Académique Documents
Professionnel Documents
Culture Documents
T
2014
thomas.klaffke@gmail.com
tripadvisor
Literature Review
Social Media
Euromonitor
JakartaGlobe
JakartaPost
TechinAsia
eMarketer
Global News Media
Blogs
Review of
predominant
Trend Studies
Peer Review
DIGITALIZATION
UPRISING CITIES
ECONOMY
CHANGING LIFESTYLES
Sources: Hot Chocolate & Mint 2014, CNN 2012, Eat and Treats 2014, Cyclonesia, Antara News, TechinAsia 2012
CHANGING LIFESTYLES
Contrary to demographic developments in developed countries, Indonesias
population - whilst still gradually growing - is one of the youngest in the
world. In 2030, it is expected that about 70% of the Indonesian population
will have working age. It is needless to say that the Indonesian youth will be
predominantly shaping Indonesias future in the coming decades.
Surveys show that the outlook on life of these younger generations is much
different to older generations which are still rather romanticizing about the
pre-democratic, authoritarian regime of Suharto. Thus, the possibility of a
transformation towards a more modern, globally interconnected, digital and
entrepreneurial society should be considered.
Implications / Opportunities
New Fashion
Former Taboos
are Gone
New
Advertising/Branding
New Customer
Engagement
Western Products
Products/Services for
Younger Generations
New Food and Beverages
CHANGING LIFESTYLES
INDONESIAS POPULATION IS ONE OF THE YOUNGEST IN THE WORLD: ABOUT
HALF OF THE POPULATION IS UNDER THE AGE OF 30 AND 29% OF THE TOTAL
POPULATION IS UNDER 15 YEARS OLD
THE OUTLOOK ON LIFE OF YOUNG INDONESIANS THAT GREW UP UNDER
DEMOCRACY, POST-SUHARTO, POST-ASIA FINANCIAL CRISIS WITH THE
OMNIPRESENCE OF DIGITAL DEVICES AND THE INTERNET IS VERY DIFFERENT
TO OLDER GENERATIONS:
THE YOUNG ARE OPTIMISTIC ABOUT THEIR FUTURE, EXPRESS THEIR OPINIONS AND
IDEAS FREELY (E.G. ON BLOGS, SOCIAL NETWORKS), EMBRACE A GLOBAL
INTERCONNECTED WORLDVIEW, ARE CONCERNED ABOUT ENVIRONMENTAL ISSUES, ARE
ENTREPRENEURIAL AND TECHNOLOGY-DEPENDENT
THE NEW TYPICAL YOUNG INDONESIAN IS A COLLECTIVIST, IS
SOMEWHAT GEEKY, POSTS FREQUENTLY ON HIS FASHION OR FOOD
BLOG, RIDES A BIKE, IS VERY CREATIVE, TWITTERS SEVERAL TIMES A DAY,
IS A CITY DWELLER, SPENTS LESS TIME WITH HIS/HER FAMILY AND MORE
TIME WITH TECHNOLOGICAL DEVICES, AND WATCHES LESS TV AND
MARRIES LATER IN LIFE THAN HIS/HER PARENTS
Sources: ABC 2012, World Bank 2013, Goethe Institut 2010, McKinsey 2012a, Jakarta Globe 2012, Youth Lab n/s
CHANGING LIFESTYLES
3 TYPES OF INDONESIANS
UNIVERSITY GRADUATE
BUSINESS DAD
CARING GRANDMA
YOUNG
ELITE
FARMER
AMBITIOUS
WEALTHY
TRADITIONAL
URBAN
POLITICAL
RURAL
DIGITAL
HARDWORKING
FAMILY-CENTRIC
MODERN
NATIONAL
MODEST
CHANGING LIFESTYLES
3 TYPES OF INDONESIANS
UNIVERSITY GRADUATE
FAMILY
WORK
RELIGION
FREE-TIME
LUXURY
HOUSING
TRAVELLING
EDUCATION
INTERNET
GADGETS
++
+++
++
++
++
+++
+++
+++
+++
RAMIFICATIONS
MARRY
LATER, BUT
FAMILY STILL
VERY
IMPORTANT
SEEKING
VERY
SUCCESSFUL
CAREER
STILL VERY
IMPORTANT
VERY
IMPORTANT;
WEEKENDS
AND NIGHTS
SPENT WITH
FRIENDS
LOVES
LUXURY
BRANDS;
SAVES
MONEY TO
BUY THEM
LIVES IN A
SAVES
KOST;
MONEY TO
WOULD LIKE
EXPLORE THE
TO MOVE TO
WORLD, ESP.
