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INTERNSHIP REPORT

ON
MULTIMEDIA AND BROADBAND
PAKISTAN TELECOMMUNICATION COMPANY LIMITED, BANNU

Submitted in Respect of:


PROFESSOR AMANULLAH AWAN
The Director (IMS)
Submitted By:
HEZBULLAH SHAH
Exam Roll No: 375
BBA IT (Honors)

INSTITUTE OF MANAGEMENT SCIENCES


UNIVERSITY OF SCIENCE AND TECHNOLOGY, BANNU
BANNU (N.W.F.P) PAKISTAN

Session: 2005-2009

INSTITUTE OF MANAGEMENT SCIENCES


UNIVERSITY OF SCIENCE AND TECHNOLOGY, BANNU
BANNU (N.W.F.P) PAKISTAN

INTERNSHIP REPORT
ON
MULTIMEDIA AND BROADBAND
PAKISTAN TELECOMMUNICATION COMPANY LIMITED, BANNU

Submitted in Respect of:


PROFESSOR AMANULLAH AWAN
The Director IMS
Submitted By:
HEZBULLAH SHAH
Exam Roll No: 375
BBA IT (Honors)
Session: 2005-2009

Internship Report submitted in respect of


Director, Institute of Management Sciences
In Partial Fulfillment of the Requirements for the Degree of
Bachelor in Business Administration and Information Technology
BBA IT (Honors)

INSTITUTE OF MANAGEMENT SCIENCES


UNIVERSITY OF SCIENCE AND TECHNOLOGY, BANNU
BANNU (N.W.F.P) PAKISTAN

It is to certify that the Internship Report of

Mr. HEZBULLAH SHAH, EXAM NO: 375 SESSION: 2005-2009


of BACHELOR IN BUSINESS ADMINISTRATION & INFORMATION TECHNOLOGY (HONORS) in
Pakistan Telecommunication Company Limited,
Multimedia and Broadband Department, Bannu
has been approved and accepted.

APPROVAL COMMITTEE
Supervisor

Director

_______________________________

_______________________________

SIR AFTAB KHAN

Prof. Amanullah Awan

Lecturer

Director

Institute of Management Sciences

Institute of Management Sciences

University of Science & Technology, Bannu

University of Science & Technology, Bannu

External Examiner

Signature:

_________________________________

Name:

_________________________________

INSTITUTE OF MANAGEMENT SCIENCES

University of Science & Technology, Bannu

DEDICATED
TO
ALL THOSE WHO HAVE
SACRIFICED THEIR LIVES TO
TAKE UP THE VOICE OF ISLAM

May their soul rest in peace .

TABLE OF CONTENTS

ACKNOWLEDGMENTS........................................................................................................VIII
PREFACE....................................................................................................................................IX
EXECUTIVE SUMMARY.........................................................................................................XI
SECTION 1.....................................................................................................................................1
CHAPTER NO 1........................................................................................................................2
INTRODUCTION TO THE REPORT....................................................................................2
1.1

Reason for selecting the specific industry...................................................................2

1.2

Purpose of the Internship.............................................................................................2

1.3

Scope of the Study.......................................................................................................3

1.4

Methods of Collecting Data.........................................................................................3

1.4.1

Use of Primary Data.........................................................................................................3

1.4.2

Use of Secondary Data......................................................................................................3

1.5

Hurdles in the Study....................................................................................................4

CHAPTER NO 2........................................................................................................................5
ORGANIZATIONAL INTRODUCTION...............................................................................5
2.1

Introduction & Historical Background of PTCL.........................................................5

2.1.1

Vision.................................................................................................................................6

2.1.2

Mission..............................................................................................................................6

2.1.3

Core Values.......................................................................................................................6

2.2

Company Profile..........................................................................................................6

2.2.1

Business & Corporate Users:............................................................................................7

2.2.2

Other business specific services include:..........................................................................7

2.2.3

Nationwide Infrastructure:................................................................................................7

2.2.4

National Long-haul Core Network:...................................................................................8

2.2.5

Carriers Services...............................................................................................................8

2.2.6

White Label Services:........................................................................................................8

2.2.7

Broadband Pakistan:.........................................................................................................9

2.2.8

IPTV Service (Smart TV):..................................................................................................9

2.2.9

Pak Internet Exchange:...................................................................................................10

2.2.10

V-fone:.........................................................................................................................10

2.2.11

International Network.................................................................................................11

CHAPTER NO 3......................................................................................................................12
STRUCTURE OF PTCL.........................................................................................................12
3.1

Structure of Organization...........................................................................................12

3.1.1

Main Offices....................................................................................................................13

3.1.2

PTCL Head Office Organizational Chart........................................................................14

3.1.3

Bannu Department Organizational Structure..................................................................15

3.2

Technical & Operational Network.............................................................................16

3.2.1

Switching Technology......................................................................................................16

3.2.2

Technical and Operational Milestones............................................................................17

SECTION 2...................................................................................................................................21
CHAPTER NO 4......................................................................................................................22
INTERNSHIP DEPARTMENT..............................................................................................22
4.1

Name of the Department............................................................................................22

4.2

Managerial Structure of the Department...................................................................22

4.3

Technological Structure of the Department...............................................................23

4.3.1

Working...........................................................................................................................24

CHPATER NO 5......................................................................................................................26
SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT............................26
5.1

Services Nationwide..................................................................................................26

5.1.1

Broadband Pakistan.......................................................................................................26

5.1.2

Smart TV.........................................................................................................................28

5.1.3

EVO Wireless Broadband...............................................................................................30

5.1.4

E-Learning Portal..........................................................................................................33

5.2

Services in Bannu......................................................................................................33

CHAPTER NO 6......................................................................................................................34
DUTIES PERFORMED DURING THE INTERNSHIP.....................................................34
6.1

Office Work...............................................................................................................34
5

6.1.1

Taking Orders from Customers:......................................................................................34

6.1.2

Order Entry into the Database.......................................................................................37

6.1.3

Complaint Management System Handling......................................................................39

8.1.4

Email Service used:.........................................................................................................41

6.2

Field Work.................................................................................................................41

6.2.1

Installation:....................................................................................................................41

6.2.2

Trouble Shooting / Fault Rectification:...........................................................................52

6.3

Marketing...................................................................................................................54

6.4

Advertising................................................................................................................54

6.5

Customer Facilitation Camps....................................................................................54

SECTION 3...................................................................................................................................55
CHAPTER NO 7......................................................................................................................56
FINDINGS AND RECOMMENDATIONS...........................................................................56
7.1 Findings..........................................................................................................................56
7.2 Recommendations..........................................................................................................57
CHAPTER NO 8......................................................................................................................58
SWOT ANALYSIS...................................................................................................................58
8.1

Strengths....................................................................................................................58

8.2

Weaknesses................................................................................................................58

8.3

Opportunities.............................................................................................................58

8.4

Threats.......................................................................................................................58

8.5

SWOT Matrix............................................................................................................59

BIBLIOGRAPHY........................................................................................................................60

ACKNOWLEDGMENTS
I am full of gratitude to:
Almighty ALLAH for giving me the life and energy to conceive and actualize the
internship and this report.
Our learned and erudite teacher Lecturer AFTAB KHAN Institute of Management
Sciences faculty of Management Sciences, University of Science & Technology, Bannu
for his inspiring guidance, keen interest, and continuous encouragement through out my
internship report making efforts.
My family, who gave me the moral support needed for studies.
Lecturer Adil Khan, and Lecturer Tariq Khan of Managements Sciences, University
of Science & Technology Bannu for guiding me every now and then in preparing this
report.
My Bachelor Friends Ashiq Ali Khan, Abdur Rehman, and Javed Ur Rehman who
pushed me every now and then to complete this report as soon as possible.
All Management Sciences Staff (University of Science & Technology, Bannu) who
implicitly or explicitly helped me in my Internship Report.
Last but not the least I am highly indebted to our University of Science & Technology,

Bannu and faculty of Management Sciences for providing me the opportunity and support
to accomplish my BBA-IT degree at Institute of Management Sciences, University of
Science & Technology, Bannu

(Syed) Hezbullah

Shah (Bukhari)

