Introduction

The first drugstore established is 2Ms drugstore in

the Poblacion San Isidro Nueva Ecija.

It is established on

1950.The owner of the drugstore is Maxima S. Sicat. The

drugstore is a store that sells health care product and
medicine.

Customers

can

buy

both

over

the

counter

and

prescription medication at a drugstore. It is not uncommon

for

drugstores

products

and

to

carry

medicine.

other
The

frequently

MJVE

drugstore

used

household

(Marry

Joyce

Velarta Estrada) in the Poblacion San Isidro established on

1989. The starting capital of the business is 100,000. The
owner

of

the

drugstore

is

Cherry

Ann

Estrada,

the

pharmacist. After a few years, she migrates to New Zealand.

And the manager of the MJVE Drugstore is her mother named
Corazon J. Estrada. And they sell my any kinds of medicine
that

needs

young

and

adult

people.

MJVE

Drugstore

is

offering afford medicine and more companies offering this

product. Because of good quality and they have good customer
relationship. Most drugstores also carry an assortment of
other health and beauty products, and some carry many other
products

such

as

groceries

and

etc.

Some

drugstore

may

obtain the majority of their revenue from these additional

products.
Entrepreneurship 10 Strategic Management MJVE Drugstore

Point of View
The drugstore was put up 25 years ago. And the owner of
the MJVE Drugstore is Cherry Ann Estrada, the Pharmacist.
The starting business capital is 100,000. And after a few
years, she migrates to New Zealand. And before she goes to
New Zealand, she gave to her mother the drugstore to manage
it. They established business because they want to earn
money. The first he established the drugstore they will be
rent the shop and after a few years,

Statement of the Problem

1. More Competitors
The problem of most companies is more competitors,
because they compete with each other. And they
need

improved

their

strategy

to

beat

their

competitors.
2. Racing Prices of Medicines
The second problem of drugstore is raising prices
of medicines; need to buy for their customer needs.
3. Differ Competencies

Objectives
1. To maintain old customers and add new ones.
2. To induce customers to purchase more items.
3. To maintain and advance the store by new
methods with stand competition.

Swot Analysis
Strength
1. Good Customer owner relationship
2. Good Location
Weaknesses

1. More competitors
Opportunities
1. More companies offering this products
2. Higher credit limits
3. Extended audit limits
Threats
1.

Strategies in Action
Market Development
Advantages
1.
2.
Disadvantages
1.
2.

Product Development
Advantages
1.
2.
Disadvantages
1.
2.

Conclusion
Conclusion
Based on my observation their lots of competitors like
MTL Drugstore and etc. and drugstore is having a branch at
the Cabanatuan. I think they established that drugstore is
to earn money. And someday they want to have a lot of branch
of

drugstore,

because

more

companies

offering

to

his

product. Because of good quality of medicines and they have

a customers relationship.

Recommendation
Market

development

is

the

process

of

growing

your

customer based and establishing your drugstore. Products

development works along with market development to help to
provide the products that will achieve your market goals.

Market development is a marketing technique aimed at

increasing a company market in order to widen the customer
base of the selling more products.

References: