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INTRODUCTION
In the todays era of intensive competition, the survival and
growth of the business has become challenging. It is a well known
fact that the way to growth is either through Greenfield
expansions leading to organic growth in ones own unit, or
Brownfield expansions leading to inorganic growth. Since the
world is moving at a rapid pace and companies are in a hurry to
expand, restructuring through inorganic growth is an ideal
medium. In addition, restructuring becomes necessary whenever
there is change in business environment. For example, changes in
the business environment ensuing from liberalization and
globalization have contributed to dynamism in the Indian
economy. The new environment poses challenges to the methods
of operations practiced under the controlled economy. These
challenges have compelled Indian business to rethink the ways in
which they previously operated. With growth becoming central to
the new economic environment, mergers and acquisitions are
gaining acceptance as a mode of growth in India. This new
environment demands more stringently, than the controlled
economy did, that the business either perish or restructure
through amalgamations, takeovers or any other form of
restructuring.
With liberalization, privatization, and globalisation (LPG) many
firms felt that there are lots of profitable investment
opportunities, and it also means increasing competition. A firm
that feels globalisation is an opportunity needs to leverage the
benefits, which require lot of funds and resources, and also need
to go for restructuring. On the other hand a firm that feels
globalisation, liberalization and privatization as a competition, has
to compete with the new competitors by manufacturing products
at high quality and sell at reasonable prices, but it needs more
technological support and needs more funds. So companies use to
follow different strategies to achieve their objective of
shareholders wealth maximization at different points of time.
Corporate Restructuring is one of the strategies which are
followed in todays business world to give new height to the
business. In India companies also follow corporate restructuring
capacity, and conversely shed off divisions that do not add much
value, to concentrate on core competencies instead.
All such initiatives require restructuring. For instance, expansion
to an overseas market may require changes in the staff profile to
better connect with the international market, and changes in work
policies and routines to ensure compliance with export
regulations. Starting a new product line may require changes in
the system of work, hiring new experts familiar in the business
line and placing them in positions of authority, and other
interventions. Hiving off unprofitable or unneeded business lines
may require changes to retain specific components of such
divisions that the main business may wish to retain.
2. Downsizing
It is another form of organizational change in which the business
organization substantially cuts down on its manpower, recurring
cost and/or capital expenditure, either as an objective itself or as
a result of re-engineering. The changing nature of economy may
force the business to adopt new strategies or alter their product
mix, making staff redundant. Similarly, cutthroat competition and
pressure on margins from competitors who adopt a low price
strategy may force the company to adopt lean techniques, just-intime inventory, and other measures to cut input costs and
achieve process efficiency. In such situations, the organization will
need to redo job descriptions, rework its team, group, and
communication structures and reporting relationships to ensure
that the remaining workforce does the job well. Very often,
downsizing-induced restructuring leads to a flatter organizational
structure, and broader job descriptions and duties.
3. New Work Methods
Traditional organizational systems and controls cater to standard
9 AM to 5 PM office or factory based work. Newer methods of
Horizontal Mergers
Horizontal
mergers
are
those
mergers where the companies
manufacturing similar kinds of
commodities or running similar type of businesses merge with
each other. The principal objective behind this type of mergers is
to achieve economies of scale in the production procedure
through carrying off duplication of installations, services and
functions, widening the line of products, decrease in working
capital and fixed assets investment, getting rid of competition,
minimizing the advertising expenses, enhancing the market
capability and to get more dominance on the market. Following
are the important examples of horizontal mergers in India:
The formation of Brook Bond Lipton India Ltd. through the merger of
Lipton India and Brook Bond
The merger of Bank of Mathura with ICICI (Industrial Credit and
Investment Corporation of India) Bank
The merger of BSES (Bombay Suburban Electric Supply) Ltd. with Orissa
Power Supply Company
b)
Vertical Mergers
A merger between two companies producing different goods or
services for one specific finished product. By directly merging
with suppliers, a company can decrease dependence and
increase profitability. An example of a vertical merger is a Car
Manufacturer purchasing a Tyre Company. Vertical Mergers can
be in the form of Forward Integration of Business [E.g. A
manufacturing company entering in the Direct Marketing
Function. which was not its foray in the erstwhile times) or in the
form of Backward Integration of Business [E.g. A manufacturing
company also focusing on the producing the required raw
materials and managing its supply chain activities on its own.
which was not its foray earlier].
Example: Tata Motors Ltd acquired Trilix Srl, an Italian design and
engineering firm to enhance its styling and design capabilities to global
standards
c)Conglomerates Merger
A merger between companies which do not have any common
business areas or no common relationship of any kind is termed
as Conglomerate Merger. Such kind of merger may be broadly
classified into following:
Swaraj PaulEscorts/DCM:
A case of Hostile
Takeover in India
In 1980s Londonbased NRI Swaraj
Paul sought to control
the management of
two
Indian
companies,
Escorts
Limited
and
DCM
(Delhi Cloth Mills) Ltd
by picking up their
shares from the stock
market. Though
Swaraj Paul failed to
fulfill his dream of
controlling
Escorts
and DCM, but was
successful
in
highlighting
how
particular
families
were able to exercise
2. Takeovers
As discussed above, takeovers are normally viewed as unfriendly
acquisitions as in this case, one company purchases a majority
interest in the target company resulting in loss of management
control for the target company. Incidentally, the acquiring
company has a stronger market standing than the target
company in this case. It is definitely not a merger of equals.
Typically, this type of acquisition is undertaken to achieve market
dominance. There are three types of Takeovers; namely:
a) Defended/Hostile Takeover: A hostile takeover is a type of
corporate acquisition which is carried out against the wishes of
the board (and usually management) of the target company. In
a hostile
takeover,
the
target
company's board
of
directors rejects the offer, but the bidder continues to pursue
the acquisition. A bidder may initiate a hostile takeover through
a tender offer, which means that the bidder proposes to
purchase the target company's stock at a fixed price above the
current market price. Another method of hostile takeover is
acquiring a majority interest in the stock of the company on
the open market. If that is impossible or just too expensive, a
bidder may initiate a proxy fight, which means that the bidder
might
divest the
business
by
selling it to
another
company,
exchanging it
for
another asset,
or
closing
Restructuring
touches
upon
the
following
Debt Restructuring
The need for a debt
restructuring
often
arises
when
a
company
is
going
through
financial
hardship
and
is
having difficulty in
meeting
its
obligations.
If
the
troubles are enough
to pose a high risk of
the company going
bankrupt,
it
can
negotiate
with
its