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ON
MULTIMEDIA AND BROADBAND
PAKISTAN TELECOMMUNICATION COMPANY LIMITED, BANNU
Session: 2005-2009
INTERNSHIP REPORT
ON
MULTIMEDIA AND BROADBAND
PAKISTAN TELECOMMUNICATION COMPANY LIMITED, BANNU
APPROVAL COMMITTEE
Supervisor
Director
_______________________________
_______________________________
Lecturer
Director
External Examiner
Signature:
_________________________________
Name:
_________________________________
DEDICATED
TO
ALL THOSE WHO HAVE
SACRIFICED THEIR LIVES TO
TAKE UP THE VOICE OF ISLAM
TABLE OF CONTENTS
ACKNOWLEDGMENTS........................................................................................................VIII
PREFACE....................................................................................................................................IX
EXECUTIVE SUMMARY.........................................................................................................XI
SECTION 1.....................................................................................................................................1
CHAPTER NO 1........................................................................................................................2
INTRODUCTION TO THE REPORT....................................................................................2
1.1
1.2
1.3
1.4
1.4.1
1.4.2
1.5
CHAPTER NO 2........................................................................................................................5
ORGANIZATIONAL INTRODUCTION...............................................................................5
2.1
2.1.1
Vision.................................................................................................................................6
2.1.2
Mission..............................................................................................................................6
2.1.3
Core Values.......................................................................................................................6
2.2
Company Profile..........................................................................................................6
2.2.1
2.2.2
2.2.3
Nationwide Infrastructure:................................................................................................7
2.2.4
2.2.5
Carriers Services...............................................................................................................8
2.2.6
2.2.7
Broadband Pakistan:.........................................................................................................9
2.2.8
2.2.9
2.2.10
V-fone:.........................................................................................................................10
2.2.11
International Network.................................................................................................11
CHAPTER NO 3......................................................................................................................12
STRUCTURE OF PTCL.........................................................................................................12
3.1
Structure of Organization...........................................................................................12
3.1.1
Main Offices....................................................................................................................13
3.1.2
3.1.3
3.2
3.2.1
Switching Technology......................................................................................................16
3.2.2
SECTION 2...................................................................................................................................21
CHAPTER NO 4......................................................................................................................22
INTERNSHIP DEPARTMENT..............................................................................................22
4.1
4.2
4.3
4.3.1
Working...........................................................................................................................24
CHPATER NO 5......................................................................................................................26
SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT............................26
5.1
Services Nationwide..................................................................................................26
5.1.1
Broadband Pakistan.......................................................................................................26
5.1.2
Smart TV.........................................................................................................................28
5.1.3
5.1.4
E-Learning Portal..........................................................................................................33
5.2
Services in Bannu......................................................................................................33
CHAPTER NO 6......................................................................................................................34
DUTIES PERFORMED DURING THE INTERNSHIP.....................................................34
6.1
Office Work...............................................................................................................34
5
6.1.1
6.1.2
6.1.3
8.1.4
6.2
Field Work.................................................................................................................41
6.2.1
Installation:....................................................................................................................41
6.2.2
6.3
Marketing...................................................................................................................54
6.4
Advertising................................................................................................................54
6.5
SECTION 3...................................................................................................................................55
CHAPTER NO 7......................................................................................................................56
FINDINGS AND RECOMMENDATIONS...........................................................................56
7.1 Findings..........................................................................................................................56
7.2 Recommendations..........................................................................................................57
CHAPTER NO 8......................................................................................................................58
SWOT ANALYSIS...................................................................................................................58
8.1
Strengths....................................................................................................................58
8.2
Weaknesses................................................................................................................58
8.3
Opportunities.............................................................................................................58
8.4
Threats.......................................................................................................................58
8.5
SWOT Matrix............................................................................................................59
BIBLIOGRAPHY........................................................................................................................60
ACKNOWLEDGMENTS
I am full of gratitude to:
Almighty ALLAH for giving me the life and energy to conceive and actualize the
internship and this report.
Our learned and erudite teacher Lecturer AFTAB KHAN Institute of Management
Sciences faculty of Management Sciences, University of Science & Technology, Bannu
for his inspiring guidance, keen interest, and continuous encouragement through out my
internship report making efforts.
My family, who gave me the moral support needed for studies.
Lecturer Adil Khan, and Lecturer Tariq Khan of Managements Sciences, University
of Science & Technology Bannu for guiding me every now and then in preparing this
report.
My Bachelor Friends Ashiq Ali Khan, Abdur Rehman, and Javed Ur Rehman who
pushed me every now and then to complete this report as soon as possible.
All Management Sciences Staff (University of Science & Technology, Bannu) who
implicitly or explicitly helped me in my Internship Report.
Last but not the least I am highly indebted to our University of Science & Technology,
Bannu and faculty of Management Sciences for providing me the opportunity and support
to accomplish my BBA-IT degree at Institute of Management Sciences, University of
Science & Technology, Bannu
(Syed) Hezbullah
Shah (Bukhari)
BBA IT (Honors)
(2005-2009)
Exam No: 375
7
PREFACE
This report is prepared as a result of performing seven weeks of Internship in Multimedia &
Broadband Department of Pakistan Telecommunication Company Limited, as a compulsory
requirement for the completion of Degree of Bachelor in Business Administration & Information
Technology.
The specific department is chosen for internship, only with a view that the future time is only of
the digital communication, and the simple analog communication is going behind the curtains.
And here is this department, we can learn a little about how the Digital Subscriber Line is set
up, and that how is it connected nationwide.
Following is the detail of the sequences, in which the report is constructed, along with the facility
of getting all this report in a Compact Disk as I already said that the modern time is to be
digitalized so I provided the report in digital form too.
