Académique Documents
Professionnel Documents
Culture Documents
Introduction
We'repleasedthatyouwanttoinvestyourtalentsandtimetodevelopapplicationsforiOS.Ithasbeenarewarding
experiencebothprofessionallyandfinanciallyforhundredsofthousandsofdevelopersandwewanttohelpyoujoin
thissuccessfulgroup.WehavepublishedourAppStoreReviewGuidelinesinthehopethattheywillhelpyousteer
clearofissuesasyoudevelopyourAppandspeedyouthroughtheapprovalprocesswhenyousubmitit.
WeviewAppsdifferentthanbooksorsongs,whichwedonotcurate.Ifyouwanttocriticizeareligion,writeabook.If
youwanttodescribesex,writeabookorasong,orcreateamedicalApp.Itcangetcomplicated,butwehavedecided
tonotallowcertainkindsofcontentintheAppStore.Itmayhelptokeepsomeofourbroaderthemesinmind:
WehavelotsofkidsdownloadinglotsofApps.Parentalcontrolsworkgreattoprotectkids,butyouhavetodo
yourparttoo.Soknowthatwe'rekeepinganeyeoutforthekids.
WehaveoveramillionAppsintheAppStore.IfyourAppdoesn'tdosomethinguseful,uniqueorprovidesome
formoflastingentertainment,orifyourappisplaincreepy,itmaynotbeaccepted.
IfyourApplookslikeitwascobbledtogetherinafewdays,oryou'retryingtogetyourfirstpracticeAppintothe
storetoimpressyourfriends,pleasebraceyourselfforrejection.Wehavelotsofseriousdeveloperswhodon't
wanttheirqualityAppstobesurroundedbyamateurhour.
WewillrejectAppsforanycontentorbehaviorthatwebelieveisovertheline.Whatline,youask?Well,asa
SupremeCourtJusticeoncesaid,"I'llknowitwhenIseeit".Andwethinkthatyouwillalsoknowitwhenyou
crossit.
IfyourAppisrejected,wehaveaReviewBoardthatyoucanappealto.Ifyouruntothepressandtrashus,it
neverhelps.
Ifyouattempttocheatthesystem(forexample,bytryingtotrickthereviewprocess,stealdatafromusers,copy
anotherdeveloper'swork,ormanipulatetheratings)yourAppswillberemovedfromthestoreandyouwillbe
expelledfromthedeveloperprogram.
Thisisalivingdocument,andnewAppspresentingnewquestionsmayresultinnewrulesatanytime.Perhaps
yourAppwilltriggerthis.
Lastly,welovethisstufftoo,andhonorwhatyoudo.We'rereallytryingourbesttocreatethebestplatformintheworld
foryoutoexpressyourtalentsandmakealivingtoo.Ifitsoundslikewe'recontrolfreaks,well,maybeit'sbecausewe're
socommittedtoourusersandmakingsuretheyhaveaqualityexperiencewithourproducts.Justlikealmostallofyou
are,too.
TableofContents
1. Termsandconditions
2. Functionality
3. Metadata
4. Location
5. PushNotifications
6. GameCenter
7. Advertising
8. Trademarksandtradedress
9. Mediacontent
10. Userinterface
11. Purchasingandcurrencies
12. Scrapingandaggregation
13. Damageorinjury
14. Personalattacks
15. Violence
16. Objectionablecontent
17. Privacy
18. Pornography
19. Religion,culture,andethnicity
20. Contests,sweepstakes,lotteries,raffles,andgambling
21. Charitiesandcontributions
22. Legalrequirements
23. Passbook
24. KidsCategory
25. Extensions
26. HomeKit
27. HealthKitandHumanSubjectResearch
28. TestFlight
29. ApplePay
1.Termsandconditions
1.1
AsadeveloperofAppsfortheAppStoreyouareboundbythetermsoftheProgramLicenseAgreement
(PLA),HumanInterfaceGuidelines(HIG),andanyotherlicensesorcontractsbetweenyouandApple.The
followingrulesandexamplesareintendedtoassistyouingainingacceptanceforyourAppintheAppStore,
nottoamendorremoveprovisionsfromanyotheragreement.
