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Opportunities and Challenges,' held at Government College,

Tripunithura on November 6, 2014.

Invited guest
Mr. A. V. Jose, was an invited guest at Office of the Principal Chief
Commissioner, Income Tax, Kerala to handle a session on
'Financial Planning for Retirement ,' on December 18.


Open house
The open house for first year BTech students
was held from January 5 to 12.

SCMS Water Institute

The Centre for Sustainable Water Technology and Management, a

research and consultancy centre for water technology and
management, functioning at SSET has been rechristened as
SCMS Water Institute.
The Institute has an MOU with University of Applied Sciences,
Ravensberg- Weingarten, Germany, enabling regular student and
faculty exchange, joined research, and institutional strengthening
programmes. The Institute could prove itself as a dependable partner
for Indian-German Water Partnership (IGWP). The spectacular
success of the Indian-German Water Summit held in Kochi in 2014
has inspired the IGWP to select Kochi once again as the venue for the
next Indian-German Water Summit to be held in October 2015.
MOUs with German Companies
It is noteworthy that, now, five more German companies have come
forward to sign MOUs with the Institute. Two companies, Aqua and
Waste International GmbH, Hannover, and Limco Biosensors
GmbH, Konstanz have already signed the MoU with the Institute.
The agreement is for technology transfer, incubation and fine tuning
outstanding German technologies to Indian conditions. The
technology team at SCMS Water Institute will conduct collaborative
research and technology development with these companies for
providing sustainable solutions to problems related to water and
waste water in India. The MoU also includes student and faculty
exchange visits.
This is a matter of great significance enabling additional transfer of
technology for addressing the water-related problems of our country.
The objectives of the Institute include developing water and waste
water technologies comprising reuse of water and recycling of
valuable components, fine-tuning and standardisation of
technologies for local conditions, framing water policies, performing
water audits, offering water-related capacity building on all levels, and
so on. It is also providing Research & Development, Consultancy,
and Networking with like-minded institutions.
SCMS Water Institute also runs a Technology Incubation Centre
which focuses on localisation and fine-tuning of selected outstanding
German technologies to make it useful to solve our local water

Vol : 10
No : 11
February 2015

Paper presentations
Ms. Ann Varghese, Assistant Professor-ECE, presented a paper
titled 'Hardware implementation of a digital watermarking system
using 3D DCT' at the International Conference on Emerging Trends
in Engineering and Management 2014 held at Sree Narayana
Gurukulam College of Engineering and Technology, Kolenchery on
December 30 and 31 and won the Best Paper Award under the
stream 'Energy-efficient manufacturing and design.'
Ms. Saira Joseph, Assistant Professor-ECE, presented a paper
titled 'Compact dual band antenna for GSM 1800/1900/
UMTS/LTE/UWB' at the International Conference on
Information and Communication Technologies, organised by
CUSAT on December 3.
Ms. Saira Joseph, also presented a paper titled 'Compact CPW-fed
UWB antenna with dual notch bands' at the International
Symposium on Antenna and Propagation APSYM- 2014 organised
by CUSAT, on December 17.
Ms. Poornima S., Assistant Professor-ECE, presented a paper titled
'Performance evaluation of Cell Cooperation Technique for several
channel models' at the National Conference on Communication &
Microelectronics 2014, held at SSET, Karukutty.

Seminars and workshops

Ms. Saira Joseph, Assistant Professor-ECE, participated in IEEE
APS workshop on Electromagnetic Education organised by CUSAT
IEEE APS chapter, on December 18.

Student achievement - University Rank

Ms. Sachithra Rani G.S., MCA student of SSET,
bagged the Third Rank in Mahatma Gandhi
University 2014 MCA examinations.
Ms. Sachithra Rani G.S.

Placement news

Blue Star conducted interview for 2015 batch Btech - Mechanical,

Electrical and Electronics Engineering students on January 8 and
have shortlisted six students for further rounds.
MRF conducted interview for 2015 batch BTech- Mechanical,
Electrical and Electronics Engineering shortlisted candidates during
January 9 and 27 and the final result is awaited.
SAP Labs conducted interview for 2015 batch BTech students on
January 17 and the final result is awaited.
NuCore Software Systems conducted campus recruitment drive
for 2014 batch MCA students on January 9 and selected two
The Foundation Training programme for Infosys-placed students
of 2015 batch was conducted during January 20 and 21 by
Mr. Hari S. from Infosys. Students from Sahrdaya Engineering
College, Kodakara, too participated in the training.