This Report consists of THREE Sections.
The First Section is of Five (5) Chapters, where as: The Chapter Number One is entitled as
Introduction to the Report, having the data about the study conducted, as the Scope of the
Study, Limitations, etc of the Study. The Chapter Number Two is entitled as Organizational
Introduction. It has the data about the Historical Background of the Company, its Vision,
Mission, Core Values, and a Brief Discussion about the Companys Profiles which is cited from
the Companys Website. The Third Chapter is entitles as Structure of PTCL, which has the
managerial structure of the organization for nationwide as well as local.
The Section Two is about the Internship Department, i.e. it contains the information about the
Internship Department, its managerial and technological structure, services offered by the
department, and also I have discussed here the duties performed during the internship. All
these topics are covered in three chapters respectively.
8
(Syed) Hezbullah
Shah (Bukhari)
BBA IT (Honors)
(2005-2009)
Exam No: 375
EXECUTIVE SUMMARY
The Company where I did my internship is called Pakistan Telecommunication Company
(PTCL)1. I was interviewed and hired by Mr. Yaseen Khan2, the Manager of Multimedia &
Broadband Department, PTCL Bannu. My internship started on 10/07/2009 and lasted for 8
weeks until 10/09/2009, with the official working hours starting from 9am to 3pm. During the
internship, I straddled in the department of Multimedia & Broadband along with the field work
associated with the department, under Assistant Manager (MM&BB).
Among the three sections in this report, the SECTION 1 contains Introduction about the study
conducted, introduction about the Organization, the Structures of the Organization, which have
the local and the nation-wide structure of the organization,
SECTION 2 is about the Department in which I conducted the Internship, along with the
Services that are provided by the specified department at national and local level, winding the
section with the discussion of the overall activities conducted during the internship (along with
some screen shots of computer work done) at PTCL Bannu in its Multimedia and Broadband
Department.
SECTION 3 which is the last section of this report consists of the Findings I did during the
internship duration, Recommendations that I though would benefit the organization, along with
the SWOT Analysis and SWOT Matrix.
There is a CD with this report which contains all this report in a Digital Form all in MS Word
2007, MS Word 97 2003, and Adobe Acrobat Reader (PDF) format. The CD has the Auto Run
functions and is easy to Use.
1 http://www.ptcl.com.pk
2 yasin.khan@ptcl.net.pk
10
SECTION 1
CHAPTER NO 12
INTRODUCTION TO THE REPORT...........................................................................2
CHAPTER NO 2...............................................................................................................5
ORGANIZATIONAL INTRODUCTION......................................................................5
CHAPTER NO 3.............................................................................................................12
STRUCTURE OF PTCL................................................................................................12
Section 1
Chapter No. 1
Introduction to the Report
CHAPTER NO 1
INTRODUCTION TO THE REPORT
I have prepared this report as an essential requirement for the completion of the degree of
Bachelors in Business Administration & Information Technology (BBA-IT). It has to be written
after the completion of seven weeks internship, which is a necessary part of the degree
completion with the aim to provide the students with actual life experience and use their
knowledge in practical.
1.1
The Telecom Sector is spreading all over the world and it is going to be the essential part of the
lives of the humans. It is going through a process of rapid change in the world of technology.
In line with global trend and for meeting the emerging demand, major initiatives have been
taken by PTCL too to upgrade its network and also to introduce a range of new value added
services like Broadband and IPTV. And so I have also selected their department of Multimedia
& Broadband for my Internship.
1.2
Section 1
1.3
Chapter No. 1
Introduction to the Report
During the internship, I straddled in the department of Multimedia & Broadband along with the
field work associated with the department, such as:
Section 1
1.4
Chapter No. 1
Introduction to the Report
i.
DSL Installation
v.
ii.
Router Configuration
vi.
iii.
LAN Installation
vii.
Marketing
iv.
Complaint Handling
viii.
Advertising
I have collected the data for this report in many ways. I used Primary data, as well as
secondary data for completing the task of report writing about my internship. Some of the
methods I used are discussed below.
1.4.1
I used Primary Data for completing the report by the following ways:
i. Self Observation
ii. Discussions with the officers
iii. Marketing
iv. Informal interview from the customers
1.4.2
I also used Secondary Data for completing the report writing. Some of these methods are as
follows.
i. PTCL Brochures
ii. PTCL Website
iii. Internship reports of seniors and friends
iv. Staff Training program guides
1.5
I also faced some hurdles during the making of the report. There were so many hurdles but I
mention only those which seems to be important to be discussed here. Some of these hurdles are:
i. No guidance from the university about how to conduct the internship.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
Section 1
Chapter No. 1
Introduction to the Report
ii. The internees are not provided with opportunities of doing things themselves
during internship, making it difficult for them to understand technical things.
iii. Limited Financial and Technical Resources also affected the study. Such as
traveling to customer premises in the field work and the advertising were done by
the internees own expense.
Section 1
Chapter No. 2
Organizational Introduction
iv.CHAPTER NO 2
v.ORGANIZATIONAL INTRODUCTION
vi.
vii. 2.1
viii.
service to almost every part of the country. (PTCL) is proud to be Pakistans most reliable
and largest converged services carrier providing all telecommunications services from
basic voice telephony to data, internet, video-conferencing and carrier services to
consumers and businesses all over the country with more the 2000 exchanges all
providing at least the fixed line network and the dialup internet service.
ix.
x. Whether it is an office in the largest city of Pakistan or a home in a small village, PTCL is
present in every corner of Pakistan to serve its customers providing several services.
xi.
xii. Some of its services are named below:
Broadband
IPTV
EVO Wireless
Dialup Internet
Telephone
xiii.
xiv.
