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4.3
Sustainable development is part of the international lexicon, but the concept remains too amorphous
to be clearly defined, and hence implemented.
Since the Brundtland report and the Rio Summit sustainable development have largely remained an idea and a
conceptual framework. There are many acceptable views of sustainable development, and it has been taken up
as a starting point or perhaps an end goalbut the implementation of sustainable development has lagged.
There are a growing number of success stories in the form of concrete examples of what is happening at the
local level in day-to-day development; but they are still too few in number to change overall paradigms of
development and they have not been communicated well. More effective communication about what works is
absolutely critical. It is not about altruistic intentions on the environment; it is about ensuring a livable world for
todays and tomorrows children.
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