2.Functionality
2.1
Appsthatcrashwillberejected
2.2
Appsthatexhibitbugswillberejected
2.3
Appsthatdonotperformasadvertisedbythedeveloperwillberejected
2.4
AppsthatincludeundocumentedorhiddenfeaturesinconsistentwiththedescriptionoftheAppwillberejected
2.5
AppsthatusenonpublicAPIswillberejected
2.6
Appsthatreadorwritedataoutsideitsdesignatedcontainerareawillberejected
2.7
Appsthatdownloadcodeinanywayorformwillberejected
2.8
Appsthatinstallorlaunchotherexecutablecodewillberejected
2.9
Appsthatare"demo","trial",or"test"versionswillberejected.BetaAppsmayonlybesubmittedthrough
TestFlightandmustfollowtheTestFlightguidelines
2.10
iPhoneAppsmustalsorunoniPadwithoutmodification,atiPhoneresolution,andat2XiPhone3GS
resolution
2.11
AppsthatduplicateAppsalreadyintheAppStoremayberejected,particularlyiftherearemanyofthem,such
asfart,burp,flashlight,andKamaSutraApps
2.12
Appsthatarenotveryuseful,unique,aresimplywebsitesbundledasApps,ordonotprovideanylasting
entertainmentvaluemayberejected
2.13
Appsthatareprimarilymarketingmaterialsoradvertisementswillberejected
2.14
Appsthatareintendedtoprovidetrickorfakefunctionalitythatarenotclearlymarkedassuchwillberejected
2.15
Appslargerthan100MBinsizewillnotdownloadovercellularnetworks(thisisautomaticallyprohibitedbythe
AppStore)
2.16
MultitaskingAppsmayonlyusebackgroundservicesfortheirintendedpurposes:VoIP,audioplayback,
location,taskcompletion,localnotifications,etc.
2.17
AppsthatbrowsethewebmustusetheiOSWebKitframeworkandWebKitJavascript
2.18
Appsthatencourageexcessiveconsumptionofalcoholorillegalsubstances,orencourageminorstoconsume
alcoholorsmokecigarettes,willberejected
2.19
Appsthatprovideincorrectdiagnosticorotherinaccuratedevicedatawillberejected
2.20
Developers"spamming"theAppStorewithmanyversionsofsimilarAppswillberemovedfromtheiOS
DeveloperProgram
2.21
AppsthataresimplyasongormovieshouldbesubmittedtotheiTunesstore.Appsthataresimplyabook
shouldbesubmittedtotheiBooksStore
2.22
AppsthatarbitrarilyrestrictwhichusersmayusetheApp,suchasbylocationorcarrier,mayberejected
2.23
AppsmustfollowtheiOSDataStorageGuidelinesortheywillberejected
2.24
AppsthatareofferedinNewsstandmustcomplywithschedules1,2and3oftheProgramLicenseAgreement
ortheywillberejected
2.25
AppsthatdisplayAppsotherthanyourownforpurchaseorpromotioninamannersimilartoorconfusingwith
theAppStorewillberejected
2.26
Appsmaydisplayandrecommendappsotherthanyourownonlyifthecollectionisdesignedforaspecific
approvedneed(e.g.healthmanagement,aviation,accessibility,etc.)orprovidessignificantaddedvaluefora
specificgroupofcustomers,ortheywillberejected
3.Metadata(name,descriptions,ratings,rankings,etc.)