Section 1
Chapter No. 2
Organizational Introduction
infrastructure despite arrival of a dozen other telecoms including telecom giants like Telenor,
China Mobile, Wateen Telecom, and others.
xv.
xvi.
2.1.1
Vision
xvii.
The future is unfolding around us. In times to come, we will be the link that
allows global communication. We are striving towards mobilizing the world for the future.
By becoming partners in innovation, we are ready to shape a future that offers telecom
services that bring us closer.
xx.
2.1.2
Mission
xxi.
2.1.3
Core Values
Professional Integrity
Customer Satisfaction
Teamwork
Company Loyalty
xxiv.
xxv.
xxvi.
2.2
Company Profile
The following data is added here as the Companys Profile.
xxvii. (Pakistan Telecommunication Company Limited, p.
http://www.ptcl.com.pk/aboutusc.php?NID=90)
Section 1
Chapter No. 2
Organizational Introduction
xxviii.
xxix.
market and is shifting the productivity frontier to new heights. Today, for millions of
people, we demand instant access to new products and ideas. More importantly we want
them for their better living standards with increased values in this ever-shrinking globe of
ours. We are setting free the spirit of innovation.
xxx.
PTCL is going to be your first choice in the future as well, just as it has been over the past
six decades.
xxxi.
xxxii.
2.2.1
xxxiii.
For clear communication the first choice of business circles is PTCL telephone for
local, nationwide and international calling. Today businesses can have 10-100 lines with
modern day services to meet their needs. Now you get options like Caller-ID, callforwarding, call-waiting, Call Barring, to name a few.
xxxiv.
xxxv.
2.2.2
xxxvi.
Network, Audio Conference Service, Digital Cross Connect (DXX), ISDN (Policy),
Teleplus(ISDN/BRI), Digital Phone Facilities/ Modification Charges, UAN, UIN.
xxxvii.
xxxviii.
2.2.3
Nationwide Infrastructure:
xxxix.
We have the largest Copper infrastructure spread over every city, town and village
2.2.4
xliii.
We have over 10,400 km fully redundant, fiber optics DWDM backbone network.
Section 1
Chapter No. 2
Organizational Introduction
xliv.
xlv.
2.2.5
xlvi.
LDIs,
Local
Carriers Services
Loop
operators,
ISPs,
Call
Centers
and
payphone
operators.
We provide all carrier services, right from inter-connects and telehousing to DPLC and
IPLC connectivity. Our interconnect services are provided from our 3200 exchange
locations that connect your carriers networks domestically, in addition to providing IPLC
bandwidths to connect you internationally through our four international gateways and
SEA-ME-WE3 and SEA-ME-WE4 international submarine, also IMWE submarine cable
will be added by the end of the year.
xlvii.
Furthermore to provide connectivity to operators in the extreme remote areas of the
country,
PTCL
launched
its
state
of
the
art
satellite
service
(Skylink).
PTCL satellite service (Skylink) is provided using the Intelsat Satellite System, an
undisputed leader in satellite communications.
xlviii.
xlix.
2.2.6
l. PTCL customers can now provide uninterrupted services to their clients without
undertaking large scale investment in infrastructure or developing expertise in their own
network.
li.
PTCL White Label Services are focused on speed and simplicity at minimal capex. This
will enable our customer to offer their own branded WLL, DSL etc to customers nationally,
together with an array of key support services.
lii.
liii.
2.2.7
Broadband Pakistan:
liv.
PTCL Broadband is the largest and the fastest growing Broadband service in
Pakistan. In less than two years of it launch, PTCL has acquired over 150,000 Broadband
customers in over 150 cities and towns across Pakistan, leading the proliferation and
awareness of Broadband services across Pakistan.
Section 1
Chapter No. 2
Organizational Introduction
lv.
lvi.
With its entry in this market segment, PTCL opened up a broadband culture in
Pakistan, where till a couple of years back there was very little awareness in the country
about broadband & high speed internet services. PTCL made the broadband technology
affordable by lowering the barriers to entry, by geographically bringing the service within
the reach of a common user across Pakistan and by continuous improvements in customer
care for the service.
lvii.
lviii.
Unique offers that makes PTCLs Broadband unmatchable are special packages
for the student segment, FREE modem and installation, FREE dial up service for its
Broadband customers and FREE access to movies, music, classical Pakistani dramas,
cricket matches, gaming, educational and religious content on PTCLs entertainment portal
BUZZ, (made exclusive only to PTCL Broadband subscribers). PTCL also offers multiple
FREE personalized e-mail accounts exclusively to its broadband users. In addition, PTCL
recently doubled its broadband speed for all its existing and new customers at the same
price, making 1 MB as its minimum offered speed.
lix.
For a connection you simply dial 0800 8 0800 or visit www.ptcl.com.pk
lx.
lxi.
2.2.8
lxii.
Using its state of the art Broadband network, PTCL entered the media sector on
14th August 2008, by launching a digital interactive television service for the first time in
Pakistan. Employing the IPTV (Internet Protocol TV) technology, PTCL brought Pakistan
in the list of a few countries across the globe that offer this state of the art interactive TV
service to its subscribers.
lxiii.
lxiv.
Branded under PTCL Smart Line, the service includes Interactive Television,
Broadband and voice telephony all at the same time on PTCLs telephone line. Besides
offering the highest digital quality TV picture, the most revolutionary section of this
offering is the ability to rewind and pause live TV channels, the ability to block /
unblock any TV channel for parental lock and the ability to search through video on
Section 1
Chapter No. 2
Organizational Introduction
demand content. Currently PTCL Smart TV offers its viewers over hundred live channels
and over 350 local and international Movie titles on Demand. The service for now is
available in four cities Karachi, Lahore and Rawalpindi Islamabad however is planned to
be expanded to all the major cities and towns across Pakistan during the year 2009.
lxv.
lxvi.
