separate the people from the problem;
Focus on interests, not positions;
Work together to create options that will satisfy both parties; and
Negotiate successfully with people who are more powerful, refuse
to play by the rules, or resort to "dirty tricks."
Since its original publication in 1981, Getting to Yes has been translated into 18 languages and has
sold over 1 million copies in its various editions. This completely revised edition is a universal guide
to the art of negotiating personal and professional disputes. It offers a concise strategy for coming to
mutually acceptable agreements in every sort of conflict.
(150.13 F4G3) 165341
6. Open road: the global journey of the fourte enth Dalai Lama by Pico Iyer. New York: Alfred
A. Knopf, 2008.
One of the most acclaimed and perceptive observers of globalism and
Buddhism now gives us the first serious consideration—for Buddhist and non-
Buddhist alike—of the Fourteenth Dalai Lama’s work and ideas as a politician,
scientist, and philosopher. Pico Iyer has been engaged in conversation with the
Dalai Lama (a friend of his father’s) for the last three decades—an ongoing
exploration of his message and its effectiveness. Now, in this insightful,
impassioned book, Iyer captures the paradoxes of the Dalai Lama’s position:
though he has brought the ideas of Tibet to world attention, Tibet itself is being
remade as a Chinese province; though he was born in one of the remotest, least
developed places on earth, he has become a champion of globalism and
technology. He is a religious leader who warns against being needlessly distracted by religion; a
Tibetan head of state who suggests that exile from Tibet can be an opportunity; an incarnation of a
Tibetan god who stresses his everyday humanity. Moving from Dharamsala, India—the seat of the
Tibetan government-in-exile—to Lhasa, Tibet, to venues in the West, where the Dalai Lama’s
pragmatism, rigor, and scholarship are sometimes lost on an audience yearning for mystical visions,
The Open Road illuminates the hidden life, the transforming ideas, and the daily challenges of a
global icon.
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7. Blink: the power of thinking without thinking by Malcolm Gladwell. New York: Little Brown,
2005.
Blink is about the first two seconds of looking--the decisive glance that knows
in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns
for snap judgments and mind reading with a gift for translating research into
splendid storytelling. Building his case with scenes from a marriage, heart attack
triage, speed dating, choking on the golf course, selling cars, and military
maneuvers, he persuades readers to think small and focus on the meaning of
"thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a
24/7 mental valet--that provides us with instant and sophisticated information to
warn of danger, read a stranger, or react to a new idea. Gladwell includes
caveats about leaping to conclusions: marketers can manipulate our first
impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us
vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a
provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid
cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies
about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-
making.
(153.44 G5B5) 165344
8. Hall of a thousand columns: Hindustan and Malabar with Ibn Battutah by Tim Mackintosh-
Smith. London: John Murray, 2005.
All the best armchair travelers are sceptics. Those of the fourteenth century were
no exception: for them, there were lies, damned lies, and Ibn Battutah's India.
Born in 1304, Ibn Battutah left his native Tangier as a young scholar of law over
the course of the thirty years that followed he visited most of the known world
between Morocco and China. Here Tim Mackintosh-Smith retraces one leg of
the Moroccan's journey -- the dizzy ladders and terrifying snakes of his Indian
career as a judge and a hermit, courtier and prisoner, ambassador and castaway.
From the plains of Hindustan to the plateaux of the Deccan and the lost ports of
Malabar, the author reveals an India far off the beaten path of Taj and Raj. Ibn
Battutah left India on a snake, stripped to his underpants by pirates but he took
away a treasure of tales as rich as any in the history of travel. Back home they said the treasure was
a fake. Mackintosh-Smith proves the sceptics wrong. India is a jewel in the turban of the Prince of
Travelers. Here it is, glittering, grotesque but genuine, a fitting ornament for his 700th birthday.
(915.061 M2H2) 165370
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9. Reader-response criticism: from formalism to post-structuralism edited by Jane P Tompkins.

