ABE International College of Business and Accountancy

A partial Fulfillent of Feasiblity Study on

Serendipity Hotel & Spa Resort

Submitted to:
Mr. Adamson Hernandez

Submitted By:
Rhona Duran
Rosebert Espina
Linoel Perez
Keesia Nunal

Hotel and Spa

Resort

1 IDEA CONCEPT

Our Serendipity Hotel and Spa Resort is located within Metro Manila, and has a sixstory building. We offer a relaxing experience of a luxury spa resort in a tropical
theme, to rejuvenate your body and refresh your mind at one best restorative spa
in Metro Manila. Featuring our new and unique amenities, and we also offer
delightful and healthy foods with our own Dampa style restaurant.

2 COMPANY PROFILE

a Objective
To serve a world-class service to our customers in terms of hospitality industry, and
offer a fun, relaxing and unforgettable experiences that can make them forget
their stress on work.

b Mission
Develop unique concepts for each individual property and ensure highest level of
costumers satisfaction within our operations both internal and external.

c Vision
To create something unique, to provide unmatched services and facilities within
the hospitality industries and provide our guests and customers life changing
experiences.

3 Product and Technical Study

i
ii

Facilities Specification
Physical and Non Physical Components

i Facilities Specification
Basic components of spa

Reception area and lounge

Separate mens and womens locker room and facilities
Mens and womens steam room, sauna
Lounge which can include juice bar and small cafe
Cool-dip pool, whirlpool
Dry treatment rooms for massage and facials
Wet treatment rooms for body wraps and scrubs
Hydrotherapy rooms for bath and hydromassage therapies
Staffed fitness studio with exercise machines
Exercise studio for classes
Retail store
Salon for hair, nails, and make-up

Reception area and lounge

The waiting area in a hotel near the desk or office where guests can books rooms or
ask the staff questions

Separate mens and womens locker room and facilities

A changing room, locker room, dressing room (usually in a sports, theater or

staff context) or changeroom (regional use) is a room or area designated for
changing one's clothes. Changing rooms are provided in a semi-public situation to
enable people to change clothes in privacy, either individually or on a gender basis
Mens and womens steam room, sauna

A steam room is an enclosed space with large amounts of high-temperature

steam, creating a high-humidity environment. People sit in this room in a similar
way to a sauna (conversely a hot, but dry atmosphere), for relaxation and
purported benefits to health and well-being.

Lounge which includes a juice bar and small cafe

A juice bar is an establishment that primarily serves prepared juice beverages such
as freshly squeezed or extracted fruit juices, juice blends, fruit smoothies (a thick
fruit drink, often iced), or other juices such as fresh wheatgrass juice.

Cool-dip pool, whirlpool

A whirlpool is a swirling body of water produced by the meeting of opposing

currents. The vast majority of whirlpools are not very powerful.

Dry treatment rooms for massage and facials

 Wet treatment rooms for body wraps and scrubs

Hydrotherapy rooms for bath and hydromassage therapies

The use of water in the treatment of disease or injury. The therapeutic use of water
(as in a whirlpool bath).

fitness studio with exercise machines

 Exercise studio for classes

 Retail store

 Salon for hair, nails, and make-up

a Reception Design

 The

waiting area in a hotel near the desk or office where guests can books rooms or
ask the staff questions.

b Restaurant

 Our
m restaurant could accommodate 120 people
Fully furnished ,serving high quality cuisine and providing entertainment.
With an elegant bar with an atmosphere of comfort and luxury.

c Pool Area Design

400
sq.

 One of the most special from this hotel design is the scenery design. This hotel has
a beautiful pool which is specially designed, it is where the guest can enjoy
swimming and several amazing things. The tropical environment which is planted
there supports the tropical atmosphere.
Includes children pools, Wave pools, Therapeutic pools, Hot Herbal pools, Lapping
pool, and Cold Pools.
Also includes the horror Kayak, Underwater hockey arena, and Underwater
Adventure, and the infinity pool.

d Massage/Touch Therapy Room


Massage

rooms should have

a small sink and linen cabinet.