SCMS School of Architecture

Co-ordinating Editor - Mr. Sanal Potty

Editorial Advisory Council: Dr. D. Radhakrishnan Nair, Prof. R. Sahadevan

Edited and published by Prof. B. Unnikrishnan for and on behalf of SCMS Group of Educational Institutions, Prathap Nagar,
Muttom, Cochin - 683 106 and printed at Maptho Printings, Cochin - 683 104.
www.scmsgroup.org Email: scms@scmsgroup.org

A Monthly Newsletter of SCMS Group of Educational Institutions, Cochin

Impossible is not a fact

One day a grand piano kept inside a chapel was required
What can bring about a change in such situations? The
to be moved to the cultural hall for an event. The hall was
answer is simple, but powerful. It is all our strong
in an adjacent building. There were no professional
belief which will come to our rescue. We need reframe
movers available anywhere around. So, a group of
our mind. The first step in making a change is to
devotees available on the spot was assigned the task of
believe we can have what we want. Believe that we have
moving the instrument through the chapel and into the
the ability to change anything we want. Our beliefs are
cultural hall. The bunch consisted of a diverse lot of
Founder & Chairman
people the young and the old, the weak and the strong,
SCMS Group of
A classic example in this case is that of Mahatma
the tall and the short and so on.
Educational Institutions
Gandhi. When he led the historic freedom struggle
The group went around and inspected the piano and tried
against the all powerful British government it was his
to lift it up from the ground. They could not. They tried several
total faith in his plan of action that paved the way for a drastic change
alternatives by repositioning themselves based on height, strength
and age but none of the ideas worked. They found that the task in the situation leading to the accomplishment of his noble objective.
required not just physical strength but also careful balancing and When the Wright brothers invented the first flying machine it was
coordination. Finally, it appeared to be an almost impossible task for again the strength of their conviction that made it possible for them
to fly overcoming all the hurdles.
As they stood around the piano for some time uncertain of what to Nobody has ever achieved anything meaningful in life by doing the
do next, one of them came up with a novel idea. He said, I have got a easiest things. It is when we do the things that are the hardest or
feasible idea to offer. Let us stand close together and just lift up where which appear impossible that true recognition comes to us.
each one stands.
If you embrace a challenge, no matter how big, and keep moving
The idea seemed very simple. And the man was able to make others forward with faith, one day you will look up and be surprised at how
believe that it was a feasible proposal. So, they decided to implement far you have come. Miracles do happen when you start believing. If
it with total faith. As they stood close together with conviction and
you start believing and acting as if it were impossible to fail, nothing
each one lifted where he stood, the piano safely rose from the ground
is impossible. Impossible is a word thrown around by small men who
and moved into the cultural hall as if on its own power.
opt for an easy way to live in the world they have been born to explore
We can do only what we think we can. What we can do, what we can the possibilities before them.
have and what we can be, all depends on what we think.
Impossible is not a fact. It is only an opinion.
Whenever we start a new attempt or work on a new dream there can
always be a little nagging voice in us that tells us, You can't do it, Say 'not' and you become 'not,' say 'is' and you become 'is.'
You are not good at it, You are going to fail, or You are going to Swami Vivekananda
lose your money. This little voice, we call it self-doubt. If we let it, it
will kill our dreams. It is capable of destroying us.

International Relations course for PGDM and MBA inaugurated

At a time when there is growing demand for Indian managers to run
global companies, the PGDM students of SCMS COCHIN School
of Business and MBA students of SCMS School of Technology and
Management (SSTM) are offered a new course on International
Mr.T.P. Srinivasan, Vice Chairman and Executive Head of Kerala
State Higher Education Council, renowned former diplomat, and
former permanent representative of India to the UN, inaugurated
the course on January 7.
India-born managers as CEOs
Notwithstanding the fact that many global corporations are still
struggling to find managers who are comfortable and effective in the
Contd. on page 2

Mr.T.P.Srinivasan, Vice Chairman and Executive Head of Kerala State Higher

Education Council, inaugurating the course on International Relations.