BBA IT (Honors)
(2005-2009)
Exam No: 375
7

PREFACE
This report is prepared as a result of performing seven weeks of Internship in Multimedia &
Broadband Department of Pakistan Telecommunication Company Limited, as a compulsory
requirement for the completion of Degree of Bachelor in Business Administration & Information
Technology.
The specific department is chosen for internship, only with a view that the future time is only of
the digital communication, and the simple analog communication is going behind the curtains.
And here is this department, we can learn a little about how the Digital Subscriber Line is set
up, and that how is it connected nationwide.
Following is the detail of the sequences, in which the report is constructed, along with the facility
of getting all this report in a Compact Disk as I already said that the modern time is to be
digitalized so I provided the report in digital form too.
This Report consists of THREE Sections.
The First Section is of Five (5) Chapters, where as: The Chapter Number One is entitled as
Introduction to the Report, having the data about the study conducted, as the Scope of the
Study, Limitations, etc of the Study. The Chapter Number Two is entitled as Organizational
Introduction. It has the data about the Historical Background of the Company, its Vision,
Mission, Core Values, and a Brief Discussion about the Companys Profiles which is cited from
the Companys Website. The Third Chapter is entitles as Structure of PTCL, which has the
managerial structure of the organization for nationwide as well as local.
The Section Two is about the Internship Department, i.e. it contains the information about the
Internship Department, its managerial and technological structure, services offered by the
department, and also I have discussed here the duties performed during the internship. All
these topics are covered in three chapters respectively.
8

Section Three consists of the Findings, Recommendations, Strengths, Weaknesses,


Opportunities, Threats, and also the SWOT Matrix. Where as Findings and Recommendations
are in a separate chapter, while the other topics in a separate chapter, consisting of two chapters
overall.
This report contains a CD (Compact Disc) at the end of it, which contains all the
report in a soft form, saved in the format of Microsoft Word 2007, Microsoft Word
97 2003, and also in a PDF format.
The CD is having the auto run capability, and is easy to use.

(Syed) Hezbullah

Shah (Bukhari)

BBA IT (Honors)
(2005-2009)
Exam No: 375

EXECUTIVE SUMMARY
The Company where I did my internship is called Pakistan Telecommunication Company
(PTCL)1. I was interviewed and hired by Mr. Yaseen Khan2, the Manager of Multimedia &
Broadband Department, PTCL Bannu. My internship started on 10/07/2009 and lasted for 8
weeks until 10/09/2009, with the official working hours starting from 9am to 3pm. During the
internship, I straddled in the department of Multimedia & Broadband along with the field work
associated with the department, under Assistant Manager (MM&BB).
Among the three sections in this report, the SECTION 1 contains Introduction about the study
conducted, introduction about the Organization, the Structures of the Organization, which have
the local and the nation-wide structure of the organization,
SECTION 2 is about the Department in which I conducted the Internship, along with the
Services that are provided by the specified department at national and local level, winding the
section with the discussion of the overall activities conducted during the internship (along with
some screen shots of computer work done) at PTCL Bannu in its Multimedia and Broadband
Department.
SECTION 3 which is the last section of this report consists of the Findings I did during the
internship duration, Recommendations that I though would benefit the organization, along with
the SWOT Analysis and SWOT Matrix.
There is a CD with this report which contains all this report in a Digital Form all in MS Word
2007, MS Word 97 2003, and Adobe Acrobat Reader (PDF) format. The CD has the Auto Run
functions and is easy to Use.

1 http://www.ptcl.com.pk
2 yasin.khan@ptcl.net.pk
10

SECTION 1
CHAPTER NO 12
INTRODUCTION TO THE REPORT...........................................................................2
CHAPTER NO 2...............................................................................................................5
ORGANIZATIONAL INTRODUCTION......................................................................5
CHAPTER NO 3.............................................................................................................12
STRUCTURE OF PTCL................................................................................................12

Section 1

Chapter No. 1
Introduction to the Report

CHAPTER NO 1
INTRODUCTION TO THE REPORT
I have prepared this report as an essential requirement for the completion of the degree of
Bachelors in Business Administration & Information Technology (BBA-IT). It has to be written
after the completion of seven weeks internship, which is a necessary part of the degree
completion with the aim to provide the students with actual life experience and use their
knowledge in practical.
1.1

Reason for selecting the specific industry

The Telecom Sector is spreading all over the world and it is going to be the essential part of the
lives of the humans. It is going through a process of rapid change in the world of technology.
In line with global trend and for meeting the emerging demand, major initiatives have been
taken by PTCL too to upgrade its network and also to introduce a range of new value added
services like Broadband and IPTV. And so I have also selected their department of Multimedia
& Broadband for my Internship.
1.2

Purpose of the Internship

There are many reasons:


1. To fulfill the requirements for the degree of the Bachelor of Business Administration &
Information Technology, a four year program from the University of Science &
Technology Bannu.
2. To see the practical world of what we studied during the four years program.
3. To understand how the practical organizations apply the knowledge of the theories.
4. To study the organization for its function and analysis on the basis of the study.
5. To make recommendations on the basis of the study done.

Internship Report on Pakistan Telecommunication Company Limited


Department: Multimedia & Broadband

Section 1

1.3

Chapter No. 1
Introduction to the Report

Scope of the Study

During the internship, I straddled in the department of Multimedia & Broadband along with the
field work associated with the department, such as:

Internship Report on Pakistan Telecommunication Company Limited


Department: Multimedia & Broadband

Section 1

1.4

Chapter No. 1
Introduction to the Report

i.

DSL Installation

v.

Maintain the LAN

ii.

Router Configuration

vi.

Maintain the DSL

iii.

LAN Installation

vii.

Marketing

iv.

Complaint Handling

viii.

Advertising

Methods of Collecting Data

I have collected the data for this report in many ways. I used Primary data, as well as
secondary data for completing the task of report writing about my internship. Some of the
methods I used are discussed below.
1.4.1

Use of Primary Data

I used Primary Data for completing the report by the following ways:
i. Self Observation
ii. Discussions with the officers
iii. Marketing
iv. Informal interview from the customers
1.4.2

Use of Secondary Data

I also used Secondary Data for completing the report writing. Some of these methods are as
follows.
i. PTCL Brochures
ii. PTCL Website
iii. Internship reports of seniors and friends
iv. Staff Training program guides
1.5

Hurdles in the Study

I also faced some hurdles during the making of the report. There were so many hurdles but I
mention only those which seems to be important to be discussed here. Some of these hurdles are:
i. No guidance from the university about how to conduct the internship.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband

Section 1

Chapter No. 1
Introduction to the Report

ii. The internees are not provided with opportunities of doing things themselves
during internship, making it difficult for them to understand technical things.
iii. Limited Financial and Technical Resources also affected the study. Such as
traveling to customer premises in the field work and the advertising were done by
the internees own expense.

Internship Report on Pakistan Telecommunication Company Limited


Department: Multimedia & Broadband

Section 1

Chapter No. 2
Organizational Introduction

iv.CHAPTER NO 2
v.ORGANIZATIONAL INTRODUCTION
vi.
vii. 2.1

Introduction & Historical Background of PTCL

viii.

PTCL is largest telecommunication company of Pakistan. It has reached its

service to almost every part of the country. (PTCL) is proud to be Pakistans most reliable
and largest converged services carrier providing all telecommunications services from
basic voice telephony to data, internet, video-conferencing and carrier services to
consumers and businesses all over the country with more the 2000 exchanges all
providing at least the fixed line network and the dialup internet service.
ix.
x. Whether it is an office in the largest city of Pakistan or a home in a small village, PTCL is
present in every corner of Pakistan to serve its customers providing several services.
xi.
xii. Some of its services are named below:
Broadband
IPTV
EVO Wireless
Dialup Internet
Telephone
xiii.
xiv.

PTCL is established since 1947 by establishing Posts and Telegraphs Department,

proceeding to establishing Pakistan Telegraph and Telephone Department in 1961, then in


1990-91, it went to become Pakistan Telecom Corporation, after which in 1996, PTCL became
listed in all stock exchanges of Pakistan, further in 1998, its subsidiaries of Mobile Services,
and Internet Services started on the name of Ufone and PakNet, coming to the year 2000, it
Finalized its Telecom Policy. It also announced in year 2003, the Telecom Deregulation
Policy, finally in 2006, Etisalat (The Telecom Company of United Arab Emirates) took over its
Management and it is still holding the status of backbone for country's telecommunication

Section 1

Chapter No. 2
Organizational Introduction

infrastructure despite arrival of a dozen other telecoms including telecom giants like Telenor,
China Mobile, Wateen Telecom, and others.
xv.
xvi.