3.1
Appsormetadatathatmentionsthenameofanyothermobileplatformwillberejected
3.2
Appswithplaceholdertextwillberejected
3.3
Appswithnames,descriptions,screenshots,orpreviewsnotrelevanttothecontentandfunctionalityoftheApp
willberejected
3.4
AppnamesiniTunesConnectandasdisplayedonadeviceshouldbesimilar,soasnottocauseconfusion
3.5
SmallandlargeAppiconsshouldbesimilar,soastonottocauseconfusion
3.6
AppswithAppicons,screenshots,andpreviewsthatdonotadheretothe4+ageratingwillberejected
3.7
AppswithCategoryandGenreselectionsthatarenotappropriatefortheAppcontentwillberejected
3.8
DevelopersareresponsibleforassigningappropriateratingstotheirApps.Inappropriateratingsmaybe
changed/deletedbyApple
3.9
DevelopersareresponsibleforassigningappropriatekeywordsfortheirApps.Inappropriatekeywordsmay
bechanged/deletedbyApple
3.10
DeveloperswhoattempttomanipulateorcheattheuserreviewsorchartrankingintheAppStorewithfakeor
paidreviews,oranyotherinappropriatemethodswillberemovedfromtheiOSDeveloperProgram
3.11
AppsthatrecommendthatusersrestarttheiriOSdevicepriortoinstallationorlaunchmayberejected
3.12
AppsshouldhaveallincludedURLsfullyfunctionalwhenyousubmititforreview,suchassupportandprivacy
policyURLs
3.13
Appswithscreenshots,previews,andmarketingtextthatdonotclearlyidentifysupplementalcontentoritems
thatmustbepurchasedseparately(e.g.usingIAP)willberejected
3.14
Apppreviewsmayonlyusevideoscreencapturesoftheapp,voiceovers,andtextualanddesignoverlays,or
theappwillberejected
3.15
Appswithpreviewsthatdisplaypersonalinformationofarealpersonwithoutpermissionwillberejected
3.16
Apppreviewsmayonlyincludemusicthatislicensedforthatpurposeinallselectedterritories
3.17
Apppreviewsthatincludecontentplayedorstreamedviatheapp(e.g.iTunesplaylist,YouTubestreaming
video)thatisnotlicensedforuseinthepreviewwillberejected
4.Location
4.1
Appsthatdonotnotifyandobtainuserconsentbeforecollecting,transmitting,orusinglocationdatawillbe
rejected
4.2
AppsthatuselocationbasedAPIsforautomaticorautonomouscontrolofvehicles,aircraft,orotherdevices
willberejected
4.3
AppsthatuselocationbasedAPIsforemergencyserviceswillberejected
4.4
LocationdatacanonlybeusedwhendirectlyrelevanttothefeaturesandservicesprovidedbytheApptothe
userortosupportapprovedadvertisinguses
5.PushNotifications
5.1
AppsthatprovidePushNotificationswithoutusingtheApplePushNotification(APN)APIwillberejected
5.2
AppsthatusetheAPNservicewithoutobtainingaPushApplicationIDfromApplewillberejected
5.3
AppsthatsendPushNotificationswithoutfirstobtaininguserconsent,aswellasappsthatrequirePush
Notificationstofunction,willberejected
5.4
AppsthatsendsensitivepersonalorconfidentialinformationusingPushNotificationswillberejected
5.5
AppsthatusePushNotificationstosendunsolicitedmessages,orforthepurposeofphishingorspammingwill
berejected
5.6
AppscannotusePushNotificationstosendadvertising,promotions,ordirectmarketingofanykind
5.7
AppscannotchargeusersforuseofPushNotifications
5.8
AppsthatexcessivelyusethenetworkcapacityorbandwidthoftheAPNserviceorundulyburdenadevicewith
PushNotificationswillberejected
5.9
Appsthattransmitviruses,files,computercode,orprogramsthatmayharmordisruptthenormaloperationof
theAPNservicewillberejected
6.GameCenter
6.1
AppsthatdisplayanyPlayerIDtoendusersoranythirdpartywillberejected
6.2
AppsthatusePlayerIDsforanyuseotherthanasapprovedbytheGameCentertermswillberejected
6.3
Developersthatattempttoreverselookup,trace,relate,associate,mine,harvest,orotherwiseexploitPlayer