2.2.9
lxvii.
(POP) in 26 cities. The existing 16G active bandwidth is used for internet, data, video and
video-conferencing services and for voice of LDI. All PTCL Broadband users, narrow band
users, corporates, mobile operators, and ISP are connected to this network.
lxviii.
lxix.
2.2.10 V-fone:
lxx.
PTCL also continues to be the largest CDMA operator in the country with
lxxiv.
Section 1
Chapter No. 2
Organizational Introduction
lxxvii.
SMW-4 Submarine Cable System:
lxxviii.
December 2005) and links 14 countries with 16 landing stations across Europe, Middle
East and Asia. The system is using Terabit DWDM technology to achieve. The link
between any two destinations is STM-1. SMW-4 is designed for relatively higher traffic
volumes.
lxxix.
I ME WE cable details and Status with Map:
lxxx. IMEWE Submarine Cable is a Tera bit capacity submarine cable system
connecting India to Western Europe through Middle East. The Cable system is 13,000
km long with 10 landing points in 8 countries.
lxxxi.
lxxxii.
lxxxiii.
Satellite Communication:
PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad.
These installations provide the diversity for International voice connectivity and also
work as Hub for domestic satellite users. There are four Intelsat Standard B Earth
Stations at Islamabad, Gilgit, Skardu and Gwadar.
Section 1
Chapter No. 3
Structure of PTCL
lxxxiv.
CHAPTER NO 3
lxxxv.
STRUCTURE OF PTCL
lxxxvi.
lxxxvii.
3.1
Structure of Organization
lxxxviii.
to determine who has to do what task, which is responsible for what, objectives to be
achieved, who is to report to whom and to remove the obstacles for performance caused
by confusion and uncertainty of job assignment as well as to make easy decision-making
and communication networks reflecting and supporting organization objectives.
lxxxix.
xc. The head of Pakistan Telecommunication Company Limited is called "President". Then
come the SEVPs (Senior Executive Vice Presidents), i.e. SEVP
(Finance), SEVP
There are also Regional Heads (General Managers) to head PTCL Regions then
Section 1
Chapter No. 3
Structure of PTCL
xciv.
In
non-gazetted
staff
there
are
Engineering
Supervisors
All the staff is recruited by the HR Department headed by SEVP HR. The HR
experts are responsible for hiring & to further streamline its recruitment process.
xcvii.
3.1.1
Main Offices
xcviii.
situated in
xcix.
Section 1
cii. 3.1.2
Chapter No. 3
Structure of PTCL
ciii.
15
Section 1
Chapter No. 3
Structure of PTCL
civ.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
16
Section 1
cv. 3.1.3
Chapter No. 3
Structure of PTCL
cvi.
G.M (A/N(D&M))
cvii.
Internship Department
cviii.
cix.
cx.
cxi.S.M(MM&BB)
S.E Cord
S.M(HR)
S.M(Switch)
S.M(D&Sp Project)
S.M(Ops)
S.M(Fin)
cxii.
cxiii.
cxiv. Manager
cxv.
Engineer
A.D.W
S.E(switch)
Engineer
Engineer
A.D.W
cxvi.
cxvii.
Business Manager
A.M
S.A.O
cxviii.
cxix.
CPE installers
cxx.
Ass: B.M
Assistant Clerks
R.O
E.S (Switch)
E.S develop
E.S (Bus)
cxxi.
cxxii.
cxxiii.
cxxiv.
cxxv.
cxxvi.
D.A.O
17
Section 1
Chapter No. 3
Structure of PTCL
cxxvii.
Note: In Bannu there is no GM so in the above structure I have scaled from SM,
till CPE installers. I did my internship in DSL department so I am mentioned the names
of only concerned designations and the department structure is highlighted in the chart
above.
cxxviii.
Senior Manager(SM)
Yaseen Khan3
Tariq Ayaz
Dawar
cxxxii.
cxxxiii.
3.2
cxxxiv.
cxxxvi.
3.2.1
Switching Technology
cxxxvii.
PTCL network.
Alcatel
Siemens
NEC
Erricsson
3 Email:Yasin.khan@ptcl.net.pk
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
18
Section 1
Chapter No. 3
Structure of PTCL
Huawi
J.S telecom
ZTE
cxxxviii.
cxxxix.
3.2.2
cxlii.
PTCL is continuously improving it network. During the year 2008 PTCL installed
capacity was 4940154 but now in current year the installed capacity is improved. PTCL
achieved 100% digitalization in this year.
cxliii.
cxliv. 3.2.2.1 Computerized Fault Management System
cxlv.
This feature of PTCL improved network & is being used to register & rectify
Land Line Faults in a computerized way. This system was working in few cities but
now it is available all over the Pakistan.
cxlvi.
cxlvii.
3.2.2.2
Launch Of IN Platform
cxlviii. To augment the capacity and introduce additional value added services a new
Intelligent Network (IN) Platform was launched in October 2003.This platform has
higher capacity for prepaid calling cards and provision for introduction of new services.
cxlix.
cl.
3.2.2.3
cli.
To further support the launch of new services the optical fiber junction access
network has been in implementation phase. This system further supports the upcoming
project of PTCL WLL (wire less local loop), Broad Band Services & IPTV.
clii.
cliii.
3.2.2.4
cliv.
21-22)
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
19
Section 1
Chapter No. 3
Structure of PTCL
clv.
clix.
clx.
clxi.
