Aito CEA Geolocation Analysis

Feature Description
Status

Date

Classification

Version

Draft

13.02.2014

Confidential

1.0

Approved by

Author

Aito Technologies

Dan Silfvast

Contents
1.

Introduction ...................................................................................................................................................... 5

2.

Functionality ..................................................................................................................................................... 6

2.1.

Showing location based KPI values on the map .............................................................................................. 6

2.2.

Drill-down to selected locations ....................................................................................................................... 6

2.3.
3.

Show active locations for selected customers ................................................................................................. 6

Charts and KPIs................................................................................................................................................ 8

3.1.

Customer map ................................................................................................................................................. 8

3.2.

Service usage map views ................................................................................................................................ 8

3.2.1.

Voice usage KPIs ......................................................................................................................................... 8

3.2.2.

Data access usage KPIs ............................................................................................................................... 8

3.2.3.

Data content usage KPIs .............................................................................................................................. 8

3.2.4.

SMS/MMS usage KPIs ................................................................................................................................. 8

3.2.5.
3.3.
3.3.1.

Voice experience KPIs .................................................................................................................................. 9

3.3.2.

Data access experience KPIs ....................................................................................................................... 9

3.3.3.

SMS/MMS experience KPIs.......................................................................................................................... 9

3.3.4.

USSD experience KPIs ................................................................................................................................. 9

3.4.
3.4.1.
3.5.
3.5.1.
3.5.2.
4.

USSD usage KPIs ........................................................................................................................................ 9

Service experience map views ........................................................................................................................ 9

Fault map ........................................................................................................................................................ 9

Fault KPIs ................................................................................................................................................... 10
Revenue and lost revenue maps ................................................................................................................... 10
Revenue KPIs ............................................................................................................................................. 10
Lost Revenue KPIs ..................................................................................................................................... 10
Pre-requisites and limitations ....................................................................................................................... 11

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

3(11)

Revision history
Date

Version

Description

Author(s)

16.8.2013

1.0

First version

Dan Silfvast

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

4(11)

DISCLAIMER AND LIMITATION OF LIABILITY

THE SOFTWARE AND ANY RELATED WRITTEN MATERIAL IS PROVIDED AS IS , AND THE LICENSOR
DISCLAIMS AND DO NOT WARRANT THE PERFORMANCE OR RESULTS YOU MAY OBTAIN BY USING THE CEA
SOFTWARE AND ALL REPRESENTATIONS OR WARRANTIES OF ANY KIND, WHETHER EXPRESSED OR
IMPLIED, WITH RESPECT TO IT, INCLUDING MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
LICENSOR DOES NOT WARRANT THAT THE SOFTWARE WILL MEET LICENSEE'S REQUIREMENTS OR THAT
THE OPERATION OF THE SOFTWARE WILL BE UNINTERRUPTED OR ERROR-FREE. THE LICENSOR SHALL
NOT BE LIABLE FOR ANY DIRECT OR INDIRECT, SPECIAL, INCIDENTAL OR CONSQUENTIAL DAMAGE,
WHETHER BASED ON THE LICENSING CONTRACT OR TORT OR ANY OTHER LEGAL THEORY, ARISING OUT
OF ANY USE OF THE SOFTWARE OR ANY PERFORMANCE OF THE LICENSING AGREEMENT. THIS LIMITATION
APPLIES TO ALL COUNTRIES AND TERRITORIES INCLUDING WITHOUT LIMITATION BREACH OF CONTRACT,
BREACH OF WARRANTY, NEGLIGENCE, STRICT LIABILITY, MISREPRESENTATIONS, AND OTHER TORTS.
THE LICENSOR EXPRESSLY DISCLAIMS THE LICENCEES POSSIBLE USE OF THE CEA SOFTWARE IN
CONFLICT WITH THE INTERNATIONAL, NATIONAL OR TERRITORIAL LEGISLATION, ACTS, STATUTES, AND
AUTHORITIES RULINGS OR RECOMMENDATIONS ON PRIVACY IN ELECTRONIC COMMUNICATIONS AND
MESSAGING, PERSONAL DATA REGISTRATION, CONSUMER LAW, BUSINESS DATA PRIVACY AND SECURITY
OR ANY SIMILAR STATUTES, LAWS OR ACTS OR INTERNATIONAL AGREEMENTS.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE LICENSOR OR ITS
SUPPLIERS OR RESELLERS BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING WITHOUT LIMITATION,
SPECIAL, INCIDENTAL, CONSEQUENTIAL, OR INDIRECT DAMAGES FOR PERSONAL INJURY, LOSS OF
BUSINESS PROFITS, BUSINESS INTERRUPTION, LOSS OF BUSINESS INFORMATION, OR ANY OTHER
PECUNIARY LOSS) ARISING OUT OF THE USE OF OR INABILITY TO USE THIS SOFTWARE PRODUCT, EVEN IF
THE LICENSEE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN ANY CASE, THE LICENSORS
ENTIRE LIABILITY UNDER ANY PROVISION OF THE SOFTWARE LICENSE AGREEMENT SHALL BE LIMITED TO
THE AMOUNT ACTUALLY PAID BY YOU FOR THE SOFTWARE.