IDs,aliases,orotherinformationobtainedthroughGameCenterwillberemovedfromtheiOSDeveloper
Program
6.4
GameCenterinformation,suchasLeaderboardscores,mayonlybeusedinAppsapprovedforusewith
GameCenter
6.5
AppsthatusetheGameCenterservicetosendunsolicitedmessages,orforthepurposeofphishingor
spammingwillberejected
6.6
AppsthatexcessivelyusethenetworkcapacityorbandwidthofGameCenterwillberejected
6.7
Appsthattransmitviruses,files,computercode,orprogramsthatmayharmordisruptthenormaloperationof
theGameCenterservicewillberejected
7.Advertising
7.1
Appsthatartificiallyincreasethenumberofimpressionsorclickthroughsofadswillberejected
7.2
AppsthatcontainemptyiAdbannerswillberejected
7.3
Appsthataredesignedpredominantlyforthedisplayofadswillberejected
8.ContentandIntellectualPropertyRights
8.1
Appsmustcomplywithalltermsandconditionsexplainedinthe
GuidelinesforUsingAppleTrademarksandCopyrightsandtheAppleTrademarkList
8.2
AppsthatsuggestorinferthatAppleisasourceorsupplieroftheApp,orthatAppleendorsesanyparticular
representationregardingqualityorfunctionalitywillberejected
8.3
AppsthatappearconfusinglysimilartoanexistingAppleproduct,interface,oradvertisingthemewillbe
rejected
8.4
AppsthatmisspellAppleproductnamesintheirAppname(i.e.,GPSforIphone,iTunz)willberejected
8.5
Appsmaynotuseprotectedthirdpartymaterialsuchastrademarks,copyrights,patentsorviolate3rdparty
termsofuse.Authorizationtousesuchmaterialmustbeprovideduponrequest
8.6
Appsthatincludetheabilitytodownloadmusicorvideocontentfromthirdpartysources(e.g.YouTube,
SoundCloud,Vimeo,etc)withoutexplicitauthorizationfromthosesourceswillberejected
9.Mediacontent
9.1
AppsthatdonotusetheMediaPlayerframeworktoaccessmediaintheMusicLibrarywillberejected
9.2
AppuserinterfacesthatmimicanyiPodoriTunesinterfacewillberejected
9.3
Audiostreamingcontentoveracellularnetworkmaynotusemorethan5MBover5minutes
9.4
Videostreamingcontentoveracellularnetworklongerthan10minutesmustuseHTTPLiveStreamingand
includeabaseline192kbpsorlowerHTTPLivestream
10.Userinterface
10.1
AppsmustcomplywithalltermsandconditionsexplainedintheAppleiOSHumanInterfaceGuidelines
10.2
AppsthatlooksimilartoAppsbundledoniOSorWatchOSdevices,includingtheAppStore,iTunesStore,
andiBooksStore,willberejected
10.3
Appsthatdonotusesystemprovideditems,suchasbuttonsandicons,correctlyandasdescribedinthe
AppleiOSHumanInterfaceGuidelinesmayberejected
10.4
Appsthatcreatealternatedesktop/homescreenenvironmentsorsimulatemultiAppwidgetexperienceswill
berejected
10.5
Appsthatalterthefunctionsofstandardswitches,suchastheVolumeUp/DownandRing/Silentswitches,will
berejected
10.6
Appleandourcustomersplaceahighvalueonsimple,refined,creative,wellthoughtthroughinterfaces.They
takemoreworkbutareworthit.Applesetsahighbar.Ifyouruserinterfaceiscomplexorlessthanverygood,it
mayberejected
10.7
WatchAppswhoseprimaryfunctionistellingtimewillberejected
11.Purchasingandcurrencies
11.1
AppsthatunlockorenableadditionalfeaturesorfunctionalitywithmechanismsotherthantheAppStorewillbe
rejected
11.2
AppsutilizingasystemotherthantheInAppPurchaseAPI(IAP)topurchasecontent,functionality,orservices
inanAppwillberejected
11.3
AppsusingIAPtopurchasephysicalgoodsorgoodsandservicesusedoutsideoftheAppwillberejected
11.4
AppsthatuseIAPtopurchasecreditsorothercurrenciesmustconsumethosecreditswithintheApp
11.5
AppsthatuseIAPtopurchasecreditsorothercurrenciesthatexpirewillberejected
