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Gretchen Pierce

2004 La Casa Drive #A, Austin, TX 78704



Manager of Communication, The University of Texas at Austin
October 2014 Present
Austin, TX
Coordinate internal and external communications for New Student Services, including
publications, web content, emails, and newsletters, and serve as media contact
Manage multiple social media accounts (Facebook, Twitter, Instagram and Snapchat), as
well as a Facebook group for the incoming class of students
Design publications and graphics for print and digital use, and serve as photographer at all
orientation events
Develop consistent branding and strategic messaging for all orientation communications

Assistant Editor, National Wildlife Federation (NWF)

October 2012 February 2014
Reston, VA

Created and managed content for the kids website and Ranger Ricks social media
properties, and wrote for NWFs Wildlife Promise blog
Coordinated online campaigns for Ranger Rick products and events, such as our first
drawing contest and the release of our wildlife apps for kids
Contributed to the development of NWFs new kids website by participating in the
planning and design phases of the project, migrating content, and creating new features
Wrote two monthly magazine features for Ranger Rick Jr., copyedited each issue, and
performed research and administrative tasks

Editorial and Online Production Coordinator, NWF

March 2011 October 2012
Reston, VA

Managed the kids section of the NWF website, including creating content and making
design improvements
Promoted Big Backyard and Wild Animal Baby magazines on social media outlets, doubled
the number of Wild Animal Baby Facebook fans, and created a promotional video about
the making of the magazines

Editorial Assistant, American Institutes for Research

December 2008 March 2011
Washington D.C.

Copyedited various annual reports on education in accordance with established editorial

Supported the annual reports team by proofreading, researching, data checking, and
formatting documents

Web Intern, U.S. News & World Report

June 2008 December 2008
Washington D.C.

Posted and organized content on the website, including creating story packages and
feature pages
Performed research and other daily assignments for the Nation and World and Opinion
website sections


Adobe InDesign, Photoshop, and Illustrator

Content management systems (Drupal, Sitecore)
Constant Contact
DSLR photography
Microsoft Office Suite

The College of William and Mary, Williamsburg, VA
Bachelor of Arts, Double Major: French and Psychology, May 2008
GPA: 3.9 (Phi Beta Kappa and summa cum laude)