Web

Analytics
Gain real-world Digital Marketing expertise

learn how to drive online growth

for companies using analytics

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Become a Web Analytics Specialist

Designed by industry practitioners, the Web Analytics course will help you gain
real-world digital marketing expertise.

Who should do this course?

This course is designed for
Professionals in E-Commerce industry
interested in assessing online business
performances
Professionals in traditional business
aspiring to move into Online Businesses
MBA / BBA students interested in
E-Commerce Marketing & Sales careers

What will you get at the end of

the course?
Ability to condently analyze & solve online
business problems in the real world
Inuence decision making by bench-marking
own performance against competitors
Stand out among your colleagues & peers
by delivering actionable "data driven"
business insights

Pre-requisites for the course

Course details

Basic understanding of business indicators

like Revenue, Margins, Protability.

Course duration: 14 weeks

General overview of business functions like

Sales, Marketing & Customer Relationship.
Knowledge of online websites (how to
access, how to make a purchase, how to
interact with online business).

This course will make you a

data driven decision maker
for online businesses.

Work load: 5 hours per week

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What knowledge will you gain?

Topics covered in the 5 modules of the Web Analytics Training course are:

Online Business Performance

Measurement Framework

1. How online businesses work

2. Measuring online business
performance
3. Key performance indicators
4. Business functions & their goals
5. Role of a Web Analyst

1. Aligning Online measurement goals to

business strategy / KPIs
2. Agree with business stakeholders on
approach
3. Breaking down indicators to metrics /
dimensions
4. Mapping data to each metric /
dimension

Data Strategy

Reporting Business Performance

1. Review measurement framework

to understand data needs
2. Data coverage all possible data
or only required data?
3. Data availability & accuracy issues
limitations to measurement
4. Data capture techniques Cookies,
Log les, Page Tags, Sampling
5. Oine data capture
6. Calculating Metrics & Performance
Indicators

1. Grouping logical data sets (Real Time

data, Audience, Acquisition, Behavior &
Conversion)
2. Agreeing on reporting structure with
stakeholders
3. Ensuring data sets represent business
needs
4. Trends & Group Metrics as opposed to
Averages / Stand Alone metrics

Analysis & Interpretation

1. Is my business performance
improving (Audience Targeting,
Visitor Engagement, Sales, and RoI)?
2. Tracking strategy execution against
plan / competitors (Brand Share, Visit
Share, Engagement, etc)
3. Validating analysis with business
stakeholders(Accurate,
Comprehensive, Actionable)
4. Opportunities & Challenges

Case Studies you will be

working on
1. Channel Performance
Measurement
2. Brand Dierentiation
3. Customer Retention
4. Increased Conversions

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What do you get?

When you enrol for this course you will get access to about 15 hours of video
lectures. The videos can be viewed at any time and as many times as the
participant wants. You will also get access to faculty via email and phone for help
with the course as required.
Participants are given access to Jigsaw Academy's virtual lab - a unique
cloud-based solution to providing the lab experience and a variety of
supplemental resources - reference materials, guides, white papers etc via the
Learning Centre.

Course fee:
Rs. 27,000 (plus taxes, as applicable)
$ 750 (inclusive of taxes, if any)
To get more information & to enrol to this course please visit following page:

http://jigsawacademy.com/web-analytics-training

Students of Jigsaw at blue-chip companies *

* Please note that there are no ocial partnerships between the companies listed here and Jigsaw Academy.

For more information please visit www.jigsawacademy.com, or

+91 9243522277, 9008017000

info@jigsawacademy.com

www.analyticstraining.com

http://jigsawacademy.com/faqs