11.6
ContentsubscriptionsusingIAPmustlastaminimumof7daysandbeavailabletotheuserfromalloftheiriOS
devices
11.7
AppsthatuseIAPtopurchaseitemsmustassignthecorrectPurchasabilitytype
11.8
AppsthatuseIAPtopurchaseaccesstobuiltincapabilitiesprovidedbyiOS,suchasthecameraorthe
gyroscope,willberejected
11.9
Appscontainingcontentorservicesthatexpireafteralimitedtimewillberejected,exceptforspecific
approvedcontent(e.g.films,televisionprograms,music,books)
11.10
InsuranceAppsmustbefree,inlegalcomplianceintheregionsdistributed,andcannotuseIAP
11.11
Ingeneral,themoreexpensiveyourApp,themorethoroughlywewillreviewit
11.12
AppsofferingsubscriptionsmustdosousingIAP,Applewillsharethesame70/30revenuesplitwith
developersforthesepurchases,assetforthintheProgramLicenseAgreement
11.13
AppsthatlinktoexternalmechanismsforpurchasesorsubscriptionstobeusedintheApp,suchasa"buy"
buttonthatgoestoawebsitetopurchaseadigitalbook,willberejected
11.14
Appscanreadorplayapprovedcontent(specificallymagazines,newspapers,books,audio,music,videoand
cloudstorage)thatissubscribedtoorpurchasedoutsideoftheApp,aslongasthereisnobuttonorexternal
linkintheApptopurchasetheapprovedcontent.Applewillonlyreceiveaportionofrevenuesforcontent
purchasedinsidetheApp
11.15
Appsmayonlyuseautorenewingsubscriptionsforperiodicals(newspapers,magazines),businessApps
(enterprise,productivity,professionalcreative,cloudstorage),andmediaApps(video,audio,voice),orthe
Appwillberejected
11.16
Appsmayenableadditionalapprovedfeaturesorfunctionalitywhenusedincombinationwithspecific
approvedphysicalproducts(suchasatoy)aslongastheadditionalfeaturesandfunctionalityareeither
completelydependentonsuchhardware(forexampleanAppthatisusedtocontrolatelescope)oralso
availablethroughtheAppwithoutthephysicalproducts,suchasbywayofrewardforachievementorbyuseof
IAP
11.17
Appsmayfacilitatetransmissionofapprovedvirtualcurrenciesprovidedthattheydosoincompliancewithall
stateandfederallawsfortheterritoriesinwhichtheappfunctions
12.Scrapingandaggregation
12.1
AppsthatscrapeanyinformationfromApplesites(forexamplefromapple.com,iTunesStore,AppStore,
iTunesConnect,AppleDeveloperPrograms,etc.)orcreaterankingsusingcontentfromApplesitesand
serviceswillberejected
12.2
AppsmayuseapprovedAppleRSSfeedssuchastheiTunesStoreRSSfeed
12.3
Appsthataresimplywebclippings,contentaggregators,oracollectionoflinks,mayberejected
13.Damageorinjury
13.1
AppsthatencourageuserstouseanAppleDeviceinawaythatmaycausedamagetothedevicewillbe
rejected
13.2
Appsthatrapidlydrainthedevice'sbatteryorgenerateexcessiveheatwillberejected
13.3
Appswhoseusemayresultinphysicalharmmayberejected
14.Personalattacks
14.1
AnyAppthatisdefamatory,offensive,meanspirited,orlikelytoplacethetargetedindividualorgroupinharm's
waywillberejected
14.2
Professionalpoliticalsatiristsandhumoristsareexemptfromthebanonoffensiveormeanspirited
commentary
14.3
Appsthatdisplayusergeneratedcontentmustincludeamethodforfilteringobjectionablematerial,a
mechanismforuserstoflagoffensivecontent,andtheabilitytoblockabusiveusersfromtheservice
15.Violence
15.1
Appsportrayingrealisticimagesofpeopleoranimalsbeingkilledormaimed,shot,stabbed,torturedorinjured
willberejected
15.2
Appsthatdepictviolenceorabuseofchildrenwillberejected
15.3
"Enemies"withinthecontextofagamecannotsolelytargetaspecificrace,culture,arealgovernmentor
corporation,oranyotherrealentity
15.4
