1.

0 Introduction of the icon

STEVE JOBS
Jobs's birth parents met at the University of Wisconsin at Madison, where his Syrian-born
biological father, Abdulfattah "John" Jandali was an undergraduate and then graduate student,
and where his biological mother, Swiss-American Joanne Carole Schieble, studied for a degree
in speech language pathology. Jandali, who emigrated to the U.S. from Homs, Syria at the age of
19, was a graduate student studying political science when he met and became involved with Ms.
Schieble. When Ms. Schieble became pregnant, her fundamentalist father vehemently refused to
let her marry Jandali, and Ms. Schieble ended up going to California to have the baby and give it
up for adoption. About six months later, Ms. Schieble's father died suddenly, so she married
Jandali in December 1955. Jandali swiftly finished his Ph.D. and got a teaching position at
the University of Wisconsin, Green Bay. The couple moved there and then had another
child, Mona Simpson, who is Steve Jobs's full sister. Their marriage lasted till 1962, and then
Ms. Schieble moved with her daughter to Los Angeles, and later remarried.
Jobs was born in San Francisco, California on February 24, 1955. He was adopted at birth by
Paul Reinhold Jobs (19221993) and Clara Jobs (19241986), an Armenian American. Paul and
Clara had gotten married in March 1946, ten days after they met. Clara had an ectopic
pregnancy and couldn't bear children. In 1955, nine years after their marriage, they decided to
adopt a child. According to Steve Jobs's commencement address at Stanford, Schieble wanted
Jobs to be adopted only by a college graduate couple. Schieble learned that Clara Jobs had not
graduated from college and Paul Jobs had only attended high school, but signed final adoption
papers after they promised her that the child would definitely be encouraged and supported to
attend college. Later, when asked about his "adoptive parents", Jobs replied emphatically that
Paul and Clara Jobs "were my parents. He stated in his authorized biography that they "were my
parents 1,000%. Walter Isaacson wrote in his authorized biography about Steve Jobs that Steve

had told him, "Paul and Clara are 100% my parents. And Joanna and Abdulfattahare only a
sperm and an egg bank. It's not rude, it is the truth.
The Jobs family moved from San Francisco to Mountain View, California when Jobs was five
years old. The parents later adopted a daughter, Patty. Paul worked as a mechanic and a
carpenter, and taught his son rudimentary electronics and how to work with his hands. Paul
showed Steve how to work on electronics in the family garage, demonstrating to his son how to
take apart and rebuild electronics such as radios and televisions. As a result, he became interested
in and developed a hobby of technical tinkering.
Clara was an accountant who taught him to read before he went to school. Clara Jobs had been a
payroll clerk for Varian Associates, one of the first high-tech firms in what became known
as Silicon Valley.
Jobs's youth was riddled with frustrations over formal schooling. At Monta Loma Elementary
school in Mountain View, he frequently played pranks on others. Though school officials
recommended that he skip two grades on account of his test scores, his parents elected for him to
skip only one grade.
Jobs then attended Cupertino Junior High and Homestead High School in Cupertino, California.
At Homestead, Jobs became friends with Bill Fernandez, a neighbor who shared the same
interests in electronics. Fernandez introduced Jobs to his neighbor, Steve Wozniak, a computer
and electronics whiz kid, who was also known as "Woz". In 1969 Wozniak started building a
little computer board with Fernandez that they named "The Cream Soda Computer", which they
showed to Jobs; he seemed really interested. Wozniak has stated that they called it the Cream
Soda Computer because he and Fernandez drank cream soda all the time whilst they worked on it
and that he and Jobs had gone to the same high school, although they did not know each other
there.
Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon.
Reed was an expensive college which Paul and Clara could ill afford. They were spending much
of their life savings on their son's higher education. Jobs dropped out of college after six months
and spent the next 18 months dropping in on creative classes, including a course
on calligraphy. In the commencement address he gave at Stanford, Jobs said that, while he
continued to audit classes at Reed, he slept on the floor in friends' dorm rooms, returned Coke
bottles for food money, and got weekly free meals at the local Hare Krishna temple. In that same
speech, Jobs said: "If I had never dropped in on that single calligraphy course in college, the Mac
would have never had multiple typefaces or proportionally spaced fonts.

