"THE WORLD OF TOURISM"

Our strategy
"The World of Tourism" is:
an expert insight into world's hottest tourist trends;
a competent resorts and hotels advisor;
your reliable guide to the most interesting destinations on the
planet;
the best assistant in planning your sightseeing tours, active
recreation and beach leisure.

Readers of "The World of Tourism" magazine are:

sophisticated men and women of 25-65 years old
of average and high income;
people who enjoy an active lifestyle;
those who value their time, love to
travel and have put their trust in us to
choose the best destinations and
routes.

"THE WORLD OF TOURISM"

Readership portrait
Core readership: well-fixed men and women who love travelling.

Age:
20-25 years 5%
25-35 years 21.3%
36-45 years 33.6%
46-55 years 25.6%
55+ years 14.5%

Income level:
Very high (A) 26.3%
High (B) 53.5%
Average (C) 17.0%
Low (D) 3.2%

A
B

Employment
Managers 45%
Specialists 31%
Employees 7%
Other 13%

"THE WORLD OF TOURISM"

Features and sections

REGULAR FEATURES
Fashion House. Visit the most luxurious, modern and

GENERAL TRAVEL FEATURES

Insider. Journalists from all around the world share an

Journalists, photographers and writers are free to report

unusual hotels in the world.

insider's view on cities or countries to help our readers

about their individual travelling experience in this section.

understand their culture and traditions better.

The wildest and the most mysterious places, hi-tech

Gourmet. This section is dedicated to the traditional

capitals, tribes whose way of life has remained unchanged

cuisine of countries or regions, offers advices on choosing

Passions. In this section we talk about interesting and

for centuries, European cities, off-road expeditions,

the best local restaurants and provides unusual recipes of

unusual hobbies of our journalists and readers, such

such as
as

museums,
mus
seum
ms, sailing, rafting and more can be ffound
ound here.

country-specific dishes. Pieces on gastronomic and wine

bulls racing or diving with sharks and whales.

tourism are also featured here.

Destinations. A section which contains guides too ccounounou

nChart. Top five or top ten of anything and everything curi-

tries' most interesting and notable attractions. Articles

tic
icle
less in

ous, both natural and human-made. No limitation on the

this section are usually accompanied by authors'

rs' own
wn

subject, topics like "best beaches", "most beautiful caves"

pictures and share surprising little-known detailss about

and "most extreme dishes of the world" are common here.

generally familiar things.

"THE WORLD OF TOURISM"

General information
Size: 210 x 275 mm
Volume: 112 pages
Circulation: 15000 copies

Issues planned for 2015:

Issue 1: February-March
Issue 2: April
Issue 3: May-June
Issue 4: July-August
Issue 5: September-October
Issue 6: November-December

Distribution:
Network of agencies: "Torm", "Petrovka", "TV-Park"; free sale in the
press kiosks; specialized outlets of major supermarkets and
shopping centers, including Arena City, Magellan, Caravan malls in
Kyiv, Kharkiv, Chernivtsi; Mega Mall in Vinnytsya and Euro Star
Market in Olympic mall.
Distributed in Ukraine (Dnipropetrovsk, Kharkiv, Lviv, Odessa,
Uzhgorod, Kirovograd) through a network of private distributors
and subscription agencies Summit and KSS Periodicals. Free distribution in business-class of UIA, KLM/AIR FRANCE, ALITALIA airlines, some chartered VIP-flights.

"THE WORLD OF TOURISM"

Contact details
MT Media Publishing
7a, Vozzyednannya Ave., office 418
02160, Kiev, Ukraine
Publisher
Vladimir Mazur
mvl@mirtu.com
Editor in chief, MT Media
Tatyana Arshinnik
tata@mirtu.com
Executive editor, Mir Turizma
Isakina Iuliia
editor@mirtu.com
Editorial Office
Tel.No.+38 044 206 25 68
Advertising Dept,
Tel.No. +38 044 206 25 89
E-mail: mirtu@gu.kiev.ua
www.mirtu.com
facebook.com/MirTurizma

@w.tourism