PORTFOLIO OF

Sajeeth Sharoof

Art Direction / Graphic Design

sharoof.anim@gmail.com
+973 399 91468

Advert Design (Billboard)

Bahrain Bay

Role: Concept/ Art Direction/ Retouch

Awareness campaign

Role: Concept/ Art Direction/ Retouch

Ministry of Interior (Road safety)

DESTINY IS IN YOUR HAND

SLOW DOWN, SPEED KILLS

Awareness campaign
Role: Art Direction/ Retouch

Ministry of Interior (Road safety)

Awareness campaign

Role: Concept/ Art Direction/ Retouch

Ministry of Interior (Road safety)

Advert Design
Meem bank

Role: Art direction/ Retouch

Creative campaign
Role: Art Direction/ Retouch
Creative Campaign for Bahrain international airport,
shortlisted for the nal round.

Branding

Art Direction / Creative Direction

Rebranding

Client: Delmon Bakery, Bahrain

Role: Creative concept and design
The all new rebrand-mark is a fresh and modern brandmark with a new look and feel
inspired by the latest design trends to exceed clients expectations and draw their attention
and curiosity to the new look. The logo expresses the familys heritage, pride and passion that
did not fade along the years but went strong and powerful through generations.

Event branding

Client: Ministry of Justice, Bahrain

Role: Creative concept and design
Looking at the brand mark, many ideas positively connect the brand mark with the objectives
and the true meaning of the event.
Tree of Life
The brand icon outlines the tree of life. The tree of life, a prominent monument/symbol of Bahrain
is used to provide a nationalistic element to the brand.
Humanity
An indirect approach was taken for the humanity element. An outline of human faces were used to
created the borders of the tree in a subtle manner so as to give it a humanitarian depth but still
keeping the tree real.
14 CONFERENCE

World Map
Being a destination where all civilisations come to life having different nationalities, religions and countries
will unite for the event, the white outline of the world map was used to create the association in a subtle
manner. At the same time, looking from afar, the world map appears to be the space between the tree
branches, therefore supporting the illustration of the tree of life plus the transparency within the tree,
reecting Bahrains approach to the world with full transparency.

Branding

Client: Indulgences
Role: Creative concept and design
A clean, fresh, & bright option. A perfectly laid plate with knife, spoon and fork
ready to be served. The typography is incorporated in the shape and can be read
as the word IN-which portrays the key word of the name as well as
the theme of the business model

Cover Design

Cover Design for a variety of clients.

Cover Design

Role: Creative concept, Art direction and illustration

Cover Design for a digital agency. rst created through
mere illustration and transformed into a digital artwork.

Event Themeing

Role: Concept/ Art Direction

Geometric Landscape Design

Personal work.

Curruculum Vitae
Sajeeth sharoof

sharoof.anim@gmail.com

+973 399 91468

Work Experience

Education

Advertising & Media Company Trime Media, Kingdom of Bahrain

Bachelor in Fine Arts (Applied Arts)

Diploma in Multimedia

Art Director/ Sr. Graphic Designer...........................................................................Aug 2013 - Present

Responsible for developing and executing creative concepts.
DutiesMy tasks include Developing excellence through innovative & creative concepts across all media..
Develop and frame creative concepts according to creative brief requirements.
Communicating design visions and rationale clearly to clients and design teams.
Involved in developing the clients culture and quality standards.
Brieng and supervision of external graphic production
companies, illustrators, lm production companies, 3D and sound specialists.
Advertising & DigitaI Media Company Bluegrass studios, India
Sr.Graphic Designer/ Visualizer.............................................Feb-2011- Sep-2013
ATL and BTL advertising using Print and Digital Media. Responsible for concept and execution of ad campaigns and
digital media solutions for several major clients like NIKE, CISCO, Saint-Gobain and many other clients.
Advertising & Media Company Kreative pool, India
Graphic Designer.............................................Feb-2010- Jan-2011
Created brand identities, ad campaigns and was responsible for Campaign Planning and branding for all our clients.