20
Section 1
Chapter No. 3
Structure of PTCL
Through the NOC PTCL have been able to address these issues with:
clxvi.
i.
and
customer
base
to
DSL,
IPTV,
Triple
Play
provisioning and
complaint handling.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
21
Section 1
Chapter No. 3
Structure of PTCL
clxxviii.
22
Section 1
Chapter No. 3
Structure of PTCL
clxxxiii.
A TT is automatically
iii.
An
automated
notification
is
responsible
coordinator
stamped
SMS
dispatched
and
to
via
EMAIL.
the
time
The
is
triggered
and
senior
Complete
of
the
network,
intelligent root cause analysis and defined SOPs for work order dispatching and
escalation are the core tools that shall allow the NOC to provide a robust network making
PTCL a landmark of excellence in the world of telecom.
clxxxvii.
23
Section 1
Chapter No. 3
Structure of PTCL
clxxxviii.
SECTIO
N2
clxxxix.......................................................................................
CHAPTER NO 4.............................................................................................................22
INTERNSHIP DEPARTMENT.....................................................................................22
CHPATER NO 5..............................................................................................................26
SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT...................26
CHAPTER NO 6.............................................................................................................34
DUTIES PERFORMED DURING THE INTERNSHIP............................................34
24
Section 2
Chapter No. 4
Internship Department
CHAPTER NO 4
INTERNSHIP DEPARTMENT
4.1
4.2
SEVP
EVP
Internship Department
S.M(MMnBB)
S.M(HR)
S.M(Switch)
S.M(Fin)
A.M
CPE installers
25
Section 2
Chapter No. 4
Internship Department
In bannu there is no GM so in the above structure I have scaled from SM, till CPE
installers and the SM report to two GMs i.e. Functional and Administrative. I did my
internship in DSL department so I am mentioned the names and designations of
employees of that department only, and the department structure is highlighted in the
chart above.
4.3
Senior Manager(SM)
Manager (MMnBB)
Yaseen Khan4
Assistant Manager(AM)
Tariq Ayaz
CPE Installers
Outside Plant
Primary Cable
4 Email:yasin.khan@ptcl.net.pk
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
26
Section 2
Chapter No. 4
Internship Department
27
Section 2
4.3.1
Chapter No. 4
Internship Department
Working
Server
The servers located at different places in Pakistan gets data from the Internet. They are connected
to the whole world and through them, the Pakistani Nation connect to the Internet.
DSLAM (Digital Subscribers Line Access Multiplexer)
(Pakistan Telecommunication Company Limited, 2009, pp. 9-10)
The DSLAM at the access provider is the equipment that really allows DSL to happen. A
DSLAM takes connections from many customers and aggregates them onto a single, high
capacity connection to the Internet. DSLAMS are generally flexible and able to support multiple
types of DSL in a single central office, and different varieties of protocol and modulation in the
same type of DSL. In addition, the DSLAM may provide additional functions including routing
or dynamic IP address assignment for the customers.
The DSLAM provides one of the main differences between user service through ADSL and
through cable modems. Because cable-modem users generally share a network loop that runs
through a neighborhood, adding users means lowering performance in many instances. ADSL
provides a dedicated connection from each user back to the DSLAM, meaning that users wont
see a performance decrease as new users are added until the total number of users begins to
saturate the single, high-speed connection to the Internet. At that point an upgrade by the service
provide can provide additional performance for all the users connected to the DSLAM.
MDF (Main Distribution Frame)
(Sajjad Imtiaz, 2008-09)
MDF stands for Main Distribution Frame. The Basic function of MDF is to interconnect the
main equipments which are present inside the exchange with the cables which are going to the
subscriber (customer).
The wire coming from MDF and Cable Chambers is called as Primary Wire. The Primary
wire may contain 200 up to1200 pairs.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
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Section 2
Chapter No. 4
Internship Department
Construction of MDF
MDF is actually a long steel rack which is accessible from both sides. On one side of the
steel rack Termination blocks are arranged horizontally and at the other side the termination
blocks are arranged vertically.
Cables coming from exchange (Switch room) are terminated at the horizontal blocks
whereas cables coming from external network are terminated at vertical blocks.
Inside Plant
MDF is actually the point where the Local Exchange ends, so the Local exchange and MDF are
the basically Inside Plant.
Outside Plant
All the cables, towers, poles, cabinets till the DP are referred as the Outside Plant.
Cabinet
Its a metallic bar from which further connections to the subscribers are given.
The wire coming out of the cabinet to the DP is called as Secondary wire.
DP:
DP is abbreviation of Demarcation Point. One DP contains 10 connections or pairs of wires
coming from it, which go towards 10 subscribers. The wires which are coming out of DP are
called as Drop Wires. DP is located at the Telephone Pole.
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Section 2
Chapter No. 5
Service by Multimedia and Broadband Department
CHPATER NO 5
SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT
Multimedia and Broadband department of the PTCL offers some services, which are discussed
below:
5.1
Services Nationwide
Broadband Pakistan
(Pakistan Telecommunication Company Limited, p.
http://www.ptcl.com.pk/contentp.php?NID=190)
PTCL is now the leader in consumer broadband in Pakistan, leading the country into 21st
century.
Experience the Internet at its fastest with high-speed access from Broadband Pakistan,
simultaneously, enjoy Voice service over the same telephone line without any extra cabling
connections! Broadband Pakistan offers DSL service with unmatched reliability, affordability
and connectivity.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
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Service by Multimedia and Broadband Department
Features
Cost effective Always On Internet access
High speed data download
Unlimited download
Free Modem
Free Installation
Convenient ordering on phone and web
No upfront charges
Free E-mail and anti spam service for Broadband Subscriber
Pakistan oldest and largest IP service provider brings you a mark of association.
