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igotanoer.com
Candidate briefing
Online case. During your recruiting process with BCG you will have to go through an online case.
The purpose of this exercise is to test your analytical and logic skills as well as your business sense.
Sample. This document is a sample of 10 questions put together by IGotAnOffer. Its purpose is to
help you prepare for the actual online exercise you will have to complete. We recommend you take
no more than 20 minutes to take this test.
Each question is divided into 2 parts:
on the left, you will find the question itself
on the right, you will find the information you need to answer the question
No calculator. We recommend you complete this sample test without using a calculator.
Scoring system. You should select one or more answers for each question. During the actual test
you will be able to move onwards and backwards and change your prior answers so you should feel
free to do the same here. For each right answer you will get +3 points, 0 points for no answer and -1
point for a wrong answer.
IGotAnOffer disclaimer
Process followed. BCG only makes four questions available to candidates preparing for its online
test. The free sample test you are reading is inspired by these questions as well as conversations
with past BCG candidates and other consulting recruitment tests. Although this free sample test is
unlikely to be a perfect representation of the actual test, we believe it should help significantly in
your preparation.
Remaining uncertainties. There are a few uncertainties regarding the BCG potential test that you
should be aware of:
Number of questions and time: In its four-question sample BCG mentions that the online
test includes 23 questions and needs to be completed in 45 minutes. However, past
candidates have also reported slightly varying numbers of questions and time limits.
Maths vs. logic questions: Given the limited number of questions made available by
BCG, the balance of maths and logic questions in the actual test is not known at this
stage.
Future improvements. Despite these uncertainties we believe the materials we put together will
enable you to develop the right skills. Your feedback on the actual test would be very valuable to us
and would significantly help us further improve these materials. You can contact us at
contactus@igotanoffer.com.
102
136
125
116
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Pricing strategy
Case Overview
Market Research
200
1,100
100
1,500
150
50
500
100
125
150
None of the above / we
lack sufficient information
at this stage
Doc 1
Doc 2
Doc 3
Doc 4
Scenario analysis
Scenario
15,000
15,000
30
20
Ticket price
100
150
# passengers /
flight
200
150
# flights / day
Distribution of passengers
C1
50%
30%
C2
30%
30%
C3
20%
40%
C2
10
C3
15
Ticket prices
Aircrafts seat capacity
Fuel costs
None of the above
Doc 1
Doc 2
Doc 3
Doc 4
Scenario analysis
Scenario
15,000
15,000
30
20
Ticket price
100
150
# passengers /
flight
200
150
# flights / day
Distribution of passengers
C1
50%
30%
C2
30%
30%
C3
20%
40%
C2
10
C3
15
59,700
62,300
5,970
6,230
Doc 1
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Doc 4
Data
There are 60 different types of tickets (10
destinations, 3 travel classes and 2
seasons) with an average of 2,000 points
awarded per ticket.
None of these tickets earns less than 500
points and exactly 15 of them earn less
than 1,200 points.
56,048
56,016
56,480
56,160
Doc 1
Doc 2
Doc 3
Data
Question x / 23
Doc 4
First and business customers get free WiFi on board but economy customers need
to pay 2 / hour for using it.
$39 / sale
$44 / sale
$49 / sale
$54 / sale
Doc 1
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Current situation
PayCo purchases lists of leads at
different prices from Alma Bank, Bingo
Bank and Com Bank.
Share of
total mix of
leads (%)
Question
x rents
/ 23 debit and credit card
The company
Alma Bank
$5
30%
Bingo Bank
$3
60%
Com Bank
$6
10%
Cost per
lead ($)
Doc 1
Doc 2
Doc 3
1.
2.
3.
4.
10.5%
11.2%
11.8%
12.3%
Doc 4
Question
23
Bingo Bank x
is /established
in the Midwest
Conversion
rate
# of leads
available
per year
Alma Bank
12%
100,000
Bingo Bank
8%
600,000
Com Bank
15%
80,000
Doc 1
Doc 2
Doc 3
1.
2.
3.
4.
$35.0 / sale
$37.5 / sale
$40.0 / sale
None of the above / we
lack sufficient information
at this stage
Doc 4
Question
23
Bingo Bank x
is /established
in the Midwest
Conversion
rate
# of leads
available
per year
Alma Bank
12%
100,000
Bingo Bank
8%
600,000
Com Bank
15%
80,000
Doc 1
Doc 2
Doc 3
Sellers incentives
Day to day
1.
2.
3.
4.
Question
x / 23receive a list of 85
Every day, sellers
Sellers compensation
The sellers base salary starts at $40k
and increases by about 5% per year for
each additional year they stay with the
company.
In addition, sellers can receive $100 for
each sale they make.
Doc 4
Doc 1
Doc 2
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Incentive structure
Current issue
Pricing
Question x / 23
Answer key
Question 1
Question 2
Correct answer: 2
Correct answer: 1
Scenario A:
- Revenues from tickets: 100 x 200 = 20,000
- Revenues from duty free: (50% x 5 + 30% x 10 +
20% x 15) x 200 = 1,700
- Gross profit per day: (Total Revenues Cost per
Flight) x Number of Flights per Day = (20,000 +
1,700 15,000) x 30 = 201,000
Scenario B:
- Revenues from tickets: 150 x 150 = 22,500
- Revenues from duty free: (30% x 5 + 30% x 10 +
40% x 15) x 150 = 1,575
- Gross profit per day: (Total Revenues Cost per
Flight) x Number of Flights per Day = 22,500 +
1,575 15,000) x 20 = 181,500
Scenario A maximises gross profit per day. Therefore,
answer 1 (100) is the correct answer.
Answer key
Question 3
Question 4
Correct answer: 4
Correct answer: 1
Fuel costs will affect the cost of the flight, and since
the number of flights is different for each scenario, this
will affect the gross profit difference as well.
Answer key
Question 5
Question 6
Correct answer: 1
Correct answer: 1
Answer key
Question 7
Question 8
Correct answer: 2
Correct answer: 2
Answer key
Question 9
Question 10
Correct answer: 4
Correct answer: 4