Académique Documents
Professionnel Documents
Culture Documents
Journal
of Bosch History
2014
Contents | 3
Foreword
Contents
Invented for life is more than just a slogan its Boschs guiding
principle. Like so much in our company, it has a long tradition.
For more than 125 years, Bosch products have been improving
peoples lives, providing greater safety, efficiency, and comfort.
Examples include the innovative technologies developed by
associates in the new Energy and Building Technology business
sector. Turn to the article All-rounder for energy efficiency in
the Past and present section to find out more. The same
section also reveals the story behind our company symbol, the
Bosch armature in a circle.
In the Eyewitness section, four associates share their
experiences of working at Bosch in countries far from their own.
This illustrates just how important diversity is for a company.
Only by recognizing differences can we reap their benefits.
The Milestones section is devoted to the theme Invented for
life. Among other things, the focus here is on the 50th anniversary
of the Bosch dishwasher. Now an integral part of most kitchens, this
Eyewitnesses
Milestones
14
Learn to be sensitive
22
not an accessory
to others
Intercultural skills in
Bosch trademark
a globalized company
26
75 years of manufacturing
in Japan
10
18
Be open to everything...
abroad
28
50 years of the
first launched.
30
Dedicated to people
The Bosch dishwasher at 50
of washing dishes
32
Cover:
Products from what is now the
Energy and Building Technology
business sector sparked enthusiasm as early as the late 1950s.
a TV star
36
premiered
Safe braking in scary moments
38
Current issues always have a history. Their roots often reach far back into the past.
In Past and present, we trace the development of products and divisions, and, leaving
the issue of anniversaries aside, take the opportunity to highlight fascinating events
and episodes that happened along the way.
first choice.
Armature in a circle
Making connections
Right:
Inspiration for a trademark:
cross-section of a magneto
ignition system, 1918
Left:
The father of the logo:
Bosch head of development
Gottlob Honold (1876-1923)
worldwide.
Recognizable worldwide
important.
alone.
three dimensional.
together
Left:
The armature is present on all Bosch
products, including this cable harness
for the Denoxtronic exhaust-gas
treatment system in truck engines,
2004.
Right:
A 1989 advertising campaign highlighted the key role played by Bosch
as a developer of innovative automotive technology.
sory.
tion at Bosch.
Left:
The Junkers Tritherm House
in 1977, which used energy
from three heat sources
Right:
Then, as now, the Bauhaus
heritage site is fitted with
Junkers heating technology,
as shown in this information
leaflet.
resource-conserving products. In
subsidiary.
around the clock. It could act promptly and organize assistance in emer-
Eyewitnesses | 15
Eyewitnesses
With their decisions, people shape the course of history and give it a human face.
They witness events, and frequently also have a hand in them, and are, therefore, part
of our companys collective memory. The Eyewitnesses section lets these people
have their say. Their firsthand accounts bring the companys history to life.
from Europe.
No bad intentions
Eyewitnesses | 17
place.
Left:
Business meals have always offered
opportunities to experience other
cultures idiosyncrasies. Here, German
and Japanese associates including
Karl Zehender, a Bosch associate who
had been sent to the far east sit
together in Japan, 1934.
Right:
In the 1960s, the first wave of migrant
workers from many different countries
were employed by Bosch in Germany.
Interpreters were employed to translate instructions and signs, and some
intercultural assistance was also
required.
no-no.
be fully accepted.
partners worldwide.
Germany.
to make amends.
Strength in unity
along
work.
Eyewitnesses | 19
Be open to everything...
Four associates on working abroad
had imagined?
Germany?
I had spent time in Germany before
tralia.
personality.
had imagined?
like.
foreign country?
possible.
Eyewitnesses | 21
foreign country?
female.
foreign country?
had imagined?
had imagined?
time in Spain.
Milestones | 23
Milestones
to life.
a real workout!
greater comfort.
Milestones | 25
1 HP.
time, its a building block for innovative technologies, such as the start-
Left:
Advertisement by artist Lucian Bernhard,
dating back to 1916. The lighting system
with generator and battery is shown in
red, the starter in green.
Right:
An x-ray view under the hood of a modern
car. The picture shows the components of
a start-stop system, which enables fuel
savings of up to 8 percent in urban traffic.
Milestones | 27
tem.
of war
Bosch today.
Milestones | 29
Dieter Schmitt
ties.
Stable foundation
dedicated to people.
www.bosch-stiftung.de
Milestones | 31
and homes
2008
2000
1983
1965
2008
2000
1983
7
14
28
40
1965
1.9
2.85
as a mouse
nomic sense.
household budget.
of washing dishes.
Angelika Merkle
Milestones | 33
example.
says proudly.
them.
Daejeon plant.
Milestones | 35
roof
market success.
rendered speechless...
Milestones | 37
in cars
grams.
Left:
The Robert Bosch Hospital opened in
1940 was converted to an emergency
hospital during the second world war.
Right:
Following the natural and nuclear
disasters in Japan in 2011, Bosch
donated 300 containers to the city of
Higashimatsushima for construction
of a kindergarten, among other things.