Environmental Business Analysis

Environmental business analysis is a catchall term given to the systematic process by which
environmental factors in a business are identified, their impact is assessed and a strategy is developed to
mitigate and/or take advantage of them. While frameworks do exist to aid in environmental analysis, it is
important to understand that they are simply frameworks to orient the user toward a more precise
understanding of the business environment; they are by no means necessary. Rather, it is important to
understand the business environment, the universal processes used in analysis and how analysis is converted
into strategy.
Environmental analysis is the use of analytical chemistry and other techniques to study
the environment. The purpose of this is commonly to monitor and study levels ofpollutants in the atmosphere,
rivers and other specific settings
Marketing planning and control process
The process of defining the action steps, priorities and schedules by which the marketing
strategy will be implemented and making sure that the company is achieving the objectives that are
stated in the marketing plan within the determined budget.
Stage 1 - Environmental Analysis
Stage 2 - Planning
Stage 3 - Structure
Stage 4 - Operational lanning
Stage 5 - Controlling the Marketing Program.
What are the reason why companies ventures into international marketing?
Sharing market cake 2. Increase valume 3. market growing 4. Giving competition
Companies engage in international for a variety of reasons, but the goal is typically company growth or
expansion. Whether a company hires international employees or searches for new markets abroad, an
international strategy can help diversify and expand a business. MAIN POINTS Growth 1. Many
companies look to international markets for growth. Introducing new products internationally can
expand a company's customer base, sales and revenue. For example, after Coca-Cola dominated the
U.S. Market, it expanded their business globally starting in 1926 to increase sales and profits.
Employees 2. Companies go international to find alternative sources of labor. Some companies look to
international countries for lower-cost manufacturing, technology assistance and other services in order
to maintain a competitive advantage. Resources 3. Some companies go international to locate
resources that are difficult to obtain in their home markets, or that can be obtained at a better price
internationally. Ideas 4. Companies go international to broaden their work force and obtain new ideas.
A work force comprised of different backgrounds and cultural differences can bring fresh ideas and
concepts to help a company grow. For example, IBM actively recruits individuals from diverse
backgrounds because it believes it's a competitive advantage that drives innovation and benefits
customers. Diversification 5. Some companies go international to diversify. Selling products and
services in multiple countries reduces the company's exposure to possible economic and political
instability in a single country
SRC- the unconcious reference to one's own culture values in comparison to other culture SRC-if we talk
about in basic terms then SRC means to forget about self like if a company is going to some another
country then the going company will have to take care about the culture etc of the host country and will
have to forget about our culture like McDonalds when entered India they sold product aloo tikki burger
inspite of their beef burger.

Ethnocentrism is judging another culture solely by the values and standards of one's own culture. [1]
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Ethnocentric individuals judge other groups relative to their own ethnic group or culture,
especially with concern for language, behavior, customs, and religion. These ethnic distinctions and
subdivisions serve to define each ethnicity's unique cultural identity.[2] Ethnocentrism may be overt or
subtle, and while it is considered a natural proclivity of human psychology, it has developed a generally
negative connotation.[3]
ethnocentrism was coined by William Graham Sumner, a social evolutionist and professor of Political and
Social Science at Yale University. He defined it as the viewpoint that "ones own group is the center of
everything," against which all other groups are judged. People often feel ethnocentric while experiencing what
some call "culture shock" during a stay in a different country. Ethnocentrism, however, is distinguished from
xenophobia, the fear of other strangers.
Ethnocentrism often entails the belief that one's own race or ethnic group is the most important and/or that
some or all aspects of its culture are superior to those of other groups. Within this ideology, individuals judge
other groups in relation to their own particular ethnic group or culture, especially with concern to language,
behavior, customs, and religion. These ethnic distinctions and sub-divisions serve to define each ethnicity's
unique cultural identity.
nternational marketing is the extension of domestic marketing.Before entering a foreign country you should
check for the factors which will affect your marketing. Some of the factors are Political factors of that country,
Culture of the country,Economical factors, Social factors, technological factors affecting etc.That is the law
which is there in that country,Who is the regulator for your industry,? What is the culture of that country?Is the
government stable in that country?the income level, demographics of people etc will be the factors which will
affect international marketinhng.
The various factors influencing international marketing are as follows:1.GDP-Gross Domestic Product. The total market value of all final goods and services produced in a country in
a given year, equal to total consumer, investment and government spending, plus the value of exports, minus
the value of imports.
2.FDI-A foreign direct investment (FDI) is a controlling ownership in a business enterprise in one country by
an entity based in another country.[1]
Foreign direct investment is distinguished from portfolio foreign investment, a passive investment in the
securities of another country such as public stocks and bonds, by the element of "control".[1] According to
the Financial Times, "Standard definitions of control use the internationally agreed 10 percent threshold of
voting shares, but this is a grey area as often a smaller block of shares will give control in widely held
companies. Moreover, control of technology, management, even crucial inputs can confer de facto control."[1]
3. demand and supply
4. money exchange value
5. balance of payment
6. global outsourcing
7. environmental factors.