ty a tara. res Tara Jewellers now on Snapde: “Strategy to Strengthen Its Presence in the Online Space “Launches Exclusive Jewellery Collection for Sale on the Online Retailer's Website~ Mumbai, 7" May, 2015: After a positive response to their recent venture into e-commerce, Tara Jewels Limited is strengthening its presence in the online space by offering their latest jewellery collection on Snapdeal, India’s biggest online marketplace. Tera Jewellers, through its distributor, has tied up with Snapdeal to launch the brand's new collections on thelr portal. The decision to put its jewellery online had. been prompted by shifting consumer behavior and increasing comfort of consumers with the medium. Tara Jewels plans to tap consumers in Tier |, Ter Il & Tler Ill markets in India through its online presence. It plans to generate not only repeat sales from its retail customers but also add newer customers from areas where the company does not have a retail presence. There has been great demand of Tara's jewellery from all regions in the country which invoked company’s degision to tie-up with Snapdeal; thereby capitalizing on the e-taller’s logistical strength, ‘The constantly increasing netizens, especially young Indian men and women, today are exposed to global ‘trends and are increasingly shopping online. Forrester annual online shopping growth report and Google search trends show about 100 million Indians will shop online by 2016 and 40 per cent of these will be ‘women. E-commerce websites gives you the benefit to compare the designs and prices between various bbrands at the same stop and thus help you with the pyrchase. keeping in mind the demand for budget jewellery, the collections offered on Snapdeal are competitively priced from Rs, 2,99 onwards. Tara has launched its unique gold jewellery collection ‘Anisa’ which is a range of rings and earrings made of 22kt BIS hallmarked Gold and have a sparkling diamond look. Tara is ‘also launching its ‘international Bestsellers’ collection; exquisitely crafted jewellery pieces in silver with created sapphire and other colored stones which have been bestsellers in international markets. Both collections, with @ value for money and international design, are great for self purchase as well as gifting Purpose. Commenting on the initiative Rajeev Sheth, Chairman & Managing Director of Tara Jewels Ltd, said, “We ‘re extremely pleased to be partnering with Snapdeal in reaching out to the young customers of today. The online platform gives consumers the advantage of shopping anytime and anywhere and has a great reach within the country. Companies too enjoy the advantage of being able to scale up their channels with ‘minimal investment and thus deliver value to all stakeholders. For Tara Jewels, getting into this platform is a continuation of the asset light strategy” About Tara Jewellers ‘Incorporated In 2001, the Tara Jewels group, is an ntegrated player from designing, manufacturing to ‘retailing with manufacturing facilities and/or distribution offices in Australia, China, Europe, India and the United States. With a global footprint and product presence in 25 countries, the company is internationally recognized and is renowned as the second highest exporter by Gems and Jewellery Export Promotion Council (India) for studded jewellery from EPZ and EOY complexes for three consecutive years from 2006 to 2009. *Source~ Times Of tdi, 20" Nov, 2014 **Conditions applya et i ye tara. In 2010, Tara Jewels Limited introduced a retall store farmat under the brand name Tara Jewellers, where it ‘ow operates company owned & company operated stores and shop-in- shop format outlets In North, Central and West India. The brand is also available on Amazon.in. Tara Jewellers strives to offer a customer Centric experience committed to international retail expertise with an aptitude for design excellenge and creativity {The brand has been awarded ‘Luxury Retaller ofthe Year’ at the Star Retaller Awafds 2013, ‘Store Design of the Year’ by Economic Times Retail Awards 2013 and ‘Print Campaign of the Year’ at the Retail Jeweller India Awards 2012. Formore information, please visit www taraiewelers.in and join us on ww facebook com/Taralewellers For further information please contact: Tara Jewellers: Nilanjana Dey |Contact: +919930516912 |Emal:nilanjana.dev@tarajewels.co.in Perfect Relations: Shilpa Sanghi |Contact: 4917710817494 | Email: ssanghal@perfectrelations.com “Source — Times Of india, 20" Nov, 2014 **Conditions apply