Where every PTCL Broadband Connection get a free Personalized e-mail ID for life and
enjoy the most reliable, spam free service.
Highlights:
PTCL broadband customers will get a free for life personalized e-mail account with
50mb of space.
Broadband keeps you connected to high speed internet all the time.
Economical packages for students
Special packages for corporate and individuals
Access to free movies, music, classical Pakistan plays, famous cricket matches,
educational and religious contents exclusively for PTCL broadband customers.
PTCL achieving the important milestone of taking broadband into over 167
cities/towns across Pakistan
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Now PTCL offers Pakistan's First Entertainment Portal completely free for its DSL
Customers. Experience true broadband entertainment, listen or download melodies, songs,
watch classic movies, Cricket Matches, PTV Plays, Online learning, Gaming, listen to
religious Naats and lots of fun.
Now your DSL connection is much more than just speed, it is entertainment and fun!
PTCL BUZZ is an entertainment portal which is FREE & EXCLUSIVELY
AVAILABLE only for PTCL broadband users. PTCL Buzz has a huge library of content
including the best of English and Urdu movies, dramas, Sports, Live radio, Religious
programmes and over 10,000 songs to choose from.
5.1.2
Smart TV
(Pakistan Telecommunication Company Limited, p.
http://www.ptcl.com.pk/aboutusc.php?NID=145)
Launched for the first time in Pakistan using the flexible Internet Protocol (IP) technology,
PTCLs Smart TV is service which allows customer to be more interactive and more in control
with their TV service as compared to conventional TV broadcast or cable TV. Smart TV
delivers television programs to households via broadband connection and requires a
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Chapter No. 5
Service by Multimedia and Broadband Department
subscription, a set-top box, and offers key advantages over existing cable TV. You will now be
able to:
Playback / Rewind live TV channels at any time
Parental Lock facility on any channel
Search and select favorite programs by using Electronic Program Guide. Viewers have
full control over functionality such as rewind, fast-forward, pause, and so on.
Watch DVD quality movies on demand from our library of over 500 titles.
Watch 100 plus digital quality TV channels.
Features and Benefits of Smart TV
Smart TV provides advanced features and services that are not possible with traditional
broadcast television systems. These advanced features include Time Shift Television
(TSTV), Parental Control, Electronic Program Guide (EPG), Global Television Channels,
Video on Demand (VoD), Near Video on Demand (NVoD) and many more interactive
features.
action. This function will be available to the TV viewers for the first time in Pakistan
and only through the PTCL Smart TV service.
Parental Control
This feature enables parents to restrict certain channels which are not suitable for
juvenile viewing. Restriction is enabled by assigning a password to particular
channel(s) thus empowering parents to control the content their children can watch.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
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Service by Multimedia and Broadband Department
34
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Service by Multimedia and Broadband Department
Experience the evolution of the broadband revolution with PTCL Evo - the ultimate solution
for high speed internet access on the move. Just plug and play or work at home, in the office or
anywhere in between. Theres no end to your imagination nor to what you can do with Evo.
Superior 3G experience.
Broadband Internet in your pocket
Unlimited downloads!
EV-DO Roaming in Karachi, Lahore & Islamabad/Rawalpindi - Nationwide Roaming
through automatic switch over to 1 X in non EVDO Coverage areas.
Average download speeds from 300 kbps to 500 kbps!
Access rich media applications like live video streaming, web casts, online games and
a host of other applications.
USB Interface - Compatible with Desktops & Laptops.
Plug & Play - Instant Connectivity
Features
Enhanced 3G network technology for faster downloads and browsing.
Mobility/ Portability: Internet on the go - whenever and wherever
High speed internet experience: Supports entertainment services such as music, video
streaming, images/ videos/ files sharing etc.
Simplicity: Faster deployment, easy to move
Provides superior Value and Quality of service through Reliable, Secure, Highavailability network
Supported OS: Windows 2000 / XP / Vista/Mac OS.
Benefits
Never Before Speed:
With PTCL Evo Wireless Broadbands 3G network technology you now have access to
internet at super fast speeds using the new USB Modem & PCMICA card.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
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Service by Multimedia and Broadband Department
36
Section 2
5.1.4
Chapter No. 5
Service by Multimedia and Broadband Department
E-Learning Portal
(Pakistan Telecommunication Company Limited, Oct-Dec 2008, p. 15)
E-Learning is a comprehensive easy-learning program that delivers more than 1500 affordable,
certification-level IT, desktop and professional development courses through the internet.
Allowing you to learn anytime, anywhere for a fraction of the cost of class-based training.
EasyLearning courses not only provide you with new skills that improve your prospects in life,
but also give you free access to hundreds of work opportunities posted by businesses
worldwide on their free website, Serebra Connect. You can start earning income from your
skills immediately after graduating. The more skills you have, the better the opportunities you
will get.
To promote and introduce this valuable service, PTCL teams have conducted free distribution
of Easy Learning Cards to Educational Institutes, to corporate clients, Broadband and Vfone
customers. EasyLearning will not only fulfill the Corporate Social Responsibility for PTCL but
will literally promote other services and products of PTCL like Broadband, Vfone etc.
5.2
Services in Bannu
Of the Above Nationwide services, Bannu (Where I did my Internship) have only the service of
Broadband Pakistan.
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Section 2
Chapter No. 6
Duties Performed During The Internship
CHAPTER NO 6
DUTIES PERFORMED DURING THE INTERNSHIP
6.1
Office Work
During my internship, I performed some duties at the office of the Multimedia and Broadband,
PTCL Bannu. These duties assigned to me are listed below.
