A day in the life of Traffica,

an operator and a customer

Meet Anna... 
A high value customer who is a hard working
journalist that loves music. As she relies
on her mobile phone to balance her work
and personal life, poor quality and service
disruptions are frustrating.

...and this is MyTelco. 

Theyre an operator in a very competitive market.
Customers are demanding higher quality and better service.

10am
Easily identify the root cause of technical
problems and take actions to fix them

2pm
Real-time, simplified customer-specific
data to help solve problems

9pm
Solve service configuration issues
instantly and keep your services rolling

Anna has a deadline and needs to send an

email urgently from her phone, but the service
is not working. Shes getting very frustrated.

Still angry about the earlier issue,

Anna rings customer care to complain
about the quality of service.

Annas gone to see her favourite band

and wants to send a multimedia message
to her boyfriend. The message delivery fails.

Mark in network monitoring gets an alarm

about problems with the data service for one
region (Traffica alarms). He sees that there
are a lot of PDP context activation issues.
He sends a request to the support team to
fix the issue.

She reaches David, a customer service

advisor, who sees on his screen that
Anna has had a problem in the morning
(Traffica for customer care). Well Anna,
I see we had a few problems with the quality
of your data service earlier this morning.
Im terribly sorry about that. Our engineers
have fixed the problem. Is the service
working for you now?

Traffica automatically detects that the

multimedia message failed due to a problem
with Annas device service configuration
settings. The mobile device management
platform is triggered to send new
configuration settings to Annas phone.

Later, Anna is able to send the e-mail.

But shes not happy.

How does Traffica help them and Anna?

The fault is fed into the report for Product
Management and Revenue Assurance
(Traffica reports). The fault will now be
considered a recurrent issue to be raised
with Operations and Engineering.

Anna is impressed with the level of care

she receives and is now happy and asks
about other services.

Anna accepts the configuration settings

delivered over the air. Her multimedia
message is then received by her boyfriend.

Success stories
Customer care savings
Orange Switzerland has decreased complaints
escalated to customer care technical support from 56%
to less than 20%. They also reduced call handling time
in a call centre by 30% and achieved a 50% faster
resolution of escalations.*
*Numbers from CCA solution
Increase service usage and revenue
By means of Traffica and MSS pooling Zain KSA
Saudi-Arabia, significantly increased their data revenue
by serving nearly double the subscribers compared to 2009.
During Hajj, peak traffic on voice achieves a landmark
figure of 23K Erlang vs. 10K Erlang in 2009.
Understand your customers
and how they behave in real time
A Western European operator now understands the
end-customer experience when using data services
(e.g. network access problems). By identifying affected
users in real-time, they can build a proper automated
corrective process to keep their customers happy.
The solution provides the daily evolution of services,
historical graphs, information regarding what season
was successful for data transmission, etc. which is very
valuable for marketing.
Jozef Chyznaj, Packet Core
Engineering manager, Orange Slovensko

Traffica

Stay ahead
of whats
really happening

Traffica versions at a glance

What is Traffica?

How can Traffica help:

Traffica monitors real-time service quality,

service usage and traffic across the whole
network down to individual cells, subscribers
and devices. But Traffica is more than a
data collection and monitoring system.

Marketing insight
See how services are being used and how
successful they are in real-time by capturing quality
metrics for mobile broadband, messaging, voice,
and even detect P2P usage at the subscriber level.

It enables visualisation of network performance

for operations, customer care, marketing and
sales from a subscriber perspective.
It detects and helps to prevent network
problems by providing real-time information
of network capacity and traffic patterns
related to the planned capacity.
Innovative applications for customer care,
real-time analysis and long-term reporting
can be built on top of Traffica to support
every area of the business.

Show you care

Discover and resolve customer problems as soon
as they are experienced with real-time, simplified
customer-specific data. Traffica can link with service
management applications to provision device
settings automatically.
Smooth operations
Traffica detects and helps to prevent network problems
by providing real time information of network capacity
and traffic patterns related to the planned capacity.
Prevent revenue loss
Prevent revenue loss through real-time
monitoring tools for network troubleshooting
A competitive edge
Trusted by more than 140 operators worldwide
to give them a competitive edge.

MSC/MSS
SGSN, RNC
MGW
HLR

SGSN
GGSN
PoC, IMS

TNES
(Traffica Network
Element Server)
CDRs

SGSN
GGSN
PoC, IMS

Focuses on live traffic and subscribers activity

Mobility management actions

Traffica for MGW

Identify interface failures

Detect voice quality problems
Monitor network elements and
used paths degrading voice quality

Signalling
data

Probes

Traffica for RNC

See failures happening before call

is established
Complement data sources
(visibility over the whole data pipe)

Traffica for Flexi-NG

Traffica for Flexi-NS
Traffica for SGSN

Real-time monitoring for:

Subscribers
Roaming customers
Services (including user plane)
Devices
Network locations

Traffica for Probes

Interface to signaling links to receive RTTs

also from switches from any vendor
Data extracted in real-time from the
signaling interfaces
TTs are generated by the probes for each
traffic event and sent to the TNES
No intrusion or load effect to the 3rd party switch

Traffica for IPFA

Traffica for IP Flow Analysis (IPFA)

provides additional visibility to
Mobile Broadband Monitoring
Monitors GTP tunnel traffic in Gn/Gp interface
Traffica for IPFA can identify several
IP protocols

CDRs
TNES

Any MSC
SGSN
GGSN

Traffica for MSS

RTTs

RTTs
TNES

Any MSC
SGSN
GGSN

The same Traffica

functionality and
benefits are available
to many technologies
and vendors networks

One view to network traffic

Traffica for HLR

Call and SMS routing

Authentications
Subscriber mobility
GPRS and LTE profile updates

Find out more

For more information please visit:
www.nokiasiemensnetworks.com

Copyright 2012 Nokia Siemens Networks.

All rights reserved.
This publication is issued to provide information
only and is not to form part of any order contract.
The products and services described herein are
subject to availability and change without notice.