In 2003, Jobs was diagnosed with a pancreas neuroendocrine tumor. Though it was initially
treated, he reported a hormone imbalance, underwent a liver transplant in 2009, and appeared
progressively thinner as his health declined. On medical leave for most of 2011, Jobs resigned in
August that year, and was elected Chairman of the Board. He died of respiratory arrest related to
the tumor on October 5, 2011.

2.0 His success story

Jobs demonstrating an Apple laptop

Jobs demonstrating an iPad

Jobs demonstrating an iPhone

In 1972, Steve Wozniak designed his own version of the classic video game Pong. After finishing
it, Wozniak gave the board to Jobs, who then took the game down to Atari, Inc. in Los Gatos,
California. Atari thought that Jobs had built it and gave him a job as a technician. Atari's cofounder Nolan Bushnell later described him as "difficult but valuable," pointing out that "he was
very often the smartest guy in the room, and he would let people know that." Returning from
India, Jobs then returned to Atari, and was assigned to create a circuit board for the arcade video
game Breakout. According to Bushnell, Atari offered $100 for each chip that was eliminated in
the machine. Jobs had little specialized knowledge of circuit board design and made a deal with
Wozniak to split the fee evenly between them if Wozniak could minimize the number of chips.
Much to the amazement of Atari engineers, Wozniak reduced the number of chips by 50, a design
so tight that it was impossible to reproduce on an assembly line. Wozniak had designed a lowcost digital "blue box" to generate the necessary tones to manipulate the telephone network,
allowing free long-distance calls. Jobs decided that they could make money selling it. The
clandestine sales of the illegal "blue boxes" went well, and perhaps planted the seed in Jobs's

mind that electronics could be fun and profitable. Jobs, in a 1994 interview, recalled that it took
six months for him and Wozniak to figure out how to build the blue boxes. Jobs said that if not
for the blue boxes, there would have been no Apple. He states it showed them that they could
take on large companies and beat them. Jobs began attending meetings of the Homebrew
Computer Club with Wozniak in 1975. He greatly admired Edwin H. Land, the inventor of
instant photography and founder of Polaroid Corporation, and would explicitly model his own
career after that of Land's. In 1976, Jobs and Wozniak formed their own business, which they
named "Apple Computer Company" in remembrance of a happy summer Jobs had spent picking
apples. At first they started off selling circuit boards
In 1976, Wozniak single-handedly invented the Apple I computer. After Wozniak showed it to
Jobs, who suggested that they sell it, they and Ronald Wayne formed Apple Computer in the
garage of Jobs's parents in order to sell it. Wayne stayed only a short time, leaving Jobs and
Wozniak as the primary co-founders of the company. They received funding from a then-semiretired Intel product marketing manager and engineer Mike Markkula. Scott McNealy, one of the
co-founders of Sun Microsystems, said that Jobs broke a "glass age ceiling" in Silicon Valley
because he'd created a very successful company at a young age. In the early 1980s, Jobs was
among the first to see the commercial potential of Xerox PARC's mouse-drivengraphical user
interface, which led to the creation of the Apple Lisa. A year later, Apple completed
theMacintosh. The following year, Apple aired a Super Bowl television commercial titled
"1984." At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs
introduced the Macintosh to a wildly enthusiastic audience;Andy Hertzfeld described the scene
as "pandemonium.
While Jobs was a persuasive and charismatic director for Apple, some of his employees from that
time described him as an erratic and temperamental manager. Disappointing sales caused a
deterioration in Jobs's working relationship with Sculley, which devolved into a power struggle
between the two. Jobs kept meetings running past midnight, sent out lengthy faxes, then called
new meetings at 7:00 am.
During an April 10 & 11 board meeting, Apple's board of directors gave Sculley the authority to
remove Jobs from all roles, except chairman, to reassign him to an undetermined position. John
delayed a reassignment. But when Sculley learned that Jobswho believed Sculley to be "bad
for Apple" and the wrong person to lead the companyhad been attempting to organize
a boardroom coup, on May 24, 1985, called a board meeting to resolve the matter. Apple's board
of directors sided with Sculley once again and removed Jobs from his managerial duties as head
of the Macintosh division. With no duties and exiled from the rest of the company to an
otherwise-empty building, Jobs stopped coming to work and later resigned as chairman. After
unsuccessfully applying to fly on the Space Shuttle as acivilian astronaut, and briefly considering
starting a computer company in the Soviet Union, he resigned from Apple five months later.

