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Lauren R.

Krupp
914 Collier Road, Apt. 1114 l Atlanta, GA 30318 l Phone: 770-846-7589
laurenrkrupp@gmail.com l linkedin.com/in/laurenrkrupp l twitter.com/laurenrkrupp

Sales and Marketing Professional


l Skilled, creative sales and marketing professional who works well under
pressure, enjoys new challenges and is a dedicated team player.
l Strong leadership qualities with ability to take charge and follow through with a
commitment to excellence.
l Outstanding ability to analyze situations, troubleshoot problems and effectively
represent company’s products and services to customers and prospects.

Skills

l Marketing Strategies & l Development of Sales


Campaigns Materials
l New Business Development l Sales Collateral & Support
l Product Positioning & Branding l Public & Media Relations
l Written and Verbal l New Product Launches
Communication l Event Planning & Execution
l Market Research & Analysis

Professional Experience
CITADEL MEDIA (formerly ABC RADIO NETWORKS) – Atlanta, GA
One of the largest radio groups in the US, in 50+ markets, reaching 105M listeners per
week
Sales Associate, 9/2006 to Present
Reports directly to the Vice President of Southeastern Sales, coordinating cross-
functional teams in developing marketing initiatives and events. Represents nationally
branded programming across multiple platforms, such as ESPN Audio, Sean Hannity,
Paul Harvey, Mike Huckabee, Mark Levin, Perez Hilton, Brian McKnight, Donny Osmond
and more. Functions in an account management support role through all aspects of the
sales cycle and performs administrative duties as needed.

Selected Accomplishments:
· Developed multi-channel marketing proposal to support The Mark Levin
Show strategies, targeting key consumer segments and advertisers. Presented
internally and utilized by the national account team, helping to effectively sell more
and increase sales revenue.
· Assisted 5 VPs (General Market, Urban and Hispanic specialists) with
advertising proposals for Fortune 500 companies, enhancing presentation value
through rich media capabilities and recommending extended opportunities.
· Experienced in evaluating consumer behavior and marketing trends,
researching opportunities and identifying appropriate contacts, generating
approximately $1M in new business sales.
· Managed high profile events for Mike Huckabee, Brian McKnight and Colin
Cowherd of ESPN from beginning to end including budgeting, creation of concept and
marketing materials, coordinating internal and external efforts, and event follow up.

CORECOMM PR – Atlanta, GA
Strategic boutique communications and public relations agency
Public Relations Assistant, 3/2006 to 9/2006
Worked directly with clients and reported to agency’s President. Provided strategic public
relations and communications services in a supportive role for companies and
organizations offering products and services in emerging markets. Responsible for
developing marketing materials, writing press releases, monitoring publications,
updating media lists and responding to media outlet requests.

Selected Accomplishments:

Client: Creative Cooling


· Launched campaign targeted towards 10 Top Collegiate Alumni programs
and their members, coordinated advertising creative, writing copy and increasing e-
commerce opportunities.
· Expanded brand visibility and profit margins through in-trade promotional
opportunities with alumni magazines, e-newsletters, on-site game displays and
promotional contesting.

CBS RADIO AND THE ATLANTA FALCONS – Atlanta, GA


WZGC-FM is an Atlanta FM radio station and the flagship station for the Atlanta Falcons
Marketing and Promotions Internship, 6/2004 to 3/2006
Facilitated on-site support and interaction for engaging brand promotions that increased
consumer activation and participation. Reported to Promotions Director with event
recaps, audio clips and photographs. Administrative duties as needed.
Selected Accomplishments:
· Expanded involvement in weekly radio listener driven lunch gatherings
through digitally published reviews on the station’s website that increased event and
brand visibility, consumer engagement and contributed to station’s overall digital
presence.
· Participated in the partnership with the Atlanta Falcons through on-site
marketing at charity events, home games, workshops and other promotional
opportunities.

Technology

Software: Adobe Creative Suite, Adobe Acrobat Professional 9, Adobe Audition,


Mediamark Research & Intelligence (MRI), Counterpoint, TNS Media,
Advertising Database, SAP Workplace, Website Development,
Microsoft Office, ACT Database, Bacon’s Media Directory and Factiva

Education
GEORGIA STATE UNIVERSITY – Atlanta, GA
Bachelor of Arts, 12/2005
· Major: Communications l Minor: Sociology

References & Portfolio on Request l Available for Relocation


Lauren R. Krupp Resume Page 1