2.1.1

Vision

xvii.

To be the leading Information and Communication Technology Service Provider

in the region by achieving customer satisfaction and maximizing shareholders' value'.


xviii.
xix.

The future is unfolding around us. In times to come, we will be the link that

allows global communication. We are striving towards mobilizing the world for the future.
By becoming partners in innovation, we are ready to shape a future that offers telecom
services that bring us closer.
xx.
2.1.2

Mission

xxi.

To achieve our vision by having:

An organizational environment that fosters professionalism, motivation and quality


An environment that is cost effective and quality conscious
Services that are based on the most optimum technology
"Quality" and "Time" conscious customer service
Sustained growth in earnings and profitability
xxii.
xxiii.

2.1.3

Core Values

Professional Integrity
Customer Satisfaction
Teamwork
Company Loyalty
xxiv.
xxv.
xxvi.

2.2

Company Profile
The following data is added here as the Companys Profile.
xxvii. (Pakistan Telecommunication Company Limited, p.
http://www.ptcl.com.pk/aboutusc.php?NID=90)

Section 1

Chapter No. 2
Organizational Introduction

xxviii.
xxix.

PTCL is all set to redefine the established boundaries of the telecommunication

market and is shifting the productivity frontier to new heights. Today, for millions of
people, we demand instant access to new products and ideas. More importantly we want
them for their better living standards with increased values in this ever-shrinking globe of
ours. We are setting free the spirit of innovation.
xxx.
PTCL is going to be your first choice in the future as well, just as it has been over the past
six decades.
xxxi.
xxxii.

2.2.1

Business & Corporate Users:

xxxiii.

For clear communication the first choice of business circles is PTCL telephone for

local, nationwide and international calling. Today businesses can have 10-100 lines with
modern day services to meet their needs. Now you get options like Caller-ID, callforwarding, call-waiting, Call Barring, to name a few.
xxxiv.
xxxv.

2.2.2

Other business specific services include:

xxxvi.

0800-Toll free number, 0900-Preminum rate services, VPN-Virtual Private

Network, Audio Conference Service, Digital Cross Connect (DXX), ISDN (Policy),
Teleplus(ISDN/BRI), Digital Phone Facilities/ Modification Charges, UAN, UIN.
xxxvii.
xxxviii.

2.2.3

Nationwide Infrastructure:

xxxix.

We have the largest Copper infrastructure spread over every city, town and village

of Pakistan with over million installed lines.


xl.
The network has over 0.5 million POTS ports with more than 250,000 Broadband ports in 13
major cities.
xli.
xlii.

2.2.4

National Long-haul Core Network:

xliii.

We have over 10,400 km fully redundant, fiber optics DWDM backbone network.

It connects over 840 cities and towns with 270G bandwidth.

Section 1

Chapter No. 2
Organizational Introduction

xliv.
xlv.

2.2.5

xlvi.

As carriers-carrier, we provide the core infrastructure services to the cellular,

LDIs,

Local

Carriers Services
Loop

operators,

ISPs,

Call

Centers

and

payphone

operators.

We provide all carrier services, right from inter-connects and telehousing to DPLC and
IPLC connectivity. Our interconnect services are provided from our 3200 exchange
locations that connect your carriers networks domestically, in addition to providing IPLC
bandwidths to connect you internationally through our four international gateways and
SEA-ME-WE3 and SEA-ME-WE4 international submarine, also IMWE submarine cable
will be added by the end of the year.
xlvii.
Furthermore to provide connectivity to operators in the extreme remote areas of the
country,

PTCL

launched

its

state

of

the

art

satellite

service

(Skylink).

PTCL satellite service (Skylink) is provided using the Intelsat Satellite System, an
undisputed leader in satellite communications.
xlviii.
xlix.

2.2.6

White Label Services:

l. PTCL customers can now provide uninterrupted services to their clients without
undertaking large scale investment in infrastructure or developing expertise in their own
network.
li.
PTCL White Label Services are focused on speed and simplicity at minimal capex. This
will enable our customer to offer their own branded WLL, DSL etc to customers nationally,
together with an array of key support services.
lii.
liii.

2.2.7

Broadband Pakistan:

liv.

PTCL Broadband is the largest and the fastest growing Broadband service in

Pakistan. In less than two years of it launch, PTCL has acquired over 150,000 Broadband
customers in over 150 cities and towns across Pakistan, leading the proliferation and
awareness of Broadband services across Pakistan.

Section 1

Chapter No. 2
Organizational Introduction

lv.
lvi.

With its entry in this market segment, PTCL opened up a broadband culture in

Pakistan, where till a couple of years back there was very little awareness in the country
about broadband & high speed internet services. PTCL made the broadband technology
affordable by lowering the barriers to entry, by geographically bringing the service within
the reach of a common user across Pakistan and by continuous improvements in customer
care for the service.
lvii.
lviii.

Unique offers that makes PTCLs Broadband unmatchable are special packages

for the student segment, FREE modem and installation, FREE dial up service for its
Broadband customers and FREE access to movies, music, classical Pakistani dramas,
cricket matches, gaming, educational and religious content on PTCLs entertainment portal
BUZZ, (made exclusive only to PTCL Broadband subscribers). PTCL also offers multiple
FREE personalized e-mail accounts exclusively to its broadband users. In addition, PTCL
recently doubled its broadband speed for all its existing and new customers at the same
price, making 1 MB as its minimum offered speed.
lix.
For a connection you simply dial 0800 8 0800 or visit www.ptcl.com.pk
lx.
lxi.

2.2.8

IPTV Service (Smart TV):

lxii.

Using its state of the art Broadband network, PTCL entered the media sector on

14th August 2008, by launching a digital interactive television service for the first time in
Pakistan. Employing the IPTV (Internet Protocol TV) technology, PTCL brought Pakistan
in the list of a few countries across the globe that offer this state of the art interactive TV
service to its subscribers.
lxiii.
lxiv.

Branded under PTCL Smart Line, the service includes Interactive Television,

Broadband and voice telephony all at the same time on PTCLs telephone line. Besides
offering the highest digital quality TV picture, the most revolutionary section of this
offering is the ability to rewind and pause live TV channels, the ability to block /
unblock any TV channel for parental lock and the ability to search through video on

Section 1

Chapter No. 2
Organizational Introduction

demand content. Currently PTCL Smart TV offers its viewers over hundred live channels
and over 350 local and international Movie titles on Demand. The service for now is
available in four cities Karachi, Lahore and Rawalpindi Islamabad however is planned to
be expanded to all the major cities and towns across Pakistan during the year 2009.
lxv.
lxvi.

2.2.9

Pak Internet Exchange:

lxvii.

It is the only IP enabled network with 40 (number increase) point-of-presences

(POP) in 26 cities. The existing 16G active bandwidth is used for internet, data, video and
video-conferencing services and for voice of LDI. All PTCL Broadband users, narrow band
users, corporates, mobile operators, and ISP are connected to this network.
lxviii.

lxix.

2.2.10 V-fone:

lxx.

PTCL also continues to be the largest CDMA operator in the country with

approximately 1.25 million V-fone customers.


lxxi.
It offers fixed wireless telephone for your homes & business. With CDMA2000 1X
technology, ours is the largest WLL network with a capacity of 2.6M, covering over 10,000
urban & rural areas. The network is already enabled for Voice, Dialup-Internet access
(153.6kbps) and EVDO Broadband.
lxxii.
V-fone can be bought from our franchises or by dialing 1236 and it will be delivered within
48-72 hours.
lxxiii.

lxxiv.

2.2.11 International Network

lxxv. SEAMEWE-3 Submarine Cable System:


lxxvi.

PTCL is a member of SEAMEWE 3 Cable Consortium with its Cable

Landing Station at Karachi. SMW-3 cable connects 39 cable landing stations in 33


countries and four continents. SMW-3 is the longest system of the world with a total
length of 39,000 Km.

Section 1

Chapter No. 2
Organizational Introduction

lxxvii.
SMW-4 Submarine Cable System:
lxxviii.