Baltimore: Johns Hopkins University Press, 1980.
This book collects the most important theoretical statements on readers and the
reading process. Its essays trace the development of reader-response criticism
from its beginnings in New Criticism through its appearance in structuralism,
stylistics, phenomenology, psychoanalytic criticism, and post-structuralist
theory. The editor shows how each of these essays treats the problem of
determinate meaning and compares their unspoken moral assumptions. In a
concluding essay, she redefines the reader-response movement by placing in
historical perspective, providing the first short history of the concept of literary
response. The anthology remains an indispensable guide to reader-response
criticism. It is a valuable text for courses in literary criticism and theory as well
as a superior reference work for scholars and students of literature, critical theory, and the
philosophy of art.
(801.95 R3) 165345
10. Clothing Gandhi's nation: homespun and modern India by Lisa Trivedi. Bloomington:
Indiana Univ. Press, 2007.
In Clothing Gandhi's Nation, Lisa Trivedi explores the making of one of
modern India's most enduring political symbols, khadi: a homespun, home-
woven cloth. The image of Mohandas K. Gandhi clothed simply in a loincloth
and plying a spinning wheel is familiar around the world, as is the sight of
Gandhi, Jawaharlal Nehru, and other political leaders dressed in "Gandhi caps"
and khadi shirts. Less widely understood is how these images associate the
wearers with the swadeshi movement-which advocated the exclusive
consumption of indigenous goods to establish India's autonomy from Great
Britain-or how khadi was used to create a visual expression of national identity
after Independence. Trivedi brings together social history and the study of
visual culture to account for khadi as both symbol and commodity. Written in a clear narrative style,
the book provides a cultural history of important and distinctive aspects of modern Indian history.
(954.035 T7C5,) 165363
11. Semantic antics: how and why words change meaning by Sol Steinmetz. New York: Random
House Inc., 2008.
Many common English words started out with an entirely different meaning
than the one we know today. For example: The word adamant came into
English around 855 C.E. as a synonym for 'diamond,' very different from
today's meaning of the word: "utterly unyielding in attitude or opinion." Before
the year 1200, the word silly meant "blessed," and was derived from Old
English saelig, meaning "happy." This word went through several incarnations
before adopting today's meaning: "stupid or foolish." In Semantic Antics,
lexicographer Sol Steinmetz takes readers on an in-depth, fascinating journey
to learn how hundreds of words have evolved from their first meaning to the
meanings used today.
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Social Sciences
12. Legacy of ashes: the history of the CIA by Tim Weiner. New York: Anchor Books, 2007.
For the last sixty years, the CIA has managed to maintain a formidable
reputation in spite of its terrible record, burying its blunders in top-secret
archives. Its mission was to know the world. When it did not succeed, it set out
to change the world. Its failures have handed us, in the words of President
Eisenhower, “a legacy of ashes.” Now Pulitzer Prize–winning author Tim
Weiner offers the first definitive history of the CIA—and everything is on the
record. LEGACY OF ASHES is based on more than 50,000 documents,
primarily from the archives of the CIA itself, and hundreds of interviews with
CIA veterans, including ten Directors of Central Intelligence. It takes the CIA
from its creation after World War II, through its battles in the cold war and the
war on terror, to its near-collapse after 9/ll.
(327.1273009 W3L3) 165328
13. Overachievers: the secret lives of driven kids by Alexandra Robbins. New York: Hyperion,
2006.
High school isn't what it used to be. With record numbers of students competing
fiercely to get into college, schools are no longer primarily places of learning.
They're dog-eat-dog battlegrounds in which kids must set aside interests and
passions in order to strategize over how to game the system. In this increasingly
stressful environment, kids aren't defined by their character or hunger for
knowledge, but by often arbitrary scores and statistics. In The Overachievers,
journalist Alexandra Robbins delivers a poignant, funny, riveting narrative that
explores how our high-stakes educational culture has spiraled out of control.
During the year of her ten-year reunion, Robbins returns to her high school,
where she follows students including CJ and others:
Julie, a track and academic star who is terrified she's making the wrong
choices
"AP" Frank, who grapples with horrifying parental pressure to succeed
Taylor, a soccer and lacrosse captain whose ambition threatens her popular girl status
Sam, who worries his years of overachieving will be wasted if he doesn't attend a name-brand
college
Audrey, who struggles with perfectionism
and the Stealth Overachiever, a mystery junior who flies under the radar.
Robbins tackles hard-hitting issues such as the student and teacher cheating epidemic, over-testing,
sports rage, the black market for study drugs, and a college admissions process so cutthroat that
some students are driven to depression and suicide because of a B. Even the earliest years of
schooling have become insanely competitive, as Robbins learned when she gained unprecedented
access into the inner workings of a prestigious Manhattan kindergarten admissions office.
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14. Who owns knowledge?: knowledge and the law edited by Nico Stehr and Bernd Weiler. New
Jersey: Transaction Publishers, 2008.
Who Owns Knowledge? explores the emerging linkages between the extension
of knowledge and the law. It anticipates that the legal system will not only be
called upon to adjudicate in matters of creative minds, but will be expected to do
so to an ever increasing degree. Linkages between the legal system and
knowledge are bound to multiply in modern societies. Ironically, while
increasingly relying on knowledge, we are simultaneously investing significant
resources into controlling this same knowledge. This includes developing a
system of legal governance over how knowledge is extended or enlarged. Such
modes of governance may take the form of regulatory legal codes, or legal
challenges and judgments that shape the evolution of modern society and
potentially transform knowledge itself, as a productive force. Who Owns Knowledge? asks such
questions as: What is the appropriate balance of public and private interests involved in this process?
How can creative powers, natural resources and indigenous knowledge be protected from either
public or private exploitation? Does the law have the power to prevent this exploitation, or is
adaptive technology needed? Also, in this identity theft conscious age, how can the rights of the
individual be protected against policies allowing access to any kind of information, especially
confidential information? The editors and contributors demonstrate that the relationship between
knowledge and the law needs to be further researched and discussed. Who Owns Knowledge? is a
must-read for those interested in the subjects of intellectual property, the history and development of
modern legal and economic systems and their entanglements, and how judicial systems make
choices between the legal and economic systems and, especially, between the public and private
good and their often opposing interests.
(340.11 W4) 165335
15. Shape of the beast by Arundhati Roy. New Delhi: Penguin Books India Pvt. Ltd., 2008.
The Shape of the Beast is our world laid bare, with great courage, passion
and eloquence, by a mind that has engaged unhesitatingly with its changing
realities, often anticipating the way things have moved in the last decade. In
the fourteen interviews collected here, conducted between January 2001 and
March 2008, Arundhati Roy examines the nature of state and corporate
power as it has emerged during this period, and the shape that resistance
movements are taking. As she speaks, among other things, about people
displaced by dams and industry, the genocide in Gujarat, Maoist rebels, the
war in Kashmir and the global War on Terror, she raises fundamental
questions about democracy, justices and non-violent protests. Unabashedly
political, this is also a deeply personal collection. Through the conversations,