APPARTMEN
EUROPE
T
INVESTS
LOTS OF
TIME IN HER
EDUCATION
AND
TRAINING
IS
CONSTANTL
LOVES NEW
Y ONLINE
TECHNOLOG
VIA
Y
SMARTPHON
E
CHANGING LIFESTYLES
3 TYPES OF INDONESIANS
The business he started in the highly prosperous Suharto era has been
doing great, despite regional and global crisis. He is very proud of
himself, coming from a middle class family in the outskirts of Jakarta
and making it through hard work to his luxurious house in the more
expensive part of Jakarta. He is proud of the achievements of his
country, despite the hourlong traffic jams he has to endure daily with
his new German car as well as the occasional political corruption
scandal he reads about in the newspaper. He wants his children to be
well educated, preferably in the U.S. or Europe, so that they might
eventually continue his business and lead Indonesias economy into
the future.
BUSINESS DAD
IMPORTANCE OF.
(from +++ = highly important to - - - = not important at all)
FAMILY
WORK
RELIGION
FREE-TIME
LUXURY
HOUSING
TRAVELLING
EDUCATION
INTERNET
GADGETS
+++
+++
++
--
+++
+++
+++
++
+++
LOVES
FAMILY
VACCATION
S IN THE
ALPS OR THE
USA
WANTS HIS
CHILDREN
TO STUDY IN
THE USA OR
EUROPE
IS
INCREASING
LY ONLINE;
SEES ITS
VALUE FOR
HIS FIRM
OWNS THE
LATEST
GADGETS
RAMIFICATIONS
LOVES AND
IS PROUD OF
VERY
HIS FAMILY HARDWORKI
AND
NG;
TRADITION
VERY
IMPORTANT,
PRACTICED
DAILY
WORK IS
VALUED
MORE THAN
FREE-TIME
LOVES
WESTERN
LUXURY
BRANDS,
ESP. CARS
OWN
SEVERAL
LUXURIOUS
HOUSES
CHANGING LIFESTYLES
3 TYPES OF INDONESIANS
She is the mother of three boys and one girl, all of which but one have
left the family house, even the village, as they moved to the cities. Two
of her sons are trying to make it in the city center of Medan, selling
hand-made products from home or working as parking lot security
men. Her 18 year old daughter just got a trainee job at a hotel near the
coast, cleaning rooms and making beds for tourists. She is proud of
her children but fear the day their youngest son will leave them. The
work on the farm is too much even when uncle Waris helps out.
Luckily her children are sending a share of their paycheck back,
supporting their parents with their hospital and household bills.
CARING GRANDMA
IMPORTANCE OF.
(from +++ = highly important to - - - = not important at all)
FAMILY
WORK
RELIGION
FREE-TIME
LUXURY
HOUSING
TRAVELLING
EDUCATION
INTERNET
GADGETS
+++
+++
+++
---
---
++
---
---
HAS NEVER
BEEN
ONLINE;
KNOWS
THAT HER
KIDS ARE
CANNOT
AFFORD
TECHN.
GADGETS
RAMIFICATIONS
FAMILY IS
EVERYTHING
TO HER
LIFE IS FARM
WORK
VERY
RELIGIOUS,
PRAYS 5
TIMES A DAY
NO ACTUAL
FREE-TIME
CANNOT
AFFORD
LUXURY
OWNS
SMALL,
MODEST
HOUSE
NEAR FARM
CHANGING LIFESTYLES
3 TYPES OF INDONESIANS
UNIVERSITY GRADUATE
BUSINESS DAD
CARING GRANDMA
A GREAT CAREER
POLITICAL PARTICIPATION
INDONESIAN TRADITIONS
A MODERN, FORWARD-
BETTER POLITICS
MOVING COUNTRY
LESS BUREAUCRACY
A SUCCESSFUL AND
GRANDCHILDREN
A SOCIETY BASED ON
POWERFUL NATION
DIGITALIZATION
DIGITALIZATION
Indonesia is rapidly becoming digitalized. Currently low or moderate
numbers of internet users are expected to increase enormously over the
next few years, largely driven by an ongoing surge in smartphone
dissemination. This development is mainly due to decreasing costs of
smartphones and the expansion of Indonesias telecommunications
infrastructure all over the archipelago. While internet penetration used to be
highest among 15-24 year old city dwellers and university graduates, it is
increasingly expanding to older age cohorts with more spending power.
We are ultimately seeing a swift growth in the e-commerce as well as the ITmarket where many international and domestic companies are entering and
where startups are founded.
Implications / Opportunities
Mobile Advertising
E-Commerce Businesses
IT Consultancy
Location-Based
Mobile Banking
Uber for X (e.g. Ojek)
Services
Mobile
Mobile TV
Big Data Analytics
Education/Health
DIGITALIZATION
INTERNET USERS WILL GROW FROM 72.7m IN 2013 TO
DIGITALIZATION
OVER THE NEXT FEW YEARS, THE SHARE OF SMARTPHONES WILL CONSTANTLY INCREASE WHILE
THE NUMBER OF FEATURE PHONES IN USE ARE EXPECTED TO DECLINE SHARPLY. THIS IS
DRIVEN BY CHEAP SMARTPHONES FROM CHINA, GROWING PER CAPITA INCOMES IN INDONESIA
AND BY A WORLDWIDE SWITCH FROM CONVENTIONAL PHONES TO SMARTPHONES
103,6
89,8
74%
74,8
67%
55%
50%
45%
40%
46%
52%
61,2
41,6
26,3
11,7
2011
2012
2013
2014
2015
2016
2017
20%
28%
6%
5%
5%
4%
3%
2013
2014
2015
2016
2017
Basic phones
Smartphones
Feature phones
DIGITALIZATION
Internet user growth between 2009-2012 by age group
300%
300%
238%
200%
167%
125%
100%
104%
86%
40%
0%
15-19
20-24
25-29
30-34
35-39
40-50
Total
DIGITALIZATION
I love everything digital and spent everyday several hours on line,
usually via my smartphone. The Internet means a lot to me as I can find all
sorts of information, connect with my friends or with people from around
the world and find new job opportunities on it. A day without my
smartphone wouldnt be possible.
UNIVERSITY GRADUATE
The IT industry in Indonesia is growing rapidly. I love the potentials the
digitalization offers for businesses. I have decided to acquire some data
analytics expertise through consulting firms in order to move our business
into the digital age. Personally, I love how my tablet simplifies organizing
my business meetings and to-dos.
BUSINESS DAD
My children always tell me about all this stuff going on on the internet,
but I am too old for such games. When they visit us at home, they always
show us the pictures of the city on their phones. The world is moving so
fast - too fast for a grandma like me. However, my son told me he wants to
buy me a phone so he can send me pictures of my grandchildren. Maybe
that will keep the family closer together.