SMW-4 is a relatively new submarine cable system (inaugurated in

December 2005) and links 14 countries with 16 landing stations across Europe, Middle
East and Asia. The system is using Terabit DWDM technology to achieve. The link
between any two destinations is STM-1. SMW-4 is designed for relatively higher traffic
volumes.
lxxix.
I ME WE cable details and Status with Map:
lxxx. IMEWE Submarine Cable is a Tera bit capacity submarine cable system
connecting India to Western Europe through Middle East. The Cable system is 13,000
km long with 10 landing points in 8 countries.
lxxxi.

lxxxii.
lxxxiii.

Satellite Communication:
PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad.

These installations provide the diversity for International voice connectivity and also
work as Hub for domestic satellite users. There are four Intelsat Standard B Earth
Stations at Islamabad, Gilgit, Skardu and Gwadar.

Section 1

Chapter No. 3
Structure of PTCL

lxxxiv.

CHAPTER NO 3

lxxxv.

STRUCTURE OF PTCL

lxxxvi.
lxxxvii.

3.1

Structure of Organization

lxxxviii.

An Organizational Structure clarify the roles of personnel of an Organization and

to determine who has to do what task, which is responsible for what, objectives to be
achieved, who is to report to whom and to remove the obstacles for performance caused
by confusion and uncertainty of job assignment as well as to make easy decision-making
and communication networks reflecting and supporting organization objectives.
lxxxix.
xc. The head of Pakistan Telecommunication Company Limited is called "President". Then
come the SEVPs (Senior Executive Vice Presidents), i.e. SEVP

(Finance), SEVP

(Operations), SEVP(Technical), and SEVP (Human Resource Management), SEVP


(Marketing & Business Development).Then there is a chain of Executive Vice Presidents
(EVPs) like EVP (Finance Central), EVP (Marketing), EVP (HR Central), EVP
(Accounts), EVP (Operation), EVP (Information Technology, Training & Research), and
EVP (Revenue). All these are appointed at Pakistan Telecommunication Company,
Headquarters at G-8/4, Islamabad. Apart from these EVP, there are also EVP (Operation),
EVP (HR) etc who are heading the other regions of PTCL in major cities country wide.
Then there are Chief Engineers and General Managers at H/Qs who report to their
relevant EVP. Then there are Senior Managers, Deputy Directors, Assistant Directors,
Account Officers, Assistant Account Officers, Financial Analysts, Marketing Managers,
Computer Programmers, and IT Specialists etc.
xci.
xcii.

There are also Regional Heads (General Managers) to head PTCL Regions then

come the Senior Managers (Operations), Senior Engineers (Operations), Engineers to


look after the telecom system of Regions. There are also Senior Managers Finance,
Account Officers and Accountants to Handle Regional account and billing matters.
Manager HR & his staff are responsible to take care of Personnel affairs at Regional
Level.
xciii.

Section 1

Chapter No. 3
Structure of PTCL

xciv.

In

non-gazetted

staff

there

are

Engineering

Supervisors

Operations/Switching/Power plant/Optical Fiber system/M.W Media, Account Assistants,


Stenographers, Assistants, Key Punch Operators, Telecom Technicians, Upper Division
Clerks, Lower Division Clerks, Line Men, Wire Men, Drivers, Exchange Cleaners, Naib
Qasids and Peons etc.
xcv.
xcvi.

All the staff is recruited by the HR Department headed by SEVP HR. The HR

experts are responsible for hiring & to further streamline its recruitment process.
xcvii.

3.1.1

Main Offices

xcviii.

The Head Office of Pakistan Telecommunication Company Limited is

situated in
xcix.

Sector G-8/4, Islamabad, which is headed by the "President". Besides, it has

Regional Headquarters like:


Islamabad Telecom Region,
Rawalpindi Telecom Region,
Hazara Telecom Region Abottabad,
Northern Telecom Region-I Peshawar,
Lahore Telecom Region (South),
Lahore Telecom Region (North),
Multan Telecom Region,
Faisalabad Telecom Region
Southern Telecom Region-I Hyderabad
Southern Telecom Region-II Karachi
Southern Telecom Region-V Sukkur
Western Telecom Region Quetta.
Switching network Central region Lahore.
c.

ci. These Regions provide Telecommunications services to the customers in their


respective areas. Apart from these, PTCL has an Optical Fiber Construction Region Lahore
and Optic Fiber System Islamabad, each headed by a General Manager.

Section 1

cii. 3.1.2

Chapter No. 3
Structure of PTCL

PTCL Head Office Organizational Chart

ciii.

Internship Report on Pakistan Telecommunication Company Limited


Department: Multimedia & Broadband

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Section 1

Chapter No. 3
Structure of PTCL

civ.
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband

16

Section 1

cv. 3.1.3

Chapter No. 3
Structure of PTCL

Bannu Department Organizational Structure

cvi.
G.M (A/N(D&M))

cvii.
Internship Department

cviii.
cix.
cx.

cxi.S.M(MM&BB)

S.E Cord

S.M(HR)

S.M(Switch)

S.M(D&Sp Project)

S.M(Ops)

S.M(Fin)

cxii.
cxiii.
cxiv. Manager
cxv.

Engineer
A.D.W

S.E (as above)

S.E(switch)

Engineer

Engineer

A.D.W

cxvi.
cxvii.

Business Manager

A.M

S.A.O

cxviii.
cxix.
CPE installers
cxx.

Ass: B.M
Assistant Clerks

R.O

E.S (Switch)

E.S develop

E.S (Bus)

cxxi.
cxxii.

U.D.C, L.D.C, Stenos etc.

cxxiii.
cxxiv.
cxxv.
cxxvi.

D.A.O

T.O, Tech:, Wire man etc


Line man, Tech: Cable etc.

Internship Report on Pakistan Telecommunication Company Limited


Department: Multimedia & Broadband

Tech:, Cable, Line man etc.

17

Section 1

Chapter No. 3
Structure of PTCL

cxxvii.

Note: In Bannu there is no GM so in the above structure I have scaled from SM,

till CPE installers. I did my internship in DSL department so I am mentioned the names
of only concerned designations and the department structure is highlighted in the chart
above.
cxxviii.

Senior Manager(SM)

Esa Khan (DIK)

cxxix. Manager (MM&BB)

Yaseen Khan3

cxxx. Assistant Manager(AM)

Tariq Ayaz

cxxxi. CPE Installers

Fahad Burhan, Irfan khan,

Dawar
cxxxii.
cxxxiii.

3.2

Technical & Operational Network

cxxxiv.

Pakistan telecommunication corporation under the act of 1996, Pakistan

Telecommunication Authority (PTA) issued a license to Pakistan Telecommunication


Company Limited for the provision of telecom services within Pakistan to private
sector and the general public as the Federal Government may determine and
during the exclusivity period of the Pakistan Telecommunication Company Limited
(PTCL) specified in above-mentioned Act. PTCL has 25 years license to provide
telecom services in Pakistan with Stake in the Company with about 62% equity.
PTCL has largest network and huge infrastructure for it's more than 4,405,161users as
on (Mar, 2008).
cxxxv.

cxxxvi.

3.2.1

Switching Technology

cxxxvii.

There are 7 different kinds of switching technologies currently operational in

PTCL network.
Alcatel
Siemens
NEC
Erricsson
3 Email:Yasin.khan@ptcl.net.pk
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Department: Multimedia & Broadband

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Section 1

Chapter No. 3
Structure of PTCL

Huawi
J.S telecom
ZTE
cxxxviii.
cxxxix.

With these different switching technologies PTCL is running its huge

network and providing different communication facilities to its customers.


cxl.
cxli.

3.2.2

Technical and Operational Milestones

cxlii.

PTCL is continuously improving it network. During the year 2008 PTCL installed

capacity was 4940154 but now in current year the installed capacity is improved. PTCL
achieved 100% digitalization in this year.
cxliii.
cxliv. 3.2.2.1 Computerized Fault Management System
cxlv.

This feature of PTCL improved network & is being used to register & rectify

Land Line Faults in a computerized way. This system was working in few cities but
now it is available all over the Pakistan.
cxlvi.
cxlvii.

3.2.2.2

Launch Of IN Platform

cxlviii. To augment the capacity and introduce additional value added services a new
Intelligent Network (IN) Platform was launched in October 2003.This platform has
higher capacity for prepaid calling cards and provision for introduction of new services.
cxlix.
cl.

3.2.2.3
cli.