Space Required generally 120-140 sq. ft., room variations include: 9 x 12, 19 x
12,
Located in dry therapy area.

e Function Room

 conference room and banquet hall (with a capacity of not less than 250
people seated and private dining room. )

Hotel Rooms
Suites

Serendipity Suites
Located on the 4th to the 6th floors, the hotel equivalent of flying First Class, the
newly-unveiled Serendipity Suites are a distinguished collection of Junior, One, Two
and Three-Bedroom suites showcasing modern interior design and furnishings
without losing the warm feel of a home away from home.
Ideal for extended stay, corporate and frequent individual travelers who desire
enhanced levels of hospitality, the Serendipity Suites offer superior comfort and
privacy, with an extensively upgraded array of guest benefits and amenities to
make your stay as luxurious, productive and peaceful as you need it to be.

Serendipity Suites Amenities

All details, great and small, are considered even before you enter your suite.
Premium hotel amenities like plush beddings and a mini bar combine with
thoughtful conveniences.

100-Thread Count Duvets and Down Pillows

Bedside Clock Radio
Broadband Internet Service
Butler/Nanny Service (24 Hour Advance Notice Required)
Cable Programming
Coffee Machine
Crockery
Fine China
Glassware
Hairdryer
iPod Dock (Selected Suites only)
In-Room Safe
Iron and Ironing Board
LCD Television
Microwave and Toaster Oven
Mini Component System
Multi-line Telephone
Refrigerator

Junior Suites

Averaging 40-45 square meters, the Junior Suite is an elegant studio-style guest
accommodation furnished with a queen-sized bed, a writing desk, two-seater sofa
and coffee table, and a spacious toilet and bath. A telephone with extensions for
the writing desk, bedside table and bathroom is available, as are cable television,
a mini-bar, microwave oven, oven toaster and a coffee machine.

Two Bedroom Suites

Ideal for families of four, the 105 square meter Two-Bedroom suite includes a
master bedroom with a king-size bed, a writing desk and a spacious toilet and
bath. The second room contains twin beds and its own bathroom. Each bedroom
has a safety deposit box and cable television.

The living area features a lounge sofa, coffee table, cable television and a mini
stereo system for audio-visual entertainment. Dining and kitchen facilities include
a refrigerator, a cooking stove, complete cooking and dining implements, a
microwave, and a coffee and tea-making machine.

The Three Bedroom Suite

Truly spacious at 140 square meters, the Three-Bedroom Suite is the most similar in
feel to a private residence, with plenty of room to move about and conduct the
affairs of your professional and personal life.
Each Three Bedroom suite features a Master's bedroom with a king-sized bed and
its own toilet and bath. The second room is furnished with a second queen-sized
bed and the third, two twin-sized beds. All bedrooms are furnished with premium
hotel amenities.
The living area features a lounge sofa, coffee table, cable television and a mini
component. Dining and Kitchen facilities include a refrigerator, a cooking stove,
complete cooking and dining implements, microwave, and a coffee and tea-making
machine.

The Serenity Suite

Located at the 6th floor

Home to visiting international celebrities and local VIPs, the lavish Serenity Suite
sprawls over 200
square meters of space and boasts a commanding city view and elegant, graceful
interiors.
The lounge area features wide sofa seats and a central coffee table for small
meetings and intimate things. Video and audio entertainment equipment can be
found in the central living room, master and adjoining rooms. A long, rectangular
dining table is ideal for formal dinners.
Separated from the dining and entertainment areas is the biggest of Serendipity
Suites' guest kitchens, furnished with a family-sized oven, refrigerator, air
ventilator and adjoining maid's / butler's quarters.

New career opportunities

Underwater Theater/drama actors/actresses

Underwater Theater/drama actors/actresses

Knows how to swim.

Ability to react calmly, quickly and effectively in emergency situations.
Possesses Good Physical Skills.
Has an Innate Talent.
Is Able to Use His/Her Intelligence for Role Creation
Good physical condition.
Must be able to work in a costume
Perform duties in a graceful manner.
Fan friendly and outgoing individual. Works well with children and other staff

members at many events.