CARING GRANDMA
please note that these are imaginative statements
Social TV
Big Data
Analytics
Advertising
Photo Sharing
Apps/Services
New Networking
Apps
New Platforms
Social Gaming
5TH LARGEST MARKET FOR TWITTER AND THE 12TH FOR LINKEDIN
ON OVER
E-MAIL IS OUT: 70% OF INDONESIAN INTERNET USERS SEND PRIVATE MESSAGES VIA
SOCIAL NETWORKS IN CONTRAST TO 51% SENDING THEM VIA E-MAIL
Sources: Semiocast 2012, Jakarta Post 2013, Redwing Asia 2012c, We are Social 2011
79,3
89,3
109,9
6%
67,2
55
27,5
99,7
2%
2%
41%
52,2
21%
34,4
2011
2012
2013
2014
2015
2016
2017
13-17
35-44
18.24
45-54
25-34
55+
45%
Instand messaging
42%
37%
Access e-mail
30%
25%
22%
22%
21%
0,2
0,4
0,6
0,8
UNIVERSITY GRADUATE
Besides my LinkedIn profile, I dont have any other social network
connection yet. However, we increasingly use social media at our
company. As more and more people in Indonesia are using these
networks, it is important to promote your business also digitally. We were
able to establish great business relationships with companies in the US
and Europe through social media.
BUSINESS DAD
This is something my kids use, too. I dont know much about it, but I know
my sons and daughters spent a lot of time on these social networks. I hope
they dont forget their family and real life.
CARING GRANDMA
please note that these are imaginative statements
UPRISING CITIES
UPRISING CITIES
A visit to Indonesias capital Jakarta or to its other major cities, such as
Surabaya, Bandung or Medan, leaves one baffled due to their enormous
size, their chaotic and crowded streets full of cars, motorbikes and people
and due to its energetic, rapidly changing urban landscape. Looking at
current demographic and domestic migration trends however illustrates,
that this is only the beginning. Over the coming years and decades,
Indonesias cities will grow dramatically as more and more people move to
urban areas looking for better economic opportunities. Many of todays
small cities will become large ones, contributing a much larger amount to
the countries GDP.
A higher population density and the uprising of new cities will pose a great
amount of problems but could also introduce many business opportunities.
Implications / Opportunities
New Models of
Public Transportation
Construction
Relocation Services
Logistics
Estate Services
New Economic Zones
Domestic Travel
UPRISING CITIES
JAKARTA COULD BECOME A MEGACITY BY 2030
WITH
12.7m INHABITANTS
32m PEOPLE WILL MOVE FROM RURAL TO URBAN AREAS UNTIL 2030 THE URBANIZATION RATE WILL THEN BE AT 71%, UP FROM 53% TODAY
JAKARTA GROWS, BUT OTHER CITIES TOO:
5.8%
MEDAN, BANDUNG, SURABAYA: 6.7 - 7%
IN 2030
UPRISING CITIES
9,8%
Pekanbaru
9,5%
Pontianak
9%
Balikpapan
Medan
7%
Surabaya
7%
6,7%
Bandung
5,8%
Jakarta
0%
2,5%
5%
7,5%
10%
ANNUAL AVERAGE GDP GROWTH RATE OF CITY GROUPS IN INDONESIA (ex. JAKARTA):
9.1%
MIDSIZE CITIES [2-5 mio]: 6.9%
SMALL CITIES [150.000 to 2 mio]: 6.3%
LARGE CITIES [5-10 mio]:
UPRISING CITIES
My hometown Jakarta is great. It is the center of Indonesia with so many
opportunities our young generation and everything is changing so fast
here. Every year, more and foreign brands come and open a department
store - I love the European fashion. However, I hate the traffic jams in this
city. Hopefully soon we will have a better public transportation system like
the one in Singapore.
UNIVERSITY GRADUATE
The cities are booming and our company is expanding fast to new
Indonesian cities that where almost unknown and small when I was a
young kid. The opportunities are great, but the rapid pace also poses lots
of problems when it comes to construction, public transport and so on. The
cities need a better administration and less bureaucracy to deal with these
issues. Nonetheless, I see the future of Indonesia in the cities.
BUSINESS DAD
So many people are moving into the urban areas, leaving us farmers
almost alone. There is a lack of so many farm workers and services in the
villages. I feel like I am left alone here, having to be supported by the
money of my children. The government and businesses should do more for
us and the people should not forget where they come from.