Appsinvolvingrealisticdepictionsofweaponsinsuchawayastoencourageillegalorrecklessuseofsuch
weaponswillberejected
15.5
AppsthatincludegamesofRussianroulettewillberejected
16.Objectionablecontent
16.1
Appsthatpresentexcessivelyobjectionableorcrudecontentwillberejected
16.2
Appsthatareprimarilydesignedtoupsetordisgustuserswillberejected
17.Privacy
17.1
Appscannottransmitdataaboutauserwithoutobtainingtheuser'spriorpermissionandprovidingtheuser
withaccesstoinformationabouthowandwherethedatawillbeused
17.2
Appsthatrequireuserstosharepersonalinformation,suchasemailaddressanddateofbirth,inorderto
functionwillberejected
17.3
Appsmayaskfordateofbirth(oruseotheragegatingmechanisms)onlyforthepurposeofcomplyingwith
applicablechildren'sprivacystatutes,butmustincludesomeusefulfunctionalityorentertainmentvalue
regardlessoftheuser'sage
17.4
Appsthatcollect,transmit,orhavethecapabilitytosharepersonalinformation(e.g.name,address,email,
location,photos,videos,drawings,theabilitytochat,otherpersonaldata,orpersistentidentifiersusedin
combinationwithanyoftheabove)fromaminormustcomplywithapplicablechildren'sprivacystatutes,and
mustincludeaprivacypolicy
17.5
Appsthatincludeaccountregistrationoraccessausersexistingaccountmustincludeaprivacypolicyorthey
willberejected
18.Pornography
18.1
Appscontainingpornographicmaterial,definedbyWebster'sDictionaryas"explicitdescriptionsordisplays
ofsexualorgansoractivitiesintendedtostimulateeroticratherthanaestheticoremotionalfeelings",willbe
rejected
18.2
Appsthatcontainusergeneratedcontentthatisfrequentlypornographic(e.g."ChatRoulette"Apps)willbe
rejected
19.Religion,culture,andethnicity
19.1
Appscontainingreferencesorcommentaryaboutareligious,culturalorethnicgroupthataredefamatory,
offensive,meanspiritedorlikelytoexposethetargetedgrouptoharmorviolencewillberejected
19.2
Appsmaycontainorquotereligioustextprovidedthequotesortranslationsareaccurateandnotmisleading.
Commentaryshouldbeeducationalorinformativeratherthaninflammatory
20.Contests,sweepstakes,lotteries,raffles,andgambling
20.1
Sweepstakesandcontestsmustbesponsoredbythedeveloper/companyoftheApp
20.2
OfficialrulesforsweepstakesandcontestsmustbepresentedintheAppandmakeitclearthatAppleisnota
sponsororinvolvedintheactivityinanymanner
20.3
ItmustbepermissiblebylawforthedevelopertorunalotteryApp,andalotteryAppmusthaveallofthe
followingcharacteristics:consideration,chance,andaprize
20.4
AppsthatallowausertodirectlypurchasearaffleticketintheAppwillberejected
20.5
Appsthatofferrealmoneygaming(e.g.sportsbetting,poker,casinogames,horseracing)orlotteriesmust
havenecessarylicensingandpermissionsinthelocationswheretheAppisused,mustberestrictedtothose
locations,andmustbefreeontheAppStore
20.6
AppsthatuseIAPtopurchasecreditorcurrencytouseinconjunctionwithrealmoneygamingwillberejected
21.Charitiesandcontributions
21.1
Appsthatincludetheabilitytomakedonationstorecognizedcharitableorganizationsmustbefree
21.2
ThecollectionofcharitabledonationsmustbedoneviaawebsiteinSafarioranSMS
22.Legalrequirements
22.1
Appsmustcomplywithalllegalrequirementsinanylocationwheretheyaremadeavailabletousers.Itisthe
developer'sobligationtounderstandandconformtoalllocallaws
22.2
Appsthatcontainfalse,fraudulentormisleadingrepresentationsorusenamesoriconssimilartootherApps
willberejected
22.3
Appsthatsolicit,promote,orencouragecriminalorclearlyrecklessbehaviorwillberejected
22.4
Appsthatenableillegalfilesharingwillberejected
22.5