6.1.1
I used to take the orders from the new customers, Customers either have to call to the office or
they can also walk in to the office and place the order.
6.1.1.1
Regular Customer
Customer as a Student
The following information are taken when any student place an order
a. Student Name:
b. University/College
c. Registration No in the Institute:
6.1.1.3
Forms
The following one or two forms are used (2nd form for student package if required) for the
collecting of order.
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Department: Multimedia & Broadband
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This certificate is issued to him/her for the PTCL DSL connection Student Package
against Telephone No. 0928 - ___________________ with the permission of his/hers
father /guardian.
_________________________
Father/Guardians Signature
(Full Name & NIC No)
_________________________
Principal/Head of Institute
(Seal and Signature)
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6.1.2
Chapter No. 6
Duties Performed During The Internship
After taking of the order, I used to work on the Computer to enter the information into the
database and to issue a username and password for the customer along with the allotment of
ADSL Modem
The Following Screen Shots of the Computer Software which were used
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Fi
g: Computer Software Screen 3
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The officers also used the software system to manage the complaints of the customers. This
Software was called Complaint Management System (CMS)
The following are the screen shots of the software used for this purpose:
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6.2
Field Work
During at internship, I performed some duties at the field. These duties are mentioned below:
6.2.1
Installation:
I performed Installation for the customers who placed orders the day before. I used to take the
Modem issued, write down the username and password of the customer, and prepared to do the
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband
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installation. There are different methods to do the installation for different modems, but I
mention here only one modems setting.
6.2.1.1
Modem Used:
Home Gateway EchoLife HG510
Front Panel:
LAN 1-4
Color
Green
Green
Status
On
Off
On
Blinkin
Description
The HG510 is powered on
The HG510 is not powered on
The Ethernet Interface is connected
Data is being transmitted through the
Green
Ethernet port
The Ethernet Interface is not connected
Off
On
Blinkin
ADSL
Green
g
Off
On
INTERNE
T
Green
Blinkin
g
Off
Rear Panel:
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6.2.1.2
Description
It is used to connect with the Modem interface of a
RESET
splitter.
It is used to restore the default settings of the HG510.
Once you use this function, all your customized settings
LAN 1 4
POWER
ON/OFF
I used to connect the modem according to the above diagram. The above diagram shows the
STB and Hub connections too, whereas, I used to connect only the single PC. After this, I
used to do the configuration for the first time, in order to make it able for the single PC to
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connect to the World Wide Web. Below is mentioned the configuration instruction of the
HG510 Modem.
Step 1: Connecting to the Splitter, Power Connection & LAN cable.
1. Line hole connects to PTCL wire or Wall phone Jack (RJ-11 Jack).
2. Modem hole connects to the DSL jack of the ADSL CPE (Customer Premises
Equipment).
3. Phone hole connects to a telephone set.
4. Connect the Power Adapter to the AC power plug and attach the connector of
adapter to the CPE and switch it on.
5. Attach one end of LAN wire (RJ-45) to the LAN interface of CPE and the other
end to the LAN wire to the LAN interface of computers LAN card.
6. Link Indicator lights will lit up and show the connectivity. ADSL light will start
blinking and soon will be static as a sign of connectivity with our system, if the
line is properly jumpered in PTCL premises with the DSLAM (Digital Subscriber
Line Access Multiplexer).Joint less and direct cable line from the nearest PTCL
pole or cabinet must be connecting to your splitter and then all the phone
extensions must be taken from the phone hole of splitter. The Drop wire distance
from PTCL pole or Cabinet must not be ideally more than 50 meters.(Twisted pair
wire can be longer)
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Section 2
2. Double
Chapter No. 6
Duties Performed During The Internship
click
(TCP/IP),
internet
Check
protocol
Use
the
IP Address: 192.168.1.3
Subnet Mask: 255.255.255.0
Gateway: 192.168.1.1
Then, check Use the following
DNS server addresses and make
the following settings:
Preferred DNS Server:
203.99.163.240
Alternate DNS Server:
203.135.0.170
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3.
Now open Internet Explorer and write 192.168.1.1 in address bar and press enter. There
must not be any proxy setting in the internet Explorer.
A small pop up window will open as shown in the figure below and ask User Name
and Password for opening the CPEs interface.
Enter User Name: admin and Password: admin and press OK.
4. Following page will be displayed after entering correct User name and Password:
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5. Click the Device Info link on the left hand side tabs, more options will be shown. Click
Statistics and further more options will be shown, among them select ADSL.
6. Clicking ADSL will show the ADSL line parameters, Note the SNR Margin and Line
Attenuation. SNR must be higher than 08 dB and Line Attenuation must be less than 45
dB for establishing a stable DSL connection.
Internship Report on Pakistan Telecommunication Company Limited
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7. Select Advanced Setup from the left hand tabs and following window will be displayed
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8.
Wide Area Network (WAN) Setup window is shown displaying the list of default
connections. Check all of them except one and click remove button.
9. Edit the connection by pressing the Edit button.
10. Enter the values of VPI = 0 & VCI = 103 for copper (Note: For ONU use VPI=8 &
VCI=81) and check Enable Quality of Service and click Next as shown under.
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11.
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13. Uncheck the Enable Firewall checkbox and click Next as shown below.
14. WAN Setup Summary page is displayed showing the settings/configurations, click
Save button to save the configurations.
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15. Click Save/Reboot, a message window is shown, click OK to save the changes.
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16. DSL Router Reboot window is shown. Wait until the next window is shown displaying
the Device Info.
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Open the Internet Explorer and start browsing the sites for successful configuration and DSL
connection establishment.