CARING GRANDMA
please note that these are imaginative statements
71%
URBANIZATION rate
Population with
WORKING AGE:
70% of total
Population
GREATER
JAKARTA: 35m
2020
Jakarta becomes
MEGACITY
[12.7m inhabitants]
2025
2030
RISING CONSUMPTION
RISING CONSUMPTION
Since decades, Indonesias economy has been growing steadily, raising the
net income of its citizens tremendously year to year. Its growing GDP, driven
largely by domestic consumption, is expected to lift Indonesia into the top
10 of the worlds largest economies in the coming decade.
One reason for such ambitious forecasts is the rapidly growing consuming
class. While the number of households spending less than 1.5 million IDR
per month are decreasing, we are seeing a massive increase in the net
income of people and consequently a surge in household spending,
especially from middle and upper middle income groups.
Implications / Opportunities
Higher
Buying Power
New Financial
Services
Luxury Products
Leisure
Services/Products
Products for
Middle Class
Automobile Industry
RISING CONSUMPTION
INDONESIAN HOUSEHOLDS SPENDING MORE THAN
IN 2012 JUMPED IN
20% GROWTH
Sources: Boston Consulting Group 2013, McKinsey 2012b, International Enterprise Singapore 2013, Knight Frank 2013
RISING CONSUMPTION
Annual consumer spending in Indonesia (CAGR, 2010-2030, in %)
10,5%
Financial services
7,5%
Leisure
6,2%
Health care
6,0%
Education
5,3%
Personal items
5,2%
5,0%
Apparel
4,7%
Telecom
4,6%
Transportation
4,5%
2,2%
4,4%
6,6%
8,8%
11%
RISING CONSUMPTION
Indonesian population divided into various income groups (2012-2020 in million)
6,9
6,6
Affluent
16,5
23,2
Upper middle
49,3
41,6
Middle
44,4
Emerging middle
Aspirant
68,2
50,5
65,4
47,9
Poor
64,5
2012
,5
35
17
,5
28,3
2020
Emerging middle
1.5 - 2.0
Affluent
5.0 - 7.5
Aspirant
1.0 - 1.5
Upper middle
3.0 - 5.0
Poor
Middle
2.0 - 3.0
*Expenditures include regular household expenditures (food, utilities, transportation, communication, regular household
supplies) and exclude discretionary spending
Source: Boston Consulting Group 2013
70
2,5
52
Elite
RISING CONSUMPTION
The dynamics in Indonesia, especially in the bigger cities, are great and
very promising. Although my income is still pretty low, it is much higher
than what the graduates before me earned. My boss promised me a raise
if I stay another year at the company. Fingers crossed and I can move to
an apartment flat in 2 years. All in all, I would say I am very optimistic
about my future!
UNIVERSITY GRADUATE
The average net income of our nations citizens has grown dramatically
since I was born. People earn more and especially middle class is
growing. This is great news for our business as almost all of our products
are sold domestically. As our costumers earn more, we can introduce new
higher-priced and more differentiated products which is a win-win situation
for all.
BUSINESS DAD
That Indonesia is much richer today than 50 years ago, that I know. But
the benefits for us here in the village are rather low. The company we sell
part of our rice to, is doing great and they help us keeping up with the
work. I hope people will appreciate the hard work we do and spent the
increased income on the food we farm for them.
CARING GRANDMA
please note that these are imaginative statements
ENTREPRENEURIALISM
ENTREPRENEURIALISM
As illustrated in the section above, Indonesias future belongs to the
ambitious younger generations that have been brought up in a postSuharto, rapidly transforming, digital country. These young Indonesians are
eager to start their own innovative businesses in order to shape the future
of their country and to accelerate its growth.
The lack of thorough government supervision and the convenience of
starting a business in Indonesia helped create an environment where
entrepreneurs can affordably and quickly transform their idea into a
company. The attention Indonesias startup-scene has recently gotten from
international investors and incubators emphasizes this trend.