Arundhati talks about the necessity of taking a stand, as also the dilemma of guarding the private
space necessary for writing in a world that demands urgent, unequivocal intervention. And in the
final interview, she discusses with rare candor her ambiguous feelings about success and both the
pressures and the freedom that come with it.
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16. Copyright's paradox by Neil Weinstock Netanel. New York: Oxford University Press Inc.,
2008.
The United States Supreme Court famously labeled copyright "the engine of
free expression" because it provides a vital economic incentive for much of the
literature, commentary, music, art, and film that makes up our public discourse.
Yet today's copyright law also does the opposite--it is often used to quash news
reporting, political commentary, church dissent, historical scholarship, cultural
critique, and artistic expression. In Copyright's Paradox, Neil Weinstock
Netanel explores the tensions between copyright law and free speech, revealing
how copyright can impose unacceptable burdens on expression. Netanel
provides concrete illustrations of how copyright often prevents speakers from
effectively conveying their message, tracing this conflict across both traditional
and digital media and considering current controversies such as the remix and
copying culture rampant on You Tube and My Space, hip-hop music and digital sampling, and the
Google Book Search litigation. The author juxtaposes the dramatic expansion of copyright holders'
proprietary control against the individual's newly found ability to digitally cut, paste, edit, remix, and
distribute sound recordings, movies, TV programs, graphics, and texts the world over. He tests
whether, in light of these developments and others, copyright still serves as a vital engine of free
expression and he assesses how copyright does--and does not--burden speech. Taking First
Amendment values as his lodestar, Netanel argues that copyright should be limited to how it can
best promote robust debate and expressive diversity, and he presents a blueprint for how that can be
accomplished. Copyright and free speech will always stand in some tension. But there are ways in
which copyright can continue to serve as an engine of free expression while leaving ample room for
speakers to build on copyrighted works to convey their message, express their personal
commitments, and create new art. This book shows us how.
(346.730482 N3C6) 165359
17. Readings in multicultural practice by Glenn C. Gamst, Aghop Der-Karabetian and Richard
H. Dana. Los Angeles: Sage Publications, 2008.
Readings in Multicultural Practice features a wellspring of seminal research
studies critical to understanding the complex issues surrounding mental health
care and diversity. Providing a wealth of in-depth research into delivering
culturally competent care, this rich anthology examines general issues in
multicultural counseling competence training; ethnic minority intervention and
treatment research; and socio-cultural diversities.
Key Features and Benefits
Features carefully selected research articles that are accessible to and
practical for mental health practitioners and students
Provides critical background research that sprang from rigorous
research methods and multivariate statistical processes
Opens with the key article that details the development of the ground-breaking 21-item
California Brief Multicultural Competence Scale
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18. Gandhi and Churchill: the epic rivalry that destroyed an empire and forged our age by
Arthur Herman. London: Hutchinson, 2008.
In this fascinating and meticulously researched book, best selling historian
Arthur Herman sheds new light on two of the most universally recognizable
icons of the twentieth century, and reveals how their forty-year rivalry sealed
the fate of India and the British Empire. They were born worlds apart: Winston
Churchill to Britain’s most glamorous aristocratic family, Mohandas Gandhi to
a pious middle-class household in a provincial town in India. Yet Arthur
Herman reveals how their lives and careers became intertwined as the twentieth
century unfolded. Both men would go on to lead their nations through
harrowing trials and two world wars—and become locked in a fierce contest of
wills that would decide the fate of countries, continents, and ultimately an
empire. Gandhi & Churchill reveals how both men were more alike than different, and yet became
bitter enemies over the future of India, a land of 250 million people with 147 languages and dialects
and 15 distinct religions—the jewel in the crown of Britain’s overseas empire for 200 years. Over
the course of a long career, Churchill would do whatever was necessary to ensure that India remain
British—including a fateful redrawing of the entire map of the Middle East and even risking his
alliance with the United States during World War Two. Mohandas Gandhi, by contrast, would
dedicate his life to India’s liberation, defy death and imprisonment, and create an entirely new kind
of political movement: satyagraha, or civil disobedience. His campaigns of nonviolence in defiance
of Churchill and the British, including his famous Salt March, would become the blueprint not only
for the independence of India but for the civil rights movement in the U.S. and struggles for freedom
across the world. Now master storyteller Arthur Herman cuts through the legends and myths about
these two powerful, charismatic figures and reveals their flaws as well as their strengths. The result
is a sweeping epic of empire and insurrection, war and political intrigue, with a fascinating
supporting cast, including General Kitchener, Rabindranath Tagore, Franklin Roosevelt, Lord
Mountbatten, and Mohammed Ali Jinnah, the founder of Pakistan. It is also a brilliant narrative
parable of two men whose great successes were always haunted by personal failure, and whose final
moments of triumph were overshadowed by the loss of what they held most dear.
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Economics
19. International political economy by Angus Cameron, Anastasia Nesvetailova and Ronen Palan,
(5 Vol. set). London: Sage Publications, 2008.
International Political Economy (IPE) has become one of the most innovative
and productive areas of International Relations in recent years. With origins in
classical political economy, heterodox economics, political science, human
geography, sociology and other social sciences, IPE has gained in academic
weight and political relevance during the past thirty years and has come to
embrace a diverse range of disciplinary perspectives. This five-volume set draws
together the key foundational materials from a range of disciplinary sources,
allowing students at all levels to have access to the complex origins of this
growing body of historical and contemporary scholarship. Consisting of entries
drawn from academic journals, books and other appropriate sources and
representing both the historical origins of IPE as well as some of the foremost contemporary voices,
this set is introduced by an essay outlining the development of IPE since the 1980s and explaining
the key themes represented by the entries chosen.
(337 C2I6) 165311 - 15
20. Bad Samaritans: the guilty secrets of rich nations and the threat to global prosperity by Ha-
Joon Chang. London: Random House/Business Books, 2007.
It's rare that a book appears with a fresh perspective on world affairs, but
renowned economist Ha-Joon Chang has some startlingly original things to say
about the future of globalization. In theory, he argues, the world's wealthiest
countries and supra-national institutions like the IMF, World Bank and WTO
want to see all nations developing into modern industrial societies. In practice,
though, those at the top are 'kicking away the ladder' to wealth that they
themselves climbed. Why? Self-interest certainly plays a part. But, more often,
rich and powerful governments and institutions are actually being 'Bad
Samaritans': their intentions are worthy but their simplistic free-market ideology
and poor understanding of history leads them to inflict policy errors on others.
Chang demonstrates this by contrasting the route to success of economically vibrant countries with
the very different route now being dictated to the world's poorer nations. In the course of this, he
shows just how muddled the thinking is in such key areas as trade and foreign investment. He shows