6.2.2
I used the following table of solutions for the specified symptoms each time found at the
customers premises.
Symptom
Solution
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The ADSL indicator Ensure that the telephone line works normally. You can test with a
is not on
telephone.
Ensure that there is no capacitor or diode in the connection box.
Ensure that the provided network cable is used.
Ensure that the cables are connected properly.
Ensure that the network adapter indicator of your computer is on.
The Internet cannot Ensure that you have entered the right user name and password.
be accessed
If you still cannot access the Internet after the dial-up operation,
check if the Proxy server on your IE is correctly configured. The
Proxy server must be disabled.
Try different Web sites, in case some Web site fails.
Try to stop the dial-up connection and to re-establish the dial-up
connection 5 minutes later.
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6.3
Chapter No. 6
Duties Performed During The Internship
Marketing
I used to market the services offered by the Multimedia & Broadband Department in the different
areas of the Bannu. Mostly the areas were the parts of Main City of Bannu. There we contacted
the Jewelers at the top.
6.4
Advertising
We also did advertising for the service of MMnBB Department. The department provided us by
their pre-printed pamphlets and banners which we used to display in certain places of the Bannu
Region. These pamphlets were carried by us to the customers premises too whenever we have to
go to any for installations or trouble shootings, and left the pamphlets there in order to attract the
customers friends or relatives to it.
6.5
We at the time of internship also launched customer facilitation camps at different areas of
Bannu in order to make the people aware of the services offered. Of the places includes the
University of Science & Technology Bannus Management Sciences Department and
Information Technology Departments where we convinced enough students and teachers who
availed the facility of Broadband Pakistan.
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SECTION 3
CHAPTER NO 7.............................................................................................................56
FINDINGS AND RECOMMENDATIONS..................................................................56
CHAPTER NO 8.............................................................................................................58
SWOT ANALYSIS..........................................................................................................58
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Section 3
Chapter No. 7
Findings & Recommendation
CHAPTER NO 7
FINDINGS AND RECOMMENDATIONS
In this chapter, I am going to discuss the findings and my view of recommendations which I
faced and thought during the internship. These findings and recommendations will help the
organization to serve the customers in a more better way and will enhance their capabilities of
performing earning at the area of Bannu and they will get the high value then those upcoming
competitors of it.
7.1 Findings
Below are some of the observations which I did during my internship duration. I mention it here
for the purpose to enhance the capabilities of the organization of my Area if these are considered
by the managers. They will also have an edge on the upcoming competitors of them and will not
let them loose their potential customers.
1. No proper support from the top managers.
2. The employees were not trained enough and were not having enough knowledge about
the work they were performing.
3. Less educated staff reduces the performance growth of the department in general and of
the organization as a whole.
4. No 24/7 local support available.
5. No full co-ordination with the other departments.
6. No proper procedure of installing new connections due to which the complaints increase
and also some customers loose their confidence in the Broadband connections.
7. Internees were performing all the travel to the customers, advertising, and marketing
expenses by their own hence making them less effective to the organization.
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Chapter No. 7
Findings & Recommendation
7.2 Recommendations
Below are the recommendations which I found about the organization during my stay with them
for the purpose of internship. If these recommendations are acted upon, the organization will be
in a high profit then it is going now and high number of customers will be attracted to them.
1. There should be a proper flow of communication between top and low level mangers.
2. The employees should be sent for the national level training camps so that they can serve
the customers in a better way.
3. There should be appointed a well educated staff for the better growth of the organization.
4. Some setup for the 24/7 support should be made for the local peoples.
5. Some techniques should be developed by the top level managers to start proper coordination among the different departments.
6. There should be a proper procedure of installing new connections to the new customers
of Broadband. Like Line testing, etc.
7. There should be some allowance for the internees for the assigned work so that the
organization and the internees both get benefits.
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Section 3
Chapter No. 8
SWOT Analysis
CHAPTER NO 8
SWOT ANALYSIS
8.1
Strengths
1. Best services in the Nation.
2. Personal Network Nationwide.
3. Low Rates.
8.2
Weaknesses
1.
2.
3.
4.
8.3
1. Large Market
2. No Competitors (local)
3. Fresh graduates from the local University to hire so they will give the organization more
efficiency as the locals are more patriots.
8.4
Threats
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Section 3
8.5
Chapter No. 8
SWOT Analysis
SWOT Matrix
Strengths
(S)
Weaknesses
(W)
SO
Strategies
List strengths
Opportunities
List
(O)
opportunities
List weaknesses
Threats
List threats
(T)
Strengths S
Weaknesses W
WO
Strategies
Overcome weaknesses
by taking advantage
of opportunities
ST
Strategies
WT
Strategies
Minimize weaknesses
and avoid threats
Personal Network
Nationwide.
Low Rates
Uneducated Staff.
Untrained Staff.
Opportunities O
1
Large Market.
No Competitors.
SO Strategies
WO Strategies
Do
More
and
More
advertising and Marketing to
be spreader before the
competitors arrive.
Threats T
ST Strategies
Upcoming competitors
WT Strategies
1
66
Bibliography
BIBLIOGRAPHY
1. Pakistan Telecommunication Company Limited. (n.d.). PTCL. Retrieved from PTCL
Website: http://www.ptcl.com.pk
2. Pakistan Telecommunication Company Limited. (2009). Specialized Module Access
Network (DSL & IPTV). Telecom Staff College Haripur.
3. Pakistan Telecommunication Company Limited. (Oct-Dec 2008). TeleNEWS.
4. Sajjad Imtiaz. (2008-09). Internship Report on PTCL. Internship Report, Islamabad.
67