Implications / Opportunities
Look at local
Startups for Ideas
Computer Science
Expertise
Investors/Incubators
are needed
Co-Working
Spaces
ENTREPRENEURIALISM
DIGITALIZATION, THE YOUNG POPULATION AND PROMISING ECONOMIC
PROSPECTS ARE PROPELLING THE ENTREPRENEUR L ANDSCAPE IN
INDONESIA, MAKING IT A HOTBED FOR TECH AND CONSUMER START-UPS
FOR ENTREPRENEURS
THE INCREASED FLOCKING IN OF INTERNATIONAL INVESTORS AND INCUBATORS, BETTER
INFORMATION CHANNELS AND BUSINESS INFRASTRUCTURE FOR NEW ENTREPRENEURS
AND THE INDONESIAN ENTREPRENEURIAL AND COLLABORATIVE CULTURE INDICATE THE
HUGE POTENTIALS THE COUNTRY HAS FOR ESTABLISHING A START-UP HUB
ENTREPRENEURIALISM
I love this new startup trend here in Jakarta! I first learned about it at our
University, where they had some workshops on how to build a business,
but nowadays there are startup events all over the city from time to time. I
actually thought about making a startup out of fashion and food blog and
hiring more writers, but I dont really have the expertise for it.
UNIVERSITY GRADUATE
This is still a small and somewhat unknown trend, mainly in Jakarta,
Bandung and Surabaya. But what these young Indonesian entrepreneurs
are doing is great. The website Kaskus is just one great example for this.
We as business leaders have to encourage these people and provide them
with resources. They are the future of Indonesia.
BUSINESS DAD
CARING GRANDMA
please note that these are imaginative statements
Travel Agencies
Aviation Industry /
New Airline Services
Construction
Increased
Domestic Travel
Leisure Services
Rail and Bus Travel
IDR1-2m
PER 100m2,
(US$1.600)
UNIVERSITY GRADUATE
Another great potential for our great country. By developing the right
infrastructure we could tremendously increase the amount of GDP gained
by our tourism industry. My business trips are much more comfortable
now that there exist more airlines and more flight routes. I hope our
government will prioritize infrastructure investments as they could also
bring lots of benefits for our industry.
BUSINESS DAD
Yes, the travelers and tourists are everywhere in Indonesia these days.
Now, even Bule (foreigners) are visiting our village. My husband
sometimes takes them through our rice fields and sells them some of our
handmade stuff. We can easily make some extra money through that. I
also love watching the TV shows about traveling through Indonesia. So
many nice places in our country.
CARING GRANDMA
please note that these are imaginative statements
Real Estate
Impl. for
low-income group
US$1.5bn IN
Sources: ILO n/s, International Markets Bureau 2012, SMERU Research Institute 2007, USDA Foreign Agriculture Service 2010, Euromonitor 2013
UNIVERSITY GRADUATE
I see some opportunities here. Indonesia however has to be careful not to
let too many western companies into the country. There is lots of money to
be made by transforming the informal sector. My brother now operates
20 food courts near business buildings. All the vendors come from the
nearby area and sell during morning and lunch. They have a constant
income and my brother gets earns a percentage of their daily profits.
BUSINESS DAD
When they opened the first Indomaret (supermarket) in our village, this
really changed a lot. My husband and I aren't selling that much anymore
on the village market and we are compelled to sell a larger portion of our
yields to the our distributor. That of course makes us more dependent on
him.
CARING GRANDMA
please note that these are imaginative statements
ASEAN INTEGRATION
ASEAN INTEGRATION
Partly based on the European Union, ASEAN is - like its role model increasingly integrating in recent years. In 2007, the ASEAN member states
signed a charter giving each of them a legal identity, a first step towards the
planned free trade zone in 2015, called the ASEAN Economic Community
or AEC. Such an AEC would substantially boost the economies of all 10
member states in the coming years and further drive inter-ASEAN
migration. In addition to that, ASEAN is trying to establish trading blocs with
its Asian neighbors.