Contd. from page 2

Running for a cause

Celebrating the spirit of the
35th National Games hosted
by Kerala, and symbolising
the glorious sports heritage
of the State, the faculty,
staff and students of SCMS joined the millions of
Keralites in the Run Kerala Run programme
organised as a precursor to the Games, all over the
State, on January 20. Dr.G.P.C.Nayar, Chairman,
SCMS Group, flagged off the run at the Prathap
Nagar campus, after taking the National Games
pledge. The run announced the unity and vitality of
Kerala in scaling new heights in sports as well as all
other fields of human endeavour.
Contd. on page 3

Mr. T.K.S. Mani, Kerala football team former captain flagged off the
run at SSET.

Paper published
A research paper entitled 'Adoption of Information and
Communication Technology in the Banking Sector: Services
Augmentation of the ATM Marketplace as a Customer Channel in
Kerala' by Ms. Bindu K.Nambiar, Assistant Professor and coauthored by Dr.V.Raman Nair, Group Director, has been published
in the International Journal of Multidisciplinary Educational Research,
Impact Factor 2.735 and ICV 5.16 Points. (Index Copernicus Value).
Dr.C.Sengottuvelu, Professor and Head-Consultancy published a
paper titled 'A study on knowledge management system in aircraft
design centre' in International Journal of Multidisciplinary Educational
Research (ISSN:2277-7881), Volume 3, Issue 12(1), December 2014.

Dr.G.P.C.Nayar, Chairman, SCMS Group, flagging off the run at the Prathap Nagar campus.

Contd. from page 1

increasingly global economy, never before in the history of global

business, there were so many India-born managers as CEOs of
MNCs. The growing club of India-born CEOs includes Satya
Nadella of Microsoft, Indra Nooyi of Pepsico, Anshu Jain of
Deutche Bank, Ajay Banga of MasterCard, Shantanu Narayen of
Adobe Systems, Ivan Menezes of Diageo, Rakesh Kapoor of
Reckitt Benckiser, Sanjay Jha of Global Foundries, Prem Watsa of
Fairfax Financial, and the list goes on.
It is to be assumed that there must be some reason why so many
Indians, and not, say, Brazilians, Russians or Chinese, were able to
make such stellar corporate careers. Some of the studies made on
Indian management culture may, perhaps, be able to provide an
Indians more humble
According to a study made at St.Gallen University, Switzerland,
Indian executives have an inclination toward participative
management and in building meaningful relationships with their
subordinates and partners. A study made at Southern New
Hampshire University comparing Indian managers with the US
managers, found the Indians as more humble. Satya Naryana
Nadella was chosen as the new CEO of Microsoft, the third man
to take up the post after Bill Gates and Steve Ballmer, as the best
choice in a global hunt. It was not by accident that Nadella started his
first email to his Microsoft employees by saying: This is a very
humbling day for me.
Indian managers, valuable assets
Indian managers are considered valuable assets also because of the
grounding they get by operating in one of the most complex market
conditions that prevail in India. A 2012 study by HR firm Randstand
said 39 per cent of Indian managers were willing to move abroad for
better prospects.
It is in this backdrop that the new course on International Relations
becomes significant. The course will be of six months' duration and
no better person than Mr.T.P.Srinivasan will be leading the course.
In his inaugural address Mr.Srinivasan stated that during the period
from 1947 to 1952, the golden era of Indian foreign policy, India
was being looked upon as a model country for the developing world
and Mahatma Gandhi was accepted as a world leader. India went
to the UN in 1947 as a model bright light in international relations