that the case for privatization and against state involvement is far from proven. And he explores the
ways in which attitudes to national cultures and political ideologies are obscuring clear thinking and
creating bad policy. Finally, he argues the case for new strategies for a more prosperous world that
may appall the 'Bad Samaritans'.
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21. Escape from the benevolent zookeepers: the best of swaminomics by Swaminathan S
Anklesaria Aiyar. New Delhi: Bennett Coleman, 2008.
Escape From the Benevolent Zookeepers: The Best of Swaminomics, written by
Swaminathan S. Anklesaria Aiyar, is an eminently readable book, containing some
of his best columns that have appeared in TOI and ET. The book's USP lies in the
fact that is written by Swami, as he is universally known. The book covers not only
economic issues but also political, social and environmental ones. It appeals to all
kinds of readers. Where students are concerned, the book tells them about
contemporary issues. And to lay persons, it explains economic issues simply and
effectively. Interestingly, Swami's columns championed economic liberalization
that started in 1991 and influenced both decision-makers and public attitudes.
Importantly, the book entertains while it educates. As Swami aptly says, "If you
can get readers to grin, you've won half the battle for hearts and minds."
(338.954 A4E8) 165340
22. In an outpost of the global economy: work and workers in India's information technology
industry edited by Carol Upadhya and A R Vasavi. New Delhi: Routledge, 2008.
Despite the attention that has been bestowed by the popular media on the
emergence of the information Technology (IT) and IT-Enabled Services (ITES)
industries in India, little is known about the people who work in them, the
nature of the work, or its wider social and cultural ramifications. This volume
breaks new ground in providing a set of studies that examines India`s IT and
ITES industries from sociological and anthropological perspectives, drawing
simultaneously on diverse theoretical approaches.
(331.761005 I6) 165365
23. Disinvestment in India: I lose and you gain by Pradip Baijal. Delhi: Dorling Kindersley
(India) Pvt. Ltd., 2008.
The process of disinvestment in India has been fraught with challenges and
controversies. Disinvestment In India: I Lose and You Gain, written by one
who has been at the center of all privatization debates and controversies,
brings to light the facts that surround the disinvestment story. It underlines
the most compelling rationales behind privatization: relief to the taxpayer
and the simultaneous need for funds for infrastructure development and
social sector investment.
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24. Internal combustion: how corporations and governments addicted the World to oil and
derailed the alternatives by Edwin Black. New York: St. Martin's Press, 2006.
This book changed my understanding of the history of electric cars. The
account of a suspicious arson at a factory in which Henry Ford and Thomas
Edison hoped to launch a new partnership is fascinating. Black and his team of
researchers did a masterful job in digging out historical details, though the book
can be a bit long-winded about them. He blows it in the final chapter, however,
when he switches from solid historical research to sheer speculation about the
future. The book ends with a puff piece about the dream of hydrogen fuel-cell
cars that ignores the many formidable obstacles and impracticalities that will
make hydrogen cars unrealistic for decades to come. Skip the last chapter, and
it's a solid book.
(333.8232 B5I6) 165368
25. Economics and psychology: a promising new cross-disciplinary field edited by Bruno S Frey
and Alois Stutzer. Cambridge: The MIT Press, 2007.
The integration of economics and psychology has created a vibrant and fruitful
emerging field of study. The essays in Economics and Psychology take a broad
view of the interface between these two disciplines, going beyond the usual
focus on "behavioral economics." As documented in this volume, the influence
of psychology on economics has been responsible for a view of human
behavior that calls into question the assumption of complete rationality (and
raises the possibility of altruistic acts), the acceptance of experiments as a valid
method of economic research, and the idea that utility or well-being can be
measured. The contributors, all leading researchers in the field, offer state-of-
the-art discussions of such topics as pro-social behavior and the role of
conditional cooperation and trust, happiness research as an empirical tool, the potential of
neuroeconomics as a way to deepen understanding of individual decision making, and procedural
utility as a concept that captures the well-being people derive directly from the processes and
conditions leading to outcomes. Taken together, the essays in Economics and Psychology offer an
assessment of where this new interdisciplinary field stands and what directions are most promising
for future research, providing a useful guide for economists, psychologists, and social scientists.
(330.019 E2) 165369
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13
Mathematics/Statistics
26. Drunkard's walk: how randomness rules our lives by Leonard Mlodinow. New York:
Random House, 2008.
In this irreverent and illuminating book, acclaimed writer and scientist Leonard
Mlodinow shows us how randomness, change, and probability reveal a
tremendous amount about our daily lives, and how we misunderstand the
significance of everything from a casual conversation to a major financial
setback. As a result, successes and failures in life are often attributed to clear
and obvious cases, when in actuality they are more profoundly influenced by
chance. The rise and fall of your favorite movie star of the most reviled CEO--
in fact, of all our destinies--reflects as much as planning and innate abilities.
Even the legendary Roger Maris, who beat Babe Ruth's single-season home run
record, was in all likelihood not great but just lucky. And it might be shocking
to realize that you are twice as likely to be killed in a car accident on your way to buying a lottery
ticket than you are to win the lottery. How could it have happened that a wine was given five out of
five stars, the highest rating, in one journal and in another it was called the worst wine of the
decade? Mlodinow vividly demonstrates how wine ratings, school grades, political polls, and many
other things in daily life are less reliable than we believe. By showing us the true nature of change
and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow
gives fresh insight into what is really meaningful and how we can make decisions based on a deeper
truth. From the classroom to the courtroom, from financial markets to supermarkets, from the
doctor's office to the Oval Office, Mlodinow's insights will intrigue, awe, and inspire. Offering
readers not only a tour of randomness, chance, and probability but also a new way of looking at the
world, this original, unexpected journey reminds us that much in our lives is about as predictable as
the steps of a stumbling man fresh from a night at the bar.
(519.2 M5D7) 165327
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Management
Entrepreneurship
27. Sneaker wars: the enemy brothers who founded Adidas and puma and the family feud that
forever changed the business sport by Barbara Smit. New York: Harper Collins Publishers,
2008.
In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven
story of these two power-houses. Started in their mother's laundry room in
Germany, Adi and Rudi Dassler's shoe business was an instant success, their
spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon
pulled them apart: by the end of World War II, the brothers split the company,
dividing their family and hometown. Adidas and Puma revolutionized the
world of sport, their rivalry introducing behind-the-scenes deals and
multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris
Becker, Muhammad Ali to David Beckham, they all contribute to the roller-
coaster rise, near collapse, and revival of the two brands. A page-turning
narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.
(688.76 S6S6) 165320
28. Pixar touch: the making of a company by David A Price. New York: Alfred A. Knopf, 2008.
The Pixar Touch is a story of technical innovation that revolutionized
animation, transforming hand-drawn cell animation to computer-generated 3-D
