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MSc in Management

with Specialisation in

Digital Marketing
All of the current innovation and thinking in marketing is happening
through the various digital channels. At a time of uncertainty in the
global economy, now is the time to develop a skill set in a field that
is truly recession-proof.
Ian Dodson

Co-Founder & Director of DMI


www.digitalmarketinginstitute.com

The Digital Marketing Institute is the worlds leading professional


institute in the field of Digital Marketing. Working closely with
expert practitioners, the Institute promotes best current practice,
theory and applied skills in Digital Marketing for individuals and
organisations.

New Specialisation for Young Professionals


CIIM is pleased to announce a new specialisation area for the MSc in Management Programme. The new Digital Marketing Specialisation of the MSc
Management Programme has been designed by practicing Digital Marketing professionals. Participants will qualify to receive the Professional Diploma in
Digital Marketing which carries the Digital Marketing Institute (DMI) accreditation and associated brand recognition and is highly sought after by employers. The DMI's Professional Diploma is the most widely taught, industry-accredited qualification. This ensures you are receiving the most up-to-date
information available during the training course.

The new DMI specialisation is ideal for:


Anyone involved in the planning, implementation and measurement of digital strategies, or anyone who would like to pursue a career in this area.
CIIM MSc in Management is a
rigorous Master programme, which
equips participants with an international standard of expertise in
management aspects.

The core courses cover the four main


management functions:
managing people,
managing operations,
managing finances and
managing sales/marketing.

The programme is fully accredited by


SEKAP and recognized by KYSATS (national
accreditation/recognition).
Combining a broadly based business
degree with the specialised knowledge in
such growing area as Digital Marketing is an
excellent career opportunity for a recent
university graduate

MSc in Management with Specialisation in Digital Marketing

What will you learn?

Upon successful completion of the Digital Marketing specialised electives, participants will be able to:
Gain a clear understanding of the value of Digital Marketing and why it is a vital component of the overall marketing strategy
Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns
Integrate Digital Marketing plans into the overall marketing strategy
Understand how Digital Marketing can help you grow your business, domestically and internationally
Identify various online applications and resources that can help build effective and profitable websites

Digital Marketing Specialisation Content

The programme focuses on the planning, implementation and measurement of the Digital Marketing strategy. It includes an intensive Digital Marketing

Boot Camp which is followed by a group project-based course, allowing


participants to apply, practice and master what they have learned.

Topics to be covered:

Introduction to Digital Marketing


Search Engine Marketing (SEO)
Search Engine Marketing (PPC)
E-mail Marketing
Digital Display Advertising
Social Media Marketing
Mobile Marketing
Analytics
Strategy & Planning

Application fee: 50
Registration: 850
Tuition fees: 8,500
Subscription and materials: 180
DMI registration: 200* (special fee for
CIIM students)
* The DMI will charge 60 exam fee should
you apply for the Professional Diploma in
Digital Marketing.

Bachelors degree from an accredited


programme or equivalent professional
qualification
Working knowledge of the English
language evidenced by having graduated
from an English speaking institution or
satisfactory score in TOEFL, IELTS or other
standardized test.
Success in the personal interview

To graduate, students are required to


earn 90 ECTS credits as follows:
1. Earn 57 ECTS from core courses
2. Earn 15 ECTS from Digital Marketing
electives (Professional Diploma in Digital
Marketing)
3. Earn 18 ECTS from a 12,000 word Final
Project (Thesis)

NO work experience required

Address:
Cyprus International Institute of Management
21 Akademias Avenue, 2107 Aglandjia, Nicosia, Cyprus
and
5 Chaidariou Street, 3020 Limassol, Cyprus
For more information about CIIM MSc Management and the application procedure, please contact:
www.ciim.ac.cy | master.management@ciim.ac.cy |+357 22462246 (Nicosia) | +357 25878782 (Limassol)

MSc in Management with Specialisation in Digital Marketing

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