Optical Fiber Junction Access Network

To further support the launch of new services the optical fiber junction access

network has been in implementation phase. This system further supports the upcoming
project of PTCL WLL (wire less local loop), Broad Band Services & IPTV.
clii.
cliii.

3.2.2.4
cliv.

Network Operation Center (NOC)

(Pakistan Telecommunication Company Limited, Oct-Dec 2008, pp.

21-22)
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Section 1

Chapter No. 3
Structure of PTCL

clv.

Pakistan Telecommunication Company Limited (PTCL) is a prime provider of

telecom voice and data services within Pakistan.


clvi.
clvii. As Part of its ongoing infrastructure development, PTCL has embarked on a
major investment program in a Network Operations Center (NOC).
clviii.

clix.

Fig. NOC application launched

clx.
clxi.

The purpose of NOC is:

To control, monitor and manage the entire PTCL Network


To enhance and optimize Network Management through a transparent and
centralized platform
To create a highly available, adaptable and fault resilient network that can meet
the market demand and provide customer satisfaction
clxii.
clxiii. Due to the absence of a NOC, PTCL currently faces serious operational
challenges:
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Department: Multimedia & Broadband

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Section 1

Chapter No. 3
Structure of PTCL

Since there is no centralized network management, fault resolution is ad hoc and


inefficient, service restoration takes a long time
There is no mechanism for root cause analysis
clxiv.
clxv.

Through the NOC PTCL have been able to address these issues with:

A complete convergence of entire Network on a single platform


Proactive identification and resolution of faults through:

Real-time Network Monitoring & status visibility.

PTCL have been able to increase network availability through:

Enhanced Quality of Service and centralized performance statistics and


reporting mechanism.

Increased Accountability and Transparency

Through escalation policies, work orders and maintenance of secure


activity logs

clxvi.

i.

clxvii. A Fault resilient and highly


available Network is a direct result of
NOC. However the NOC platform
has also been used to diversify the
services

and

customer

base

to

increase revenues. NOC has been


used for:
clxviii.
Modifications of SOPs
for:

DSL,

IPTV,

Triple

Play

provisioning and

ii. Fig. Employees Monitoring the Network

complaint handling.
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Department: Multimedia & Broadband

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Section 1

Chapter No. 3
Structure of PTCL

BNCC has been integrated for resolution of complaints reported by the


customers.

NOC is used for provisioning of SLA support for all domains.


Management of DXX corporate customers and outsourced Data Centers.
clxix. Further, Performance management statistics are being used to conduct a trend
analysis and reengineer the network.
clxx.
clxxi. Civil Works
clxxii.
clxxiii. NOC in PTCL
clxxiv. The main NOC is located in the CDDT Building, Islamabad. There are 3 regional
NOCs in Lahore, RWP and Karachi respectively. Disaster Recovery shall be done in
Karachi.
clxxv.
clxxvi. Network Domains that have been integrated into NOC:
clxxvii.

WLL, IN, Signaling, TDM/, Switching, OFAN, TXM, DXX,


PIE, NGN and Triple Play

clxxviii.

Fiber Cut Scenario

clxxix. On average PTCL experience hundreds of fiber-cuts in a month. As a result PTCL


have automated the root cause analysis process for this scenario:
clxxx.
clxxxi. When the system detects a fiber cut a siren goes off, cable cut blinks on the screen
and hundreds of critical alarms pop up on the screen, the correlation rule kicks in and the
alarms are associated and consolidated into a single root cause alarm.
clxxxii.

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Section 1

Chapter No. 3
Structure of PTCL

clxxxiii.

A TT is automatically

iii.

generated identifying the affected cable


section between two NEs.
clxxxiv.

An

automated

notification

is

responsible

coordinator

stamped

SMS

dispatched
and

to

via

EMAIL.

the
time
The

coordinator then issues a work order for


fault resolution. IOf the fault is not
resolved, verified and closed within a
stipulated time frame, the escalation
process

is

triggered

and

senior

management is notified with an SMS


and email for apporpriate action.
clxxxv.
clxxxvi.
visibility

Complete
of

the

network,

iv. Fig. Employees at work on NOC

intelligent root cause analysis and defined SOPs for work order dispatching and
escalation are the core tools that shall allow the NOC to provide a robust network making
PTCL a landmark of excellence in the world of telecom.
clxxxvii.

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Section 1

Chapter No. 3
Structure of PTCL

clxxxviii.

SECTIO
N2

clxxxix.......................................................................................

CHAPTER NO 4.............................................................................................................22
INTERNSHIP DEPARTMENT.....................................................................................22
CHPATER NO 5..............................................................................................................26
SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT...................26
CHAPTER NO 6.............................................................................................................34
DUTIES PERFORMED DURING THE INTERNSHIP............................................34

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Department: Multimedia & Broadband

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Section 2

Chapter No. 4
Internship Department

CHAPTER NO 4
INTERNSHIP DEPARTMENT
4.1

Name of the Department


The name of the Department where I did the Internship of seven weeks duration was
Multimedia and Broadband. Its acronym is MMnBB. I was under the supervision of
Assistant Manager, and was hired for the Internship by Manager MMnBB.

4.2

Managerial Structure of the Department


President

SEVP

EVP

Internship Department

S.M(MMnBB)

G.M (Functionality & Administration)

S.M(HR)

S.M(Switch)

S.M (D & Sp Project)


Manager

S.M(Fin)

A.M

CPE installers

Fig: Managerial Structure of the Department


Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband

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Section 2

Chapter No. 4
Internship Department

In bannu there is no GM so in the above structure I have scaled from SM, till CPE
installers and the SM report to two GMs i.e. Functional and Administrative. I did my
internship in DSL department so I am mentioned the names and designations of
employees of that department only, and the department structure is highlighted in the
chart above.

4.3

Senior Manager(SM)

Esa Khan (DIK)

Manager (MMnBB)

Yaseen Khan4

Assistant Manager(AM)

Tariq Ayaz

CPE Installers

Fahad Burhan, Irfan khan, Dawar

Technological Structure of the Department

Outside Plant

Primary Cable

4 Email:yasin.khan@ptcl.net.pk
Internship Report on Pakistan Telecommunication Company Limited
Department: Multimedia & Broadband

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Section 2

Chapter No. 4
Internship Department

Fig: Broadband Pakistan Structure

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Department: Multimedia & Broadband

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Section 2

4.3.1

Chapter No. 4
Internship Department

Working

Server
The servers located at different places in Pakistan gets data from the Internet. They are connected
to the whole world and through them, the Pakistani Nation connect to the Internet.
DSLAM (Digital Subscribers Line Access Multiplexer)
(Pakistan Telecommunication Company Limited, 2009, pp. 9-10)
The DSLAM at the access provider is the equipment that really allows DSL to happen. A
DSLAM takes connections from many customers and aggregates them onto a single, high
capacity connection to the Internet. DSLAMS are generally flexible and able to support multiple
types of DSL in a single central office, and different varieties of protocol and modulation in the
same type of DSL. In addition, the DSLAM may provide additional functions including routing
or dynamic IP address assignment for the customers.
The DSLAM provides one of the main differences between user service through ADSL and
through cable modems. Because cable-modem users generally share a network loop that runs
through a neighborhood, adding users means lowering performance in many instances. ADSL
provides a dedicated connection from each user back to the DSLAM, meaning that users wont
see a performance decrease as new users are added until the total number of users begins to
saturate the single, high-speed connection to the Internet. At that point an upgrade by the service
provide can provide additional performance for all the users connected to the DSLAM.
MDF (Main Distribution Frame)
(Sajjad Imtiaz, 2008-09)
MDF stands for Main Distribution Frame. The Basic function of MDF is to interconnect the
main equipments which are present inside the exchange with the cables which are going to the
subscriber (customer).
The wire coming from MDF and Cable Chambers is called as Primary Wire. The Primary
wire may contain 200 up to1200 pairs.
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Section 2

Chapter No. 4
Internship Department

Construction of MDF
MDF is actually a long steel rack which is accessible from both sides. On one side of the
steel rack Termination blocks are arranged horizontally and at the other side the termination
blocks are arranged vertically.
Cables coming from exchange (Switch room) are terminated at the horizontal blocks
whereas cables coming from external network are terminated at vertical blocks.
Inside Plant
MDF is actually the point where the Local Exchange ends, so the Local exchange and MDF are
the basically Inside Plant.
Outside Plant
All the cables, towers, poles, cabinets till the DP are referred as the Outside Plant.
Cabinet
Its a metallic bar from which further connections to the subscribers are given.
The wire coming out of the cabinet to the DP is called as Secondary wire.
DP:
DP is abbreviation of Demarcation Point. One DP contains 10 connections or pairs of wires
coming from it, which go towards 10 subscribers. The wires which are coming out of DP are
called as Drop Wires. DP is located at the Telephone Pole.