graphics. It’s a triumphant business story of a company that began with a
dream, remained true to the ideals of its founders—antibureaucratic and artist
driven—and ended up a multibillion-dollar success. We meet Pixar’s technical
genius and founding CEO, Ed Cat mull, who dreamed of becoming an
animator, inspired by Disney’s Peter Pan and Pinocchio, realized he would
never be good enough, and instead enrolled in the then new field of computer
science at the University of Utah. It was Cat mull who founded the computer
graphics lab at the New York Institute of Technology and who wound up at
Lucasfilm during the first Star Wars trilogy, running the computer graphics department, and found a
patron in Steve Jobs, just ousted from Apple Computer, who bought Pixar for five million dollars.
Cat mull went on to win four Academy Awards for his technical feats and helped to create some of
the key computer-generated imagery software that animators rely on today. Price also writes about
John Lasseter, who catapulted himself from unemployed animator to one of the most powerful
figures in American filmmaking; animation was the only thing he ever wanted to do (he was
inspired by Disney’s The Sword in the Stone), and Price’s book shows how Lasseter transformed
computer animation from a novelty into an art form. The author writes as well about Steve Jobs, as
volatile a figure as a Shakespearean monarch . . .Based on interviews with dozens of insiders, The
Pixar Touch examines the early wildcat years when computer animation was thought of as the
lunatic fringe of the medium.
(384.806573 P7P4) 165329
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15
29. Honda myth: the genius and his wake by Masaaki Sato. New York: Vertical Inc., 2006.
From the top Japanese auto-industry journalist comes this inimitably informed account of Honda
Motor Company's birth out of the ashes of World War II and subsequent rise.
As gripping as it is enlightening on far more than its main subject. Sato's
unbiased reckoning won him Japan's premier non-fiction award. Available in
English for the first time with a new chapter exclusive to this edition and
prefaced by Paul Ingrassia, The Honda Myth is indispensable reading for
industry insiders, business leaders and car enthusiasts. The first Japanese
automaker to open a factory in the U.S., Honda grew its North American share
in the 1970's with the introduction of the first environmentally friendly car, the
Civic. Just as the manufacturer's combination of engineering excellence, racing
dominance, and risk-taking was driving it into the international spotlight,
however its trademark free-spiritedness threatening to take a backseat to bureaucracy and
complacency. Honda was the brainchild of two very different men. One, a genius engineer who
never went to college but became the face of the company Shoichiro Honda. The other, a shrewd
businessman who breezed into management and directed behind the scenes-Takeo Fujisawa. Apart,
they may have never met international success, but together they made their mark. Yet, after Honda
and Fujisawa's retirement, and decisively after the departure of heir apparent Shoichiro Irimajiri,
Honda Motor looks like what it once seemed incapable of becoming-a faceless firm. Overshadowed
by the ever-changing competition in areas like F1 racing and low-pollution engine technology that
were its pride, the old hothouse of invention is less sexy these days. The Honda Myth argues that the
cult worship of Soichiro Honda that Takeo Fujisawa fermented, at first to the firm's great benefit,
worked against it in subtle ways as well. Though the company's future looks bright, it offers no
beaming face.
(338.76292275 S2H6) 165364
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16
30. Box: how the shipping container made the world smaller and the world economy bigger by
Marc Levinson. New Jersey: Princeton University Press, 2006.
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from
Newark to Houston. From that modest beginning, container shipping developed
into a huge industry that made the boom in global trade possible. The Box tells
the dramatic story of the container's creation, the decade of struggle before it
was widely adopted, and the sweeping economic consequences of the sharp fall
in transportation costs that containerization brought about. Published on the
fiftieth anniversary of the first container voyage, this is the first comprehensive
history of the shipping container. It recounts how the drive and imagination of
an iconoclastic entrepreneur, Malcom McLean, turned containerization from an
impractical idea into a massive industry that slashed the cost of transporting
goods around the world and made the boom in global trade possible. But the container didn't just
happen. Its adoption required huge sums of money, both from private investors and from ports that
aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining
with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate
negotiations on standards that made it possible for almost any container to travel on any truck or
train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade
the world of the container's potential. Drawing on previously neglected sources, economist Marc
Levinson shows how the container transformed economic geography, devastating traditional ports
such as New York and London and fueling the growth of previously obscure ones, such as Oakland.
By making shipping so cheap that industry could locate factories far from its customers, the
container paved the way for Asia to become the world's workshop and brought consumers a
previously unimaginable variety of low-cost products from around the globe.
(387.5442 L3B6) 165367
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Finance
31. Fixed income securities by Dun & Bradstreet. New Delhi: Tata McGraw-Hill Publishing
Company Ltd., 2008.
India's fixed income securities market has been evolving steadily since the
economic reforms. Fixed income securities dwells on the various facets of
Indian treasury markets. It covers the Indian treasury markets and the factors
that affect them. Further it discusses fixed income derivatives market
instruments and macroeconomic analysis required for fixed income securities.
It also includes an appendix covering fixed income mathematics, convexity and
other pertinent topics. Besides these, it includes numerous cases and numerical
examples to explain trading strategies for bull and bear markets. This book will
be useful to fixed income analysts, fund managers and CFOs. Student pursuing
MBA< CFA and CA would also find beneficial.
(332.632044 D8F4) 165305
32. Corporate governance and financial reporting (3 Volumes set) edited by Niamh Brennan.
London: Sage Publications, 2008.
This major work, compiled by one of the leading academics in Europe in the
area of Corporate Governance, brings together key readings in the field,
focusing on those corporate governance mechanisms influencing financial
reporting and accountability.
Volume 1: starts with a number of key papers on the theoretical origins of
corporate governance, which is followed by a selection of articles surveying
corporate governance generally and corporate governance and financial
reporting specifically, to give readers a broad understanding of the field.
Volume 1 concludes with a number of papers addressing corporate governance
failures and recent financial reporting scandals.
Volume 2: comprises primarily empirical research findings on specific accounting issues,
commencing with disclosure and transparency, going on to earnings management and concluding
with sundry other financial reporting issues.
Volume 3: four mechanisms of governance are given particular attention - audit committees,
internal audit, risk management and external audit. This is followed by two papers addressing
broader issues of corporate governance and accountability.
(R 658.1512 C6) 165330-165332)
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18
33. Stocks for the long run: the definitive guide to financial market returns and long-term
investment strategies by Jeremy J Siegel, 4th Ed. New Delhi: Tata McGraw-Hill Publishing
Company Ltd., 2008.
"Stocks for the Long Run" combines a compelling and timely portrait of
today's turbulent stock market with the strategies, tools, and techniques
investors need to maintain their focus and achieve meaningful stock returns
over time. This completely updated edition includes entirely new data,
charts, and figures as it provides answers on the five major issues