After his resignation from Apple, he founded NeXT, a computer platform development company
specializing in the higher-education and business markets. In 1986, he acquired the computer
graphics division of Lucasfilm, which was spun off as Pixar. He was credited in Toy
Story (1995) as an executive producer. He served as CEO and majority shareholder until
Disney's purchase of Pixar in 2006. In 1996, after Apple had failed to deliver its operating
system,Copland, Gil Amelio turned to NeXT Computer, and theNeXTSTEP platform became the
foundation for the Mac OS X. Jobs returned to Apple as an advisor, and took control of the
company as an interim CEO. Jobs brought Apple from near bankruptcy to profitability by 1998.
As the new CEO of the company, Jobs oversaw the development of
the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail
Stores, iTunes Store and theApp Store. The success of these products and services provided
several years of stable financial returns, and propelled Apple to become the world's most
valuable publicly traded company in 2011. The reinvigoration of the company is regarded by
many commentators as one of the greatest turnarounds in business history.

3.0 Entrepreneurial lesson learnt from him

Entrepreneurial lesson that I have learnt from Steve Jobs is academic excellence is not the key in
the trick of making money. In order to make money, creative thinking and effort is necessary.
One must be ready to accept new challenges in life and face them to succeed in life. We should
do something that we are interested in, and not do something that we are asked to blindly. Steve
Jobs have been a great example in making money. He planned well to make money by selling the
complex assembly board he invented. Even though the profit from selling the complex assembly
board was not enough as promised, Jobss did not give up and he extended his creativity by
inventing blueboxes alongside with Wozniak. He was business minded as he decided to sell those
blueboxes to make money. When selling those blueboxes, Jobss found out that inventions in
electronics could be very profitable. He used the opportunities well by coming up with new
creative and innovative electronic gadgets and devices. What we can learn from Jobss here is

taking risks to come up with new plans and being opportunist is necessary in money making. For
instance, we should know where and when to set up a business to obtain a big-scale profit.
Setting up a wrong business in an area would not bring us any benefit, instead we would be
facing a major loss. Another lesson that we can learn from Jobss is the marketing strategy he
used to promote his gadgets. He would go on stage and promote his gadgets bringing a good
perception in customers mind about his gadget. The way he explains the ways to use the gadget
and the special quality of the gadget, he would tempt the people to buy his gadget. His marketing
skills and strategies are flawless. We should emulate his ways by explaining and exposing the
public to our inventions by ourselves. This helps the prospect customers to understand well
enough about our product and they would buy our products. These excellent entrepreneurial
qualities of Jobs made him a successful entrepreneur. If we take Jobs as our role model in
making money, we would definitely succeed in making money and becoming an entrepreneur
ourselves.

4.0 Conclusion
Steve Jobs have been a great example for an entrepreneur. His endless efforts in inventing
electronic gadgets and marketing them set a good example for the new entrepreneurs. New
entrepreneurs should not give up and they must emulate Jobs to succeed in making money.
Making money is not difficult if we know the correct ways to do so. Academic excellence does
not guarantee a good financial status but creativity and talent does. Jobs was a college dropout
and he managed to seek the worlds attention and at the same time he made money. Therefore,
making money is not all about being academically successful or being active in sports but it is a
combination of various skills including creativity, time management, and also marketing skills.
Last but not least, a strong will to become an entrepreneur is necessary for making money under
any circumstances.

5.0 References
http://en.wikipedia.org/wiki/Steve_Jobs
http://en.wikipedia.org/wiki/Steve_Jobs_(book)
http://allaboutstevejobs.com
http://greenbarleydaddy.com/2012/09/steve-jobs-and-his-contribution-to-technology/