Copyright Aito Technologies Oy 2013. All rights reserved

1.

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

5(11)

Introduction
The Geolocation analysis feature brings Google Maps to Aito CEA, allowing analysis of customer usage,
experience and business by geographic area.
Using the Geolocation analysis feature, users can identify the locations with e.g. most subscriber activity,
traffic, faults or generated revenue by visually inspecting the cell locations on the map.
The Geolocation analysis plots KPIs on Google Maps based on cell coordinates. Map views are provided
in all Aito CEA views that include KPIs grouped by location. This includes:

Customers by location

Usage by location

Experience by location

Faults by location

Revenue and lost revenue by location

KPIs are visualised as variable size circles at the location, visualising e.g. the number of customer,
amount of traffic or number of faults at a location by showing larger circles for locations with more
customers, traffic or faults.

Figure 1 Geolocation Analysis map view example

2.

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

6(11)

Functionality
The Geolocation Analysis views offer the following functionality.

2.1. Showing location based KPI values on the map

The Geolocation Analysis views plot KPIs on the map based on customer activity in different cells. Any of
the location based KPIs can be visualised on the map as variable size circles visualising the KPI values
in each location in relation to the other locations.

Figure 2 KPI details for a location

Moving the mouse pointer over a location shows a pop-up with details on the location and the selected
KPI.

2.2. Drill-down to selected locations

The map views allow selecting a set of location and drilling down to the customers with activity in the
selected locations. Drilling down automatically zooms the map view to cover the selected area.

Figure 3 Drill down and zoom

2.3. Show active locations for selected customers

All map views function seamlessly with the filtering and drill-down functions in Aito CEA. Drill-down to a
specific customer group (or even a single customer) and view the locations the customers in this group
have made calls, downloaded data or experienced problems with the network.
For example, view the locations where the customers from Corporate X have experienced problems with
4G devices.

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

7(11)

Figure 4 Locations where Corporate X customers have experience problems with 4G

3.

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

8(11)

Charts and KPIs

The following map views and KPIs are included in the Aito CEA Geolocation Analysis feature.

3.1. Customer map

Visualises the number of customers with activity in each location, or the locations where a selected set of
customers have been active.

KPIs

Number of customers with activity

3.2. Service usage map views

Presents the number of customers and service usage related KPIs per location.

3.2.1.

3.2.2.

3.2.3.

3.2.4.

Voice usage KPIs

Call count

Average call count per customer

Minutes of Use (MoU)

Average Minutes of Use (MoU) per customer

Average duration per call

Data access usage KPIs

Session count

Average session count per customer

Downloaded volume (MB)

Average downloaded volume per customer

Uploaded volume (MB)

Average uploaded volume per customer

Session duration

Average duration per session

Data content usage KPIs

Total visit count

Average visit count per customer

SMS/MMS usage KPIs

Total SMS count

Total MMS count

Average SMS count per customer

Average MMS count per customer

3.2.5.

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

9(11)

USSD usage KPIs

Total USSD request count

Average USSD request count per customer

3.3. Service experience map views

Visualises service experience KPIs per location.

3.3.1.

3.3.2.

3.3.3.

3.3.4.

3.4.

Voice experience KPIs

Dropped calls

Failed call attempts

Average number of dropped calls per customer

Average number of failed call attempts per customer

Call drop rate

Call setup failure rate

Data access experience KPIs

Dropped data sessions

Failed data session attempts

Average number of dropped data sessions per customer

Average number of failed data sessions attempts per customer

Data session drop rate

Data sessions setup failure rate

SMS/MMS experience KPIs

Failed SMSs

Failed MMSs

Average failed SMS count per customer

Average failed MMS count per customer

SMS failure rate

MMS failure rate

USSD experience KPIs

Failed USSD requests

Average failed USSD requests per customer

USSD failure rate

Fault map
Visualises the fault count and fault frequency for each location.

3.4.1.

3.5.

Date

Print Date

13.02.2014

13.2.2014

3.5.2.

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

10(11)

Fault KPIs

Fault count

Average fault count per customer

Revenue and lost revenue maps

Presents revenue and lost revenue estimates per location.

3.5.1.

Version

Revenue KPIs

Total revenue

Total volume revenue

Total call setup charge

Average revenue per customer

Average volume revenue per customer

Average call setup charge per customer

Lost Revenue KPIs

Lost revenue

Average lost revenue per customer

4.

Date

Print Date

13.02.2014

13.2.2014

Version

1.0

Document Name

Classification

Status

Aito CEA Geolocation Analysis

Confidential

Draft

Author(s)

Page

Dan Silfvast

11(11)

Pre-requisites and limitations

The following pre-requisites must be fulfilled in order to utilise the Geolocation analysis feature using
Google Maps:

The geolocation analysis feature must be licensed as part of Aito CEA, including an annual license
fee for the use of Google Maps

BTS metadata must include latitude and longitude coordinates for each cell

The Aito CEA Reporting Servers must have internet access in order to access Google Maps

The Geolocation Analysis views are available only in the Hourly and Daily analysis views in Aito CEA.

4.1. Licensing
CEA feature that must be licenced and also draws an annual S&M fee to allow continued access to the
maps