Academic policy Document for Bachelor of Business

Administration (Dual Specialization) Programme

1.
2.
3.
4.

School
UG/PG
Level: Diploma/ Degree
Proposed degree
nomenclature
5. Careers aimed at

School of Business Studies

Graduation
Degree
Bachelor of Business Administration (Dual
Specialization)
The BBA programme introduces and exposes the
student to various industry-specified management
functions such as:

General Finance

Corporate Management

Financial Management

Marketing and Sales

Human Resource Management

Banking and Insurance

Entrepreneurship

6. Are different pathways

being envisaged? If yes,
what are the pathways or
specializations proposed.

Yes.

7. Are different pathways

being planned for entries
with different
backgrounds? Give
details
8. Minimum credits required
9. Other graduation
requirements (training
etc.)
10.Any special evaluation
strategies.

The different pathways for dual specialization are:

International Business
Marketing
Finance
Human Resource Management
Commerce/Mathematics as a subject at
Secondary Sr. level will be preferred.

135
Sr. Secondary (10+2) with 50% marks

A 6 week internship in an organization.

11. Curricular Design: Number of courses for

Language,
Communications skills

Number of
courses
4

Number of
credits
14

Percentage of
credits
10.37

Computer and other

skiils
General, non-major
requirement
Core (compulsory)
Electives, streamed
Electives, not streamed
Projects

10

7.40

26
8

75
24

55.5
17.7

12

8.88

12. Mapping Table: Programme Objectives, Challenges and

Strategies:
Objectives & Challenges

Objectives
To provide students with a
basic theoretical
knowledge and
understanding of
organisations, their
management and the
environment in which they
operate .
To provide students with
first-hand experience of a
managerial and/or
management-related role
and of how organisations
operate in practice.
To provide students with
an integrated
understanding of the
important functions within
management and the way
in which they interact.
To develop students'
critical analysis of and
reflection upon
management issues and
their ability to undertake
serious, deep and wellrounded research in
selected areas.

Strategies

Course numbers which

incorporate these
strategies

To achieve these
objectives our
strategies would be:

1.3,1.6,3.5,4.5,6.1

Pedagogy will
be practice
oriented using
small case
studies
Workshops and
seminars on
current topics
Extensive
hands-on
practical
software
application such
as simulation
game,MSExcel,ERPetc.
Lectures by
Industry experts
Pearson Lab.

3.3,3.5,4.2,5.1,6.1

1.1,1.5,1.6,2.1,3.2,3.2,3.3,
4.1,4.3

1.3,21.1,6.4

To prepare students for a

career in management or
management-related
fields and develop their
capability to contribute to
society at large.
To enhance students'
lifelong learning skills,
communication skills and
personal development.
Challenges
Diverse background of
students: many students
with no mathematical
background, or no
commerce and accounting
background
Quantitative ability of
incoming students is
generally week.
Communication ability in
English is quite poor.

4.5,4.6

1.7,2.5,3.6,5.2,4.7,4.4

Bridge Course will be

given at the starting of
the program

Bridge Course will be

given at the starting of
the program
First two semester
Functional English
course will be taught
with help of Pearson
labs.

FUNCTI
ONAL
AREA

Marketin
g

Statistics
&
Operatio
n
Research

Economic
s

Human
Resource

Acountin
g and
Finance

Informati
on
Technolo
gy

Law

General
Manage
ment
Communi
cation
&persona
lity
Develop
ment

BBA Programme Structure (Session: 2015-2018)

Seme
Semeste
Semester I
ster
Semester IV
r II
III
Course
Cours
Cr
Courses
Cr
Cr
Courses
Cr
s
es
1.1
2.1
3.1
Marketi
Marketin
Market
4.1
ng
3
g
3
ing
3
E3
Manage
Manage
Resear
Business
ment 1
ment 2
ch
3.2
Produc
1.2
tion
2.2
Basic
and
3
Business
3
3
Busines
Operat
Statistics
s Maths
ions
Manag
ement
1.3
2.3
Busines
Economic
s
3
Environm
3
Economi
ent of
cs
Business
3.3
4.2
2.4
Huma
Team
Organiza
n
Building
tional
3
resour
3
3
and
Behaviou
ce
Leadershi
r
Manag
p
ement
3.4
1.4
Cost
2.5
4.3
Financia
and
Financial
Financial
l
3
3
Manag
3
3
Accounti
Manage
Accounti
erial
ng 2
ment
ng 1
Accou
nting
1.5
Fundam
4.4
entals
Manage
of
ment
3
3
Comput
Informati
er
on
applicati
System
ons
3.5
Busine
3
ss Law
4.5
1.6
Managem
Environm
3
3
ent
ental
Concepts
Studies
1.7
Function
al
English
I

2.6
Function
al English
II

3.6
Busine
ss
Comm
unicati
on

4.6
Contemp
orary
Issues in
Business

Semester V

Semester VI

Cours
es

Courses

Cr

6.1
Global
Business
Environme
nt

0
3

6.2
Case
Analysis

Cr

5.1
Entrep
reneur
ship

5.2
Readin
g in
Manag
ement

Specializati
ons

2.7
Computer
Application
s in
Business

Managerial
Skills

3.7
Comput
erized
Account
ing
System

4.7
Total
Personality
Developme
nt - I

5.5
Summer
Training
Evaluati
on

Summer
Training &
Final
Project
TOTAL

5.3
Courses
from
BBA
speciali
zation
5.4
Total
Personal
ity
Develop
ment II

21

22

22

20

12

6.3
Courses
from BBA
specialization

12

6.4
Statistical
Analysis
through
Software

6.5
Research
Report
___________
VivaVoce

2
25

Subjects of each specialization areas:

INTERNATIONAL BUSINESS

MARKETING

International Finance and Foreign Exchange

Management

Retail Management

International Aspects of Business Operations

Advertising and Brand Management

Globalizing Indian Business

Sales and Distribution Management

Management of Cross Cultural Issues

Consumer behavior

International Trade Theory and Policy

Service Marketing

Monetary Economics

Digital Marketing

EXIM Policy & Procedures

Advance Research Techniques In Marketing

Structure of Global Economy

Marketing Strategy

BANKING & FINANCE

HUMAN RESOURCE MANAGEMENT

Business Taxation
Security Analysis and Investment Management
Indian Banking System
International Finance and Forex Management
Banking Law and Practice
Marketing of Financial Products and services
Credit Management
Retail Banking
ENTREPRENEURSHIP
Leadership and Change Management
Financing for Expansion and new Ventures
Social Entrepreneurship
MSME and Family Business

Industrial Relations
Training and Development
Recruitment and Selection
Compensation Management

25

135

Working Capital Management

Project Management
Innovation and Creativity
Entrepreneurial Training