concerning investors and professionals today: How will events related to
September 11 tragedy affect long-term market returns? What behavioral
roadblocks stand in the way of achieving financial success? Are "countries"
still relevant for global investing? Will stock "indexing" match its past
performance? Can tomorrow's stock market deliver the same returns as
markets in the past?
(332.6322 S4S8) 165308
34. India's top banks 2008 by Dun and Bradsteet. Mumbai: Dun & Bradstreet Information
Service India, 2008.
India has a well-developed and distributed banking system with constituents
of various size, ownership patterns, geographic locations, business focuses
and thrust areas. While the 28 Public Sector Banks (PSB) account for a major
part of the total business, the 23 Private Sector Banks, particularly the 8 New
Private Sector Banks, are also making significant in roads into the market
share, driving the intensity of competition in the domestic banking sector.
Some of the 29 foreign banks that have operations in India play a prominent
role in the personal and corporate banking segment, accounting for a major
part of the off-balance sheet business growth. In the background of strong
economic growth and a deepening financial sector, the opportunity available
for Indian banking is enormous. A growing need for financial services in the cities and towns of
India presents the banks with a unique opportunity to develop their personal and retail banking
spectrum. Focusing on financial inclusion, which became a major policy imperative, will enable
banks to penetrate the vast expanse of rural India, where an abundant opportunity for business
continues to emerge. Basel II norms bring in the best practices in capital adequacy and risk
management. As a result, significant progress in containing the level of non-performing assets
would bring about a period of growth and consolidation for Indian banking. While prospects for
growth are quite enormous, there is also scope for a continuous evaluation of risks and possible set
backs. Global banking today is facing a crisis, brought about by the tribulations in sub-prime loans
and structured products. Although innovation is an important aspect of finance, managing risks from
sophisticated and riskier market segments should always be a priority for banks. India’s Top Banks
2008 is a valuable publication for understanding the Indian banking industry, as also providing
pertinent information on the leading institutions. I hope you enjoy reading this edition and look
forward to receiving your suggestions.
(332.1 D8I6) 165347
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19
General
35. Effective crisis communication: moving from crisis to opportunity by Robert R Ulmer,
Timothy L Sellnow and Matthew W Seeger. Thousand Oaks: Sage Publications, 2007.
Effective Crisis Communication: Moving from Crisis to Opportunity provides
the reader practical advice on how to effectively manage and overcome a crisis.
Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger
provide guidelines for taking the many challenges that crises present and
turning those challenges into opportunities for overcoming a crisis.
Key Features:
Brings together theory and experience: This book introduces readers to
sound research and best practices in the field of crisis communication.
Introductory chapters offer practical lessons on managing uncertainty,
effective crisis communication, and productive crisis leadership that
help readers evaluate case studies in later chapters.
Provides advice on how to create opportunity from crisis: Unlike other crisis communication
texts, this book explains how organizations can and should emerge from crises as better
organizations. Examples and lessons on how to capitalize on the opportunities inherent to crisis
are provided through organizational learning, sound ethical practices, and risk communication.
In addition, the book provides advice on how to create renewal and growth following a crisis.
Addresses prominent and diverse cases: Cases and practical applications from a wide variety of
crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and
natural disasters. “You Make the Call” exercises allow readers to examine and critique the
decisions made in such important cases such as 9/11, Malden Mills, and the 2003 California
fires.
(658.477 U5E3) 165346
36. Strategic management in the media: from theory to practice by Lucy Kung. Los Angeles:
Sage Publications, 2008.
Strategic Management in the Media Industry: Theory and Practice aims to
provide a comprehensive, accessible and expert introduction to strategy
within a media management context. It is divided into two parts - part one
proves an introduction to and overview of the media industry from a
strategic management perspective, looking in detail at the sectors that
together comprise the industry - newspaper, book and magazine publishing,
music, radio and television - and the strategic forces at work in each. This
provides the foundation for part two, which analyses a number of strategic
topics central to the media sector, such as technological change,
organizational structure, leadership, and creativity and innovation. The
chapters follow the same structure: the relevant theory is outlined, its application to the media
industry is discussed, and case studies from the media industry are used to illustrate the theory and
illuminate its relevance for the media field. The cases and examples used come from all sectors of
the industry and a range of geographic regions and include News Corporation, Endemol, BBC,
Bertelsman, CNN, MTV, Disney and Pixar.
(302.23068 K8S8) 165309
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37. Future of the MBA: designing the thinker of the future by Mihnea C Moldoveanu and Roger
L Martin. New York: Oxford University Press Inc., 2008.
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The MBA is probably the hottest ticket among the current university graduate
degree offerings--every year, more than 120,000 students enroll in MBA
programs in the United States, and the estimates in Europe do not lag far behind.
In addition, job prospects have never looked better for business school
graduates; corporations are hiring more business school graduates every year,
and compensating them more handsomely. The Future of the MBA provides a
sorely needed detailed and systematic review of the major contemporary debates
on management education. At the same time, it makes a striking new proposal
that will certainly have an impact in business schools: that managers need to
develop a series of qualitative tacit skills, which could be appropriately
developed by integrative curricula brought from different disciplines, including sociology,
philosophy, and other social sciences. Moldoveanu and Martin, both involved in the greatly
respected integrative business education program at the Rotheman School of Management, provide
a guide on how to design a reliable integrated program for management students. One of the main
assets of the book is that it relies not just on speculative thinking, but on real life experience, and that
it also includes case studies that will appeal to practicing managers. As an authoritative reference on
MBA education, it will appeal to faculty and staff of business schools, as well as students in related
fields like education and public policy.
(650.711 M6F8) 165361
38. Design of future things by Donald A Norman. New York: Basic Books, 2007.
In this long-awaited follow-up to The Design of Everyday Things, he points
out what’s going wrong with the wave of products just coming on the market
and some that are on drawing boards everywhere-from “smart” cars and homes
that seek to anticipate a user’s every need, to the latest automatic navigational
systems. Norman builds on this critique to offer a consumer-oriented theory of
natural human-machine interaction that can be put into practice by the
engineers and industrial designers of tomorrow’s thinking machines. This is a
consumer-oriented look at the perils and promise of the smart objects of the
future, and a cautionary tale for designers of these objects-many of which are
already in use or development.
(745.2 N6D3) 165339
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Marketing
39. SAP: sales and distribution certification guide by Ashok Faujdar and Binny Kumari
Choudhary. New Delhi: Tata McGraw-Hill Publishing Company Ltd., 2008.
SAP Sales and Distribution Certification guide is a must-read for SAP