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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

CHPATER NO 5
SERVICES BY MULTIMEDIA AND BROADBAND DEPARTMENT
Multimedia and Broadband department of the PTCL offers some services, which are discussed
below:
5.1

Services Nationwide

At National Level it provides its customers with the following services.


5.1.1

Broadband Pakistan
(Pakistan Telecommunication Company Limited, p.
http://www.ptcl.com.pk/contentp.php?NID=190)

PTCL is now the leader in consumer broadband in Pakistan, leading the country into 21st
century.
Experience the Internet at its fastest with high-speed access from Broadband Pakistan,
simultaneously, enjoy Voice service over the same telephone line without any extra cabling
connections! Broadband Pakistan offers DSL service with unmatched reliability, affordability
and connectivity.
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Department: Multimedia & Broadband

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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

Features
Cost effective Always On Internet access
High speed data download
Unlimited download
Free Modem
Free Installation
Convenient ordering on phone and web
No upfront charges
Free E-mail and anti spam service for Broadband Subscriber
Pakistan oldest and largest IP service provider brings you a mark of association.
Where every PTCL Broadband Connection get a free Personalized e-mail ID for life and
enjoy the most reliable, spam free service.
Highlights:
PTCL broadband customers will get a free for life personalized e-mail account with
50mb of space.
Broadband keeps you connected to high speed internet all the time.
Economical packages for students
Special packages for corporate and individuals
Access to free movies, music, classical Pakistan plays, famous cricket matches,
educational and religious contents exclusively for PTCL broadband customers.
PTCL achieving the important milestone of taking broadband into over 167
cities/towns across Pakistan

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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

Broadband Entertainment Portal (PTCL BUZZ)

Now PTCL offers Pakistan's First Entertainment Portal completely free for its DSL
Customers. Experience true broadband entertainment, listen or download melodies, songs,
watch classic movies, Cricket Matches, PTV Plays, Online learning, Gaming, listen to
religious Naats and lots of fun.
Now your DSL connection is much more than just speed, it is entertainment and fun!
PTCL BUZZ is an entertainment portal which is FREE & EXCLUSIVELY
AVAILABLE only for PTCL broadband users. PTCL Buzz has a huge library of content
including the best of English and Urdu movies, dramas, Sports, Live radio, Religious
programmes and over 10,000 songs to choose from.
5.1.2

Smart TV
(Pakistan Telecommunication Company Limited, p.
http://www.ptcl.com.pk/aboutusc.php?NID=145)

Launched for the first time in Pakistan using the flexible Internet Protocol (IP) technology,
PTCLs Smart TV is service which allows customer to be more interactive and more in control
with their TV service as compared to conventional TV broadcast or cable TV. Smart TV
delivers television programs to households via broadband connection and requires a

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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

subscription, a set-top box, and offers key advantages over existing cable TV. You will now be
able to:
Playback / Rewind live TV channels at any time
Parental Lock facility on any channel
Search and select favorite programs by using Electronic Program Guide. Viewers have
full control over functionality such as rewind, fast-forward, pause, and so on.
Watch DVD quality movies on demand from our library of over 500 titles.
Watch 100 plus digital quality TV channels.
Features and Benefits of Smart TV
Smart TV provides advanced features and services that are not possible with traditional
broadcast television systems. These advanced features include Time Shift Television
(TSTV), Parental Control, Electronic Program Guide (EPG), Global Television Channels,
Video on Demand (VoD), Near Video on Demand (NVoD) and many more interactive
features.

Time Shift Television (TSTV)


Time Shift Television is an exciting feature that allows viewers to playback live TV
channels at any time they want. So when the viewer misses an important part of a
movie, a play or a sporting event, he can view it by rewinding that particular channel
(displaying the symbol

), watching the missed part and then coming back to live

action. This function will be available to the TV viewers for the first time in Pakistan
and only through the PTCL Smart TV service.
Parental Control
This feature enables parents to restrict certain channels which are not suitable for
juvenile viewing. Restriction is enabled by assigning a password to particular
channel(s) thus empowering parents to control the content their children can watch.
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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

EPG (Electronic Program Guide)


Electronic Program Guide (EPG) is an extremely responsive and feature-rich
application that manages viewer interaction during channel and program selection. It is
an on-screen guide to schedule broadcast television programs, allowing viewers to
navigate, select, and discover content by time, title, channel, genre, etc, by use of their
remote control. It also provides access to billing details, changing password and
managing favorites.
VOD (Video On Demand)
Video on Demand is a service that provides end users to interactively request and
receive videos. VOD permits a customer to select a program from a catalogue using
EPG (Electronic Program Guide). The play out of the selected movie starts nearly
instantaneously on the customer's TV. A film that is chosen, for example, will be
available for multiple viewing during 24 hours without any extra charge.
NVOD (Near Video On Demand)
NVOD is another exciting feature working like a community TV Channel. A number of
channels are allocated for NVOD. Popular or recently released movies and programs
are played on NVOD channels and are available to all Smart TV viewers. Difference
between VOD & NVOD is that VOD is a personalized service catering only to
individual needs, on payment whereas NVOD is like community cinema available to all
Smart TV customers at no extra cost. In case of NVOD channels, customer feedback
plays a pivotal role in content selection.
5.1.3

EVO Wireless Broadband


(Pakistan Telecommunication Company Limited, p.
http://ptcl.com.pk/contentb.php?NID=199)

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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

Experience the evolution of the broadband revolution with PTCL Evo - the ultimate solution
for high speed internet access on the move. Just plug and play or work at home, in the office or
anywhere in between. Theres no end to your imagination nor to what you can do with Evo.
Superior 3G experience.
Broadband Internet in your pocket
Unlimited downloads!
EV-DO Roaming in Karachi, Lahore & Islamabad/Rawalpindi - Nationwide Roaming
through automatic switch over to 1 X in non EVDO Coverage areas.
Average download speeds from 300 kbps to 500 kbps!
Access rich media applications like live video streaming, web casts, online games and
a host of other applications.
USB Interface - Compatible with Desktops & Laptops.
Plug & Play - Instant Connectivity
Features
Enhanced 3G network technology for faster downloads and browsing.
Mobility/ Portability: Internet on the go - whenever and wherever
High speed internet experience: Supports entertainment services such as music, video
streaming, images/ videos/ files sharing etc.
Simplicity: Faster deployment, easy to move
Provides superior Value and Quality of service through Reliable, Secure, Highavailability network
Supported OS: Windows 2000 / XP / Vista/Mac OS.
Benefits
Never Before Speed:
With PTCL Evo Wireless Broadbands 3G network technology you now have access to
internet at super fast speeds using the new USB Modem & PCMICA card.
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Section 2

Chapter No. 5
Service by Multimedia and Broadband Department

Internet on the Go:


You now have the convenience of being able to access PTCL Evo Wireless Broadband
from wherever you are.
Plug and Play:
All you now need to do is just plug the USB Modem/PCMICA into your Laptop /
Desktop PC and you are ready to access a whole new world of high-speed internet
connectivity.
Unlimited Downloads:
With Evo Wireless Broadband you get Unlimited Downloads! There is no limit to the
amount of data you can download or upload. Since there is no limit to your imagination
so why should there be any limit to what you can do with Evo!
Hassel free/Wireless:
With Evo sleek and stylish devices, you are now completely free from wires.
USB Interface:
With the USB port interface you can now simply plug the USB Modem device into either
a Laptop or your Desktop PC and get ready to access high-speed internet connectivity.
Multifunctional Device:
The device also supports your Laptop / Desktop PC earphone and microphone. By
inserting a Vfone RUIM you can use your Evo device to make/receive voice calls or
send/receive SMS.