Skillfull and must be able to work in a self-motivated and independent way,

Underwater Theater/drama actors/actresses

Advantage and Disadvantage

Advantage

Increase sales of the company by showing new comcept of drama and learning

for students and children.

New type of drama concept in the market.
Shows different varieties of stories.
Create new jobs for employment.
Customers/guest can also try swimming while wearing costume (marketing
strategy purpose)

Disadvantage

Costly
It can be very challenging to perform underwater.
It is challenging for the company to introduce new concept of drama in the
market.

Engineering and Maintenance

*Maintenance
Maintenance of all sections of the hotel is of superior standard and quality.

*Airconditioning
centralized air-conditioning for the entire building (except in the areas which are at
a minimum of 3,000 feet above sea level.)

*Ventilation
technologically advanced, efficient and adequate ventilation in all areas of the

hotel.

*Lighting
adequate lighting in all public and private rooms.

*Emergency Power
high-powered generator capable of providing sufficient lighting for all the guest
rooms, hallways, public areas/rooms, and operating elevators, food refrigeration
and water services.

*Fire Prevention Facilities

The fire prevention facilities conform with the requirements of the Fire Code of the
Philippines.

Physical Components
1 Name and Design Concepts
The name of our hotel and spa resort is Serendipity. We named it Serendipity
because it is a luck that takes the form of finding valuable or pleasant things that
are not looked for, and the theme for our resort is tropical.

2 Location
Nestled in the vibrant and growing commercial business district. Serendipity Hotel
and Spa Resort is 34,107sqm, centrally located in Ortigas Commercial Business
District between Quezon City, Mandaluyong and Pasig City. Hotel is accessible to

organizations such as Asian Development Bank, Meralco, San Miguel Corporation,

major Business Process Outsource (BPO) establishments and pharmaceutical
companies. Just a short walk from the hotel are shopping and entertainment areas
such as SM Megamall, The Podium, Shangri-La Plaza Mall, and Robinsons Galleria.
Minutes from the hotel are places of interest such as Greenhills Centre, Tiendesitas
and Eastwood City.

3 Personnel Uniform
Uniform must be provided, for them to become more professional and easily to
identify in which department they are assigned. All of our staffs are in their proper
uniforms to give them unique appearance, and for them to be easily identified by
our guests.

Non Physical Components

1

Marketing Strategy
Leaflets
Social Network
Tarpaulins

 Billboard
T.V advertisements

Design Concept
Our Design and Concept, based on our theme which is a haven on the heart
of the city. Its only understandable for our design to be green and very naturelike.

Vertical Gardens on the Hotel building

Water wall Hotel Entrance

Feasibility Study
Market Study
We chose Pasig City as our location because it is literally the center of National
Capital Region (NCR) since our primary target market are the yuppies (young
urban professionals) we thought that it would be best if we place our spa resort in
an highly accessible and established city.
Location
The City of Pasig is one of the 16 cities that make up the National Capital Region.
It is one of the highly urbanized cities of Metro Manila in the Philippines and was
the former capital of the province of Rizal prior to the formation the National
Capital Region. A formerly rural settlement, Pasig is
primarily residential and industrial, but has been becoming
increasingly commercial in recent years, particularly after the construction of

the Ortigas Center business district in its east.

Area
Pasig City has a total area of 48.46 km2. Located along the eastern border of Metro
Manila, Pasig is bordered on the west by Quezon City and Mandaluyong; to the
north by Marikina; to the south by Makati, Pateros, and Taguig; and to the east
by Antipolo, the municipality of Cainta and Taytay in the province of Rizal. Pasig is
politically subdivided into 30 barangays. Its barangays are grouped into two
districts for city council representation purposes. The first district encompasses the
southern and western sections of the city, while the second district encompasses
the northern and eastern sections.
Climate
The climate in the area is mild. Rainfall occurs mostly from June to October due to
the southwest monsoon. The dry season starts in November and ends in May
registering a warm mean temperature of 29.2 C. The coldest month is January.
The normal relative humidity is 77 percent, which is highest from July to September.
The northeast wind normally occurs during the months of January, February,
October, November, and December while the southwest and southeast wind occur
at shorter periods from June to September and March to May, respectively.