However, besides economic integration, the ASEAN member states are
also trying to come together on political, societal and environmental issues
by handing over more power to the ASEAN Interparliamentary Assembly
the AIPA or by creating special ASEAN Initiatives
Implications / Opportunities
Increased
Trade
GDP Boost
Geopolitical
Changes
Sustainability
Awareness
New Synergies
Rising
Intern. Significance
ASEAN INTEGRATION
IN 2007, THE ASEAN COMMUNITY AGREED TO ESTABLISH AN ASEAN
ASEAN INTEGRATION
1967
1975
1976
First ASEAN
Parliamentary Meeting
(APM) in Jakarta
First ASEAN
SUMMIT in Bali
1997
First Meeting of ASEAN +3
(China, Japan, South Korea)
1999
Cambodia joins
ASEAN
2005
1977
Inception of AIPO
(ASEAN InterParliamentary
Organization)
1995
Vietnam joins
ASEAN
2015
Envisaged launch of ASEAN
Economic Community
First ASEAN-EU
Economic Community
ministerial meeting in
Brussels
1994
2007
1978
1984
Brunei Darussalam
joins ASEAN
2009
Free Trade Agreement with
Australia and New Zealand
signed
2013
Negotiations start on
Regional Comprehensive
Economic Partnership (RCEP)
ASEAN INTEGRATION
Bilateral trade between ASEAN and China in billion US$
1000
1.000
750
500
500
400,1
250
0
54,8
2002
2012
2015*
2020*
ASEAN INTEGRATION
I am looking forward to the free trade zone. Finally, I dont have to
endure this long visa application procedure to travel to Singapore or
Thailand. I think, we as a modern country have to move beyond our
boundaries and cooperate with other nations. Nowadays, everything is
global and Indonesia should become a player in this connected world.
UNIVERSITY GRADUATE
BUSINESS DAD
I heard about this on the TV. I just hope we dont loose our traditions,
our beliefs and the family values we all have. Indonesia should not
become weak against our neighbors.
CARING GRANDMA
please note that these are imaginative statements
ECONOMY
BBC Survey:
INDONESIA BEST
PLACE FOR
180m domestic
ENTREPRENEURS
AIRLINE PASSENGERS
HOUSEHOLDS spending
>IDR2m in nondiscretionary goods will
rise to 141m
GDP per capita:
$8,883
Indonesia
enters TOP TEN
ECONOMIES
2020
2025
CONSUMER
SPENDING at
$1.1 trillion/a
CONSUMING
CLASS tops
135m people
7th largest
ECONOMY
in the World
2030
SOURCES
ABC 2012: Indonesian Gen Y ready for
change. Available: http://ab.co/OyBbKw
AirlineLeader 2013: Indonesian growth
skyrockets amidst a highly fragmented
market. Available: http://bit.ly/1fnbIyu
AnataraNews 2012: Demo Jakarta. Available:
http://bit.ly/1cjU5db
ASEAN 2013: ASEAN Economic Community
Factbook. Available: http://bit.ly/Nrqecx
ASEAN n/s: ASEAN Initiatives on Promoting
Environmentally Sustainable Cities.
Available: http://bit.ly/1mrrB7n
ATUC 2012: ASEANS rise as the next
economic superpower. Available: http://
bit.ly/1eawBLR
Bayu Syerli Rachmat 2013: Digital Marketing
Landscape in Indonesia 2013. Available:
http://bit.ly/1cHz53b
BBC 2011: Entrepreneurs face global
challenges - Indonesia top for
entrepreneurs. Available: http://bbc.in/
1fNpsxi
Boston Consulting Group 2013: Indonesias
rising middle-class and affluent consumers.
Available: http://on.bcg.com/1dI9zLe
Chocolate & Mint 2014: Cheering Up.
Available: http://bit.ly/1mw0Hvg
CNN 2012: Cell phone culture: How cultural
differences affect mobile use. Available:
http://bit.ly/1bJ3gJ6
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