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Section 2

5.1.4

Chapter No. 5
Service by Multimedia and Broadband Department

E-Learning Portal
(Pakistan Telecommunication Company Limited, Oct-Dec 2008, p. 15)

E-Learning is a comprehensive easy-learning program that delivers more than 1500 affordable,
certification-level IT, desktop and professional development courses through the internet.
Allowing you to learn anytime, anywhere for a fraction of the cost of class-based training.
EasyLearning courses not only provide you with new skills that improve your prospects in life,
but also give you free access to hundreds of work opportunities posted by businesses
worldwide on their free website, Serebra Connect. You can start earning income from your
skills immediately after graduating. The more skills you have, the better the opportunities you
will get.

To promote and introduce this valuable service, PTCL teams have conducted free distribution
of Easy Learning Cards to Educational Institutes, to corporate clients, Broadband and Vfone
customers. EasyLearning will not only fulfill the Corporate Social Responsibility for PTCL but
will literally promote other services and products of PTCL like Broadband, Vfone etc.
5.2

Services in Bannu

Of the Above Nationwide services, Bannu (Where I did my Internship) have only the service of
Broadband Pakistan.

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Section 2

Chapter No. 6
Duties Performed During The Internship

CHAPTER NO 6
DUTIES PERFORMED DURING THE INTERNSHIP
6.1

Office Work

During my internship, I performed some duties at the office of the Multimedia and Broadband,
PTCL Bannu. These duties assigned to me are listed below.
6.1.1

Taking Orders from Customers:

I used to take the orders from the new customers, Customers either have to call to the office or
they can also walk in to the office and place the order.
6.1.1.1

Regular Customer

The following information are collected from the customer


a. Name:
b. Father Name:
c. Phone No:
d. Mobile No:
e. Address:
f. Package to choose:
6.1.1.2

Customer as a Student

The following information are taken when any student place an order
a. Student Name:
b. University/College
c. Registration No in the Institute:
6.1.1.3

Forms

The following one or two forms are used (2nd form for student package if required) for the
collecting of order.
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Section 2

Chapter No. 6
Duties Performed During The Internship

Form No 1 Ordinary DSL Apply

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Section 2

Chapter No. 6
Duties Performed During The Internship

Form No: 2 Student Package DSL Apply

PAKISTAN TELECOMMUNICATION COMPANY LIMITED


To Whom It May Concern

It is certified that Mr./Miss _______________________________________________


S/D/O __________________________________ Registration No: _______________
student of Class/Grade _____________ of this institute/School/College
___________________________________________________

This certificate is issued to him/her for the PTCL DSL connection Student Package
against Telephone No. 0928 - ___________________ with the permission of his/hers
father /guardian.

_________________________
Father/Guardians Signature
(Full Name & NIC No)

_________________________
Principal/Head of Institute
(Seal and Signature)

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Section 2

6.1.2

Chapter No. 6
Duties Performed During The Internship

Order Entry into the Database

After taking of the order, I used to work on the Computer to enter the information into the
database and to issue a username and password for the customer along with the allotment of
ADSL Modem
The Following Screen Shots of the Computer Software which were used

Fig: Computer Software Screen 1

Fig: Computer Software Screen 2


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Section 2

Chapter No. 6
Duties Performed During The Internship

Fi
g: Computer Software Screen 3

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Section 2

Chapter No. 6
Duties Performed During The Internship

Fig: Computer Software Screen 4

Fig: Computer Software Screen 5


6.1.3

Complaint Management System Handling

The officers also used the software system to manage the complaints of the customers. This
Software was called Complaint Management System (CMS)
The following are the screen shots of the software used for this purpose:

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Section 2

Chapter No. 6
Duties Performed During The Internship

Fig: CMS Screen 1

Fig: CMS Screen 2

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Fig: CMS Screen 3


From this software system, the complaint was assigned to Linemen or CPE Installers as
required and then notification issued accordingly.
8.1.4 Email Service used:
The officers also used and online Email application in their offices for contacting with their
higher Managers or Bosses. Following is the Login Screen Shot of the Online Email Software
System.

6.2

Field Work

During at internship, I performed some duties at the field. These duties are mentioned below:
6.2.1

Installation:

I performed Installation for the customers who placed orders the day before. I used to take the
Modem issued, write down the username and password of the customer, and prepared to do the
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installation. There are different methods to do the installation for different modems, but I
mention here only one modems setting.
6.2.1.1

Modem Used:
Home Gateway EchoLife HG510

Front Panel:

Description of Front Panel:


Indicator
POWER

LAN 1-4

Color
Green
Green

Status
On
Off
On
Blinkin

Description
The HG510 is powered on
The HG510 is not powered on
The Ethernet Interface is connected
Data is being transmitted through the

Green

Ethernet port
The Ethernet Interface is not connected

Off
On
Blinkin
ADSL

Green

g
Off
On

INTERNE
T

Green

Blinkin
g
Off

with the network cable


The HG510 is activated
The HG510 is being activated
Telephone line is not connected or the
next activation is being prepared
WAN is connected and no data transmit
through the ADSL interface
Data is transmitting
Fail in the bridge/router mode

Rear Panel:
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Description of Rear Panel:


Interface/Butto
n
ADSL

6.2.1.2

Description
It is used to connect with the Modem interface of a

RESET

splitter.
It is used to restore the default settings of the HG510.
Once you use this function, all your customized settings

LAN 1 4
POWER
ON/OFF

will be lost. Therefore, be careful with it.


It is used to connect with a computer or a switch.
It is used to power on/off the HG510.
It is used to connect with the power adapter

Connecting HG510 MODEM:

I used to connect the modem according to the above diagram. The above diagram shows the
STB and Hub connections too, whereas, I used to connect only the single PC. After this, I
used to do the configuration for the first time, in order to make it able for the single PC to

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connect to the World Wide Web. Below is mentioned the configuration instruction of the
HG510 Modem.
Step 1: Connecting to the Splitter, Power Connection & LAN cable.
1. Line hole connects to PTCL wire or Wall phone Jack (RJ-11 Jack).
2. Modem hole connects to the DSL jack of the ADSL CPE (Customer Premises
Equipment).
3. Phone hole connects to a telephone set.
4. Connect the Power Adapter to the AC power plug and attach the connector of
adapter to the CPE and switch it on.
5. Attach one end of LAN wire (RJ-45) to the LAN interface of CPE and the other
end to the LAN wire to the LAN interface of computers LAN card.
6. Link Indicator lights will lit up and show the connectivity. ADSL light will start
blinking and soon will be static as a sign of connectivity with our system, if the
line is properly jumpered in PTCL premises with the DSLAM (Digital Subscriber
Line Access Multiplexer).Joint less and direct cable line from the nearest PTCL
pole or cabinet must be connecting to your splitter and then all the phone
extensions must be taken from the phone hole of splitter. The Drop wire distance
from PTCL pole or Cabinet must not be ideally more than 50 meters.(Twisted pair
wire can be longer)

Step 2: ADSL Configuration in CPE and Computer


1. Go to Start Menu < Control Panel < Network and Internet Connections < Network
Connections. Check that the Local Area Connection is enabled. Right click local
Area network and click properties. Following window will be shown.

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Section 2

2. Double

Chapter No. 6
Duties Performed During The Internship

click

(TCP/IP),

internet
Check

protocol

Use

the

following IP address and make the


following settings:

IP Address: 192.168.1.3
Subnet Mask: 255.255.255.0
Gateway: 192.168.1.1
Then, check Use the following
DNS server addresses and make
the following settings:
Preferred DNS Server:
203.99.163.240
Alternate DNS Server:
203.135.0.170

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3.

Now open Internet Explorer and write 192.168.1.1 in address bar and press enter. There
must not be any proxy setting in the internet Explorer.
A small pop up window will open as shown in the figure below and ask User Name
and Password for opening the CPEs interface.

Enter User Name: admin and Password: admin and press OK.
4. Following page will be displayed after entering correct User name and Password:

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5. Click the Device Info link on the left hand side tabs, more options will be shown. Click
Statistics and further more options will be shown, among them select ADSL.

6. Clicking ADSL will show the ADSL line parameters, Note the SNR Margin and Line
Attenuation. SNR must be higher than 08 dB and Line Attenuation must be less than 45
dB for establishing a stable DSL connection.
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7. Select Advanced Setup from the left hand tabs and following window will be displayed

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8.

Wide Area Network (WAN) Setup window is shown displaying the list of default
connections. Check all of them except one and click remove button.
9. Edit the connection by pressing the Edit button.