Population
The population of Pasig City as of 2010 is 669,773
With an Annual Population growth of 3.01%
70% employment rate
Reasonable Spending Pattern

Possible Competitors

ACE Waterspa/ ACE Suites & Hotel

Ace Hotel & Suites is a twin-tower Hotel (Tower 1) and premium

residential suites (Tower 2)
It sits at the heart of Kapitolyo, Pasig

Financial Analysis
Capital Investment Budget

Land= 368,000,000
Construction= 40,000,000
Architect and Engineer= 10,000,000
Taxes= 15,000,000
Furniture and Fixtures= 15,000,000
Pre-operating Expense= 5,000,000
Working Capital= 8,000,000
Overhead Expenses= 5,000,000
Planning Cost= 5,000,000
CIB= 599,484,773
Operating Capital Budget
Estimated Operating Budget: 135,000,000
Estimated Revenue:
Hotel
75 x .5 x 5000 x 365 = 68,437,500
75 x .5 x 8000 x 365 =109,500,00

50 x .25 x 10,000 x 365 =45,625,000

50 x .2 x 12,000 x 365 = 43,800,000
Resort
250 x .75 x 750 x 365 = 51,328,125
Retail Sales
120,000,000

Food & Beverage

Bar/Juice Bar: 20,000,000

Total Sales: 395,630,625
Annual Financial Statement
Estimated Gross Sales: 395,630,625
Less Vat: 47,475,675
Net Sales: 348,154,950
-F&B Cost: 20,000,000
-Hotel Expenses: 10,000,000
-Resort Expenses: 15,000,000
-Other Amenities: 10,000,000
Total: 55,000,000
Gross Profit: 293,154,950
Labor Cost: 30,000,000

Payroll: 27,228,000

No. of
employees

Position

Individual
Monthly Salary

Individual
Annual Salary

Total

Front officer

12,000

144,000

576,000

Valet runner

11,000

132,000

528,000

Bell boy

11,000

132,000

792,000

Concierge

11,000

132,000

528,000

10

Housekeeping

11,000

132,000

1,320,000

12

Manager

60,000

720,000

8,640,000

Accounting staff

15,000

180,000

1,080,000

10

Security guard

11,000

132,000

1,320,000

12

Life guard

11,000

132,000

1,584,000

12

Maintenance Staff

11,000

132,000

1,584,000

Receptionist

12,000

144,000

576,000

12

Cashier

11,000

132,000

1,584,000

15

Crew

11,000

132,000

1,980,000

Utilities

11,000

132,000

792,000

12

Waiter

11,000

132,000

1,584,000

Executive chef

30,000

360,000

720,000

Assistant chef

20,000

240,000

960,000

Barista &
Bartenders

15,000

180,000

1,080,000

Total number of Employees = 141

Total Annual Salary Expenses = 27,228,000

SSS (141x800x12) = 1,353,600

PHILHEALTH (141x100x12) = 169,200
PAG-IBIG (141x200x12) = 338,400

Furniture & fixtures= 15,000,000

Chinaware & tableware= 3,000,000
Utilities (energy & water)= 10,000,000
Garbage fee= 300,000
Advertising & sales promotion= 3,000,000
Repair & maintenance= 5,000,000
Cleaning &laundry= 6,000,000
General supplies= 2,500,000
Total Controllable Cost= 44,800,000
Fixed Cost: 12,000,000
-Insurance: 3,000,000
-Loans: 3,000,000
-Depreciation: 3,000,000
-Others: 3,000,000

Profit Before Income Tax: 325,954,950

*
*cited from the BIR Website
Income Tax: 104,145,584
Net Profit: 221,809,366
Return of Investment
599,484,773/221,809,366 = 0.37 or 37 months

Floor Plan