aspirants. Written by Experienced SAP certified professionals, this book is
organized around the real -test and helps your prepare for it. It has over 350
practice questions to help you grasp the essentials.
Highlights:
Extensive coverage of all the topics pertaining to SAP
sales and distribution certification exam
Points-to-remember and tips
Certification-type practice questions
Explanatory answers to the practice questions
Two mock tests with annotated answers
(658.80028553 F2S2) 165307
40. DNA of customer experience: how emotions drive value by Colin Shaw. New York:
Palgrave/Macmillan, 2007.
Show me the money! This is the frantic cry of the "old guard" of senior
executives as they desperately struggle to deal with commoditizing markets,
the loss of their differentiator and the inevitable impact on profitability. At the
same time the new breed of enlightened, customer-focused executives
knowingly smile, seeing the answer is simple: focus on the customer rather
than the organization, provide customers with an emotionally engaging
experience, and the rest will take care of itself. They understand that the
customer experience is the next competitive battleground and that emotions
account for over 50% of an experience. In one case study in this book, an
organization adopting this philosophy dealing in a mature market, enjoyed
100% growth in revenues, doubled their customer base, substantially reduced customer churn,
increased the effectiveness of their marketing campaigns by 20% and reduced employee attrition by
13%. As the world thought leaders on customer experience, Colin Shaw and the team at Beyond
Philosophy have undertaken more than 18 months of groundbreaking research to discovering the
emotions that drive and destroy value in an organization and can now disclose the empirical link
between evoking these emotions and substantial financial returns. This book is littered with
examples of organizations that already understand the DNA of customer experience and know the
power of emotions to gain a competitive edge.
(658.812 S4D6) 165350
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Hindi Books
41. Aadhunik hindi vyakaran by Ram Gopal Singh. Ahmedabad: Parshva
Publication, 2005 (H 491.435 S4A2) 165351
42. Ahankar by Munshi Premchand. Delhi: Global

