A Study Of Market Potential &Customer Satisfaction towards Fast

Food Outlets in India

RESEARCH PROJECT REPORT
Submitted to

UTTAR PRADESH TECHNICAL UNIVERSITY, LUCKNOW

In partial fulfillment of the requirements for the degree of
MASTER OF BUSINESS ADMINISTRATION

Submitted by:
Neha Sharma
MBA IVth Semester
Roll No.1304070018
Enrollment No.130407001779

Under the Supervision of:

Dr. Neetu Singh
Senior Lecturer,
Department of Business Administration

2015

Technical Education & Research Institute

Post-Graduate College, Ravindrapuri
Ghazipur - 233001

Certificate
This is to certify that Neha Sharma, pursuing MBA 4 thSemester from this
institute, has prepared the research project report entitled A Study Of
Market Potential & Customer Satisfaction towards Fast food Outlets in
India in partial fulfillment of the requirements of the degree of Master
of Business Administration from Uttar Pradesh Technical University,
Lucknow, for the session 2014-15.
This report is based on research project undertaken by Neha
Sharmaunder my supervision during the course of fourth semester and
fulfills the requirements of regulations relating to the nature and
standard of MBA course of U. P. Technical University.
I recommend that this project report may be sent for evaluation.

Rahul Anand Singh

Dr. Neetu Singh

Asst. Professor & Head,

Senior Lecturer,

Dept. of Business Administration

Dept. of Business Administration

Declaration
I, Neha Sharma, hereby declare that this research project report
entitled A Study Of Market Potential & Customer Satisfaction towards
Fast Food Outlets in India has been prepared by me on the basis of
research done during the course of my fourth semester of MBA
programme under the supervision of Dr. Neetu Singh, Lecturer,
Department of Business Administration, TERI, Ghazipur
This research project report is my bona fide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.
25th April 2015

Neha Sharma
MBA 4th Semester
Department of Business Administration
Technical Education & Research Institute
P. G. College, Ghazipur

INDEX OF CONTENTS
Preface

(1)

Acknowledgement

(2-3)

CHAPTER -1
Introduction

(4-54)

CHAPTER -2

Objective

Importence

Scope

(55)
(56)
(57)

CHAPTER-3
Research Methodology

(58-64)

CHAPTER-4
Data Analysis & Interpretation

(65-74)

CHAPTER-5
Finding & Recommendations

(75-76)

CHAPTER-6
Conclusion &Limitation
Bibliography
Annexures

(77-78)
(79-80)
(81-82)

Chapter- 1

Part- 1
Introduction

Chapter- 2

Problem of the Study

Objective of the study

Scope of the study

Chapter- 3
Research methodology

Chapter- 4
Data Analysis & Interpretation

Chapter- 5
Findings & Recommendation

Chapter- 6
Conclusion & Limitation

Bibliography