10. Enter the values of VPI = 0 & VCI = 103 for copper (Note: For ONU use VPI=8 &
VCI=81) and check Enable Quality of Service and click Next as shown under.

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11.

Select PPP over Ethernet PPPoE and click Next.


12. Enter the Username = 051+telephone No. of subscriber e.g., (0512255678) and Password
= New Product No. as provided on External Construction Orders e.g., (1130000xxxx).

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13. Uncheck the Enable Firewall checkbox and click Next as shown below.

14. WAN Setup Summary page is displayed showing the settings/configurations, click
Save button to save the configurations.

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15. Click Save/Reboot, a message window is shown, click OK to save the changes.

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16. DSL Router Reboot window is shown. Wait until the next window is shown displaying
the Device Info.

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17. Go again to Internet Protocol (TCP/IP) Properties and Select Obtain an


IP address automatically and leave the DNS server addresses
unchanged as shown in the picture below and press Ok.

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Open the Internet Explorer and start browsing the sites for successful configuration and DSL
connection establishment.

6.2.2

Trouble Shooting / Fault Rectification:

I used the following table of solutions for the specified symptoms each time found at the
customers premises.
Symptom

Solution

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The Power indicator


is not on

Chapter No. 6
Duties Performed During The Internship

Ensure that the power adapter matches the HG510.


Ensure that the HG510 is connected to the power supply properly.
Ensure the Power button is pressed.
Ensure that the ADSL line is connected properly.

The ADSL indicator Ensure that the telephone line works normally. You can test with a
is not on

telephone.
Ensure that there is no capacitor or diode in the connection box.
Ensure that the provided network cable is used.
Ensure that the cables are connected properly.
Ensure that the network adapter indicator of your computer is on.

The LAN indicator


is not on

Ensure that the NIC is working normally. Right-click My


Computer to select Properties; Select Hardware > Device
Manager; check whether there are devices marked with ? or !
under Network adapters. If there are any such devices, delete and
re-install them; or change the NIC slot. Change the NIC if the
problem persists.
Take the most commonly used access mode (a dial-up software is
installed on your computer) as an example:
Ensure that no problem listed above exists.
Ensure that the dial-up software is correctly installed and set on
your computer.

The Internet cannot Ensure that you have entered the right user name and password.
be accessed

If you still cannot access the Internet after the dial-up operation,
check if the Proxy server on your IE is correctly configured. The
Proxy server must be disabled.
Try different Web sites, in case some Web site fails.
Try to stop the dial-up connection and to re-establish the dial-up
connection 5 minutes later.

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6.3

Chapter No. 6
Duties Performed During The Internship

Marketing

I used to market the services offered by the Multimedia & Broadband Department in the different
areas of the Bannu. Mostly the areas were the parts of Main City of Bannu. There we contacted
the Jewelers at the top.
6.4

Advertising

We also did advertising for the service of MMnBB Department. The department provided us by
their pre-printed pamphlets and banners which we used to display in certain places of the Bannu
Region. These pamphlets were carried by us to the customers premises too whenever we have to
go to any for installations or trouble shootings, and left the pamphlets there in order to attract the
customers friends or relatives to it.
6.5

Customer Facilitation Camps

We at the time of internship also launched customer facilitation camps at different areas of
Bannu in order to make the people aware of the services offered. Of the places includes the
University of Science & Technology Bannus Management Sciences Department and
Information Technology Departments where we convinced enough students and teachers who
availed the facility of Broadband Pakistan.

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SECTION 3
CHAPTER NO 7.............................................................................................................56
FINDINGS AND RECOMMENDATIONS..................................................................56
CHAPTER NO 8.............................................................................................................58
SWOT ANALYSIS..........................................................................................................58

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Section 3

Chapter No. 7
Findings & Recommendation

CHAPTER NO 7
FINDINGS AND RECOMMENDATIONS
In this chapter, I am going to discuss the findings and my view of recommendations which I
faced and thought during the internship. These findings and recommendations will help the
organization to serve the customers in a more better way and will enhance their capabilities of
performing earning at the area of Bannu and they will get the high value then those upcoming
competitors of it.
7.1 Findings
Below are some of the observations which I did during my internship duration. I mention it here
for the purpose to enhance the capabilities of the organization of my Area if these are considered
by the managers. They will also have an edge on the upcoming competitors of them and will not
let them loose their potential customers.
1. No proper support from the top managers.
2. The employees were not trained enough and were not having enough knowledge about
the work they were performing.
3. Less educated staff reduces the performance growth of the department in general and of
the organization as a whole.
4. No 24/7 local support available.
5. No full co-ordination with the other departments.
6. No proper procedure of installing new connections due to which the complaints increase
and also some customers loose their confidence in the Broadband connections.
7. Internees were performing all the travel to the customers, advertising, and marketing
expenses by their own hence making them less effective to the organization.

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Section 3

Chapter No. 7
Findings & Recommendation

7.2 Recommendations
Below are the recommendations which I found about the organization during my stay with them
for the purpose of internship. If these recommendations are acted upon, the organization will be
in a high profit then it is going now and high number of customers will be attracted to them.
1. There should be a proper flow of communication between top and low level mangers.
2. The employees should be sent for the national level training camps so that they can serve
the customers in a better way.
3. There should be appointed a well educated staff for the better growth of the organization.
4. Some setup for the 24/7 support should be made for the local peoples.
5. Some techniques should be developed by the top level managers to start proper coordination among the different departments.
6. There should be a proper procedure of installing new connections to the new customers
of Broadband. Like Line testing, etc.
7. There should be some allowance for the internees for the assigned work so that the
organization and the internees both get benefits.

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Section 3

Chapter No. 8
SWOT Analysis

CHAPTER NO 8
SWOT ANALYSIS
8.1

Strengths
1. Best services in the Nation.
2. Personal Network Nationwide.
3. Low Rates.

8.2

Weaknesses
1.
2.
3.
4.

8.3

No proper maintenance of the installing connections.


More Cable Breaks.
Un educated Staff.
Un trained Staff.
Opportunities

1. Large Market
2. No Competitors (local)
3. Fresh graduates from the local University to hire so they will give the organization more
efficiency as the locals are more patriots.
8.4

Threats

1. Potential customers are loosed due to no proper installation procedures of new


connections.
2. Upcoming competitors.

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8.5

Chapter No. 8
SWOT Analysis

SWOT Matrix
Strengths
(S)
Weaknesses
(W)

SO
Strategies

List strengths

Opportunities
List
(O)
opportunities
List weaknesses
Threats
List threats
(T)
Strengths S
Weaknesses W

Use strengths to take


advantage of
opportunities

WO
Strategies

Overcome weaknesses
by taking advantage
of opportunities

ST
Strategies

Use strengths to avoid


threats

WT
Strategies

Minimize weaknesses
and avoid threats

Best service in the nation.

No proper maintenance of the


installing connections.

Personal Network
Nationwide.

More cable breaks.

Low Rates

Uneducated Staff.

Untrained Staff.

Opportunities O
1

Large Market.

No Competitors.

Fresh graduates from the


local university (UST
Bannu)

SO Strategies

WO Strategies

Do
More
and
More
advertising and Marketing to
be spreader before the
competitors arrive.

Experts from the market


should be hired to make
proper procedures and testing
for the new connections.

Make more customers before


the competitors arrive

Repair the cables on the time


to get edge on the upcoming
competitors.

Hire the fresh graduates for


more efficiency.

Threats T

ST Strategies

Potential customers are


loosed due to no proper
installation procedures of
new connections.

Experts should be hired to


make proper procedures and
testing
for
the
new
connections.

Upcoming competitors

Use promotion of low rates,


and personal networks for
more edge over the upcoming
competitors.

WT Strategies
1

Maintain the proper testing of


lines before installing new
connections.

Repair the cable breaks on


time to avoid loosing the
potential customers.

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Bibliography

BIBLIOGRAPHY
1. Pakistan Telecommunication Company Limited. (n.d.). PTCL. Retrieved from PTCL
Website: http://www.ptcl.com.pk
2. Pakistan Telecommunication Company Limited. (2009). Specialized Module Access
Network (DSL & IPTV). Telecom Staff College Haripur.
3. Pakistan Telecommunication Company Limited. (Oct-Dec 2008). TeleNEWS.
4. Sajjad Imtiaz. (2008-09). Internship Report on PTCL. Internship Report, Islamabad.

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