Publications, 2008 (H 891.433 M8A4) 165352
43. Kankal by Jayshankar Prasad. Delhi: Global Publications, 2008

(H 891.433 P7K2) 165353
44. Nirmala by Munshi Premchand. Delhi: Gaurav Pub., 2007

(H 891.433 M8N4) 165354
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23
45. Pratigna by Munshi Premchand. Delhi: Global Publications,

2007 (H 891.433 M8P7) 165355
46. Shreshtha kahaniya by Munshi Premchand. Delhi: Sima

Publishing House, 2006 (H 891.433 M8S4) 165356
47. Titali by Jayshankar Prasad. Delhi: Global Publications, 2008 (H

891.433 P7T4)165357
48. Varadan by Munshi Premchand. : Global Publications, 2008

(H 891.433 M8V2)165358
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Vikram Sarabhai Library New Arrivals (Books) June 16-22, 2008

Vikram Sarabhai Library

9. Reader-response criticism: from formalism to post-structuralism edited by Jane P Tompkins.

SAP Sales and Distribution Certification guide is a must-read for SAP

42. Ahankar by Munshi Premchand. Delhi: Global

43. Kankal by Jayshankar Prasad. Delhi: Global Publications, 2008

44. Nirmala by Munshi Premchand. Delhi: Gaurav Pub., 2007

45. Pratigna by Munshi Premchand. Delhi: Global Publications,

46. Shreshtha kahaniya by Munshi Premchand. Delhi: Sima

47. Titali by Jayshankar Prasad. Delhi: Global Publications, 2008 (H

48. Varadan by Munshi Premchand. : Global Publications, 2008

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