The rising population in Philippines put an increasing demand in terms of food.

As Philippines
expand its horizon in the food industry particularly on desserts, many businesses have engaged
themselves into this type of industry which has caused a rising demand for desserts. There are
only few establishments in Zamboanga City that offers solely desserts and not to mention that
there are only limited desserts being offer in the market. This limitation gives us way to explore
and have an advantage against competitors. Jiggly Puff Company sees an opportunity into
offering the market an innovative product that would break the tradition mind set about ice
cream.
C. Significance of the Study
The feasibility study on the establishment of the Jiggly Puff Company provides important
information to serve as a guide for the proponent in the implementation of the project. This study
will determine if it is feasible and viable to venture in this particular business. The proposed
study also serves the subsequent undergraduate students to use this as their reference or guide in
creating a similar feasibility study project.
D. Objective of the Study

To determine if establishing Jiggly Puff Company is feasible

To determine the financial and legal requirements needed for the project
To provide a plan or guide for the proposed project

E. Scope and Limitation

This feasibility study covers five major aspects the economic, technical, management, financial
and corporate social responsibility aspects of the proposed business.
The economic aspect will focus on the existing market which is the college population of Ateneo
de Zamboanga University excluding the scholars who are availing the Pan Kada Dia program.
The technical aspect will focus on the establishment of Jiggly Puff Company and its business
operations, the construction of plant factory in Mercedes and acquisition of machineries. The
projects business operation covers the utilities schedule, waste disposal management, and the
pricing of the products.
The management aspect will focus on the proposed type of the business organization for Jiggly
Puff Company which is in the form of partnership. The partners will agree that each of them will
have a corresponding position or job in the business.
The financial aspect will focus on the needed funding for the proposed business. The researchers
will provide financial statements which include the financial assumptions and project cost both
for the operation of the business and construction of plant as well as the acquisition of
machineries.

The corporate social responsibility will focus on the social and economic impact of Jiggly Puff
Company to the people of Zamboanga City.
F. Methodology