all inspired by the vision of Mahatma Gandhi and Jawaharlal Nehru,

he continued.
Mr.Srinivasan narrated, in his speech, a brief history and evolution
of India's foreign policy with special reference to Prime Minister
Narendra Modi's foreign policy and explained how it differs from
that of the previous government.
India's world view changed
The Chinese war in 1962 was the incident that drastically changed
India's world view and from then on our foreign policy turned to
become more realistic, he commented. As an after effect, during the
period from 1962 to 1989 India became closer to the Soviet Union,
not by accepting their ideology but for the fact that we were starving
for foreign investment to build our nation, he elaborated. Since no
help was coming from the US we had to accept it from the Soviet
Union despite the fact that their technology was not the best
available, he disclosed.
Success of Indian policy
At the time of the Bangladesh liberation, the rest of the world saw
India as a satellite of the Soviet Union, he informed. At the same
time, dividing Pakistan was seen as the success of the Indian foreign
policy. India was the only country other than the communist
countries to support the Soviet Union's presence in Afghanistan, in
the UN. After remaining in the soviet bloc, when the Soviet Union
broke down we had nobody to look for as an ally. When the US
became the only super power, we had no other option but to shift
our policy towards the west, he added.
Selective alignment
He said that PM Modi's foreign policy is a continuation of the policy
followed by the previous government and it is not based on nonalignment but focused on selective alignment.
According to Mr.Srinivasan, the two thrust areas that shape Prime
Minister Narendra Modi's foreign policy are FDI and national
security. So, naturally, his priorities are to make the US our best
friend and to improve our relations with our neighbours, he
reasoned. Modi has been remarkably successful in initiating action to
improve the friendship with the US but his efforts to persuade
Pakistan to come to an understanding had miserably failed, he

The participants of the run at SSET taking the National Games pledge before
the run.


Bangalore days

29 students of the Retail specialisation of

PGDM batch 22 undertook an Industrial visit
to Bengaluru on January 3 and 4 to study the
working of major retail establishments in varied formats. They were
accompanied by Prof. Sreekumar B.Pillai and Mr. Nobin Philip, Asst.
They first visited Metro Cash and Carry outlet where the group was
addressed by Mr. Prasad N.G., Chief HR Manager of Metro India,
who explained the specialty of the Cash and Carry format, the only
one in South India. He also enlightened the students on the measures
followed by Metro India to increase employee motivation and thus
reduce attrition.
The second visit was to Mantri Mall which is the biggest mall in the
country. The group had the chance to meet Mr. Praveen Methin,
Business Head of Propcare Mall Management India who are
managing the mall for Mantri Group. Mr. Praveen briefed on facility
management and collaborative mall management. Mr. Mohammad
Arif, Marketing Head also spoke to the students on mall marketing
The final visit was to the Lifestyle Mall MG 1 and the team was
addressed by Mr.Varun Khanna, GM-Marketing, and Mr. Anand
Ramanan, Marketing Manager, Lido Malls Management, who
explained the complex procedure of mall promotions and creation
of mall event calendar.
The group also visited the UB City Mall and Phoenix Mall for
observing the outlets of specialised retailers and had a chance to see
the high street retailing at Brigade Road and Commercial Street.


Dr.Gayathri Devi, Professor of Department of

E n g l i s h , U n i ve r s i t y o f L o c k h a ve n ,
Pennysylvania, US, made a presentation to the
students on the topic 'Critical reading,' on
December 30.

Dr.Gayathri Devi

Best paper award

Ms.Bindu K.Nambiar, Assistant
Professor, presented a paper
titled 'Adoption of CRM
initiatives by entrepreneurs:
Reshaping the customer centric
model with special reference to
banks in Kerala' co-authored
with Dr. V. Raman Nair, Group
Director, was presented at the
UGC-sponsored National
C o n f e r e n c e o n Ro l e o f
Entrepreneurship in Economic
Development of India, at
St.Paul's College on January 8
and 9. The paper was adjudged as the best research paper and was
rewarded with a cash award.

Training attended
Dr.C.Sengottuvelu, Professor and Head-Consultancy successfully
completed 'Lean Six Sigma Yellow Belt' training programme
organised by MSME-Technology Development Centre, Agra,
Ministry of Micro, Small & Medium Enterprises, a Government of
India Organisation conducted at Kochi on December 6.

Athulya Menon wins coveted trophy in essay contest

Athulya Menon, student of PGDM batch 22, has won the coveted
trophy and a cash prize of Rs.25,000 in
the inter-collegiate essay writing contest
conducted by the multi-faceted business
group, MIR Group, to welcome the New
Year. The topic for the contest was 'I am
the future.'
Athulya Menon receiving the First Prize from
Mr.G.S.Pradeep, reverse quiz master.

News from

The Retail specialisation students are seen at the Metro Cash and Carry outlet in
Bagaluru. Prof.Sreekumar B. Pillai is seen second from right.

Paper presented
Mr. A.V. Jose, Associate Professor, presented
a paper on 'WTO - Trade Facilitation
Agreement and Indian Agriculture' at a
National Seminar on 'India's Business
Contd. on page 4