Appsthataredesignedforuseasillegalgamblingaids,includingcardcounters,willberejected
22.6
AppsthatenableanonymousorprankphonecallsorSMS/MMSmessagingwillberejected
22.7
DeveloperswhocreateAppsthatsurreptitiouslyattempttodiscoveruserpasswordsorotherprivateuserdata
willberemovedfromtheiOSDeveloperProgram
22.8
AppsthatcontainDUIcheckpointsthatarenotpublishedbylawenforcementagencies,orencourageand
enabledrunkdriving,willberejected
22.9
Appsthatcalculatemedicinaldosagesmustbesubmittedbythemanufacturerofthosemedicationsor
recognizedinstitutionssuchashospitals,insurancecompanies,anduniversities
22.10
AppsthatuseiTunesmusicpreviewsinanunauthorizedmannerwillberejected
23.Passbook
23.1
PassbookPassescanbeusedtomakeorreceivepayments,transmitoffers,orofferidentification(suchas
movietickets,airlinetickets,couponsandrewardoffers).OtherusesmayresultintherejectionoftheAppand
therevocationofPassbookcredentials
23.2
PassesmustincludevalidcontactinformationfromtheissuerofthepassortheAppwillberejectedand
Passbookcredentialsmayberevoked
23.3
Passesmustbesignedbytheentitythatwillbedistributingthepassunderitsownname,trademark,orbrand
ortheAppwillberejectedandPassbookcredentialsmayberevoked
24.KidsCategory
24.1
AppsintheKidsCategorymustincludeaprivacypolicyandmustcomplywithapplicablechildren'sprivacy
statutes
24.2
AppsintheKidsCategorymaynotincludebehavioraladvertising(e.g.theadvertisermaynotserveadsbased
ontheuser'sactivitywithintheApp),andanycontextualadspresentedintheAppmustbeappropriateforkids
24.3
AppsintheKidsCategorymustgetparentalpermissionoruseaparentalgatebeforeallowingtheusertolink
outoftheapporengageincommerce
24.4
AppsintheKidsCategorymustbemadespecificallyforkidsages5andunder,ages68,orages911
25.Extensions
25.1
AppshostingextensionsmustcomplywiththeAppExtensionProgrammingGuide
25.2
Appshostingextensionsmustprovidesomefunctionality(helpscreens,additionalsettings)ortheywillbe
rejected
25.3
Appshostingextensionsthatincludemarketing,advertising,orinapppurchasesintheirextensionviewwillbe
rejected
25.4
Keyboardextensionsmustprovideamethodforprogressingtothenextkeyboard
25.5
Keyboardextensionsmustremainfunctionalwithnonetworkaccessortheywillberejected
25.6
KeyboardextensionsmustprovideNumberandDecimalkeyboardtypesasdescribedinthe
AppExtensionProgrammingGuideortheywillberejected
25.7
AppsofferingKeyboardextensionsmusthaveaprimarycategoryofUtilitiesandaprivacypolicyortheywillbe
rejected
25.8
AppsofferingKeyboardextensionsmayonlycollectuseractivitytoenhancethefunctionalityoftheirkeyboard
extensionontheiOSdeviceortheymayberejected
26.HomeKit
26.1
AppsusingtheHomeKitframeworkmusthaveaprimarypurposeofprovidinghomeautomationservices
26.2
AppsusingtheHomeKitframeworkmustindicatethisusageintheirmarketingtextandtheymustprovidea
privacypolicyortheywillberejected
26.3
AppsmustnotusedatagatheredfromtheHomeKitAPIsforadvertisingorotherusebaseddatamining
26.4
AppsusingdatagatheredfromtheHomeKitAPIforpurposesotherthanimprovingtheuserexperienceor
hardware/softwareperformanceinprovidinghomeautomationfunctionalitywillberejected
27.HealthKitandHumanSubjectResearch
27.1
AppsusingtheHealthKitframeworkorconductinghumansubjectresearchforhealthpurposes,suchas
throughtheuseofResearchKit,mustcomplywithapplicablelawforeachTerritoryinwhichtheAppismade
available,aswellasSections3.3.28and3.3.39oftheiOSDeveloperProgramLicenseAgreement
27.2
AppsthatwritefalseorinaccuratedataintoHealthKitwillberejected
27.3
