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    This document contains SWOT analyses for four incense stick brands: Mangaldeep, Cycle, Parimal, and Zed Black. For each brand, their strengths are listed under "Strengths" and include factors like distribution networks, customer relationships, and brand recognition. Weaknesses are under "Weaknesses" and include issues like untrained distributors and lack of product variants. Opportunities and threats are also identified such as expanding distribution channels or facing competition from lower cost brands.

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    This document contains SWOT analyses for four incense stick brands: Mangaldeep, Cycle, Parimal, and Zed Black. For each brand, their strengths are listed under "Strengths" and include factors like distribution networks, customer relationships, and brand recognition. Weaknesses are under "Weaknesses" and include issues like untrained distributors and lack of product variants. Opportunities and threats are also identified such as expanding distribution channels or facing competition from lower cost brands.

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    2K vues4 pages

    Agggr

    Transféré par

    ankit
    This document contains SWOT analyses for four incense stick brands: Mangaldeep, Cycle, Parimal, and Zed Black. For each brand, their strengths are listed under "Strengths" and include factors like distribution networks, customer relationships, and brand recognition. Weaknesses are under "Weaknesses" and include issues like untrained distributors and lack of product variants. Opportunities and threats are also identified such as expanding distribution channels or facing competition from lower cost brands.

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    sur 4

    SWOT Matrix Analysis Mangaldeep

    External origin

    Internal origin

    Helpful

    Harmful

    Strengths
    Strong Distribution Network
    Good Customer relationship
    Attractive packing
    2nd most preferred brand in the
    segment
    Different Packet size

    Weaknesses
    Untrained DS
    No motivation to retailer
    Lesser no. of variety

    Opportunities
    Increase network by private
    reaching to private hookers
    increase promotion
    make available it online retail
    store

    Threats
    Low cost player
    Unorganized market
    Sugandalyas
    Cycle , zed black

    External origin

    Internal origin

    SWOT Matrix Analysis cycle


    Helpful

    Harmful

    Strengths
    Market leader
    100 years of experience in
    industry
    Direct compitetor to
    mangaldeep
    Customers most preferred
    brnad
    Vale for money product
    Provide higher motivation to
    retailers
    Globally recognized brand
    Available at e-commerce
    company like flipkart,cyclepure
    and other

    Weaknesses
    Distributers not well organized
    Heavy expenitaure on
    promotion
    No other diversified business in
    the group
    Lesser varients
    poor sales efforts
    similar packing

    Opportunities
    Distribution channel
    improvement

    Threats
    Low cost player
    Unorganized market
    Sugandalyas
    Mangaldeep

    External origin

    Internal origin

    SWOT Matrix Analysis parimal


    Helpful

    Harmful

    Strengths
    Highly scented Agarbattis
    Available at e-commerce
    company like flipkart,
    parimalmandir and other
    Large number of variants
    Globally present across 35
    country
    Market understanding of more
    than 68 years
    In-house operations like
    printing and
    designing,packing,raw
    material testing and evaluation
    Higher margin to distrubutors
    and retailaers

    Weaknesses
    Poor packing
    Distribution channel
    Lack of knowledge to distributor
    and retailer
    No variants
    Distributors serving multiple
    company at a given time
    alongside parimal
    Low/no promotion

    Opportunities
    Can improve market share by
    more promotion
    Poor distributions channels
    Distrubutors had less
    knowledge about their product

    Threats
    Low cost player
    Market leaders like
    cycle,mangaldeep n other

    External origin

    Internal origin

    SWOT Matrix Analysis zed black


    (Mysore deep perfumery house)
    Helpful

    Harmful

    Strengths
    Running on top of Premium
    Segment from last 10 Years
    Huge variants
    Generally used for aroma
    therapy
    High margin and schemes for
    both distributors and retailers
    Impressive packing

    Weaknesses
    Poor online presence available
    only at few e commerce
    channels
    Very poor market presence
    No such hierarchy for
    distribution
    Price of product is much higher
    than other brands
    Poor promotion

    Opportunities
    Improve promotion
    Need to focus on impreoving
    market presence
    More the number of
    distrubutors

    Threats

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