INSTITUTE OF BUSINESS ADMINISTRATION

3C Model & Value MatrixKhaadi

Submitted to: Shah M. SaadHussain

Submitted by: RohaAtiq
ERP: 06646

Khaadi:
Khaadi is one of the leading designer brands and the only brand specializing
in hand-woven fabrics, garments, home products and accessories in
Pakistan. It has an in-house dyeing unit, where the thread is dyed, ensuring
that every strand meets the high standard of quality, that is the hallmark of
Khaadi. It also has an in-house stitching unit facilitating the designers in
creating innovative and fresh patterns and products. Besides, it has a fully
equipped design studio, armed with qualified and talented designers,
ensuring that the brand stays abreast of changing fashion trends both
nationally and internationally.
Value Centric- 3i Model:

Brand Integrity
Differentiation: Fusion of
Eastern and Traditional
designs, original design ,
CSR activities & value for
money.

Positioning: Niche
Market, Innovative
Designs, Hand Woven

3iKhaadi
Brand Identity

Brand:
KHAADI

Brand Image

Value Based Matrix:

Mission: Our mission

at Khaadi is to know our
customers and what they
want. We indulge in
careful
research
and
development to keep up
to date with the latest
trends
and
market
demand. This in turn
helps us to identify and
promptly
respond
to
changes in fashion and
business trends while
staying
focused
on
quality
control
and
results. By demonstrating
integrity and respect in
our interactions with our
employees from top to
bottom of the pyramid,
we embrace teamwork
and collaboration
Vision: Khaadis vision
is to operate together as
a single unit force to
carve
a
niche
for
ourselves as the leading
retail
textile
manufacturing
and
distributing our brand
locally
as
well
as
internationally
Values: Khaadi revived
the concept of handwoven fabric. Also, they

Mind
Unique designs
and value for
money Apparel
garments and
Home textile.

To make best
quality and
unique
clothing, home
textiles and
accessories for
everyone.

Heart
Innovative,
unique and
creative
traditional
designs.

Great quality,
durability,
innovative
designs, beyond
expectation
performance,
great customer
service, and
value for money.
Best designers To be the best
and team.
clothing, home
textiles and

Spirit
Khaadi is always
going to be the
first choice in
clothing brand.

Loyal customers

To be the best in
all aspect
including

bought innovation in
traditional designs.
Khaadi uses pure and
original material that has
a high quality on which it
never compromises. They
believe in great CSR
work.
They believe in making
value for money
products.

accessories retail
brand in the
world.
To have satisfied
and loyal
customers.

business,
community,
society, for
internal
employees and
customers.