AppsusingtheHealthKitframeworkthatstoreusershealthinformationiniCloudwillberejected
27.4
AppsmaynotuseordisclosetothirdpartiesuserdatagatheredfromtheHealthKitAPIorfromhealthrelated
humansubjectresearchforadvertisingorotherusebaseddataminingpurposesotherthanimprovinghealth,
orforthepurposeofhealthresearch
27.5
AppsthatshareuserdataacquiredviatheHealthKitAPIwiththirdpartieswithoutuserconsentwillberejected
27.6
AppsusingtheHealthKitframeworkmustindicateintegrationwiththeHealthappintheirmarketingtextand
mustclearlyidentifytheHealthKitfunctionalityintheappsuserinterface
27.7
AppsusingtheHealthKitframeworkorconductinghumansubjectresearchmustprovideaprivacypolicyor
theywillberejected
27.8
Appsthatprovidediagnoses,treatmentadvice,orcontrolhardwaredesignedtodiagnoseortreatmedical
conditionsthatdonotprovidewrittenregulatoryapprovaluponrequestwillberejected
27.9
Appsconductinghealthrelatedhumansubjectresearchmustobtainconsentfromparticipantsor,inthecase
ofminors,theirparentorguardian.Suchconsentmustincludethe(a)nature,purpose,anddurationofthe
research(b)procedures,risks,andbenefitstotheparticipant(c)informationaboutconfidentialityand
handlingofdata(includinganysharingwiththirdparties)(d)apointofcontactforparticipantquestionsand(e)
thewithdrawalprocess
27.10
Appsconductinghealthrelatedhumansubjectresearchmustsecureapprovalfromanindependentethics
reviewboard.Proofofsuchapprovalmustbeprovideduponrequest.
28.TestFlight
28.1
AppsmayonlyuseTestFlighttobetatestappsintendedforpublicdistributionandmustcomplywiththefullApp
ReviewGuidelines
28.2
AppsusingTestFlightmustbesubmittedforreviewwheneverabuildcontainsmaterialchangestocontentor
functionality
28.3
AppsusingTestFlightmaynotbedistributedtotestersinexchangeforcompensationofanykind
29.ApplePay
29.1
AppsusingApplePaymustprovideallmaterialpurchaseinformationtotheuserpriortosaleofanygoodor
serviceortheywillberejectedAppsusingApplePaytoofferrecurringpaymentsmust,ataminimum,disclose
thelengthoftherenewaltermandthefactthatitwillcontinueuntilcanceled,whatwillbeprovidedduringeach
period,thechargesthatwillbebilledtothecustomer,andhowtocancel.
29.2
AppsusingApplePaymustuseApplePaybrandinganduserinterfaceelementscorrectlyandasdescribedin
theApplePayIdentityGuidelinesortheywillberejected
29.3
AppsusingApplePayasapurchasingmechanismmaynotoffergoodsorservicesthatviolatethelawofany
territoryinwhichthegoodorservicewillbedeliveredandmaynotbeusedforanyillegalpurpose
29.4
AppsusingApplePaymustprovideaprivacypolicyortheywillberejected
29.5
AppsusingApplePaymayonlyshareuserdataacquiredviaApplePaywiththirdpartieswhenprovidedto
facilitateorimprovedeliveryofgoodsandservicesortocomplywithlegalrequirements
Livingdocument
ThisdocumentrepresentsourbesteffortstosharehowwereviewAppssubmittedtotheAppStore,andwehopeitisa
helpfulguideasyoudevelopandsubmityourApps.Itisalivingdocumentthatwillevolveaswearepresentedwithnew
Appsandsituations,andwe'llupdateitperiodicallytoreflectthesechanges.
ThankyoufordevelopingforiOS.Eventhoughthisdocumentisaformidablelistofwhatnottodo,pleasealsokeepin
mindthemuchshorterlistofwhatyoumustdo.Aboveallelse,joinusintryingtosurpriseanddelightusers.Showthem
theirworldininnovativeways,andlettheminteractwithitlikeneverbefore.Inourexperience,usersreallyrespondto
polish,bothinfunctionalityanduserinterface.Gotheextramile.Givethemmorethantheyexpect.Andtakethem
placeswheretheyhaveneverbeenbefore.Wearereadytohelp.
Apple,2015